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Prezentacije najboljih praksi i projekata
Jačanje konkurenstnosti malih i srednjih preduzeća kroz razvoj klastera u Crnoj Gori
Enhancing the Competitiveness of Local SMEs in Montenegro through Cluster Development
Ćazim AlkovićPodgorica, 30.10.18. godine
Project implementating:
• Implementing Agencies: UNIDO (in cooperation
with UNDP)
• Counterpart: Ministry of Economy of Montenegro
• Duration: 2 years (2014-2016)
• Donor: European Union (5% co-funding by UNIDO)
Budget: €525,000
Direct assistance to
the following 4 clusters:
• Fresh Water Fish Cluster
• Olive Oil Cluster
• Metal Works Cluster
• Wine Cluster
Activities related with olive oil
cluster in the project:
Old olive tree age identification
Marketing plan for the cluster
Niche marketing of old olive tree produce
Web site for the olive oil cluster
Sales and marketing events (Bazaar shopping mall
and Budva Food Fair participation)
Umbrella branding “delicious Montenegro”
Old Olive Tree Age Identification Process
• İstanbul University Faculty of Forestry-Turkey recruited
• Special dendrachronology study with mathematical formulation designed
• 50 pilot trees identified by cities of Ulcinj and Bar
• Sampling took place in mid November 2014
• Laboratory studies carried out in İstanbul
• UDG representative Mr. Vladan Bozovic
participated to the laboratory studies
• Map for 50 trees prepared on google maps
• Report and certificates are prepared
Old olive three
Old olive three
Old olive three
Some of the oldest trees identified
1. Stara Maslina in Old Bar is 2240 years old
2. Vebija Abazovic tree is 2056 years old
3. Old Valdanos tree from Ulcinj is 1892 years old
4. Edin Buzuku tree from Ulcinj is 1314 years old
In both Bar and Ulcinj;
20 trees are between 500-999 years of age
6 trees are between 1.000-2.000 years of age
2 trees are more than 2.000 years old
Controled olive harwest
Controlled olive processing
Branding
Brending
Web site for the olive oil clusterwww.oliveoilmontenegro.me
Oldest Tree from Bar Certified
8. International olive symposium
Split, 10. – 14. october 2016.
Certificate
Google map for
the Old Olive Trees
Cluster advantages:
• Olive growers are better connected
• Scientific confirmation of the age of old olive in Bar and other 49 trees - scientific papers Split and Jaen
• Produced high quality label, purchased bottles and high quality wooden boxes
• Purchased equipment for olive harvesting
• Improved brand of olive oil from Bar i Ulcinj
• High price of olive oil obtained from old olives
Disadvantages of
olive oil cluster
• After the project is over, the cluster is over his life
• Olive growers do not work together, each grower do his job alone
• There is no commission for the controlled harvest of olives
• Equipment for sampling for age determination remained on UDG and no more samples were taken
• There is no common market presence
• Unfortunately it can be said that the cluster does not exist in the right way
