Presentation 3Getting personal: a tailored advertising experience

Get Media Smart – social media

2Getting personal: a tailored advertising experience

Get Media Smart – social media

These ads are from one person’s Facebook page – what can we learn about them?

What might they have beensearching forpreviously?

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3Getting personal: a tailored advertising experience

Get Media Smart – social media

These ads are from a different person’s Facebookpage – what can we learn about them?

What might they have beensearching forpreviously?

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4How do companies know what you like?

Get Media Smart – social media

Some websites use small text files called cookies to keep track of what we do on the internet. Theytrack our search requests, things we view regularly,things we ‘like’ and even who and where we are.

Cookies don’t know who we are, just thatwe are particular individuals. Without them websites wouldn’t know what wehave put in our online shopping basketsfor instance, or might need us to log inevery time we click through to anotherpage on a website.

5How do companies know what you like?

Get Media Smart – social media

Websites likeAmazon collectinformation fromall their users and then use that data to ‘guess’what we might be interested in.

Frequently bought together

Sponsored products related to this item

Customers who bought this item also bought

7How do companies know what you like?

Get Media Smart – social media

What other items do customers buy after viewing this item?

Look for similar items by category

Your Recently Viewed Items and Featured Recommendations

8How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

Sign up to Facebook –part 1.

How do companies know what you like?

Get Media Smart – social media

9

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

Sign up to Facebook –part 2.

After creating aFacebook page, they askfor more information.

10How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

11How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

The ad preferences pageis accessible from everyad on Facebook.

12How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

Twitter after signup.

13How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

Twitter after signup –part 2.

14How do companies know what you like?

Get Media Smart – social media

Other websites usethe information we provide to helpthem understandwhat we might beinterested in.

Twitter after signup –part 3.

mediasmart.uk.com

Get Media Smart – social media

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