Upload
istrategy
View
1.249
Download
0
Embed Size (px)
DESCRIPTION
iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)
Citation preview
How Digital Marketing is Changing the E-Commerce Space
<1990 1990s
Direct MailTelephone
1999 2000s 2011TVRadioPrintDisplay
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline Display
IMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile Web
Addressable VoiceMobile EmailSMS + MMSIM EmailDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsWikisSocial NetworksMobile WebBehavioralSocial Media AdsVirtual WorldsWidgetsQR Codes
Media [R]evolution
is the new black.
Why data matters in ecommerce
Where are your customers?
FORECAST FOR GLOBAL ECOMMERCE GROWTH
HOW ARE MARKETERS INVESTING IN DIGITAL?
Find them. Know them.
Love them.Empower them.