Presented by: Adrienne Johnson Director, Research Greater ... ... Presented by: Adrienne Johnson Director,

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  • Can you make me a map of…? Presented by: Adrienne Johnson

    Director, Research

    Greater Memphis Chamber

  • Chamber Design Standards

    *Data contains Chamber assisted projects only Source: Greater Memphis Chamber Economic Development Department

    • In-House Design Team

    • Brand Standards

    • Coordinated Collateral Material

    • Maps

    • Brochures

    • Presentation Materials

    • Banners

    • Booths @ Expos

    • Chamber Events

    • Present data in simplified / easy-to- read manor

    • Use color combinations from the color wheel

    • Prefer Sans Serif fonts • Arial

    • Century Gothic

    • Calibri Light

    • Tw Cen MT

  • Research Department

    Data Presentation

    Main tools we use:

    • Adobe Creative Cloud

    • ArcGIS Desktop Basic + Network Analyst

    • MS Office

    Who we are:

    • 4-person research team

    • Director, 2 project managers, 1analyst

    • Apart of the ED dept.

  • EXAMPLES

    BROCHURES

  • Guide to Memphis for Newcomers

  • Canada’s Connections to Memphis

  • EXAMPLES

    MAPS

  • Purpose: Match Memphis city council members with their districts -- for the Chamber’s Public Policy Department

    Data sources: ESRI and the City of Memphis GIS department

  • Purpose: Show traffic near a historical building that the owners wanted to repurpose

    Data sources: ESRI and TDOT Average Daily Traffic Counts (online as .csv and shapefiles)

  • Source: IRS Migration Data

    Purpose: Show population movements within the MSA

    Data sources: ESRI, IRS and the Missouri State Data Center

  • Purpose: Map our infrastructure assets

    Data sources: ESRI and TDOT

  • Purpose: Graphically show Memphis’ competitive advantage to rail customers looking for alternative shipping routes from Asia. CN serves major ocean carriers via the Port of Prince Rupert and save companies 2-3 days on container shipments versus the Port of Los Angeles.

    Data sources: Canadian National Railway, BTS – National Transportation Atlas Database and ESRI

  • Purpose: Compares small business innovation and technology awards granted across the state of Tennessee to Shelby County. Used as part of a study on local entrepreneur activity.

    Data sources:

    • http://www.sbir.gov/past-awards

    (SBIR/STTR are grants to small businesses that are creating and testing new technologies for the purpose of commercialization.)

    http://www.sbir.gov/past-awards

  • Purpose: Give bus tour participants an idea of their surroundings

    Data sources: Chamber knowledge

  • Purpose: Compare locations of employers to existing bus routes

    Data sources:

    • Hoover’s Data

    • Memphis Area Transportation Authority bus route shapefiles’

    • Memphis Light, Gas and Water street centerline shapefiles

  • Purpose: Compare locations of employers to existing bus routes

    Data sources:

    • Hoover’s Data

    • Memphis Area Transportation Authority bus route shapefiles

    • Memphis Light, Gas and Water street centerline shapefiles

  • Questions??