Can you make me a map of…?Presented by: Adrienne Johnson

Director, Research

Greater Memphis Chamber

Chamber Design Standards

*Data contains Chamber assisted projects onlySource: Greater Memphis Chamber Economic Development Department

• In-House Design Team

• Brand Standards

• Coordinated Collateral Material

• Maps

• Brochures

• Presentation Materials

• Banners

• Booths @ Expos

• Chamber Events

• Present data in simplified / easy-to-read manor

• Use color combinations from the color wheel

• Prefer Sans Serif fonts• Arial

• Century Gothic

• Calibri Light

• Tw Cen MT

Research Department

Data Presentation

Main tools we use:

• Adobe Creative Cloud

• ArcGIS Desktop Basic + Network Analyst

• MS Office

Who we are:

• 4-person research team

• Director, 2 project managers, 1analyst

• Apart of the ED dept.

EXAMPLES

BROCHURES

Guide to Memphis for Newcomers

Canada’s Connections to Memphis

EXAMPLES

MAPS

Purpose: Match Memphis city council members with their districts -- for the Chamber’s Public Policy Department

Data sources: ESRI and the City of Memphis GIS department

Purpose: Show traffic near a historical building that the owners wanted to repurpose

Data sources: ESRI and TDOT Average Daily Traffic Counts (online as .csv and shapefiles)

Source: IRS Migration Data

Purpose: Show population movements within the MSA

Data sources: ESRI, IRS and the Missouri State Data Center

Purpose: Map our infrastructure assets

Data sources: ESRI and TDOT

Purpose: Graphically show Memphis’ competitive advantage to rail customers looking for alternative shipping routes from Asia. CN serves major ocean carriers via the Port of Prince Rupert and save companies 2-3 days on container shipments versus the Port of Los Angeles.

Data sources: Canadian National Railway, BTS – National Transportation Atlas Database and ESRI

Purpose: Compares small business innovation and technology awards granted across the state of Tennessee to Shelby County. Used as part of a study on local entrepreneur activity.

Data sources:

• http://www.sbir.gov/past-awards

(SBIR/STTR are grants to small businesses that are creating and testing new technologies for the purpose of commercialization.)

Purpose: Give bus tour participants an idea of their surroundings

Data sources: Chamber knowledge

Purpose: Compare locations of employers to existing bus routes

Data sources:

• Hoover’s Data

• Memphis Area Transportation Authority bus route shapefiles’

• Memphis Light, Gas and Water street centerline shapefiles

Purpose: Compare locations of employers to existing bus routes

Data sources:

• Hoover’s Data

• Memphis Area Transportation Authority bus route shapefiles

• Memphis Light, Gas and Water street centerline shapefiles

Questions??