Reaching Digital Millennials Baltimore June 2010

8/8/2019 Reaching Digital Millennials Baltimore June 2010

1/24


2/24

Me on Coffee!


3/24


4/24

Character Traits

y The average college freshman has spent nearly 10Khours playing video games, another 10K on a cellphone.

y The average college freshman has spent over 20Khours watching T.V.

y 73.7% own a laptop with 98.4% owning a computer ofsome distinction.

y 93% access the internet on a regular if not daily basis.y Have sent over 250,000 texts or emails before the age

of 21.

y Will hold 10-15 jobs by the age of 38.


5/24

They Are Connected

y They have never known a world without the internet.

y They are able to access almost any word ever written,

almost all of it for FREE!y Email is a communication of last resort, they prefer

texts and social networking sites.

y Without stimulation they become bored very easily.

y They are able to email the president of the UnitedStates, who by the way raised 55 million in 29 daysusing social networks.


6/24

Time to Reach an Audience of50 Million

y Radio----- 38 Years

y T.V ----- 13 years

y Internet ------ 4 years

y Facebook------ 2 months

(increase from 350-400 million)


7/24

Computer Appendages

y They have become very sophisticated at findinginformation by utilizing electronic mediums. Theircomputers and cell phones have become a central

learning tool. Dont think so, consider the following:

37 billion Google searches per month, conversely theaverage student asks one question every ten hours.

More youths turn to the internet for answers than anyother source of information.

50% of youth under 21 have created web content.

Who did students ask B.G.


8/24

Oh and They Love to Socialize

y Average student has 75 friends

y 91% use social networks on a daily/weekly basisy 250 million visitors per month

y They rely on these networks for support anddecision making


9/24

How Does This Impact Me?

1900s 2000


10/24

Are we engaging our students?

y Over 42% of freshmanstudents fail to graduatefrom the same college

y 30% of high schoolstudents fail to graduate


11/24

So Youre Thinking,

y Im all good, my classes are engaging; in fact theyare practically all hands-on.

y We teach the fundamentals.

y All our students can cook upon graduation. Doesthis mean they can be successful in a globaleconomy?

y I worked for years, Im not giving this away for

free!y I dont want computers in class; students might

access non-class related websites.


12/24

Consider This..

y In 2007 nearly 20% of students took an online class.

y UOP graduates more MBAs than Harvard.

y MIT has uploaded almost their entire curriculum forfree.

y OpenCourseWare has courses from over 200universities from 35 countries, all for free.

y Open Content Alliance has uploaded over a millionbooks for free access.

y Curriki, free access to K-12 curriculum.


13/24

The World is Not Waiting For Us

y Pearson Ed is one of the largest providers of onlineeducation products in the U.K.

y Wiki books has over 2,400 online text books, in over

100 languages available for free.y Openculture offers over 250 courses in liberal arts

and science all for free. Universities includeStanford, Yale, Berkeley and UCLA.

y OpenLibraryProject has scanned over 1.7 millionbooks, all viewable for free.

Ahh, but these are not culinary!


14/24

We are no longer the keepers of information

y Google found over 89 millionsources of information for howto cook, and 421,000 videos.

y Youtube: How to braise, the firstten videos had been viewed over80,000 times. Not one was froma culinary school.

y Youtube: how to cook, firstvideo had been viewed over770,000 times.


15/24

20 top paying jobs that you can get without adegree

y 1. Air traffic controller: $102,030

y 2. Funeral director: $79,517

y 3. Operations manager: $77,839

y 4. Industrial production manager: $73,000

y 5. Transportation manager: $72,662

y 6. Storage and distribution manager: $69,898

y

7. Computer technical support specialist: $67,689y 8. Gaming manager: $64,880

y 9. First-line supervisor/manager of police and detective: $64,430

y 10. Nuclear power reactor operator: $64,090

y 11. Computer specialist: $59,480

y 12. First-line, non-retail supervisors/manager: $59,300

y 13. Nuclear technician: $59,200

y 14. First-line supervisor/manager of fire fighting and prevention worker: $58,920y 15. Real estate broker: $58,720

y 16. Elevator installer and repairer: $58,710

y 17. Sales representative, wholesale and manufacturing, technical and scientificproducts: $58,580

y 18. Dental hygienist: $59,790

y 19. Radiation therapist: $57,700

y 20. Nuclear medicine technologist: $56,450


16/24

Our reaction should be?

Over 75% of teens own a cell phone,70% of schools in the U.S. have banned them.

April 20th 2010American Life Project


17/24


18/24

Reaching Millennials

y The industrial model of pedagogy will no longersuffice for teaching in the 21st Century.

y Classes should be more student-Centered.

y Learning today is less about absorbing vast amountsof knowledge but more about the ability to:

y Think

y Research/Find information

y Analyzey Evaluate

y Collaborate and Communicate


19/24

Reaching Millennials

y Millennials are prolific communicators and gravitateto social interaction and community.

y A collaborative approach to courses enforces this

proclivity.y Project-Collaborative based learning:

Increases self direction

I

mproves researcher skillsAllows for a deeper knowledge of subject

matter

Exploration of real world problems


20/24

Sites that support Collaboration

y Prezi --- non-linear presentation software.

y Google Docs--- Supersedes operating systems.

y Slideshare --- Online PowerPoint, but not.

y Google Reader --- Allows the aggregation of allyour favorite sites and blogs.

y Ustream --- Allows live streaming ofpresentations/classes.


21/24

Integration of Technology

y Its not about technology per se, but the connectionsthat technology enables.

y Technology is used to support curricular goals, and

not necessarily an end in itself.y Education has transcended the classroom.

Technology has allowed learning to occur anytime,anywhere.

y Just-in-time teaching.


22/24

Curricular Modification ?

yGraduating students will oweover $714 Billion in studentloans.

yAre we doing the best we canat providing a curriculumneeded in the 21st Century?

y Students are challenging us tosubstantiate our curriculum.


23/24

What Students Thought

A way to interact with others, not necessarily in a classroom settingA way to interact with others, not necessarily in a classroom setting

Staying current with all the information that relates to us today and tomorrow, notStaying current with all the information that relates to us today and tomorrow, notyesterdayyesterday

A way to interact more fluidly with the studentA way to interact more fluidly with the student

Another tool in the instructors toolbox to help create a stimulating environmentAnother tool in the instructors toolbox to help create a stimulating environment

A great way to aid learning, but can be used too muchA great way to aid learning, but can be used too much

Helpful if utilized in an effective mannerHelpful if utilized in an effective manner

Should not be overly used in classShould not be overly used in class

Technology allows instructors and students to successfully experience learningTechnology allows instructors and students to successfully experience learning

Consuming todays youthConsuming todays youth

The networking of the world, it is what the new generation turns to, to find information andThe networking of the world, it is what the new generation turns to, to find information andstay connected to the world around themstay connected to the world around them

Not as important as actual person to person interactionNot as important as actual person to person interaction

A good augment but not a substitute for good teaching skillsA good augment but not a substitute for good teaching skills

Useful but nonUseful but non--essential, a bad professor is still bad w/aessential, a bad professor is still bad w/a powerpointpowerpoint and a good one canand a good one canmake chalk and talk rivetingmake chalk and talk riveting

What shapes education and our society todayWhat shapes education and our society today

To be able to compete against others applying for our fieldTo be able to compete against others applying for our field

Annoying and aggravatingAnnoying and aggravating


24/24

Thank You

Documents

Reaching Digital Millennials Baltimore June 2010