Presented by Tim Lyons

Interactive Marketing

ManageChina

The next wave of innovation from an unlikely source

Adsmith China

So...what’s it all about then?

Introduction and Welcome

• Tim Lyons

• tim@managechina.com

• www.managechina.com

• My background

• Academic

• Practical

Who am I?Academic

• Electronic Business/e-commerce

• Marketing Communication

• Strategic Marketing/Competitive Strategy

• Sales Management and Negotiation

• Direct Marketing

• International Marketing

• Previously Course Director of Australia’s largest U/G marketing program

• U/G and P/G teaching

• RMIT University, Monash University, Australian Graduate School of Management (AGSM), Securities Institute, HKMA, SIM, Hong Kong University, Zhejiang University of Technology, Latrobe University, APESMA, Hanoi University, IESEG School of Business in Paris

Who Am I?• Practical

• 25 years experience in Sales and Marketing

• Worked in Australia, Singapore, Japan, China and Philippines

• Consulted in Hong Kong and Indonesia

• Vice Chairman – Australia/ChinaChamber of Commerce Shanghai

• Managing Director

• Sales Director

• Marketing Director

• Management Consultant

• Projects for industry and government

At the heart is an idea…

Creativity

No Creativity

Creativity

No Creativity

From 1949 to 19793 Prized Possessions

From 1979The Dragon awakes

2013Seek Truth from Facts

Key Numbers• 564+ million internet users (42%

penetration rate)• 420 million use mobile, tablet to access• IM, Search, Music, Blog, Games, Video

most popular applications• 91% of Netizens visit Social Media sites

Source: http://www.adsmithchina.com/

Source: http://www.adsmithchina.com/

Dominated by local players

Source: http://www.adsmithchina.com/

Registered UsersOn SNS, Millions

Source: http://www.adsmithchina.com/

Tencent is dominating• Qzone

• WeChat

• Pengyou

• Tencent Weibo

Renren

Youku

Social Commerce

How influential is SM?

• 66% of users follow brands

• The average user follows 8 brands

• Weibo is the most popular for brands to build fans (but for how long??)

Source: http://www.adsmithchina.com/

Social Media as news channel

logologo

about usabout us

linkslinks

pollpoll

eventsevents

Image/videoImage/video

Latest post

Latest post

Verified company (need to apply)

Verified company (need to apply)

Account statisticsAccount statistics

Topic tagsTopic tags

fansfans

groupsgroups

Source: http://www.adsmithchina.com/

Foreign brand examples

Weibo

Source: ADSmith

Promotion

Weibo

Uniqlo

10% discount if you shop online. Can pick up in store. Show the message on your phone to pick up the goods.

B2B is startingSource: ADSmith

WeChat

WeChat – how does it work?

WeChat - tactically

Source: http://www.adsmithchina.com/

WeChat - tactically

Lenovo, which did not exist in 1990, bought IBM’s personal-computer business ten years ago and is now the world’s second largest PC-maker

So where will WeChat be in 20 years or less?

PROJECT

FORM STYLECHINA WECHAT

Time for reflectionHow do you see the Chinese impact on SM?

wrap upquestions?