A REPORT ON SUMMER TRAINING UNDERGONE AT

CELEBRITY FASHIONS, CHENNAI

Submitted by

BERACAH PADMINI. A Reg. No. 53109631005

in partial fulfillment for the award of the degree

of

MASTERS IN BUSINESS ADMINISTRATION

MICHAEL INSTITUTE OF MANAGEMENT, P & T NAGAR EXTN., MADURAI – 625017.

(AFFILIATED TO ANNA UNIVERSITY, TIRUNELVELI)

JULY 2010

BONAFIDE CERTIFICATE

This is to certify that this summer training report, is submitted in partial fulfillment of the award

of Masters in Business Administration, is a bonafide work carried out by A. Beracah Padmini i

under supervision and guidance in the Department of Management Studies, Michael Institute of

Management, Madurai.

Signature of the Director Signature of the

Training Co-ordinator

Signature of the Guide Signature of the

External Examiner

Place: Madurai

Date: .08.2010

ACKNOWLEDGEMENT

I thank Ln. Dr. Stalin Arockiaraj, Chairman, St. Micheal Groups of Institutions, for his

kind patronage in allowing me to carry out my training.

I express my sincere thanks to Dr. R. Bernard Shaw, Director, Michael Institute of

Management, Madurai for providing me this opportunity and encouraging me to finish this

training with grand success.

I am also thankful to my training co-ordinator Dr. P. Anbuoli, Lecturer, Michael Institute

of Management, Madurai for his sincere advices, valuable information and his constant guidance

right from the start of my training till the end.

I am very grateful to my guide Mrs. Rosary Kavitha, Lecturer, Department of

Management Studies, for her support, continuous encouragement, valuable guidance and care

throughout my project work.

I am much grateful to Mr. Andrew Pereira, Sr. Merchandiser, Celebrity Fashions,

MEPZ / Special Economic Zone, Tambaram, Chennai, for getting me permission to carry on my

training at Celebrity Fashions, for providing me necessary informations regarding the company

and all his help to complete my training successfully.

I extend my sincere thanks to Mr. Christopher, HR Manager, Celebrity Fashions, MEPZ /

Special Economic Zone, Tambaram, Chennai, Mr. S. Krishnamoorthi, HR Manager, Celebrity

Fashions, Thiruvanchery, Chennai and Ms. Chellamal, Welfare Officer, Celebrity Fashions,

Thiruvanchery, Chennai, for providing me the necessary information, allowing me to interact

with their employees and explaining about the various activities of the company too.

DECLARATION

I hereby declare that this training report work submitted to Michael Institute of Management, is a

record of an original work done by me under the guidance of Mrs. Rosary Kavitha, Lecturer,

Department of Management Studies, Michael Institute of Management, Madurai and this report

is submitted in the partial fulfillment of the requirements for the award of the degree of Master of

Business Administration.

BERACAH PADMINI.A

Reg. No. 53109631005

CONTENTS

INTRODUCTION

OBJECTIVE OF THE TRAINING

INDUSTRY PROFILE

COMPANY PROFILE

PRODUCT PROFILE

ORGANISATION STRUCTURE

DEPARTMENTS

ACHIEVEMENTS AND AWARDS

ANNEXURE

CONCLUSION

ABSTRACT:

This training provides me an opportunity to understand the company’s training development

strategies and the various training program launched by the company through an enriched

environment and experts faculty to help them to achieve maximum growth and development . It

analyze various methodologies and training procedure adopted by the company to identify the

training needs of its employees and thus based on these requirements, the training imparted to the

employees in order to correct deficiencies and to further strengthen their strong points.

INTRODUCTION TO TRAINING:

The term training refers to the acquisition of knowledge, skills, and competencies as a result of

the teaching of vocational or practical skills and knowledge that relate to specific useful

competencies.

It is a learning process that involves the acquisition of knowledge, sharpening of skills, concepts,

rules, or changing of attitudes and behaviours to enhance the performance of employees.

Training is activity leading to skilled behavior.

- It’s not what you want in life, but it’s knowing how to reach it.

- It’s not where you want to go, but it’s knowing how to get there.

- It’s not how high you want to rise, but it’s knowing how to take off

BENEFITS OF TRAINING:

As the business world is continuously changing, organisations will need to provide

their employees with training throughout their careers. If they choose not to provide

continuous training they will find it difficult to stay ahead of the competition.

The other benefit of training is that it will keep your employees motivated. New

skills and knowledge can help to reduce boredom. It also demonstrates to the

employee that they are valuable enough for the employer to invest in them and their

development.

Training can be used to create positive attitudes through clarifying the behaviours

and attitudes that are expected from the employee.

Training can be cost effective, as it is cheaper to train existing employees compared

to recruiting new employee with the skills you need.

Training can save the organisation money if the training helps the employee to

become more efficient.

IMPORTANCE OF TRAINING:

The significance and value of training has long been recognized. Consider the popular and often

repeated quotation, “Give a person a fish and you feed him for a day. Teach a person to fish and

you feed him for a lifetime.” This simple but profound saying is attributed to the wisdom of

Confusius who lived in the 5th century BC. Given today’s business climate and the exponential

growth in technology with its effect on the economy and society at large, the need for training is

more pronounced than ever.

INDUSTRY PROFILE:

The industrial revolution changed the nature of work and society. Opinion varies as to the exact

date when it took place but place the First Industrial Revolution between 1750 and 1850, and the

second phase or Second Industrial Revolution between 1860 and 1900. The three key drivers in

these changes were textile manufacturing, iron founding and steam power. The geographical

focus of Textile manufacture during the Industrial Revolution was Greater Manchester and the

small towns of the Pennines and southern Lancashire. Prior to the 17th century, the manufacture

of goods was performed on a limited scale by individual workers. This was usually on their own

premises (such as weavers' cottages) – and goods were transported around the country by horse,

or by river. Rivers navigations has been constructed, and some contour following canals, and, in

the early 1700s, artisans were inventing ways to become more productive. Silk, Wool, Fustian,

were being eclipsed by Cotton which was becoming the most important textile. This set the

foundations for the changes. Historians agree that the Industrial Revolution was one of the most

important events in history.

COMPANY PROFILE

Celebrity Fashions was incorporated on April 28, 1988 as Celebrity Fashions Private Limited as

a small 50 machine factory and with 72 people, in Chennai. The company became a public

limited company on September 12, 2005 and subsequently its name got changed to Celebrity

Fashions Limited. The company is engaged in the business of designing, manufacturing and

selling of men’s garments. It caters to the demand of leading international brands and also to the

domestic market through its own brand ‘Indian Terrain’.

INDIAN TERRAIN

Indian Terrain includes a wide range of smart casual cotton work wear, linens, T-shirts,

and rugged out door casuals.

Successful launch of the brand “Indian Terrain” reserving the market demands for the

past 6 years, creating a distinct image in the “I-inspired work wear segment” and now

becoming the “league of global Indians”

Availability of the brand in 75 own outlets and 250 outlets within a short span of 3 years

and leading at mega stores of Shoppers Stop, Lifestyle, Globus, Pantaloons and Ebony.

Celebrity Fashions today is one of India’s consummate garment exporters with the capability to

manufacturing the largest number of trousers in the country. The company also has its own

national premier menswear brand, Indian Terrain.

The company is engaged in manufacturing and selling of garments. Its production divisions are

backed by top technical and merchandising skills. Its design studios support the divisions and

make them world class sourcing partners. Needless to say the state of the art manufacturing

facility is used for manufacturing.

The geographical segments of the company are India and rest of the world. The company

operates the domestic division through two brands, Indian Terrain and Spirit. Indian Terrain is a

leading men’s wear brand in the premium segment. It quickly climbed up to the leader spot

across MBO’s like Lifestyle and Hi-fashion stores.

Its clients include companies like Timberland, Gap, Armani jeans, Dockers, Nautica, Vans, etc.

Celebrity has been acknowledged by Timberland for its corporate social responsibility initiatives

with an award for the same. Its facility has a 6 bed medical in-house facility with a full time

medical team and an active crèche.

Celebrity Fashions continuously upgrades its facilities to set new benchmarks in the garment

manufacturing industry by always keeping to its quality and time commitments. The

infrastructure facility feed the Gerber cutters with an output of 50,000+ trousers per day. As in

October 2007 Celebrity Fashions had about 5000 sewing machines in operation including 14

etonised lines for the bottoms division and at that time have a capacity of 750,000 trousers &

500,000 tops per month.

It has a washing capacity of 35,000 pieces per day. Types of wash include: Softener wash,

Silicon softener wash, Enzyme wash, Biowash, Stone wash, Bio stone wash, Rubber ball wash,

Golf ball wash, Acid wash, Crackle wash, Caustic wash, Dark wash and Light wash (Denim)

Stiffener wash. Garments are manufactured with a variety of performance finishes like wrinkle

free and stain free, sand blasting, spraying, grinding and viscouring.

CELEBRITY PRODUCT DEVELOPMENT CENTRE

The Celebrity Product Development Centre aims to provide a full & comprehensive service to all

internal and external customers. With a highly skilled Technical Team that has the capabilities of

developing concepts through to final product; customers can have total confidence that their

specific and individual requirements will be met. Close liaison with all suppliers of the company

ensures that the latest technology and specialist technical knowledge is integrated to ensure as

partners to achieve the final results its customers require.

It provides its clients with various design support – such as CADD – for plaids & prints, Trend

analysis and Life style presentation.

THE CELEBRITY STUDIO

The best fashion forecasting and inherent characteristics of the “Celebrity Studio” headed

by 2 managers and assisted by 4 designers. Viewing its design area as a business process,

Celebrity with its studio strikes the necessary balance between clothing design and garment

production.

THE POWER OF CELEBRITY

Wide product-mix including men’s shirts, ladies blouses, shirts, jackets, bottoms, boxers

and ladies dress.

An almost even business mix between USA (55%) and Europe (45%)

Own design and development cell with the clients relying on design inputs for their

collections – new ideas in processing, finishes and fabrics

Long term business relationships with clients being one of partnership philosophy

Enlightened the retail business with “Indian Terrain”, being one among the best in the

country

Strongly capable for value creation

Strong management team and motivated and efficient work force

Experienced team with industry specific knowledge

Strong infrastructure set-up

Experience with Cost-plus engagement models

Delivery capabilities

Commitment to quality

A de-risked Business model strong customer base

GOALS

To become a powerful apparel business set-up, effectively moving up in the value chain,

achieving greater economies of scale and tapping the world markets with its unique

styling.

To integrate seamlessly the domestic brand and the international export business with the

capacity to adapt itself to the demanding product specifications for both international

markets and the branded domestic business.

To continuously upgrade and benchmark systems and processes to achieve and exceed

customer satisfaction.

To maintain high standards of investors relations, corporate governance and work place

practices.

Continuous strive in maintaining high standards in business with top quality ethics,

higher integrity and great quality products and services making us a valuable partner.

STRENGTH OF THE COMPANY

Developing and offering specialty and fashion products.

Full capacity utilization and enhancing the existing capacities.

Moving in the value chain – horizontal and vertical integration.

Maximizing operating profits – reduction of overheads and financial costs.

Efficient sourcing strategy to get inputs at cost-effective rates.

Well-qualified and efficient Research and Development technicians for optimum

productivity and quality.

Dedicated and committed workforce.

Designs are consciously developed, clothing not only maintain proper fit but also fit into

fashions trends.

Constant up gradation of technology motorized by continuous reinvestment in our

machinery and human resources, making us the best in business.

ORGANIZATION STRUCTURE

BOARD OF DIRECTORS

Mr.Venkatesh Rajagopal

(Chairman and Managing Director)

Is a post graduate in Economics and served as a IPS Officer for a decade

Has been associated with the Company since Incorporation in 1988 as a Chairman and

Managing Director and a promoter of the Company

Mrs. Rama Rajagopal

(Executive Director)

Is a post graduate in Economics from the university of Bangalore

Has been on the Board of the Company since January, 1994

Is Executive Director of the Company with effect from 1st October 2005

Mr. S.Surya Narayanan

(Executive Director)

Is a graduate in Commerce and a member of Institute of Chartered Accountants of India

Worked for 8 years in Harita Finance Limited (TVS Group)

Has been associated with the Company since 1996 as GM- Finance and as Vice President

in year 2000.

Inducted on the Board as a director in the year 2001 and an Executive Director since

2004.

Mr. P.S.Raman

(Non – Executive Director)

Is a graduate in Commerce and a Lawyer with more than two decades of standing

practice in Madras High Court and in Supreme Court.

Is a Advocate General of the High Court of Judicature at Madras

Has been inducted on the Board with effect from 6th September 2006

Is director on the Board of M/s. Sundaram Brake Linings Ltd

Mr. N.K.Ranganath

(Non - Executive Director)

Is a Mechanical Engineer and holds a post graduate degree in Business Management

from XLRI.

Has been inducted on the Board with effect from 6th September 2006

Is Chief Executive Officer and an alternate director on the Board of Grundfos Pumps

India Private Limited.

Mrs. Nidhi Reddy

(Non – Executive Director)

Is a post graduate in Economics from Delhi School of Economics and post graduate in

Business administration from XLRI

Has been inducted on the Board with effect from 6th September 2006

Is a Vice President – Human resources for Mpower Software Services

BOARD COMMITTEES

Audit Committee

Mr. N.K.Ranganath, Chairman

Mr. P.S.Raman, Member

Mr. S.Surya Narayanan, Member

Shareholders/Investors Grievance Committee

Mr. P.S.Raman, Chairman

Mr. V.Rajagopal, Member

Mr. S.Surya Narayanan, Member

Remuneration and Compensation Committee

Mrs. Nidhi Reddy, Chairman

Mr. P.S.Raman, Member

Mr. N.K.Ranganath, Member

CUSTOMERS

LLBean inc

Dilliard’s

Vans

The north face

Timberland

Eddie baver

Croft & barrow

Nautica

American eagle outfitters

Marlboro classics

Kohl’s

COMPETITORS:

CompanySales

(Rs.Million)

Current

Price

Change

(%)P/E Ratio

Market

Cap.(Rs.Million)

52-Week

High/Low

Jaybharat Textiles 4872.45 255.00 0.00 764.48 97623.56 579/225

Bombay Rayon 13424.00 265.20 1.84 15.55 29675.88 278/170

Bombay Dyeing 16427.80 567.50 -0.89 292.20 21915.14 640/315

SKum.Natn. 15502.28 81.35 -2.16 17.48 19240.40 88/38

Alok Inds 29769.30 20.10 -3.83 6.16 15834.75 28/18

Raymond 13564.45 241.75 0.33 44.85 14838.82 272/158

Page Industries 3393.80 1250.60 -0.58 32.31 13949.03 1325/551

Swan Energy 1749.71 122.40 5.34 29.43 11628.00 187/74

Koutons Retail 10466.84 320.30 -1.73 11.71 9785.61 451/276

Arvind 23677.90 37.05 -0.27 13.76 8594.77 44/26

Khaitan Wvg. Mills 394.24 148.10 0.00 843.83 7619.75 151/41

Provogue India 3567.63 58.55 -4.25 22.73 6687.83 73/41

Welspun India 13444.40 74.10 -0.47 6.76 6581.29 116/46

KPR Mill 7885.02 170.20 1.16 8.91 6413.63 177/52

Mandhana Industries 4632.52 164.85 0.83 12.56 5460.48 171/130

Forbes & Company 1323.65 422.65 -1.71 0.00 5451.60 502/335

Gokaldas Exports 10934.03 156.85 1.19 0.00 5391.88 193/86

Modern India 2376.70 132.80 -0.90 44.44 4985.68 248/110

Cent.EnkLt 12308.70 222.65 0.20 5.63 4865.03 331/126

Ruby Mills 1258.30 1143.95 -2.35 20.70 4781.71 1340/571

Abhi Ind 13980.60 21.05 5.25 15.20 4677.20 22/13

Kewal Kiran Clothing 1759.19 369.70 -1.35 12.98 4556.57 398/153

Felix Global Venture 9.50 29.05 1.93 967.16 4279.07 215/1

ShRamUrban 397.33 206.80 6.63 0.00 4267.22 289/100

Zodiac Clothing 2666.46 484.60 1.40 19.11 4067.09 573/250

Himatsingka Seide 4083.05 39.25 -0.51 0.00 3864.44 52/33

KSL & Industries 8418.39 36.60 -0.27 0.00 3684.46 88/33

Pradip Overseas 11705.81 81.85 -1.15 4.79 3304.02 123/65

Garden Silk Mills 13316.98 79.40 -0.44 6.35 3040.27 95/65

ShriGaneshSpinners 80.85 6.71 1.36 0.00 3023.88 18/2

Siyaram Silk Mills 6478.70 291.10 -1.94 7.09 2728.20 332/111

SEL Mfg 5899.47 42.35 -3.64 3.56 2556.12 107/42

Rajapalayam Mills 2552.76 649.40 4.80 13.16 2281.07 659/320

Mafatlal Inds 1270.71 220.00 -2.87 4.17 2159.05 263/32

Pantaloon Industries 978.92 367.30 0.00 0.00 2152.16 0/0

Pantaloon Industries 978.92 367.30 0.00 0.00 2152.16 0/0

Garware-Wall Ropes 4374.50 78.65 -1.38 9.30 1864.66 93/52

Birla Cotsyn 1942.02 0.86 -2.27 33.47 1836.02 1/1

Lak.Mills 1065.24 2491.50 -1.98 23.95 1732.96 2999/900

Maha. Sr.Umaid Mill 3195.25 195.85 2.22 9.58 1692.14 203/69

Mudra Lifestyle 3044.81 45.80 -2.86 15.54 1648.36 50/22

Ennore Coke 1010.51 104.85 2.09 17.59 1625.18 110/28

Maxwell Inds. 2113.90 25.05 10.60 22.51 1580.08 26/15

Aarvee Denims 3195.64 66.30 -0.38 6.77 1555.38 76/24

Cheviot Company 1761.41 344.20 -4.04 7.04 1552.77 367/154

Hs. of Pearl Fashion 228.33 73.75 -0.61 0.00 1438.15 128/64

Filatex India 3590.69 78.80 5.00 7.99 1350.74 92/26

Spentex Industries 6818.01 17.35 0.58 0.00 1279.27 18/8

Suryalakshmi Cotton 3553.86 93.70 -1.06 7.84 1252.05 103/20

Aarya Global Shares 167.63 113.15 1.43 169.39 1250.13 130/17

Sumeet Inds 1577.87 30.80 -4.35 8.61 1231.85 35/9

Kitex Garments 1823.88 24.65 0.61 8.62 1170.88 31/8

JCT 5571.09 3.19 1.27 0.00 1145.46 5/3

Binny 66.44 50.45 -1.37 52.13 1126.01 136/24

Ginni Filaments 5072.08 15.88 -0.31 9.02 1121.92 18/6

East. Silk 5100.38 13.88 5.63 18.11 1095.86 20/12

RM Mohite Text 1066.19 53.00 3.31 21.53 1065.28 54/22

Grabal Alok Impex 1401.70 47.35 -0.94 6.14 1064.66 79/39

Loyal Textile Mills 4405.48 226.30 0.51 11.47 1064.50 244/103

Khatau Makanji Spg 23.36 505.60 0.00 0.00 1054.51 0/0

Krishna LifestyleTec 5562.33 1.01 -0.98 0.00 1032.61 2/1

Nakoda 9862.71 14.76 0.27 3.47 980.06 76/10

Voith Paper Fabrics 471.90 218.00 2.56 18.55 957.58 240/103

Super Sales India 1271.71 304.15 -0.59 4.60 934.20 350/70

Acil Cotton Inds 1.15 39.50 -0.50 151.20 875.44 47/6

Surat Textile Mills 2420.36 3.94 -0.25 13.78 874.78 8/3

Weizmann 322.34 67.60 1.35 20.29 869.41 71/18

LN Polyesters 161.58 22.00 0.23 0.00 851.42 43/14

Morarjee Textiles 2035.84 23.35 1.30 40.79 848.36 26/14

Digjam 1399.29 11.73 1.73 0.00 806.34 16/6

Gloster Jute Mills 1679.39 307.90 6.61 8.26 805.69 385/145

Eskay Knit India 8167.56 2.77 -1.77 7.82 777.90 5/2

Maral Overseas 5186.26 18.15 5.52 0.00 753.37 19/8

Winsome Textile 1709.87 5.60 0.72 23.54 748.72 7/3

Ganesh Polytex 1353.71 52.05 -1.70 6.59 695.91 57/9

TT 3536.03 32.00 -3.03 6.57 687.94 34/9

Indian Acrylics 3643.31 5.23 -1.13 2.50 686.81 7/4

Bang Overseas 1373.42 50.65 -1.55 28.14 686.81 71/39

Ludlow Jute & Spec 1931.80 62.50 3.48 7.38 673.32 66/16

First Winner Inds 1274.06 37.10 -4.99 19.40 657.89 50/17

Priyadarshini Spg 1807.04 58.35 0.86 0.00 646.52 62/8

Pasupati Fabrics 885.91 8.90 0.00 0.00 629.18 0/0

Nahar Poly Films 0.00 25.45 -4.14 33.32 625.76 33/18

Poddar Developers 11.23 119.65 0.50 76.70 622.72 123/42

B&B Realty 1.50 41.25 -0.48 0.00 613.51 220/6

Hindoostan Spg 530.86 39.40 -2.35 7.94 582.49 53/17

Shri Dinesh Mills 789.01 110.00 -0.77 7.90 580.53 137/70

Celebrity Fashions2618.15 30.00 -0.50 0.00 544.30 35/15

Wheel & Axle Text. 9.93 1071.30 -4.95 89.13 535.65 1183/801

Suryavanshi Spg Mill 1604.47 39.75 -4.90 7.54 527.52 45/10

Binayak Tex Proc 1143.55 731.00 1.37 11.50 519.96 777/186

Supreme Tex Mart 3601.17 12.64 1.12 11.30 505.33 19/7

Vyapar Industries 574.19 46.00 1.10 0.00 501.17 71/22

Gokak Textiles 2618.89 77.00 -3.75 0.00 500.45 84/29

Damodar Threads 2027.83 64.15 -4.04 11.90 500.09 91/20

Pasupati Acrylon 4676.35 6.99 -0.71 6.09 497.22 11/6

Vijayeswari Textiles 1132.69 27.05 3.44 9.58 491.48 28/10

VTM 788.92 120.90 4.90 8.15 486.35 154/53

Mohit Industries 980.18 41.10 3.92 25.61 479.13 45/11

Richa industries 1474.94 28.05 0.18 4.53 474.76 162/23

PRODUCT PROFILE

Celebrity Fashions Limited products development center aims to provide a full and

comprehensive services to all internal and external customers with a highly skilled technical

team that has the capabilities of developing concepts through to final products, customer through

to final product, customer can have total confidence that their specific and individual

requirement will be met.

Types of Products

Shirt

Trouser

Pants

SOCIAL RESPONSIBILITY

Celebrity has been acknowledged by Timberland for its corporate social responsibility initiatives

with an award for the same. Our facility has a 6 bed medical in-house facility with a full time

medical team and an active crèche.

Celebrity Fashions is proud of it's commitment to worker welfare

PRODUCTION DEPARTMENT

PROCESS FLOW

COSTING

CONSUMPTION FABRIC

The pattern is made at the CAD dept based on the tech sheets / specifications received from the

buyer and the fabric required to make 1 garment is calculated.

SAM (Standard Allocated Minutes)

This is nothing but the time taken to make 1 garment. This study is done by the IE. Based on this

the making cost is worked out.

Fabric cost

Based on the quality of the fabric the appropriate fabric mill is chosen and the best price is

worked out.

Trim cost

Cost of all the trims used in the garment like buttons, zipper, labels, threads etc…

Additional cost

Washing, printing, embroidery etc…

RAW MATERIAL ORDERING

Fabric ordering for bulk

Once the costing is finalised and the buyer places the order, the actual fabric consumption is

worked out at the CAD dept based on the color and size ratio and the fabric is ordered.

Trims ordering for bulk

Similarly the required trims are also ordered.

RAW MATERIAL CHECKING

Fabrics

Once the fabric is brought into the warehouse, it is checked for quality, quantity, color, shrinkage

etc. Once it passes the required standard its then move to the cutting dept for cutting.

Trims

Similarly once the trims are in house, it’s checked for quality, quantity etc..

FIT APPROVAL

Fit sample

Sample is made using actual quality of fabric with closest available trims. This is sent to the

buyer for fitting and construction approval. This process gets repeated incase the buyer is not

satisfied nor needs any change.

Pre Production Sample (PPS)

A sample is made is the actual fabric in the actual color with all actual trims and sent to the buyer

for final approval before proceeding into bulk.

ADDITIONAL SAMPLE

Business Promotion Samples

Special samples are made for advertisement, magazine release etc

GPT SAMPLE

Garment package testing

A garment is made with actual fabric and trim and tested for the physical and safety parameters.

PPM

Pre production meeting

A file is made by the merchandising team which is reviewed by the tech team and handed over to

the factory with the final approved sample. In this meeting all the technical and commercial

aspects are discussed so that there is no issue during production.

SIZE SET

Factory (Internal Review)

The final approved pattern is graded to all the required sizes and 2 or 3 garments are made in

each size and the measurements are verified against the buyers’ requirement.

PRODUCTION START UP MEETING

For technician review

This meeting is conducted by the respective buyer's QA with the factory personal to reconfirm

all aspects are as per the buyer requirement.

PILOT RUN

1st lot production

Based on the order qty 500 -1000 pcs are made and checked for quality, specs etc before moving

into bulk production.

BULK PRODUCTION start

WASHING

In case of wash program.

FINISHING

At this stage, Buttoning, trimming, ironing etc are done.

PACKING

Price tickets, hang tags, poly bags etc are fixed. Then segregated destination wise and packed

into cartons.

SHIPMENT

The packed goods are offered to the external QA (Buyer’s QA) for auditing. And then it’s

shipped out.

FINANCE AND ACCOUNTS

INFORMATION SYSTEMS

HUMAN RESOURCE

MARKETING

LEARNINGS

I have learnt about the various departments in the company

I got an overall understanding about the company’s activities and functions

I learnt the duties of various department managers

I have got a good exposure in an international company

The recruitment procedures that they followed were new to me.

They advertised in front of churches and other institutions too.

Besides positive learning, I also understood the limitations in the company.

Frequent absenteeism was a major problem.

Most of the workers are from illiterate background so its difficult to handle them

They do not accept any change easily.

ACHIEVEMENTS AND AWARDS

CONCLUSIONS

In conclusion, there were many things that I have experience and learned during this one month

of my Industrial Training at Celebrity Fashions, Chennai. The whole training period was very

interesting, instructive and challenging. Through this training I was able to gain new insights and

more comprehensive understanding about the real industry working condition and practice. Itt

also has provided me the opportunities to develop and improve my soft and functional skills. All

of this valuable experience and knowledge that I have gained were acquired through work

observation, interaction with colleagues and superiors in the company. I strongly feel that this is

also the best way to prepare students in facing the real life working conditions. As a result of the

training now I am more confident to enter the employment world and build my future career.