9Vintage Industrialization

16 Makeup Tricks Every Woman Should Know

Anna Pappas Interview

Angela Jacobsen

August 2014

NoteHannah St JamesInterview Collezione Santina Haute Couture

Fall

Style

Photography Le Boudoir Mariees

Letter From The Editor When I spend time with non–fashion industry friends, there’s always a moment when they lower their voice and ask con-

spiratorially, with a sly eyebrow raise, “What’s it really like?”

Truly, the fashion media seems to be dogged by a very persistent set of stereotypes. So let me take this opportunity to clear the air: It’s not true. At Lucky, we eat, more than regularly We laugh (usually at terribly nerdy Game of Thrones puns—it’s

a pretty direwolf situation). We genuinely enjoy each other’s company in the office (which we do not leave at midday to get blowouts) and outside its walls. Really, we’re an altogether normal bunch.

To tell you the truth, I never really understood why fashion had to be so serious. After all, its main by-product—shop-ping—is such a joy. Think about it: Is there any better feeling than when you’re at a store—it could be high street like

Madewell, it could be high end like Marc Jacobs — and a salesperson hands you a crisp, delicious shopping bag? And sud-denly, the item you’d been coveting is yours.

That supremely joyful shopping bliss is what Promo is about. We’re the fashion magazine about those celebratory mo-ments—not froideur or peering into an “in crowd” that you’ll never really belong to or understand. I honestly believe we’re in a new age of fashion today, where style is as influenced by a true human connection as it is by the runway—a personal

bond to the designer, models and influencer’s that define style these days.

It’s an altogether happy mix—and one I hope you’ll love.

MuglerFall/Winter Collection

2014/2015

Secrets To Gorgeous HairGo pro—the top tools and expert tips to become your own stylistBy Jessica Prince

Hair

topping by your local blow-dry bar is still the fastest way to get a killer blowout, perfect waves, or a chic updo. But once it’s time to shampoo again you’re (sadly) back to your pre-salon self. For those who dream of having a good hair day every day, there are new tools to help get salon-caliber results at home. “Every woman needs to have what the pros have, and that’s great tools,” says Harry Josh, stylist to the stars like Gisele Bündchen, whose namesake line of products has received high praise from fashion insiders. So how do you choose what’s right from among the myriad options available? (Even Holly-wood stylist Mark Townsend admits he gets overwhelmed.) We’ve done the research for you. Read on for our picks of the tools worthy of your investment, plus professional styling tricks you won’t find on the box.

BEST BLOWOUT Whatever look you’re coveting, chances are a blow-dryer was used to create what stylists call a “smooth foundation.” There are two crucial things to remember when shopping for a dryer. First, “higher wattage does not mean more power,” says John Wergeles, Dermstore.com’s vice president of product development, who worked on Harry Josh’s tool line, including his 1,875-watt blow-dryer. “It simply measures how much electricity is used, and as the technology improves, less wattage is required.” Second, choose a dryer that’s lightweight. “Women usually dry the bottom sections of their hair first,” Townsend says, “so by the time they reach the visible top layers, their arms are tired and they give up.” Fine-haired ladies, get thee a Sedu Revolution 3600i Lightweight Ionic Styling Dryer ($200), stat. It weighs less than a pound and is equipped with an ion switch that can be turned off, which is what you need to do if you want to maximize body. For thicker, frizzy manes, T3’s Featherweight Luxe 2i Dryer ($250) and Rowenta’s Inspiration Pro Auto Sensor Hair Dryer ($200) feature built-in generators to increase the ion flow and smooth unruly tresses. Other items to add to your list: Sepho-ra Collection Hold It Together Blow Dry Clips ($10 for a set of four) are the at-home version of what stylists use to section off hair, sans ridges (you know, the ones with the alligator-jaw design); and Ibiza Hair’s round boar-and-nylon-bristle brushes ($7–$62) are a must-have with celebrity stylists like Jen Atkin and Adir Abergel, who swear by them to boost shine. Pro secret: Speed up your blowout by rough-dry-ing hair 90 percent of the way, then blow-dry the top with your round brush. Protect your locks with L’Oréal Paris Advanced HairStyle Blow Out HeatSpray ($4.99).

SLEEK & STRAIGHT You can invest in a high-performing styling iron now or splurge on pricey, damage-reversing conditioning treatments later. “A flat iron is not something to scrimp on,” notes Townsend. Here’s why: Inexpensive plates often don’t heat up evenly, which means that they smooth your hair in some places but neglect others. As a result, you’re forced to run the iron over the same section again and again, ultimately frying and breaking your hair. To avoid this, look for irons that boast single-pass capabilities (plates that heat uniformly so you can smooth an entire section of hair in just one swipe). The Harry Josh Pro Tools Styling Iron ($250) and Paul Mitchell’s Neuro Smooth Smoothing & Styling Iron ($135) both get the job done, thanks to 1.25-inch titanium plates and beveled edges that won’t crease your hair. And be sure to apply a creamy heat protector first. Try Kérastase Paris Resistance Ciment Thermique ($40) from root to tip. Pro secret: Unless you have extremely coarse hair, don’t even think about turning your iron above 300 degrees.

PERFECT WAVES Here’s the secret no one ever told you about creating effortless waves: The less you do, the better they look. So forget about all the curling contraptions that rotate, spin, and suction in your hair. “Those are a bald spot wait-ing to happen,” says Townsend. For best results, stick to a clipless curling rod—and, ladies, size does matter. “If you’ve got straight, baby-fine hair, you need to go way down in barrel size,” explains Josh. “The trick is to make tight ringlets, which will then fall into loose waves.” The Amika 4P Interchangeable Barrel Curler Set ($175) comes with four clamp-free wands that range in diameter from .70 to 1.25 inches. For those with a natural wavy texture, enhance it with a cone-shaped iron held so that the narrowest part is at the roots, a technique Townsend uses on his celebrity clients to keep their ends loose. Try Sultra The Bombshell Cone Rod Curling Iron ($130). Pro secret: After you finish heat styling, let your tresses cool in a loose braid to hold the shape, then finish with a spritz of Oribe Après Beach Wave and Shine Spray ($39).

For those with a natural wavy texture, enhance it with a cone-shaped iron held so that the narrowest part is at the roots, says celebrity hairstylist Mark Townsend.

S

EASY UPDO A structured bun or a tousled twist is a sure way to look chic instantly. The good news is, once you’ve mastered polishing your blowout, smoothing your strands, and perfecting your waves, you’re almost there. As for your tool kit, “you need French hairpins if you want a professional look at home,” says Townsend, who used at least 50 of them to secure Jennifer Lawrence’s 2013 Oscar (winning) bun. For those who aren’t familiar with them, these U-shaped pins can be purchased at a beauty supply store (try Diane French Hair Pins, $15.99 per box), and are best for setting ultrasleek styles. (Think Dior’s Spring 2014 chignons.) “They’re for taming those pesky hairs that fly up during the day,” Townsend adds. If your idea of a modern updo is more in line with the disheveled knots seen at Michael Kors, bob-by pins are all the security you’ll need to hold your style in place. Finish the look with a soft-hold spray like Alterna Caviar Working Hair Spray ($28). Pro secret: Before inserting a French hairpin, bend one side of the pin to create a hook to keep it from slipping out.