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Presentation to WKU New Media classes.
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The Strategic Open Source New Media Wiki Guide
to BusinessMashup Beta 2.0
1997
weblog
1. Embrace Process Project Identified
Project Logged toMarketing NewMedia eRoom
Design & BuildTeams notifieddetermination setfor:- Date(s)- Project Level- Priority
BusinessPartner
notified ofdate(s)
Date(s) updated in eRoom
DetermineProject Level
Engage Level IWeb Development
Process
Engage Level IIWeb Development
Process
Engage Level IIIWeb Development
Process
Level I Level III
Level II
Project Added toIndividual Project List(highlighted in Yellow
if a new project)
Has ProjectBeen ApprovedThrough WebGovernance
Yes
No
Project Checklist- Current Architecture- Approx. # of Pages
> Information> Data> Tool
- Un-Secure or Secure- URL(s) of Website(s)- Audience or Enterprise
Brandcreates a
page
Has UserEndorsedBrand?
Brand Feedcreated
YesBrand added
as Friend
NoUser opt-out
@Launch:
- 60 Advertisers Registered
- 100,000 Profiles built
SaaS
Mobile
AJaX
XP Podcast Scrum RIA
SEO
TLA
JSONWeb
Wiki
ASPPHPTivo
SEMRoR
2. Start with the What
• What are we trying to accomplish?
• What is our objective?
SEO
SEM
Blogs
Podcast
Vodcast
Webinar
Webcast
Slidecast
Websites
Mobile Devices
Banner Ads
SMS
Wiki's
Tivo
RSS
Digital Billboards
Virtual Communities
Viral Video
Video on Demand
Social Networks
Chat
Mashups
Widgets
3. Ask Good Questions
• What is a good question?– Provokes thought
– Can start a trail
• Fact Based Thinking
• Ask your Consumers!
• Examples– What consumer need is XXX filling?
– By doing XXX what are the expected results?
– Does XXX bring us to table stakes or take us to a new level?
4. Thirst for Context
• Good Marketers Tell a Story
• Get the Facts– In 2002, Nintendo invested more than $140 million in R&D
– The U.S. Government spent less than half as much on R&D in Education
– U.S. Ranks 20th in broadband internet penetration
• Voice of the Consumer– Click-Clack
.
5. Pause for Science
• Data– 52475
• Information = Facts in context – May 24, 1975
• Knowledge = info used for something– May 24, 1975 is Jason's Birthday
• Wisdom = Capacity to apply knowledge – May 24, 1975 is Jason's Birthday so I need to get him a gift
Data > Information > Knowledge > Wisdom
7 2+
6. Importance of Strategy
• "Strategy is about knowing where your company is today, where you want to take it, and how you are going to get there" - Peter Drucker
• Positioning– Al Gore not only invented the internet, he saved the planet as well
• Adoption = Inventors > Early Adopters > Early Late Adopters > Laggards
– GMail
• Brand Integration– Apple + Nike
• Products that are Remarkable Inspire Conversation
Consumerism
7. Benchmark
• What to benchmark?– Innovative Components
– Great Experiences
– Bad Experiences• This is Broken
• How are your capturing insights?– PowerPoint
– SnagIt
8. Brand of You
• You Control Your Own Development
• The Knowledge Economy
• Experimentation– Register for sites
– Experience new media
• The 10/20/40 Rule
• Read & Apply…
Retention from various learning strategies
NEWSFLASH
Life is not the pursuit of happiness
9. Pursuit of Joy
• Joy is unpredictable
• Get out of your comfort zone!
• Challenge is good
• Study what you love
10. Food for Thought
Sites• ChangeThis• Del.icio.us• Apple• Kid Robot• Google• Fast Company• Boxes & Arrows• TED• Mahalo• Creative Commons• iStockPhoto• StumbleUpon• Presentation Zen• Technorati• Compete.com• Amazon.com
Feeds• Wall Street Journal• Guy Kawasaki• Shelly Palmer• Jack Myers• Blog Maverick• Adaptive Path• A List Apart• Marketing VOX• Church of the
Customer• Seth Godin• Health 2.0• Frog Blog• IAB SmartBrief• Good Experience• The Onion• Harvard Business Journal
Books• The Long Tail• Love is the Killer App• How to Win Friends &
Influence People• Quiet Strength• The Paradox of Choice• Permission Marketing• Now, Discover Your
Strengths• The No Asshole Rule• The Fifth Discipline• Creating Customer
Evangelists• Don't Make me Think• The Design of Everyday
Things
Recap
1. Embrace Process
2. Start with the What
3. Ask Good Questions
4. Thirst for Context
5. Pause for Science
6. Importance of Strategy
7. Benchmark
8. Brand of You
9. Pursuit of Joy
10.Food for Thought
Where's Jason?
• http://www.flickr.com/photos/legend393
• http://www.linkedin.com/in/jloehr
• Face Book
• MySpace
• http://del.icio.us/legend393
• http://anothergolfblog.wordpress.com
• http://www.slideshare.net/legend393