Narendra ModiNAMO

INDEX

•Timeline

•Transition

•Need for Image Makeover

•Marketing & PR Campaign

•Learning

Timeline-Personal History• Born on September -- 17, 1950 Small district of Gujarat, Vadnagar.

• He was the third of six children born to Damodardas Mulchand Modi and his wife Heeraben.

• Education- post graduation in political science.

• During the Indo-Pak war in the mid sixties, he volunteered to serve the soldiers in transit at railway stations.

• Joined Akhil Bharatiya Vidyarthi Parishad, a student organisation and was involved in the anti-corruption

• Nav Nirmāṇ ("Reconstruction") Movement.

•Nominated as representative in Bharatiya Janata Party.

Modi’s Image

WHAT WAS WHAT IS

Why Image Makeover???

-To get a clean chit after the Godhra Incident

-To create a perception that he cared about Muslims equally

-To portray himself as an exemplary Leader

“Which would boost his political career”

-To get a clean chit after the Godhra Incident

-To create a perception that he cared about Muslims equally

-To portray himself as an exemplary Leader

“Which would boost his political career”

Marketing & PR Strategy 3 Main Challenges

• A regional brand trying to go national

• Connect with the youth

• To change 2002 anti-Muslim riots image

3 parallel campaigns

Online journey of NAMO

2005-NarendraModi.in

2007-OctYoutube

2009-JanTwitter

2009-May Facebook

2010-Jan NaMo for PM

2012 -I Support NaMo

2013 -Nominated for PM Candidature

2014- 3 Historic Campaigns

2014- May PM Of India

3 things that madeNarendra Modi Popular online

Outcome of the Campaign

• 3 years of campaigning to build an image of a perfect PM

• The popularity of Narendra Modi became inevitable

• BJP was left with no other option than selecting him as

• PM Candidate for General Elections 2014 Ousted senior leaders like L.K. Advani with a silent strategy

Facebook Groups & Twitter #tags