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PREDICTIVE AUTORESPONDERS - Perzonalization...101 Ï ªÝªÏ Ï Ý z m Ï Ý ÝªÏª Ï ª Ï Ï Ï Ï Ï Ý Ýªi Ï Ý ª ª jª a # / G ... PREDICTIVE AUTORESPONDERS Author ilke79

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  • PREDICTIVEAUTORESPONDERS

    T H E B R I G H T F U T U R E O F E C O M M E R C E E M A I L M A R K E T I N G

    101

  • WHAT IS ANAUTORESPONDER?

    1

  • AUTORESPONDERIS A COMPUTERPROGRAM THAT

    AUTOMATICALLYANSWERS E-MAIL

    SENT TO IT. W I K I P E D I A

  • IN TODAY’S EMAILMARKETING

    ENVIRONMENT,AUTORESPONDERS

    MAINLY ACT AS‘IF THIS, THEN THAT’

    KIND OF TOOLS.

  • THE BEST THINGABOUT AN

    AUTORESPONDER ISITS ABILITY TOADOPT TO ANINDIVIDUAL'S

    ACTIONS.

  • WHENWhich action is going to trigger this

    message

    1

    WHATWhich content shall be included in this

    message

    2

    WHOWho is going to receive this message

    3

    WHICHWill this be an e-mail, a twitter message,

    a push message, a pop-up etc.

    4

    BUSINESS RULES

  • A PREDICTIVEAUTORESPONDER FOR

    E-COMMERCE IS A SPECIALTYPE OF AN

    AUTORESPONDER WHICHNOT ONLY INCLUDES ACONTENT BUT PREDICTSTHE CONTENT WHICH IS

    MORE LIKELY TO CONVERT.

  • POINTS ADDRESSEDRECEIVER

    Name, e-mail address, phone numberetc.

    PURCHASEINTENTION

    The exact category, color, specs, pricerange that the user is looking for

    TASTE PROFILEThe products viewed, the purchases

    made, the items favorited etc.

    PREVIOUSINTERACTION

    Call center conversations, supportrequests, returned items etc.

    CLVIs this a repeat purchaser; what is thecustomer lifetime value, has the userresponded to similar messages before

  • THE ALGORITHMEMPOWERING A

    PREDICTIVEAUTORESPONDER

    PROCESSES A SET OFHISTORICAL +

    REAL-TIME USERDATA AND APPLIESBUSINESS RULES TO

    PRODUCE A MESSAGE THATIS LIKELY TO CONVERT.

  • 6X HIGHERTRANSACTION

    RATES

    AUTOMATION

    PERSONALIZATION

    BENEFITS

  • HOW TO SELECT YOUR

    VENDOR?

  • PREDICTIVECOMPETENCIES

    Developing a predictive technology ishard and takes years. While talking to avendor, make sure that the companyhas a proven track record of success.

    1

    EASY-TO-USEINTERFACE

    For setting business rules, you will need acustomer interface. You'll need to play withsome features, daily. Look for vendors that

    are able to provide sleek interfaces.

    2

    REPORTINGCAPABILITIES:

    In terms of making optimization, youneed to keep track of the performanceof your predictive autoresponders.

    The vendor has to be able to report theperformance in an accurate and

    transparent way.

    3

    EASYIMPLEMENTATION:The implementation needs to beeffortless for your IT guys. Look for

    vendors that have a sound integrationpractice and a state-of-the-art

    platform.

    4

  • THANKS FORYOUR TIME!

    T H E B R I G H T F U T U R E O F E C O M M E R C E E M A I L M A R K E T I N G

    VISIT PERZONALIZATION.COM/[email protected]