IITC IITC ORGANIC INDIAORGANIC INDIA

BRINGING NATURE TO THE SUPERMARKET SHELVES

ORGANIC INDIA PRODUCTS

TULSI TEA COLLECTION

HERBAL SUPPLEMENTS

ORGANIC FOODS ORGANIC SPICES ORGANIC HERBS

LATEST ADDITIONS :

SYRUPSmade of whole organic herbs and organic sugarcane juice

ORGANIC HERBAL COLOURS for ensuring a safe holi

COMING TO THE SHELVES :

ORGANIC INDIA SKIN CARE LINE

IITC ORGANIC INDIAIITC ORGANIC INDIAFACTS AND FIGURESFACTS AND FIGURES

Rs. 30 Crore CompanyRs. 30 Crore Company Global producer of Organic and Nutritional Global producer of Organic and Nutritional

SupplementsSupplements 15 premium quality Ayurvedic Ingredients15 premium quality Ayurvedic Ingredients Nearly 12,000 farmers and over 50,000 acres Nearly 12,000 farmers and over 50,000 acres

under the contract farming under the contract farming Annual capacity of 120 tonnes of organic tulsi Annual capacity of 120 tonnes of organic tulsi Provides technological know-how to do organic Provides technological know-how to do organic

farmingfarming 65% of its produce is exported 65% of its produce is exported

PROMOTIONAL SRATEGIESPROMOTIONAL SRATEGIES

Planting TULSI saplings to save the Taj Planting TULSI saplings to save the Taj Mahal.Mahal.

Tulsi Mahotsav hosted (organic farmers Tulsi Mahotsav hosted (organic farmers feted)feted)

Tulsi Tea range launched in GermanyTulsi Tea range launched in Germany Export to USExport to US Aggressive Global online strategyAggressive Global online strategy Organic farming becoming worldwide Organic farming becoming worldwide

movementmovement

REASONS FOR UNSOLD STOCK REASONS FOR UNSOLD STOCK OF ORGANIC PRODUCTSOF ORGANIC PRODUCTS

Lack of information on availability and Lack of information on availability and certificationcertification

Price too high in relation to qualityPrice too high in relation to quality Lack of marketing initiativesLack of marketing initiatives Less retail chain coverage of organic Less retail chain coverage of organic

poducts.poducts.

TARGET CONSUMER GROUP :

•URBAN UPPER MIDDLE CLASS

• UPPER CLASS

•LOWER MIDDLE CLASS FAMILIES IN SMALLER TOWNS.(UNTTAPPED MARKET)

CONSUMERS AWARE OF THE FOLLOWING ORGANIC PRODUCTS :

TEA , RICE, WHEAT, PULSES, FRUITS AND VEGETABLES

WHAT CAN BE DONE…WHAT CAN BE DONE… AT THE LOCAL LEVEL :AT THE LOCAL LEVEL :DISTRIBUTION OF LEAFLETS –DISTRIBUTION OF LEAFLETS –

““5 REASONS TO BUY ORGANIC”5 REASONS TO BUY ORGANIC”• TASTINESSTASTINESS• NO NASTY ADDITIVESNO NASTY ADDITIVES• LET YOUR WEEKLY SHOP TAKE CARE OF LET YOUR WEEKLY SHOP TAKE CARE OF

ITSELF AND THE PLANETITSELF AND THE PLANET• A FAIR DEAL FOR ALL OUR FARMERSA FAIR DEAL FOR ALL OUR FARMERS• HIGH STANDARDS (COMES FROM HIGH STANDARDS (COMES FROM

TRUSTED SOURCES,INSPECTED ONCE A TRUSTED SOURCES,INSPECTED ONCE A MONTH)MONTH)

WHAT CAN BE DONE AT WHAT CAN BE DONE AT POINT OF PURCHASEPOINT OF PURCHASE VISUALLY APPEALING POSTERSVISUALLY APPEALING POSTERS

TASTE TESTINGTASTE TESTING RECIPE PREPARATION DEMONSTRATIONRECIPE PREPARATION DEMONSTRATION

READY TO EAT TRAYS AND PACKAGESREADY TO EAT TRAYS AND PACKAGES

FREE GROCERY BAGS OF IITC ORGANIC FREE GROCERY BAGS OF IITC ORGANIC INDIA WITH EVERY PURCHASEINDIA WITH EVERY PURCHASE

AT THE NATIONAL LEVELAT THE NATIONAL LEVELCAMPAIGN NAME :

“THE FOOD AND FARM STORY”VIDEO FILMS, DOCUMENTARIES, LEAFLETS, ON-

PACKAGE INFORMATION

“FOOD SHOULD TELL A STORY, AND, BECAUSE WE KNOW WHAT IT IS,WE CAN TELL YOU; FROM FARM TO TABLE, THE

IITC ORGANIC INDIA WAY”STORY OF PRODUCTION FOCUSSING UPON THE SMALL

SCALE FAMILY FIRM,ITS HISTORY, LOCATION AND FARMING METHODS

AWARENESS CAMPAIGNSAWARENESS CAMPAIGNS EVENTS- WHAT ARE YOU EATING, WHAT EVENTS- WHAT ARE YOU EATING, WHAT

IS ORGANIC,WHAT’S NOTIS ORGANIC,WHAT’S NOT ORGANIC FARMING TRAINING DAYORGANIC FARMING TRAINING DAY

ORGANIC VILLAGE TOURSORGANIC VILLAGE TOURS

TO AROUSE INTEREST TO AROUSE INTEREST AND PARTICIPATIONAND PARTICIPATION

PROMOTION OF CERTIFICATION PROMOTION OF CERTIFICATION PROGRAMS ON PROGRAMS ON AGRICULTURE,ORGANIC FARMING AGRICULTURE,ORGANIC FARMING THROUGH INSTITUTES THROUGH INSTITUTES

ONLINE ORGANIC CONSUMER ONLINE ORGANIC CONSUMER COMMUNITY,INTERACTIVE WEBSITESCOMMUNITY,INTERACTIVE WEBSITES

PRINT MEDIA INTIATIVESPRINT MEDIA INTIATIVES WITH MAGAZINES – HEALTHY WITH MAGAZINES – HEALTHY

RECIPES USING ORGANIC INDIA RECIPES USING ORGANIC INDIA PRODUCTSPRODUCTS

DIET TIPSDIET TIPS DIET CHARTS TO MONITOR DIET CHARTS TO MONITOR

CONSUMPTIONCONSUMPTION CATALOGUES TO BRING MORE CATALOGUES TO BRING MORE

PRODUCT AWARENESSPRODUCT AWARENESS LAUNCH OWN NEWSLETTER – LAUNCH OWN NEWSLETTER –

“ORGANIC BYTES”“ORGANIC BYTES”

EVENTSEVENTS ORGANIZATION OF ORGANIC ORGANIZATION OF ORGANIC

PRODUCTS ASIA TRADE FAIRPRODUCTS ASIA TRADE FAIR CHILDREN’S ENVIRONMENTAL CHILDREN’S ENVIRONMENTAL

HEALTH CAMPAIGNHEALTH CAMPAIGN AT SCHOOLS- DEMONSTRATIONS BY AT SCHOOLS- DEMONSTRATIONS BY

NUTRITIONISTS,HEALTHY EATING NUTRITIONISTS,HEALTHY EATING MONTHS,ACTIVITIESMONTHS,ACTIVITIES

BODY, SOUL AND SPIRIT BODY, SOUL AND SPIRIT EXPOEXPO

ON THE BANKS OF THE GANGESON THE BANKS OF THE GANGES

FOSTER YOUR INDIVIDUAL QUEST FOR WHOLENESS AND SELF

UNDERSTANDING

HOLISTIC MEDICINE AND NATUROPATHSHOLISTIC MEDICINE AND NATUROPATHS MEDITATION,YOGA,REIKIMEDITATION,YOGA,REIKI FREE SAMPLES OF ORGANIC INDIA FREE SAMPLES OF ORGANIC INDIA

PRODUCTSPRODUCTS VEGETARIANISM,RAW FOOD EVENTVEGETARIANISM,RAW FOOD EVENT SPA , DETOXIFICATION TREATMENTSSPA , DETOXIFICATION TREATMENTS COMPLETELY ORGANIC BRUNCH COMPLETELY ORGANIC BRUNCH

World famous health experts and World famous health experts and nuritionists will be invited. nuritionists will be invited.

Open air ,3 day fest to let people Open air ,3 day fest to let people experience the magic of healthy and experience the magic of healthy and pure living.pure living.

Art of living workshops, Music therapy Art of living workshops, Music therapy sessionssessions

Everything organic on the menu.Everything organic on the menu.

THANK YOUTHANK YOU

- PRANTIKA GHOSH- PRANTIKA GHOSH