Reimagine Business for the Digital Economy

SAP Forum Hong Kong

Nina Bao

July 26, 2016

Model Factory

Realize The Precise Predictive Analysis

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Everything we touch…

Every good we purchase…

IN THE NEW DIGITAL ECONOMY, EVERYTHING IS

DIGITIZED AND TRACKED

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CUSTOMERS

OPERATIONAL

MARGIN GROWTH

How do you personalize each

interaction across all channels?

How do you improve your performance

across thousands of processes and decisions?

How do you create new products,

services, and business models?

THE DIGITAL ECONOMY TO YOUR ADVANTAGE…

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Early Adopters Are Winning

In the next 10 years, 40% of the S&P 500 will no longer

exist if they do not keep up with these technology trends*

+9%Revenue

creation

+26%Market

valuation

+12%Impact on

profitability

* “The Digital Advantage: how digital leaders outperform their peers in every industry”: CapGemini and MIT Sloan

THOSE EMBRACING DIGITAL TRANSFORMATION

ARE OUTPERFORMING

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The Power

of Predictive

Unlocks Big Value

The Need For Predictive

• Use historical data to predict behaviors or outcomes

• Answer “what-if” questions

• Ensure employees have what they need

to make optimized decisions

• Fully leverage customer relationships

with better insight

• Make meaningful sense of Big Data

68%of organizations using predictive analytics

realized competitive advantages.

60%of fraudulent transactions have stopped

using predictive.

28%reduction in customer churn rate with predictive.

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

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SALES &

MARKETING OPERATIONSFRAUD

AND RISK

FINANCE

AND HR

OTHER

SECTORS

• Churn Reduction

• Customer Acquisition

• Lead Scoring

• Product Recommendation

• Campaign Optimization

• Customer Segmentation

• Next Best Offer/Action

• Predictive Maintenance

• Load Forecasting

• Inventory/Demand

Optimization

• Product Recommendation

• Price Optimization

• Manufacturing Process Opt.

• Quality Management

• Yield Management

• Fraud and Abuse Detection

• Claim Analysis

• Collection and Delinquency

• Credit Scoring

• Operational Risk Modeling

• Crime Threat

• Revenue and Loss Analysis

• Cash Flow and Forecasting

• Budgeting Simulation

• Profitability and

Margin Analysis

• Financial Risk Modeling

• Employee Retention

Modeling

• Succession Planning

• Life Sciences

• Health Care

• Media

• High Education

• Public Sector /

Social Sciences

• Construction and Mining

• Travel and Hospitality

• Big Data and IoT

SOLVE REAL BUSINESS PROBLEMSBy Optimizing Resources and Improving Margins

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WHY SAP FOR PREDICTIVE ANALYTICS?

4

SAP

BusinessObjects

Predictive

Analytics

All-in-One Solution

Prepare data Model Deploy Visualize

Fast

Minutes to hours—not weeks to months

Scale

From 10 to 10,000’s of variables

Ease of Use

Create models using clicks, not code

SAP Integration

HANA BW ERP universes

5

3

2

1

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GREATLY IMPROVE YOUR TIME TO VALUE

Optimal model selected

automatically

Automated and simplified by SAP BusinesObjects Predictive Analytics

3 Months

1 Week

Data

Connections

Data

Manipulation

Variable

Reduction &

Sampling

Predictive

model

creation

Scoring &

Validation

Model

Interpreta

-tion

Application

to business

Simple GUI Automated Automated SimplifiedApplication

to business

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Use our Automated

modeFor business users where data mining

is simply done without scripting

Data manager / Modeler / Model

manager

Develop your ownFor advanced users to configure

customized algorithms with R

R configuration / Visualization

and analytic stories

Use our Automated Predictive Models OR create your own

Empower everyone in any role—producer or consumer– to use Predictive Analytics

SAP BUSINESSOBJECTS PREDICTIVE ANALYTICS –

SOMETHING FOR EVERYONE

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Completeness of Advanced

Analytics Portfolio

Ease of Use/TTV for Model

Development and Testing

End-to-End Single Solution

Big Data Compliant

Deploy Where and When it

Matters

HOW IS SAP DIFFERENT IN THIS SPACE?

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A B C

SAP

BusinessObjects

Predictive

Analytics

Better Decision Making

Understanding Customers

Improving Performance

Driving New Revenues

Acting in Real Time

WHY NOW?

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DEMO

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1 Read customer case studiesbit.ly/predictive-stories

Learn more and watch the tutorialswww.sap.com/predictive & http://scn.sap.com/docs/DOC-32651

2

Try itwww.sap.com/trypredictive

3

NEXT STEP

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Q & A

Thank youContact information:

Nina Bao

Product Manager

SAP Labs China

Tel: +86 21 6108-5612