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2010 Annual Report

Old Town Commercial Association20 10 Annual Report

Table of Contents

Letter from the Board President

Vision, Mission and Map of Program Area

2010 Accomplishments and Reinvestment Statistics

2010 Balance Sheet

2011 Dates to Remember

OTCA Organizational ChartOTCA Board of Directors and Committees

OTCA Committee Projects for 2011

Old Town Lansing History

What the OTCA Does

Thank You

OTCA Members

Member Benefits


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Old Town Commercial Association


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2010 Annual Report

Letter from the Board President

Greetings from the Board and welcome to the 2010 OTCA Annual

Meeting.

The Old Town Commercial Association (OTCA) achieved great success in

2010, considering the financial strain non-profit and community

organizations faced due to the economic crisis from previous years.

Significant improvements were created through forging new local

partnerships, empowering community stakeholders, and enabling

volunteers to effectively work with the OTCA while striving to meet our

overall vision for the community. We are pleased to report that over the

last year, the OTCA has implemented numerous changes in effort to

become a more sustainable organization that continues to facilitate thecontinued growth and revitalization of our vibrant Old Town District.

Don McNabb, OTCA Board President


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Mission Statement

To facilitate the continued growth and revitalization of Lansings vibrant Old

Town district through economic development, community empowerment and

the celebration of culture and creativity.

Vision Statement

Old Town continues to serve as the cultural and creative center of Lansing. Old

Town carries on as a destination for thriving galleries, specialty retail shops,

creative businesses, restaurants and public art. Every storefront is restored to its

historic splendor and occupied with a high density of restaurants, retail shops,

and destination businesses, fully utilizing the existing infrastructure to the

highest and best use and making Old Town a destination for families and

individuals of all ages.

Historic homes surrounding the area are restored to their original splendor and

every loft is filled with resident-volunteers. Street lights adorned with banners

and planters abundant with flowers line the streets, all of which are maintained

by the neighborhood stakeholders. Old Towns vibrant nightlife highlights the

regions premiere festivals and community events, which volunteers help to

plan and staff. Old Town continues to be a safe and engaging community.

Map of Program Area

2010


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2010 Annual Report

Accomplishments & Reinvestment Statistics

Total Number of Volunteers: 1,132

Total Number of Volunteers Hours: 1,184

Value of Volunteer Hours: $47,680

Number of Members in 2010: 96Percentage of OTCA Budget Comes from Dues: 9%

Total Number of Events OTCA holds Each Year: 39

Number of Retail Events: 14

Number of Special Events: 8

Number of Image Building Events: 17

Total Number of New Businesses: 20

Avail Solutions Community Legal Resources Cravings Gourmet Popcorn Epicenter Church of Worship Favorites Caf Gallery 1212 Gravity Works Development & Design Greenfield Collection Haze Paint & Take Ceramics Studio Hilltop Massage Katalyst Gallery Kleins Artistic Finishes Lambs Gate Antiques Meridian Entertainment Group Michigan League for Human Services Northside Barber Red Cedar Friends Quaker Meeting House Second Gear Coworking Sticks & Strings Talullahs Folly

Number of Buildings Sold in 2010: 1

Total Dollar Amount of Private Investment in 2010: $981,900

First Floor Vacancy Rate by Square Foot: 10%

Upper Floor Vacancy Rate by Square Foot: 3%Percentage of Occupied Retail: 24.1%

Percentage of Eating & Drinking Establishments: 6.6%

Percentage of Service Businesses: 25.3%

Percentage of Galleries: 3.9%

Percentage of Creative Service: 26.7%


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2010 Budget vs. Actual

Income

Event Production $1,841

Dues $18,545Donations $2,653

Committee Programming $1,199

Grants $7,250

Events Income $167,349

Auction $2,996

Merchandise $919

Misc $115

Expenses

Event Costs $103,651Advertising $300

Banners/Baskets/Danglers $1,332

Newsletter $4,806

Dues/Publications $421

Professional Fees $7,150

Financial Fees $1,509

Equipment lease & repair $541

Insurance $2,353

Maintenance $1,445

Meeting Expenses $290

Office Expenses $1,990

Phone & Internet $2,695

Postage $672

Admin Printing $547

Rent $7,760

Travel & Conferences $1,291

Compensation $43,729

Net Income $19,491


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2010 Annual Report

2011 Dates to Remember

Pickin in the Park Every Tuesday May through October First Sunday

Gallery Walk First Sunday of every month Noon to 5pm

Old Town Fresh Market First Sunday May through October 10am to3pm

Wake Up Old Town First Friday of every month 9am to 10:30am

OTCA Board Meetings Second Thursday of each month 6:30pm

OTCA Organization Committee Meetings Third Thursday of each

month 4:30pm

OTCA Design Committee Meetings First Tuesday of each month noon

OTCA Promotions Committee Meeting First Tuesday of each month

8am

OTCA Economic Restructuring Committee Meeting Second Tuesday ofeach month 8:30am

Annual Meeting February 10

Taste & Tour of Old Town Saturday, April 2

Chalk of the Town Saturday, June 4

Old Town Scrapfest Saturday, June 11 through Saturday, June 25th

Michigan Pride Friday, June 10 through Sunday, June 12

Festival of the Moon Friday, June 24

Festival of the Sun Saturday, June 25

Lansing JazzFest Friday, August 5 & Saturday 6

Renegade Theatre Festival August 18 through the 20

Old Town BluesFest September 16 through September 17

Old Town Oktoberfest Friday & Saturday, October 7 & 8

Compassionate Feast Monday, November 21

Old Town Dickens Village Saturday, December 3


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OTCA Organizational Chart

OTCA Membership

OCTA Board of

Directors

OTCA Executive

Director

AmeriCorps - VISTA

Interns

Promotions

Committee

Design Committee ROOT Economic

Restructuring

Committee

Organization

Committee

Festival of the Sun

and Moon Planning

Committee

Chalk of the Town

Planning Committee

Old Town Scrapfest

Committee

Old Town Oktoberfest

Committee

Business Assistance

Team


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2010 Annual Report


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OTCA Board of Directors and Committees as of December 2010

Board of Directors

Don McNabb, President

Triterra

Aaron Matthews, Vice President

Clark Hill PLC.

Heather Chunko, Treasurer

Fortin & Chunko

Karen Stefl, Secretary

Such Video

David Such, At-Large

Such Video

Mary Swanson

Swanson Design

Summer Schriner

Grace

Lynne Brown

Perspective2 Studio

Shannon Rolley

Jackson National Life

Rochelle Rizzi

Rizzi Design

Gail Shafer-Crane

Old Town Medical Arts Building

Design Committee

Mary Swanson, Chair

Liz Harrow

Darcy Pace

Barb Matheson

Gene Townsend

Rebekah Cathey

Promotions Committee

Summer SchrinerDavid Such

Karen Stefl

Ross Yednock

Sharen Lange

Erin Slayter

Lynne BrownRebekah Cathey

Katie Robiadek

Courtney Sipperley

Kathy Holcomb

Economic Restructuring Committee

Mike DeMartelaere, Chair

Heather ChunkoEric Waggoner

Diane Sanborn

Don McNabbGail Shafer-Crane

Organization Committee

Aaron Matthews

Shannon Rolley

Chad Jordan

AJ Zimmerman

Jessy Harger

Jamie Schriner- Hooper


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Residents of Old Town Group

Jenelle Jagmin, Co-Chair

Mike David, Co-Chair

Kirbay PreussConnie Perkins

Cameron Cichocki

Judith Morrigan

Mark Deschaine

Kristin ArmbrusterPaul Smith

2010 Festival Committees

Dottie Zimmerman

Katie Wittenauer

Rochelle Rizzi

Rebekah Kump

David EldridgeKatie Fritz

Chris Frits

John Addis

Jerome White

Sandra Neuman

Rick Wyble

Barb Hranilovich

Mike Nelson

Lori Bass

Lisa Bass

David Such

Jeff Croff

Christopher Molidor

Mary Swanson

Karen Stefl

Andrew Sandstedt

Julie Powers

Shannon RolleyErin Slayter

Caitlin Cummer

Sarah Coakley

Jamie Schriner-Hooper

Heather Chunko

Hank Love

Lindsey Dubey

Ross Yednock

Tom Sheerin

Stacy Folsom

Tony Sabo

Valerie Fuelling

Derick Hansel


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2010 Annual Report

Old Town Committee Projects for 2011

As we celebrate a year of growth in the Old Town Community, the over 1,300 active OTCA

volunteers have continued to set new goals for 2011. Check out some of the exciting things in

store;

Promotions Committee

Goal: To increase evening traffic between the hours of 5pm at 10pm

during the week and increase sales by member retail and restaurants.Objective #1.Showcase retailers and restaurant options

Membership DirectoryFirst Sunday Gallery WalkVisitors Guide Ad

Monthly Pulse AdsInfo Booth at BluesFest and JazzFestEvent Listing Rack CardDiscount Sleeve for Membership CardsNewsletter Shout Outs

Taste & Tour of Old Town

Objective #2. Promote New WebsiteTweetdeck

Objective #3. Encourage Evening TrafficBars & Rec League

Evening Outdoor MoviesGhost Tours

Objective #4. Continue unique promotions and marketingactivities

Festival of the Sun

Old Town Scrapfest

Old Town OktoberfestChalk of the TownOld Town ListservOld Town Swag

Economic Restructuring Committee

Goal: To hold have direct contact with 10 potential business owners or

tenants of the Old Town area and create open lines of communicationbetween realtors and OTCA.

Objective #1. Strategic Business RecruitmentBusiness Assistance TeamBroker Luncheon

Notices to realtors on Property ChangesDevelop Top Prospect List


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Starting a Business GuideFact Sheet of Business Resources

Testimonials

Compile Prospective Business Mailing List

Design Committee

Goal: Provide three new pieces of street furniture overhaul bannerprogram to a sustaining program and provide one new piece of publicart in Old Town.

Objective #1. Increased Amount of Street Furniture

Street FurniturePoetry Furniture

Objective #2. Clean and Vibrant CommunityLight and Pave AlleyMural Competition

Community Planning and Clean UpNeighborhood Plant Swap

Take 5 CampaignExplore Fake FlowersSignage

Objective #3.Develop Banner ProgramBannersHoliday DecorationsDesign ServicesSign guidelines

Organization CommitteeGoal: Increase organizational revenue by 10%

Objective #1.Diversify funding MechanismsBusiness Improvement ZoneCharitable Giving CampaignSponsorshipSupplies and Equipment

Popcorn TinPancake-A-ThonMustache Incentive

Customizable Gift Shout OutObjective #2. Increase Membership

Membership DriveMembership MarchAnnual Meeting


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2010 Annual Report


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Old Town Lansing History

Past, Present & Future

In the mid-19

th

century, Lansings commercial district was a thriving stretch of stables, mills and general storeson Grand River Avenue. In later years, the Capitol building was constructed and downtown Lansing shifted to

Washington and Michigan Avenues. The Old Town area remained a vibrant neighborhood until the early 1960s

when the boom of automobiles, highways and suburbs expanded and people left the cities. The Old Town area

gained a high-crime reputation, but had actually become a ghost town.

In the late 1970s and early 1980s, a handful of artists, entrepreneurs and pioneers acquired several buildings

and opened art galleries, studios, residences and businesses. 1984 brought the North Lansing Arts Association

(NLAA) to conduct art events and small music festivals. In 1992, NLAA established the Otherwise Gallery, which

became a focal point for community gatherings. NLAA changed its name to the Old Town Business and Arts

Development Association (OTBADA), started calling the area Old Town, and began projects to revitalize the

area. In 1994, OTBADA put on its first music festival, Old Town Oktoberfest a rock and roll festival, thenLansing JazzFest the following year and later BluesFest.

In 1996, OTBADA applied for a grant from the National Trust for Historic Preservation and in 1997, Old Town was

selected as one of six national sites to participate in National Trusts Neighborhood Main Street Initiative

demonstration project. This included collaboration between two national organizations active in community

revitalization and rehabilitation: LISC and the National Main Street Center. The Old Town Main Street program

was designed to encourage the economic redevelopment of the neighborhood business district by utilizing the

skills and experience of both organizations.

The Old Town Commercial Association (OTCA) was formed to manage this grant money and focus specifically on

developing the area. The OTCA received 5013 status in 1997 and continues its mission: to facilitate the

socioeconomic development of Lansings Old Town area through the promotion of historic preservation,

business recruitment and community outreach. Membership dues, grants and donations help the association in

its efforts to bring new life to the area. Residents and visitors attend festivals and gallery walks, shop in the many

boutiques and visit art fairs and community forums

Although the OTCA has accomplished many of its goals, the organizations mission is never complete. The OTCA

continues its goal to improve Old Towns aesthetics through streetscape, design guidelines. The organization

also continues to actively recruit new businesses and partner with OTBADA on new projects.

Today, many organization including OTCA, OTBADA, the City of Lansing and the EDC are working to improve OldTowns future. The Grand River Bridge was rebuilt and streetscaping continues. Historic streetlights and

repaired sidewalks remain a priority. More than 20 new businesses decided to call Old Town home in 2007.

Through collaborations, the OTCA actively recruits new businesses such as a destination restaurant and

microbrewery. New residents in our condos and lofts foster building rehabilitation and work to make Old Town

a destination and a diverse and creative community where people want to live, work and play.


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2010 Annual Report

What the OTCA Does

Revitalization

Write grants to provide and leverage funding and building rehabilitation

coordinate clean-up efforts. Provide beautification efforts, including trash cans, flowers, hanging baskets

and more

Recruit and retain businesses that complement the area and existing

businesses

Continue to make Old Town a walking and biking friendly district

Promotion

Publish monthly printed and online newsletter, as well as populate social

networking sites

Maintain www.iloveoldtown.org which features all Old Town businesses, aswell as a comprehensive calendar

Conduct regular media interviews and obtain media coverage for Old Town

happenings

Draw thousands to the area with a diverse offering of special events and

festivals

Host grand openings and ribbon cuttings for new business

Facilitate group advertising opportunities

Market and brand our unique neighborhood with banners, flower and

advertising Create directories, maps and kiosks featuring member businesses

Advocacy

Work with city officials to maintain roads, improve sidewalks and install

historic street lighting

Seek out funding to bring new and exciting features to the area, including

bike racks, playground equipment, sculptures, murals, creative signs and more.

Communication

Publish Old Town News and the Business Beat

Host free monthly Wake Up Old Town Networking events Serve as an information resource center for businesses, residents and visitors.

Education

Provide internship opportunities

Provide historic walking tours

Facilitate visitation and educational programs with local schools


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Thank You

The OTCA has a great appreciation for its supporters. We could not do it without you.

The following organization and individuals have made it possible for us to continue

making Old Town a better place to live, work and play.

Major Funders for 2010

Jackson National Life

Bells Brewery

Downtown Lansing Inc.

Friedland Industries

TJ Duckett

Clark Hill PLCMike Stein Farm Bureau Insurance

Kincaid Henry Building Group

PNC Bank

Spartan Toyota Lexus of Lansing

Arialink

Portland Federal Credit Union

MessageMakers

Demmer Corporation

Cooley Law School

City of Lansing

Public Sector Consultants

Mayberry Homes

The Rossman Group

Mary Roszell

CiesaDesign

M&M Distributing

Arts Council of Greater LansingDan Henry Distributing

Barbera Hranilovich

Group 230 Design

Michigan Brewing Company

Thailand

Perspective2 Studio

El Azteco

Chrome Cat

Olympic Broil

Cravings Gourmet Popcorn

Pablos Panaderia

Two Men & A Truck

Events to Rent

The Plant Professionals

VanAttas Greenhouse & Flower Shop

West Saginaw Meijer

American Rental

Lansing City Pulse

Spartan Printing

Advanced Imaging Services


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2010 Annual Report

Old Town Commercial Association Members as of December 31, 2010

ARM Assessment Rehabilitation

Management

Artistic Design ServicesArts Council of Greater Lansing

Big Brothers Big Sisters Capital Region

CACS Head Start

CJL Properties

Carolan & McGarry CPA, P.C.

Cataldo & Meeks PLLC

Charles J Hartman CPA

Childrens Ballet Theatre of Michigan

CiesaDesignClark Hill

Cozy Koi Bed & Breakfast

Cravings Gourmet Popcorn

Cuisines by Isaac LLC

DJV Properties

David Zoglio

Demmer Corporation

Downtown Lansing Inc.

Event Depot

Events to Rent

Fortin & Chunko

GTO of Michigan

Girl Scouts Heart of Mid-Michigan

Grace

Grand Caf/Sir Pizza

Gravity Works Design & Development

Greater Lansing Food Bank

Greenfield Collection

Huggler & Bayshore

Joan Bauer for State Representative

Judge Amy Krause

LandUse/USA, LLC

Lansing Ice & Fuel

Mackellar Screenworks

MessageMakers

MetLife ResourcesMichigan Fitness Foundation

Michigan Historic Preservation Network

Michigan Pride

Mid Michigan Leadership Academy

Mind Garden Creative

Northwood University

Oak Grove Computer Group

October Moon

Old Town Business & Art DevelopmentAssociation/Michigan Institute of

Contemporary Art

Olympic Broil

Pace & Partners

Pace Howe Design, LLC

Pastry Palette

Perspective2 Studio

Polka Dots Bead-a-full Boutique

Pro-tel, Inc.

Prudden Place

Red Cedar Friends Quaker Meeting House

Redhead Design Studio

Renra Properties

Rizzi Designs

Romanow Building Services

Safe Ride Taxi

Stress Therapy Clinic

Stuart Shafer, PC

SuCasa Jewelers

Such Video

Swanson Design Studios

Thailand

The Gillespie Company


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2010 Annual Report

The Nature Conservancy

The Plant Professionals

The Rossman Group

The Sierra Club Mackinac Chapter

The Sweaty MouseTownsend Builders

Tria Design and Marketing

Triterra Consulting

Unicorn Tavern

Vesta Building Industries

Walking Horse Gallery & Gifts

Whole Health Homecare

Ross Yednock

Meegan Holland

Rock Hudson

Bradley Deacon

Karen Stefl

Lingg BrewerBonnie Sumbler

Shannon Rolley

Jamie Schriner Hooper

Rita Jack

Macie Schriner

Christopher Fisher

Matthew Robinson

Kelsey Owens


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2010 Annual Report

Member Benefits

The Old Town Commercial Association (OTCA) has worked for more than a decade to

continue this revitalization as a member-based nonprofit organization consisting of a

diverse group of businesses, residents, property owners and their community membersunited to continue the restoration and growth of Lansings Old Town. As a Michigan Main

Street community, the organization focuses on promotions and special events, improving

the neighborhoods aesthetics and recruiting and retaining businesses and working with

hundreds of volunteers on an annual basis.

We invite you to become a part of Old Towns revitalization by joining the OTCA.

Membership includes many benefits for both individuals and businesses throughout the

Lansing area.

Member Benefits Include: 50% discount on Greater Lansing Convention and Visitors Bureau membership dues. Influence on economic development and planning for commercial district Eligibility for OTCA grant programs Newsletter and web site features Advertising and promotion from OTCA Discounted credit card processing rates Discounts at Old Town festivals Group-rate health insurance plans Opportunity to join the board of directors and planning committees One on one business counseling through Old Town Business Assistance Team Tax deduction on membership Voting rights at annual meeting for resident members. Knowledge that ou are helping preserve and improve Lansing Old Town district. Opportunity to receive and appear on Old Town discount cards. Free Small Business Association membership for businesses Inclusion in printed and online directories Opportunity to host networking events Property listing Discount cooperative advertising opportunities Opportunity to participate in Old Town Gift Certificate program


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2010 Annual Report

Membership

The OTCA has a wide range of membership levels to fit the needs of individuals and

businesses. Memberships are the calendar year, January 1 through December 31.

Start Up Business (Less than one year in business in Old Town) $50

Co-op/Non-profit $100

Business with 1-3 Employees $150




Business with 31 or more Employees $1000

*Two part time employees equal one full time employee

Individual membership $45

Student Membership (with valid student ID) $10

Business Name _____________________________________________

Contact Name ______________________________________________

Contact Email ______________________________________________

Business Address ___________________________________________

City/State/Zip _______________________________________________

Telephone Number __________________________________________

Fax Number ________________________________________________

Website ___________________________________________________

General Business E-mail ______________________________________

Number of Employees ________________________________________

Full Time _______________ Part Time ___________________________

Membership Level ___________________________________________

Payment Method ____________________________________________

Business Description for the Website

__________________________________________________________

__________________________________________________________

__________________________________________________________

Please return with payment to:


1232 Turner St.

Lansing, MI 48906

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