Real time AB Testing - Exact Target

REAL-TIME BTESTINGREAL-TIMEA/BTESTING REA -TIMEA/BTESTINGREAL-TIMEA/BTESTINGREAL-TIMEA BTESTINGREAL-TIMEA/BTESTING

REAL TIMEA/BTESTINGREAL-TIMEA/BTESTINGREAL-TIMEA/BTESTING

www.ExactTarget.comwww.ExactTarget.com

WOULDN’T YOU LIKE TO

KNOW WHAT’S WORKING

AND WHAT’S NOT WITH

YOUR EMAIL CAMPAIGNS?

EXACTTARGET HAS CRE-

ATED A SIMPLE, STREAM-

LINED PROCESS FOR A/B

TESTING, SO YOU CAN

START DELIVERING MORE

EFFECTIVE EMAILS WITH

JUST A FEW CLICKS.

REAL-TIME A/B TESTING IN JUST A FEW CLICKS!

Not sure how to word your subject line for maximum effectiveness? Wondering when to send your email campaign to achieve the best open rate? Stop guessing what’s working and what’s not – take the mystery out of email optimization with ExactTarget’s A/B testing feature.

With A/B testing, marketers can improve their open and click-through rates by delivering more relevant content, from

the right sender, at the right time. A/B testing gives you the ability to send two versions of an email to two sample groups, then send the “winning” message to the remaining subscribers. You can conduct meaningful tests based on key variables using a simple, streamlined process.

THE EXACTTARGET DIFFERENCEOther providers may offer testing, but only ExactTarget has such a powerful, flexible, easy-to-use solution, designed with your needs in mind.

INTUITIVE. The elegantly designed, step-by-step guided interface gets you testing and optimizing email campaigns in just a few clicks. Graphically rich side-by-side comparison charts clearly identify the winning email, while the ability to automate the winning email send saves you valuable time and resources.

POWERFUL. A/B testing is now included as a standard feature of the ExactTarget email application, which is built on our Fuel platform. The A/B testing feature scales to test highly dynamic-driven emails and has the capacity to support massive email send volumes.

REAL-TIME. No other testing feature allows you to see test results as they come in, pause or stop your test at any time, and make changes on the fly. ExactTarget’s A/B testing puts you in control of your email test from start to finish.

STOPGUESSING

START TESTING





STEP 1: Set up your

test variables

HOW IT WORKS

STEP 2:Choose your

test audience

2

1





STEP 4: Send the winning message to the remaining subscribers

STEP 3: Evaluate your test results

3

4

www.ExactTarget.com



KEY BENEFITSAs email becomes a more integral part of how you do business, the next step is to optimize its effectiveness. Certain variables can have a dramatic impact on open and click-through rates – so it’s important to get them right!

ExactTarget’s A/B testing feature allows you to:

• Testkeyvariables–includingsubjectline,senddate/time,or“From” name – to determine what works and what doesn’t

• Determinethe“winning”messagebasedonthemetricthatmat-ters most to your business – open rate or click-through rate

• Sendthewinningmessagemanuallyorautomatically

• Trackyourtestprogressinreal-time,andviewaside-by-sidecom-parison of test results

• Reviewacompletehistoryofallyourteststoidentifytrendsovertime and use these trends to drive future email campaigns

THE BOTTOM LINELittle changes can make a big difference. A/B testing takes the guesswork out of your email campaigns, so you can create more effective emails, improve open and click-through rates, and achieve greater returns on your email marketing efforts.

LEARN MORE AT WWW.EXACTTARGET.COM

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Real time AB Testing - Exact Target