programs.honolulu.hawaii.eduprograms.honolulu.hawaii.edu/intranet/sites/programs.ho… · Web viewLegend: Level: (K)nowledge (C)omprehension (Ap)plication (An)alysis (S)ynthesis

PROGRAM CURRICULUM MAP

Program: Communication Arts (CA) Tech II Division

Date Compiled: October 2008

Program St u dent L earning O utcomes (SLO):

Upon successful completion of the CA program, students will be able to:1. Produce compositions utilizing the various steps of the design process: investigate client needs, do marketing research, define the design problem, problem solve, develop an

idea/concept, thumbnails, layouts, comps and presentation art, prepare final art and produce mechanicals when necessary.2. Use tools, equipment and services to implement ideas for production. Techniques to include use of computer hardware, software, and service bureaus.3. Select appropriate software tools to achieve or maintain effective design solutions.4. Follow instructions to produce, modify, or output files according to client/project supplied criteria.5. Produce graphic design formats appropriate for delivery output while demonstrating the ability to meet deadlines, organize time and maintain schedules.6. Work independently as well as part of a team.

CourseNo. Course Learning Outcomes

Program Learning Outcomes#1 #2 #3 #4 #5 #6

Level Eval Level Eval Level Eval Level Eval Level Eval Level EvalCA 100 Survey of Graphic Styles

1. Classify the basic concepts and vocabulary of graphic art by period and artist.

E 12 C 7 Ap 8,12

2. Discuss the impact of major design theory on communication arts since the industrial revolution.

C 8 Ap 10

3. Discuss the impact of political influences on communication arts since the industrial revolution.

C 12 An 5,8

4. Discuss the influences of technology on graphic design and society. C 12 An 5,8

5. Describe the development of print media. E 7 K 46. Describe the development of electronic media. K 11 E 117. Discuss the influences of the work of contemporary visual designers. K 7 K 7

Legend: Level: (K)nowledge (C)omprehension (Ap)plication (An)alysis (S)ynthesis (E)valuation Page 1 of 30

Evaluation: (1) Exam (2) Test (3) Quiz (4) Essay (5) Report (6) Research Paper (7) Project (8) Group Project (9) Passport (10) Portfolio (11) Assignment (12) Presentation (13) Seminar (14) Demonstration(15) Knowledge Survey



Program Learning OutcomesCourse

No. Course Learning Outcomes#1 #2 #3 #4 #5 #6

Level Eval Level Eval Level Eval Level Eval Level Eval Level Eval

CA 101 Power of Advertising1. Recognize the basic concepts and vocabulary of culture and

communication.Ap 1 C 5 An 7,8

2. Explain the interaction of culture and mass communication.

C 7,14

S 8

3. Discuss the influences of international communication and culture.

C 7,8 E 11

4. Describe the development of print media. K 6 C 65. Describe the development of electronic media. K 6 C 66. Discuss the influences of the media shapers and

manipulators.C 7,8 Ap 11

7. Discuss media issues such as controls, concerns, and consequences.

C 7,8 Ap 11

CA 121 Art Preparation1. Identify basic hardware components. K 11 Ap 2 K 11 K 3 S 122. Use basic hardware components. K 14 Ap 2 E 2 K 2 C 3 Ap 123. Demonstrate the basic operations of a graphics-

generating program.Ap 7 C 11

4. Identify basic graphic software uses and limitations. K 11 An 11 Ap 145. Demonstrate appropriate scanner/program operations for:

line work continuous tone copy

K 7 Ap 11

6. Scan a continuous tone color original: Produce a halftone using a desktop scanner. Produce a color scan.

K 7 Ap 11

7. Export scanned graphics/photos into existing page layout. K 7 Ap 11 E 11 K 7 C 11






8. Recognize the following graphics program capabilities: tints fills paints manipulated type tracing drawing template photographic image editing electronic art image acquisition

Ap 11 K 11 E 11 K 11 C 11 Ap 12

CA 122 Copy Preparation1. Identify the following type fundamentals and uses:

x-height mean-line base-line ascenders descenders caps lowercase uppercase small caps ligatures dingbats bullets rules symbols display and body type weight" and "posture" serif and sans serif letter spacing and kerning word spacing

Ap 11 K 11 E 11 K 11 C 11 Ap 12






paragraph spacing line spacing measurement principles for leading

2. Measure copy and text. Ap 11 Ap 11 E 11 K 11 C 113. Demonstrate copy fitting. AP 11 Ap 11 E 11 K 11 C 114. Select the appropriate word processing software. K 11 K 11 K 11 K 11 C 125. Prepare text for exporting. K 11 Ap 11 E 1 K 1 C 16. Proof and mark-up copy. K 11 Ap 11 E 1 K 1 C 17. Make necessary corrections using basic proofreading marks. K 11 Ap 11 E 1 K 1 C 1

8. Describe differences between true type and postscript fonts. K 1 K 1

9. Distinguish among type 1, type 2, and multiple master fonts. K 1 K 1

10. Download fonts. K 1 E 1111. Use OCR character recognition software to capture text. K 1 E 1112. Discuss typographic imaging. C 1 C 1 K 113. Produce curved or special effects type using a graphics

application.Ap 1 K 1 An 1 K 11

CA 123 Color and Comprehensives1. Describe the practical application of comprehensives in the field

of graphic design.Ap 1 Ap 11 E 11 K 11 C 1,

112. Use direct and indirect techniques in comping. Ap 1 Ap 11 E 11 K 11 C 113. Apply the concept of color basics and vocabulary. Ap 1 Ap 11 An 11 K 11 C 1,

114. Utilize various types of comprehensives. Ap 11 Ap 11 An 11 K 11 C 1,

115. Utilize comping techniques for type. Ap 11 Ap 11 An 11 K 11 C 1,

11






6. Utilize comping techniques for illustration. Ap 11 Ap 11 An 11 K 11 C 1,11

7. Utilize comping techniques for photographs. Ap 11 Ap 11 An 11 K 11 C 1,11

CA 125 Beginning Graphic Design1. Use the vocabulary for design, printing, and related fields. K 1

2. Employ the tools for design, printing, and related fields. Ap 11 K 1,12 K 73. Perform the steps of the design process at a beginning level:

investigate client needs do marketing research define the design problem problem solve develop an idea or concept do thumbnails do roughs do comps do presentation art

Ap 1 Ap 11

4. Apply the principles of design to assigned projects using typography or images to communicate.

Ap 1 Ap 11 K 11 K 11

5. Select appropriately from various technical alternatives to achieve effective design solutions.

K 11 Ap 11 An 11 K 11

6. Write technical specifications, project objectives, and reports. K 11 An 11 K 11 K 1

7. Do oral presentations. K 11 Ap 11 An 12 K 12 K 12 An 128. Recognize the three basic types of design:

informational editorial promotional

K 11 Ap 11 An 12

9. Apply the design process to various formats. Ap 11 Ap 1 An 1 K 11






10. Organize time and maintain schedules to meet deadlines.

Ap 11 E 11 C 11 Ap 12

CA131 Art Preparation II1. Describe the application of digital photography in

electronic imaging.Ap 11 Ap 11 E 11 K 1,11 C 11

2. Use a photo manipulation program to perform the following processes at a basic level:

color correction image manipulation editing retouching

Ap 11 Ap 11 An 11 K 1,11 K 11

3. Apply the concept of color separation. Ap 1,11 Ap 1,11 E 1,11 K 1,11 C 14. Apply the concept of compression. Ap 11 Ap 11 E 11 K 1,11 C 15. Apply the concept of calibration for a desktop scanner. Ap 11 Ap 11 E 11 K 1,11 C 16. Produce full color scans. Ap 11 Ap 11 E 11 K 1,11 C 1

CA 132 Page Composition I1. Apply composition concepts to various print formats. Ap 11 Ap 11 E 1 K 1,11 C 12. Set up the following formats according to a job ticket

specification: column grids pagination margins gutters leading headings

Ap 11 Ap 11 An 1,11 K 1,11 K 1,11

3. Import text or copy from word processing. Ap 1,11 Ap 1,11 An 1,11 K 1,11 K 1,114. Import scanned graphics or photos. Ap 1,11 Ap 1,11 An 1,11 K 1,11 K 1,115. Import graphics from an existing file into a publication according

to job specifications.Ap 1,11 Ap 1,11 An 1,11 K 1,11 K 1,11






6. Apply the appropriate techniques and rules of page design for: text alignment element positioning cropping graphics electronically scaling trapping

Ap 1,11 Ap 1,11 An 1,11 K 1,11 K 1,11

7. Apply proofreading techniques. Ap 1 Ap 18. Apply editing techniques. Ap 1 Ap 19. Make corrections to copy on screen. Ap 1 Ap 1

10. Use the following fonts appropriately: postscript type 1 type 2 true type screen fonts printer fonts multiple master fonts

Ap 1 Ap 1 E 11 K 11 K 11

11. Download fonts. Ap 1 Ap 1 E 112. Follow customer specified instructions for file

production modification output

K 1,11 Ap 11 E 11 K 11 K 11,12

13. Identify various items that can be designed and produced using desktop publishing.

K 1 Ap 1 E 1 K 1 K 1

14. Identify basic desktop publishing equipment. K 1 Ap 1 E 1 K 1 K 115. Explain the limitations and capabilities of desktop

publishing.K 1 Ap 1 E 1 K 1 K 1

16. Define the basic procedures for interfacing desktop publishing with photo-typeset processing.

K 1 Ap 1 E 1 K 1 K 1

17. Distinguish among word processing, page layout, and graphic software.

Ap 11 Ap 11 E 1 K 1 K 1






18. Operate the hardware components of a computer-aided publishing system.

Ap 11 Ap 11 E 1 K 1 K 1

19. Select appropriate software for word processing graphics scanning layout Use computer software commands codes menus palettes.

K 1 Ap 1 E 1 K 1

20. Perform the following procedures for a page layout program: log-on boot-up printout

K 1 Ap 1 E 1 K 1 K 1






CA 134 Still Image I1. Discuss the history of commercial photography. Ap 1 K 12. Compare traditional and electronic imaging in terms of cost and

performance.K 1 K 1 E 1 K 1

3. Explain how chemical and electronic images are prepared for use.

K 1 K 1 K 1

4. Prepare photographic images for use by a graphic designer. Ap 11 Ap 11 An 11 K 11

5. Recognize current business practices in the industry. K 1 K 1 K 16. Interpret copyright and other laws that apply to the industry. K 1 K 1 K 1

7. Determine which of the following image-making processes are appropriate for client needs:

traditional photo electronic imaging illustration multi-media other

K 1 K 1 K 1

8. Assemble a portfolio using photographic materials. Ap 10 Ap 10 E 10 K 10 K 10






CA 135 Typographic Design1. Recognize the historical and contemporary classification systems

of typography.K 1 Ap 11 An 1 K 1

2. Employ the following steps to achieve quality typographical output:

measure text do copy fitting proofread mark-up correct copy

select appropriate software OCR

wordprocessing page layout

prepare for output at a service bureau

K 1 Ap 1 An 1 K 1,11

3. Use vocabulary specific to typography, computer applications, and hardware.

K 1 Ap 1 An 1 K 1

4. Incorporate meaning, organization, and quality in typographic assignments.

Ap 11 Ap 11 An 11 K 11 C 11

5. Apply the typographic qualities of legibility and readability.

Ap 11 Ap 11 An 11 K 11 C 11

6. Critique type selection and layout on the following terms: message client need use of type design

K 1 K 1 E 1 K 1

7. Use type design programs such as Fontographer orIllustrator to manipulate type images.

Ap 11 Ap 11 E 1,11 K 1 K 1

8. Demonstrate verbal and visual language skills in K 1 K 1 E 1 K 1 C 1






designing solutions to assigned problems.9. Produce work that demonstrates the following qualities: attention to detail organization problem solving flexibility in use of verbal and visual language

Ap 1,14 Ap 1,14 An 1,14 K 1,14 C 1,14

10. Exhibit improvement in electronic typesetting and other computer tools.

Ap 1,14 Ap 1,14 An 1,14 K 1,14 C 1,14

11. Exhibit improvement in traditional hands-on media. Ap 1,14 Ap 1,14 An 1,14 K 1,14 C 1,14

CA 137 Motion Imaging I Course Has Never Been Taught1. Discuss the history and purposes of videography.2. Use vocabulary specific to the field3. Set up for still and motion captures.4. Recognize current business practices in the industry.5. Interpret copyright and other laws that apply to the industry.

6. Apply the following motion imaging skills: basic location shooting still and motion captures pre- and post-production off-line editing output management multi-media authoring

7. Assemble a portfolio that demonstrates competence in motion imaging skills.






CA 138 Motion Imaging II Course Has Never Been Taught1. Discuss the history of 2-D animation and current practices.

2. Distinguish between vector base and bitmapped programs.

3. Create frame-by-frame tweened animations.4. Recognize the following animation concepts:

symbol libraries frames and key frames morphing animation with sound

CA 142 Page Composition II1. Production

Produce a mechanical using electronic imposition. Produce a multicolor job that includes

scans text

spot color artwork

Ap 11 Ap 11 An 11 K 11 C 1 An 14

2. Output Devices Explain the differences in quality of photo- processed

and laser printer output. Demonstrate postscript software capabilities. List the capabilities of image setters. Describe the current systems and techniques for outputting

files directly to plate material. Recognize postscript page description language. Describe the impact of film processor variations on final

output.

Ap 1,11 Ap 1,11 E 1 K 1 C 1

3. Networking Compare networking systems. Prepare page layout files containing graphic images for

remote output.

K 1,11 Ap 1,11 E 1,11 k 1,11 K 1,11






4. Storage and Transfer Compare the leading operating systems in terms of

performance use capabilities.

Explain storage guidelines and limitations. Discuss the advantages and disadvantages of different

storage media. List the capabilities of storage devices for

electronic imaging work transport storage.

Use the backup utility to create backup tapes cartridges diskettes

Use the back up utility to restore files to the hard drive or diskette.

Ap 1 Ap 1 E 1 K 1 C 1

5. Files and Formats Describe the strengths and weaknesses of the following

in a postscript environment: TIFF EPS PICT DCS

Use a file compression utility for file transfer or storage.

Ap 1 Ap 1 E 1 K 1 C 1

6. Maintenance and Management Perform font management activities. Perform system-troubleshooting procedures. Demonstrate troubleshooting procedures for postscript

errors. Calibrate a color monitor. Produce a multicolor job that includes

K 1,11 Ap 1,11 An 1,11 K 1,11 K 1,11






scans text

spot color artwork Follow customer specified criteria to

produce files modify files output files

7. Color and Color Theory Identify basic color theory. Demonstrate electronic color proofing techniques.

K 1 Ap 1 An 1 K 1 K 1

8. Advanced Desktop Publishing Organize a basic file management system for desktop

publishing operations. Select appropriate page layout software for a given

job. Discuss the advantages and disadvantages of available

page layout programs. Compare capabilities of high and low end systems. Discuss the current developments in direct imaging

technologies.

Ap 11 Ap 11 An 11 K 11 C 11

CA 143 Prepress and Image Assembly1. Layout, measure, and rule the following guidelines:

edge of sheet gripper margins plate clamp center marks

Ap 11 Ap 11 An 11 K 11 K 1

2. Make appropriate corrections to film negative and flat. Ap 11 Ap 11 An 1 K 11 C 1,113. Produce a 16-page signature dummy with proper

impositions pagination directions.

Ap 11 Ap 11 An 11 K 11 K 11






4. Produce a job using screen tints at the correct screen angles special effects created in the prep department undercuts and spreads

Ap 11 Ap 11 An 11 K 11 K 11

4. Strip a flat for single color envelopes single color work and turn imposition single color work and tumble imposition single color that includes screen tints line and half tone combination

Ap 11 Ap 11 An 11 K 11 K 11

5. Strip single color flats for 4-page signature 8-page signature step and repeat without a pin register step and repeat with a pin register

Ap 11 Ap 11 An 11 K 11 K 11

6. Strip multicolor with color quality control bars masking films as a mechanical negative

Ap 11 Ap 11 An 11 K 11 K 11

7. Strip a job containing duotone tritone process color

Ap 11 Ap 11 An 11 K 11 K 11

8. Strip an 8-page signature with crossovers. Ap 11 Ap 11 An 11 K 11 K 11






CA 144 Still Image II1. Use language specific to electronic imaging. K 1 Ap 1 E 1 K 12. Choose traditional or electronic imaging techniques as

appropriate.Ap 11 Ap 11 An 11 K 11 K 11

3. Explain the concepts of creative and intellectual property rights.

K 1 Ap 1 E 1 K 1

4. Interpret copyright and other laws relevant to the industry. K 1 K 1 K 1 K 1 K 1

5. Discuss business ethics relevant to the field. K 1 K 16. Acquire and create images using

flatbed and film scanners digital still cameras video current software

Ap 11 Ap 11 An 11 K 11 K 11

6. Interpret a screen image for output. K 1 K 1 K 17. Recognize the basic file formats used by

Windows DOS Macintosh

K 1 K 1 K 1 K 1

8. Use software to make electronic images compatible with any platform or format.

Ap 11 Ap 11 An 11 K 1,11 C 1,11

9. Use a range of printers to prep and print a file. Ap 1 Ap 1 E 1 K 110. Troubleshoot printers when images do not print. K 1 Ap 1 E 1 K 1 K 111. Assemble a portfolio that demonstrates competence in still

imaging.Ap 10 Ap 10 E 10 K 10 K 10






CA 145 Graphic Design1. Use vocabulary specific to design, printing, and related fields. K 1 Ap 1 E 1 K 1

2. Perform the following steps of the design process at an advanced level:

investigate client needs do marketing research define the design problem problem solve develop an idea or concept do thumbnails. do roughs do comps do presentation art produce mechanicals prepare final art

Ap 11 Ap 11 An 11 K 11 K 11

3. Apply the principles of design to assigned projects. Ap 11 Ap 11 An 11 K 11 K 114. Use typography or images to communicate in assigned projects. K 11 Ap 11 An 11 K 11 C 1

5. Select appropriately from various technical alternatives to achieve effective design solutions.

Ap 11 Ap 11 E 1 K 1 C 1

6. Use the following means to implement ideas for production:

computers pre press production houses service bureaus

Ap 11 Ap 11 An 11 K 11

7. Designate printing and paper specs. K 11 Ap 11 An 11 K 18. Oversee printing and production bids. K 11 Ap 11 An 11 K 19. Do quality control. K 1 Ap 1 An 1 K 1 K 1

10. Do billing. K 1 Ap 1 E 1 K 1 K 1






11. Write technical specifications, project objectives, and reports. Ap 11 E 11 K 11 K 11

12. Do oral presentations. Ap 12 An 12 K 12 C 1213. Discuss the concepts of experimental play and risk- taking in

creative innovation.An 8 Ap 8 An 8 K 8 C 8

14. Recognize the investigative requirements for print design applications: design systems symbol and identity systems information design publication design print design book design poster design package design

K 7 Ap 7 An 7 K 7 C 7

15. Explain the role of project director in collaboration with the following professionals: illustrators photographers copy writers other creative and technical service providers

K 5 K 4 An 4 K 4

16. Apply historical and contemporary design styles to the creation of contemporary design.

K 11 Ap 11 An 11 K 11 C 11

17. Produce graphic design samples appropriate for the final graphic design portfolio.

K 10 Ap 10 E 10 K 10 C 10

18. Organize time and maintain schedules to meet deadlines. Ap 11 An 11 K 11






CA 146 Advertising Design1. Use vocabulary specific to advertising, design, printing and

related fields.K 11 Ap 11 E 11 K 11 K 1

2. Perform the following steps of the design process at an advanced level: investigate client needs do marketing research define the advertising design problem problem solve develop an idea or concept do thumbnails. do roughs do comps do presentation art finish production of mechanicals finish production of final art designate printing and paper specs oversee printing oversee production bids do quality control do billing

Ap 1 Ap 1 E 1 K 1 C 1

3. Apply the following principles of quality advertising design to assigned projects: developing a concept writing the script designing layout doing typography creating visual images communicating a client's message to an audience selecting media fitting a product or service to a client's campaign or

K 1,10 Ap 1,10 An 1,10 K 1,10 K 1,10






project4. Select from various technical alternatives to achieve

professional design solutions.K 11 Ap 11 E 1 K 1 K 10

5. Use the following means to integrate ideas and production techniques: computers design electronics paper sources pre press production service bureaus video and film production services printers

Ap 11 Ap 11 An 11 K 11 K 11

6. Write technical specifications, project objectives, and reports that demonstrate effective listening skills.

Ap 11 Ap 11 E 11 K 11 K 11

7. Deliver convincing oral presentations. K 12 Ap 12 K 12 K 12 C 128. Apply techniques of experimental play and risk taking to create

innovative advertising designs.K 11 Ap 11 K 12 K 12 C 12

9. Recognize the investigative requirements for the following advertising design applications: publications books newspapers packaging point of purchase exhibits specialty advertising materials radio television campaigns national markets local markets

K 1 Ap 1 E 1 K 1

10. Describe the impact of the following on contemporary advertising design:

K 10 Ap 10 An 10 K 10 K 10






computer Internet telecommunications

11. Complete advertising design samples for the final graphic design portfolio.

K 10 Ap 10 An 10 K 10 K 10

12. Organize time and maintain schedules to meet deadlines. K 11 Ap 11 E 11 K 11 C 11

13. Demonstrate flexibility in time management. K 11 Ap 11 E 11 K 11 C 11

CA 147 Studio Photography1. Discuss the basic history and purposes of studio

photography.K 11 Ap 11 An 11 K 11 K 11

2. Use vocabulary specific to the field. K 1,11 Ap 1,11 An 1,11 K 1,11 K 1,113. Describe how to set up a photography studio for small product,

fashion, or portrait work.K 11 K 11 K 11 C 11 C 11

4. Discuss current photographic business practices. K 5 Ap 5 An 5 K 5 K 55. Interpret copyright and other laws that apply to the industry. K 5 Ap 5 E 5 K 1,5 C 5

6. Discuss basic commercial studio business practices and ethics. Ap 1 K 1 E 1 K 1

7. Assemble a portfolio that demonstrates competency in studio photography.

Ap 10 Ap 10 An 10 K 10 C 10






CA 148 3 D‐ Animation Course Has Never Been Taught1. Discuss the history and current practices in the field of

3-D animation.2. Distinguish between 3-D and 2-D animation practices and

purposes.3. Do modeling using the following techniques:

polygonal modeling splines and patches coordinate and geometric systems transformations Boolean and digitizing effects

CA 150 Special Projects1. Perform the following steps of the design process at an advanced

level: investigate client needs do research define the design problem problem solve develop an idea or concept do thumbnails do roughs do comps do presentation art finish production of mechanicals finish production of final art

Ap 11 Ap 11 An 11 K 11 K 1,11

2. Select appropriately from various technical alternatives to achieve design solutions.

Ap 1,11 Ap 1,11 An 1,11 K 1,11 K 1,11

3. Demonstrate competence in using the following means of production: computers

Ap 1 Ap 1 An 1 K 1 K 1






design software pre press production service bureaus

4. Designate printing and paper specs. K 11 Ap 11 E 11 K 1 C 115. Oversee printing and production bids. Ap 11 E 11 K 116. Do quality control. K 1,11 Ap 1,11 An 1,11 K 1,11 K 1,117. Follow billing practices. An 11 K 11 C 18. Write technical specifications, project objectives, and reports. K 11 Ap 11 E 11 K 11 C 11

9. Give oral presentations. Ap 12 Ap 12 E 12 E 12 K 1210. Demonstrate effective listening skills. Ap 11 Ap 11 K 11 K 1111. Build constructive interpersonal relationships with peers and

supervisors.Ap 11 Ap 11 An 11 K 11 K 11

12. Organize time and maintain schedules to meet deadlines. K 11 Ap 11 E 11 K 11 K 11

13. Produce layout, measure, and rule relevant guidelines. Ap 11 Ap 11 An 11 C 1114. Produce jobs with the following specifications:

half tones special effects single and multi-color screen tints line and half tone combination 4-page signature 8-page signature duotone tritone full-color

Ap 11 Ap 11 An 11 K 11 K 11






CA 152 The Business of Advertising1. Use vocabulary specific to the field of advertising. K 12 Ap 12 E 12 K 12 K 122. Discuss advertising theory and its relationship to

American business.K 12 AP 12 E 12 K 12 K 12

3. Identify career paths. K 8 Ap 8 K 84. Recognize the personal commitment and skills required by the

advertising business.Ap 8 Ap 8 An 8 K 8

5. Do a job search. K 8 Ap 86. Perform the following steps in the advertising design process:

investigate client needs do marketing research define the advertising problem do a media plan do a marketing plan develop a campaign concept do copy writing do production do art direction do a campaign budget plan

K 8,11 Ap 8,11 E 8,11 K 8,11 C 8,11 An 8,11

7. Apply the principles of quality advertising to selected projects. K 8 Ap 8 An 8 K 8

8. Provide advertising campaigns for positioning in local and national media based on the following factors: marketing client information demographics research methods media buys

K 8 Ap 8 E 8,11 K 11 K 11

9. Write technical specifications, project objectives, and K 11 Ap 11 An 11 K 8






reports.10. Give oral presentations utilizing persuasive selling

techniques.Ap 12 Ap 12 E 12 K 12 K 12

11. Discuss the following advertising applications: publications books newspapers packaging point of purchase exhibits specialty advertising materials radio television ad campaigns for local markets ad campaigns for national markets

12. Describe the impact of computer and telecommunications on the advertising design market.

K 1,8 E 1,8

13. Complete advertising design samples for the finalCommunication Arts Program portfolio.

Ap 10 Ap 10 An 10 K 10 K 10

14. Organize time and maintain schedules to meet deadlines. Ap 11 Ap 11 An 11 K 11 K 11

15. Demonstrate flexibility in time management. K 11 Ap 11 E 11 K 11 C 11

CA 155 Portfolio Presentation and Review1. Describe the process and skills needed to prepare a

Communication Arts portfolio.K 12 AP 12 An 12 K 12 C 12

2. Communicate personal abilities and skills in interviews and resumes.

K 10,12

Ap 10,12

E 10 K 10 C 10

3. Define realistic personal employment goals. Ap 10 E 10 K 10 K 104. Prepare professional artwork that demonstrates the following

types of skills: aesthetic

K 10 Ap 10 An 10 K 10 K 10






artistic mechanical technical

5. Apply objective analytical skills in selecting the best art samples for inclusion in the portfolio.

Ap 10 Ap 10 An 10 K 10

6. Prepare Communication Arts samples in a professional presentation format appropriate for an entry-levelapplicant.

Ap 10 An 10 An 10 K 10 K 10

7. Display the following skills necessary to apply for aCommunications Arts position: portfolio interview resume

K 12 Ap 12 E 12 K 12 K 12

8. Present Communication Arts samples in an exhibition on campus. Ap 12 Ap 12 An 12 K 12

9. Present a high quality final portfolio in a formal presentation to the course instructor, members of theCommunications Arts Advisory Board, and otherprofessionals in the community.

Ap 12 Ap 12 An 12 K 12

PROGRAM CURRICULUM MAP

Tech II Division

GGuideluideliinnee foforr CCompletompletiinngg SSLLOO MappiMappinngg TempTempllaatteess

The categories or options for completing the SLO mapping or crosswalk exercise can be found on the following three pages of the templates. A more detailed explanation of those categories or options is outlined below.

The basic premise of the map or crosswalk is to record the two pieces of information about each individua l Course SLO listed in the column on the left-hand side of the chart in the spaces associated with the appropriate or applicable Program SLO across the top of the chart.

LeveLevell ooff IInnsstrtruuccttioionn

Based upon Bloom’s Taxonomy of Educational Objectives, this column on the worksheet is designed to indicate the level at which the individual SLO is being delivered. Using the sample verbs included in the table, select and record the highest level of the taxonomy at which the SLO is delivered - (K)nowledge, (C)omprehension, (Ap)plication, (An)alysis, (S)ynthesis), or (E)valuation.

EvaluaEvaluattioionn MMeetthodhodss EEmmployeployedd

This column on the worksheet is designed to indicate the method or methods that are being used to evaluate the student’s learning associated with the individual SLOs. Based upon the reasonably comprehensive list of evaluation methods provided, select and record all of the evaluation methods applied to the assessment of each course SLO. Use the numbers associated with the evaluation methods found in the legend at the bottom of the pages in the worksheet.

When you have completed the mapping exercise, please return the completed templates to the Dean.

Page 27 of 30

Page 28 of 30

Selecting the appropriate verbsBloom's taxonomy of educational objectives continues to be widely used in curriculum development activities-- in writing learning outcomes, constructing evaluation tools. Learning is divided into three domains: cognitive (knowledge), psychomotor (skills) and affective (attitudes). Each of the domains contains a number of levels , shown below in ascending order. A number of action words (verbs) are associated with each level; these action words describe the outcome the learner is expected to achieve. Examples of outcome words for the cognitive levels appear below.

Cognitive Domain:

9. Knowledge: the remembering of material previously learned; recall, remembering facts, identifying principles or steps in a sequence

10.Comprehension: the ability to grasp the meaning of the knowledge being learned;understanding of material, explaining, interpreting, translating into a new form

11.Application: the ability to use learned materials in a new context; ability to use what has been learned in other situations; use abstractions, such as concepts, principles, rules, theories, and laws, to find solutions to new problems; transferring skill and knowledge

12.Analysis: the ability to break material down into its elements or parts so that its organizational structure may be understood; breaking a whole into its component parts so that the relationships between parts are understood

13.Evaluation: the ability to judge the value of material for a given purpose; ability to judge the value of material in light of a specific purpose using given criteria

14.Synthesis: the ability to combine previous experience with new material to form a whole structure; putting together parts to form a new whole; combining elements in a new form

Psychomotor Domain:

1. Imitation: of some observed act usually requiring neuro-muscular co-ordination2. Manipulation: emphasizes skill in following directions3. Precision: emphasizes accuracy, exactness and control with reduction of errors4. Articulation: emphasizes co-ordination of a series of acts involving accuracy and control5. Naturalization: acts become routine, automatic and spontaneous; performance is natural

and smooth

Page 29 of 30

Affective Domain

1. Receiving: willingness to attend to a specific stimulus2. Responding: active participation on the part of the learner3. Valuing: worth or value a learner attaches to a particular objective, behaviour, phenomenon;

appreciation and attitudes usually fall into this level

4. Organization: concerned with bringing together different values, resolving conflicts between them, and beginning to build an internally consistent value system; building a philosophy or goal for oneself would be appropriate at this level

5. Characterization: pervasive, consistent, predictable behaviour; a characteristic lifestyle

Examples of Outcome Verbs at various cognition levels

determining what it is students are being asked to do, and using the word that most closely conveys the expected outcome can be one of the many strategies used in the analytic process that supports writing learning outcomes; consider the intent of the word in the context of the activity in which the students are participating

the learning outcome begins with the statement: the student will have reliably demonstrated theability to … (select the appropriate verb) …..(and then the content- the learning that is to be demonstrated)

these verbs are also useful when constructing learning and evaluation activities; in these cases the task often begins with the verb

Knowledge Comprehension Application Analysis Synthesis Evaluation

count change apply analyze arrange appraise

define compare calculate break down categorize assess

describe convert change categorize combine compare

draw demonstrate classify clarify compile conclude

indicate describe complete compare compose consider

identify differentiate demonstrate construct create criticize

label discuss discover contrast design determine

list distinguish employ debate develop grade

match estimate examine detect devise grade

name explain generalize differentiate formulate judge

outline express illustrate distinguish generalize measure

point to extrapolate manipulate diagram generate justify

produce generalize modify examine integrate rank

quote give examples operate group organize rate

recall infer organize point out plan revise

recite illustrate practice separate produce score

record interpret predict transform propose select

relate interpolate prepare rearrange support

select rearrange relate reconstruct test

tabulate report restructure reorganize value

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Course Evaluation Categories

Descriptions

Examination cumulative evaluation at fixed points (e.g. mid-term, end of term in examination period)

usually non-returnable to students (college must keep for at least one year)minimum of 25% of total graderelationships with external bodies may impose limitations on weighting

Test planned, periodic assessment, could include multiple-choice, short and/or long written answers, commonly set within class periods; an individual test weighting is typically 25% or less of the total grade

Quiz announced or unannounced short "test"; in or out of class; usually 15 minutes or less

is not given a major weightingEssay literary composition, usually in prose, on any subject; includes Reviews and

CritiquesReport structured, systematic written presentation of informative and/or

persuasive materialResearch paper systematic exploration (utilizing either primary and/or secondary research) of

a problem or question presented in essay form, which may also include such elements as charts, tables, appendices, table of content

Project report with a practical component; detailed study of a particular subject;generally covering about 3 weeks or the equivalent in duration

Group project project activity assigned to groups of students (generally 2 to 6 students)

Passport a scorecard; a detailed listing of the competencies/activities that thestudent must successfully demonstrate that are aligned to a specific module of curriculum.

Portfolio any portable case, a notebook, folder, report binder, that holds a collection of documents, photographs, drawings, or other materials that belong to or represent the work of an individual

Assignment small, focused, particular task or activity, in or out of class; an individual assignment would have a value of 10% or less of the total mark

Presentation oral and/or visual presentation of report, project, research paper, portfolio, assignment to classmates and/or faculty; individual or groupSeminar leadership of discussion amongst small group of classmates (usually 6 to12) of particular topic or subject

Practical skilldemonstration

individual demonstration of specific skills or groups of skills that make up atask

Documents

programs.honolulu.hawaii.eduprograms.honolulu.hawaii.edu/intranet/sites/programs.ho… · Web viewLegend: Level: (K)nowledge (C)omprehension (Ap)plication (An)alysis (S)ynthesis