12
by Audrey Christine

Prim & Proper

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contemporary sportswear apparel line presentation, budget, sales and forecasting

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Page 1: Prim & Proper

by Audrey Christine

Page 2: Prim & Proper

by Audrey Christine

• Contemporary Missy (XS-L, 0-12)

•Woven & Knit Tops, Cardigans $30-$60

•Dresses $80-$100

• Accessories $25-$30

Page 3: Prim & Proper

DISTRIBUTION CHANNELS

• BOUTIQUE SHOPPES

• E-COMMERCE

• SELECT DEPARTMENT STORES

Page 4: Prim & Proper

MARTHA, #SPRD1201, SPRING 2012UNITS: 6,000 BUDGET: $119,400

Page 5: Prim & Proper

AHOY MATEY, #SPRD1202, SPRING 2012UNITS: 7000 BUDGET: $172,900

Page 6: Prim & Proper

DUSTY #SPRD1205/ GLAM # SPRD1203/ BAUBLE, # SPRD1204UNITS: 2,600 UNITS: 2700 UNITS: 2700BUDGET: $ 38,376 BUDGET: $39,852 BUDGET: $39,852

Page 7: Prim & Proper

GOLDEN GATE PARK, #SPRD1206, SPRING 2012UNITS: 4,300 BUDGET: $92,020

Page 8: Prim & Proper

SALES VOLUME & FORECASTSTYLE QUANTITY $ TOTAL PERCENT

SPR1201 6000 $119,400 24%

SPR1202 7000 $172,900 35%

SPR1203 2700 $39,852 8%

SPR1204 2700 $39,852 8%

SPR1205 2600 $38,376 8%

SPR1206 4300 $92,020 18%

25300 $502,400 100%

Page 9: Prim & Proper

SALES ORDER FORMMARTHA # SPR1201

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SALES ORDER FORM DUSTY, GLAM, BAUBLE

Page 11: Prim & Proper

HANG TAGS & SHOPPING BAGS

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