https://searchenginewatch.com/sew/opinion/2346645/why-small-business-should-care-about-native-advertising

What is Advertising?

Advertising is defined as….

http://www.bluetext.com/sixsteps/

Institutional Advertising

https://en.wikipedia.org/wiki/Mountain_Dewhttps://mir-s3-cdn-cf.behance.net/project_modules/disp/fdf48d17494746.5603c6febea0f.jpg

Promotional Advertising

VS.

History of Advertising

Types of Media• Print• Broadcast• Internet• Specialty• Other Media

http://guides.nyu.edu/c.php?g=276728&p=1845733

Print Media

https://pixabay.com/en/photos/newspaper/

http://www.dirxion.com/_img/products/interface/page_zooming_directory.png

http://www.fanpop.com/clubs/taylor-swift/images/15141406/title/taylors-magazine-covers-3-photo

http://begoniamarketing.com/wp-content/uploads/2014/08/1999271.jpg

Newspaper Advertising• Print ads that run in local

or national, daily or weekly news publications. (entrepreneur.com)

• Daily/weekly• Benefits

https://www.flickr.com/photos/51764518@N02/16228913583

Magazine Advertising• Advertising that appears

in local and national magazines (entrepreneur.com)

• Cost depends on size and color

• Advantages• Disadvantages

https://www.flickr.com/photos/nesster/3771956220

Direct-Mail Advertising

http://image.slidesharecdn.com/directmail-140717093545-phpapp01/95/how-to-use-direct-mail-to-market-your-local-business-3-638.jpg?cb=1405589838

Directory Advertising

https://www.flickr.com/photos/jamiesrabbits/4248396588

Outdoor Advertising

Advantages and Disadvantages

http://webseasoning.com/wp-content/uploads/2013/09/Smoking-causes-Blindness1.jpg

http://www.signindustry.com/led/articles/2011-06-01-Dynamic-Digital-Expands-in-Public-Spaces.php3

Billboard Cost• Location• Color• Number of Views• How much does billboard

advertising cost?

https://www.flickr.com/photos/mpd01605/3939463787

Transit Advertising

https://emerging-advertising-media.wikispaces.com/Transit+Advertising

https://www.pinterest.com/pin/266697609152847866/

Broadcast Media

https://www.flickr.com/photos/99329675@N02/11064786625

http://images.google.com/hosted/life/36ec57ce647c9a45.html

Television Advertising• 10 to 60 second

commercials on network TV stations  (entrepreneur.com)

• Television Pros and Cons

(information is from 2013)

Radio Advertising

http://www.entrepreneur.com/article/203246

Internet Advertising

http://www.totalmarketexposure.com/online-marketing-company-definitions/

https://ewhabrandcommunication.wordpress.com/2015/05/13/definition-of-online-interactive-advertising-on-websites/

Internet Advertising cont….

• Opt-In Email Ads• Banner and Search

Engine Ads• Social-Media

Advertising

http://thebluediamondgallery.com/i/internet-marketing.html

Specialty Media

Product Placement

http://brandchannel.com/2011/08/03/product-placement-watch-yale-study-on-opportunistic-ads-an-opportunistic-ad-for-yale/

http://consumerist.com/2013/06/07/from-blatant-to-shameless-to-egregious-rating-product-placements-in-11-ad-packed-movies/

Advertising Do's and Don'ts

1. Check for Understanding…Advertising is ____________.A. Designed to increase salesB. Create a favorable image for a companyC. Paid, nonpersonal promotion for ideas, goods, services

2. Check for Understanding…Media is _______.A. An area, place, spaceB. The agencies, means, or instruments used to convey

to the publicC. The goal intended to be obtained

3. Check for Understanding…What is Print Advertising?A. Advertising in newspapers, magazines, direct mailB. Advertising thought email or World Wide WebC. Advertising on a bus

4. Check for Understanding…What is promotional advertising?A. Advertising seen on public transportationB. Advertising designed to increase salesC. Advertising designed to decrease sales

5. Check for Understanding….What 2 things make up broadcast advertising?A. TV and newspapersB. Radio and InternetC. TV and Radio

Let’s Watch!