P U B L I C R E L A T I O N S C A M P A I G N

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BACKGROUND RESEARCH SECTION ONE

Creative Waco was founded in March 2015 and received a 501-C3 status in August, officially making it a nonprofit organization. Fio-na Bond, the founder of Creative Waco, moved to the city in the summer of 2013. She knew immediately that she wanted to make a Waco a cultural arts district, as the city was founded at a historic river crossing, making it a center for different ideas and cultural in-fluences to flow through. When she first visited Waco in 2009, she was inspired by its vibrancy and creativity, which remains the focal point of the organization today. In March 2016, Creative Waco will have an official launch party to recognize its first year of existence and celebrate the difference the organization has already made, as well as mark the beginning of Creative Waco’s efforts to further impact the community, building on the success they have had in this first year.

History, Mission and Vision

VISION:

To grow and support a thriving cultural and creative community in Waco, Texas.

MISSION:

Creative Waco is a nonprofit organization whose goal is to connect arts and culture with the community and help Waco become a state-recognized cultural arts district by acting as an umbrella organization for the arts.

HISTORY:

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Current PR Efforts

Creative Waco is a brand-new organization, and therefore has very little PR currently going on. While Creative Waco has a Facebook that is posted on fairly consistently, their Instagram is stag-nant, but has a lot of potential. One of the biggest changes our PR campaign makes for Creative Waco is increasing the number of social media accounts they have and posting more frequently and steadily on all platforms.

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Creative Waco is a nonprofit organization dedicated to connecting arts and culture with the community and helping Waco become a state-recognized cultural arts district by acting as an umbrella organization to the arts.

Our target audience is the whole community of Waco- people of every race, age, gender, and economic status. We realize that this seems too broad; however, we truly believe that each citizen has a reason to support the arts in Waco. Arts and culture impacts everyone living in a city, whether they realize it or not.

We have three primary goals: to improve Creative Waco’s social media, to raise the public’s awareness of the Creative Waco brand, and to increase fundraising for Creative Waco. Spe-cific to these goals are a variety of objectives. For our social media goal, our objective is to increase the number of Twitter followers to 50 within the next four weeks, while doubling the number of Instagram followers we have and gaining 100 more likes on Facebook. To raise brand awareness, we aim to sell 100 Creative Waco bags in the next four weeks. As for fundraising, our objective is to raise enough money in the next six months to be able to send out the proposal to make Waco a cultural arts district.

Our keys to success will be creating a Twitter account for Creative Waco and publicizing it via our Facebook and Instagram pages, as well as putting it on our website. We hope to start posting on all social media at least three times per week. We will also link our Twitter and Instagram to our Facebook page, bringing everything together and helping follow-ers find us on all social media platforms. Through the bag fundraiser and a Creative Waco launch event, we will bring Creative Waco into the public’s awareness and establish a name for our organization, as well as our place in the community. The bags that we sell will carry our logo all around Waco, and will hopefully be featured on our social media pages being endorsed by some of Waco’s prominent citizens.

Overall, our success will depend on being dedicated and proactive during these early stages of Creative Waco’s existence. By building up our social media platforms, getting our name out there on bags, and hosting a launch party, we will raise awareness for our cause and start bringing in more donations and support to make Waco the recognized cultural arts district that it deserves to be.

Executive Summary

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- Strong board of influential civic leaders - Low costs - not many supplies needed Gathering, not generating

- Fiona is a liaison

- Creative Waco is promoted through what we promote

- Great website

SWOT Analysis

- New brand

- No social media network

- Low on funding, time, staff

- One-man show

- Need to narrow vision and be detail- oriented in efforts

- Waco is growing

- Allied with strong organizationsArts need to be connected (never been done before)

- Diverse arts in Waco

- Families moving to Waco

- Art funding cut in schools

- People want creative events to attend

- Public perception of Creative Waco being another calendar organization

- Seasonality with students coming and going

- General lack of interest in arts

- Conflicting interests in community

S T R E N G T H S W E A K N E S S E S

O P P O R T U N I T I E S T H R E A T S

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Branding

#creativewaco

NAME: Creative Waco

TAGLINE: Growing Waco’s artistic and cultural life

COLORS: Black and white with multicolor logo

LOGO: See upper right

VISUAL EXPRESSION: Clean // Vibrant // Modern

PACKAGING: Black and white canvas bag

Key Publics

Customers/Clients:

People of Waco // Artists // Creatie business starters Poeple of all ages, economic status and race

Producers/Creators:

Fiona Bond, Board of DirectorsInvestors // Donors // Volunteers

Enablers/Promoters:

Community leaders // media channels // Arts Alliance WacoWaco Trib // Local Radio // Viva Waco cultural organization.

Limiters/Competitors:

Austin // Dallas // Ft. SWorthCommercial entertainment

Media Presence#creativewaco

These screenshots show the current place that the #creativewaco hashtag has on its two primary so-cial media streams, Face-book and Instagram.

More information was continued on the feed shown.

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Goal 1: Improve Creative Waco’s social media

Objective 1: Increase number of Twitter followers from 7 to 50 within the next four weeks.Objective 2: Double the number of Instagram followers from 13 to 54 within the next four weeks.Objective 3: Gain 100 more likes on the Facebook page from 373 within the next four weeks.

Tactics: To fulfill the first objective, our team must first create a Twitter account for Creative Waco and publicize it via our Facebook and Instagram pages, as well as putting it on our website. We will put out Tweets two times a day, always accompanied by a photo, at strategic times of the day. To achieve our second goal, we will connect our Facebook and Twitter with our Instagram account and start posting pictures on it three times a week. To accomplish our final goal, we will begin posting more consistently on Facebook, working up to at least one post per day. We will also link our Twitter and Instagram to our Facebook page.

Goals & Objectives

Goal 2: Increase the public’s brand awareness of Creative Waco

Objective 1: To sell 100 bags in four weeks.Objective 2: To increase social media by 10 percent.

Tactics: Through the bag fundraiser and the Creative Waco launch event, we will bring Creative Waco into the public’s awareness and establish a name for our organization, as well as our place in the community. The bags that we sell will carry our logo all around Waco, and will hopefully be featured on our social media pages being endorsed by some of Waco’s prominent citizens. We’ll sell the bags at the Farmer’s Market. We also hope to begin displaying the Creative Waco logo at events we help connect people to. Lastly, we want to partner with local arts organiza-tions to help get our name and logo out there for Wacoans to see and begin recognizing.

Goal 3: Bring in more funds and donations to Creative Waco

Objective 1: Raise $93,000 in the next six months to be able to send out the proposal to make downtown Waco a cultural arts district.

Tactics: Through Fiona, we hope to use effective communication tactics to find and secure do-nors who appreciate Creative Waco’s mission. We also hope to raise enough money through the bag fundraiser to be able to send out the proposal to make Waco a creative arts district. At the Creative Waco launch event with speaker Bill Lively, we want to create interest in the organiza-tion and garner the support of more influential Waco citizens.

Director and initiator of Creative Waco, Fiona Bond, shares with us her excitement and hopes for Creative Waco’s future.

Bond grew up in the United Kingdom and has lived and worked in Italy and Germany. She was eight years old when she first experienced Texas, then went back to the UK to study theology at the University of Durham in England. After graduation, Bond went straight into running arts festivals. It wasn’t until 2009 that Bond and her husband, Bruce Longecker, came to Waco, Texas. They’ve now permanently lived in Waco with their children since Summer 2013.

“I fell in love with Waco,” Bond said. “It seemed like a land of possibility.”

Bond started a comparable initiative in Dundee, Scotland, which has since thrived. To initiate Creative Waco, Bond began talking to the Chamber of Commerce and to Director of Open Development, Chris McGowan. There was a great desire for the arts to work together, and a desire for a strategic process as a sector in Waco. The corporation formed in March, and received a 5013C status in August with an annual funding process. Creative Waco brings civic organizations together and helps others understand the impor-tance of the arts for the health and wholeness of the city. This is done in four different ways:

1) Gathering people and the agencies to make Waco a cultural district (which is happening in 2016).2) Working with Waco to become the city’s designated arts district. 3) Actively seek sources of funding for collective arts and cultural efforts (we want creative place making).4) Actively supporting entrepreneurship in the investor section.

This organization is investing in education and development of the city, and hopes that America will com-pete on innovation and creativity.

“We are the organization that brings synergy and strategy to our arts and cultural sector in Waco,” Bond said. “My vision is that Waco begins to be recognized more for its arts and culture more than anything else that has happened here.”

Creative Waco does not exist to specifically to run events, but exists to shepherd them. However, there are some upcoming events that Creative Waco is helping sponsor. Professional Development Day takes place in February and is partnering with Texans for the Arts. People will be exposed to what funding is accessi-ble and learn what it takes to be successful. Another event Creative Waco’s supporting is Inspiring Waco, which motivates people about what a cultural district would deliver for Waco and exposes them to what Waco could be. This event takes place at the Convention Center, and the highly respected Bill Lively will be speaking.

In-Depth Interview with Fiona Bond

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Some of the primary ways Bond wants to promote Creative Waco include good press and media coverage of what the organization is doing and start a bag initiative. The bag will be limited edition, which helps cre-ate value, and serve as a fundraising purpose for other opportunities. Most initiatives are either supported by sponsors or self-funded until Creative Waco becomes the city’s agency, which will then have a budget from the city.

Social media presence is not as strong as Bond would like it to be, which is a challenge for a new and rising organization. There are two Facebook pages, one for Creative Waco and everything the organization is doing, and one fore the Arts Alliance, which allows any art organizations in Waco to post. There is however a fantastic website, www.creativewaco.org.

A cultural district in Waco is unique to that of other cultural districts.

“Our cultural district has to say something about the strategic crossing of the river, and the river has to be the heart of it,” Bond said.

Waco already has a distinctive culture because of the river and highway infrastructure, which makes our lo-cation very strategic. According to Bond, there’s so much potential for up cycling and repurposing in Waco.

The community can become engaged in the process of making Waco a cultural arts district by going on the website and weighing in their opinions, register interest to show public support, buy the bags and peo-ple with specific skills can help us choose what kinds of projects get funded.

Creative Waco wants to bring in new generations to support the arts. From students to families to baby boomers to retirees and individuals who don’t think they’re even interested in the arts, all are the target de-mographic for this organization. Any economic status, age, race, religion or levels of education are whom Creative Waco wants to become involved in the art and culture movement.

The information about art and culture events is very unorganized right now, with five different calendars about community events.

“Creative Waco wants to close the information gap,” Bond said.

The organization wants its supporters to be able to navigate around Waco easily and connect information with a calendar. Waco is attracting new companies and infrastructure is growing, which makes it even more important for Waco to have access to important dates of events in a convenient manner.Creative Waco aims to bring people on this journey by engaging and interacting with the website, giving people an opportunity to buy the bags and being proud that Waco is starting this initiative. Bond said she wants to build a cohort of people who just want to know what’s going on in the city and take risks.

“We want to shepherd people to sample experiences,” Bond said.

Waco has items of high quality, and Creative Waco wants to encourage people to buy locally to support the community and economy. One of Bond’s goals is for people to tell others if they’ve had a great experi-ence, especially in the tour industry. Bond concludes the interview with this:

“Waco does a lot of stuff, and does it well.”

Creative Waco recognizes the community’s potential and talent, and hopes others will embark on this ad-venture as Waco becomes nationally recognized as a cultural arts district.

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September 1- Groups chosen and jobs planned out September 3- Work on SWOT analysis

September 8- Finalized SWOT analysis - Worked on Vision and Mission StatementsSeptember 10- Finalized Vision and Mission Statements- Worked on determining key publics and branding

September 15- Created the Twitter, Pinterest and Social Media Plan September 17- Produced

September 22- Discussed campaign goals and objectives - Finalized key publics and branding - started websiteSeptember 24- Finalized campaign goals, objectives and tactics - Worked on executive summary and survey - worked on PSA, website

September 29- Finalized executive summary and survey - worked on PSA - created newsletter template, postcardOctober 2- Finalized PSA, put together website

October 5- Presentation

Timeline

WEEK ONE:

WEEK TWO:

WEEK THREE:

WEEK FOUR:

WEEK FIVE:

WEEK SIX:

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Budget ReportPhase One: Cultural District Application and 3 Year Process

Year One Actual at July 1st, 2015

Our PR campaign will measure our success primarily using the number of followers we have on each type of social media before and after, but also based in how much money we raise and whether we raise public awareness of Creative Waco in general. We have data on the number of followers we had on Facebook before we started (350) and will look at that number each week for the next month, using the analytics Facebook provides to see which posts have the most follower interaction and get the most engagements, tweaking our social media plan as we go along if needed. We hope to see a large increase in followers in the next four weeks. Our goal is to reach 450 followers before the month is up. On Twitter, we want to get 50 followers in the next four weeks. We started with no followers, as Creative Waco did not have a Twitter, so we’re hoping to see a gain of 50 followers in the next month. Like Facebook, Twitter provides analytics on follow-ers and posts, so we’ll do the same thing as we are with Facebook and determine which posts get the most engagements and gain us the most followers. Instagram does not provide analytics, so we will just post consistently and hope to see a dou-bling in our followers after four weeks. Although we are not directly involved with the financial side of Creative Waco, we hope to see an increase in the amount of donations the organization receives. Fio-na will update us on whether or not she sees an increase in the amount of money coming in. Indirectly, we’re hoping our program will raise enough public support to cover the costs of sending the cultural district proposal out, which, if approved, would bring in federal and state money for Waco’s arts. As for our last goal, to raise awareness, our success will mostly be measured on social media- more followers means more awareness- but before and after surveys would tell us whether or not we were successful in raising awareness. Overall, our success is measured by our gain in social media followers, the amount of funds we raise and the increase in the public’s awareness of Creative Waco. By keeping track of how the numbers change, how much money gets donated, and using before and after surveys to measure the public’s awareness, we can see how our campaign helped Creative Waco get started.

Evaluation

CREATIVE INFORMATION PIECES SECTION TWO

Creative Waco is a nonprofit organization whose goal is to connect arts and culture with the community and help Waco become a state-recognized cultur-al arts district by acting as an umbrella organization for the arts. Simply put, Creative Waco exists to grow the arts in our community. Our vision is to grow and support a thriving cultural and creative community in Waco, Texas.

The newly established non-profit is run primarily by Fiona Bond, who acts as Creative Waco’s executive director. She’s not only spearheading this move-ment in Waco but also balances being a graduate student at Baylor as well as being a wife and mother of two children. She does it all. Our current and most prominent PR effort is to research, design and market canvas bags that our organization will put out to raise money. This campaign will serve as a booster for brand recognition and community presence. We have recently obtained 501- C3 status and thus are a recognized non-profit organization with proper tax exemptions.This status prohibits us from certain commercial activity, however we have come up with a fundraising and market-ing campaign that functions within those boundaries.

We have sought out potential donors for funding this effort. We are expect-ing a budget of about $5,000. As a whole, Creative Waco has funds set apart for events that are coming up in the future as well as funding to distribute to artists. Because we are a new organization with technically only one employee and a board of members that donate their time, our staff budget is essentially nonexistent.

Additionally, we are building brand recognition and community presence by populating social media avenues such as Instagram, Facebook and Twitter. We are arranging for a monthly newsletter to be sent out as well so that Cre-ative Waco Supporters can be kept up to date on what we are accomplishing and where we are headed.

Public Relations Plan, Budget and Analytics

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MAIN NEWS STORY HEADLINE L o r e m ipsum dolor sit amet, consecte-tur adipiscing elit. Nullam sed luctus tellus. Pel-lentesque in dolor sapien, vitae dictum massa. Donec nunc velit, pre-tium eu pellen-tesque eget, mollis vel arcu.Etiam et mauris ac augue portti-tor pretium. Sus-pendisse vel

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IN THIS ISSUE:

Story One

Story Two

Story Three

Issue No. 1 October 1, 2015

C R E A T I V E W A C O

quam eu cursus tin-cidunt, feugiat vitae magna. Etiam so-dales consequat nibh, eget rhoncus metus convallis et. Morbi rutrum mollis facilisis. Aenean fau-cibus sapien erat, eu pharetra arcu.Phasellus sagittis tempus massa, a tempor libero con-dimentum eu. Morbi ut nisi ante. Duis purus eros, ali-quam eu cursus tin-cidunt, feugiat vitae

BAG DESIGN

MORE. ART. NOW.

This bag design on a thicker canvas tote with a 12” handle to go on the shoulder with the logo in color and the tag phrase to the right, under the logo.

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POSTCARD DESIGN

These postcards will be placed inside the bgs sold to explain to buyer what Creative Waco is and what a cultural arts district is alog with information about a sponsored artist.

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The C.A.S.T. 5pm-10pm

Papillon 4:30pm - 7:30pm

Jake’s Texas Tea House 11am - 9pm

Waco Hippodrome 11am - 11pm

Hilton Brazos Bar & Grille 5:30pm - 7:30pm

Anthem Studios 6pm - 9pm

Summer Ellis Bijouterie 1:30pm - 9pm

Wildland Supply Co. 11am - 9pm

Truelove Bar 10pm - 7pm

Christi’s 4:30 pm - 7:30 pm

Muddle 4pm - 2am

L O C A T I O N S :

Thank you for expressing your support through the purchaseof this tote bag. The proceeds go directly to Creative Waco’sefforts in making the down-town area, Waco’s Cultural Art District possible.

To the right are a few local bus-iness locations throughout the Waco downtown area where you can puchase more CWmerchandise.

MORE. ART. NOW.

FIONA BONDDirector and initiator of Creative Waco, Fiona Bond, shares with us her excitement and hopes for Creative Waco’s future.

Bond grew up in the United King-dom and has lived and worked in Italy and Germany. She was eight years old when she first experi-enced Texas, then went back to the UK to study theology at the University of Durham in England. After graduation, Bond went straight into running arts festivals. It wasn’t until 2009 that Bond and her husband, Bruce Longecker, came to Waco, Texas. They’ve now permanently lived in Waco with their children since Summer 2013.

“I fell in love with Waco,” Bond said. “It seemed like a land of possibility.”

Bond started a comparable initiative in Dundee, Scotland, which has since thrived. To initiate Creative Waco, Bond began talking to the Chamber of Commerce and to Director of Open Development, Chris McGowan. There was a great desire for the arts to work together, and a desire for a strategic process as a sector in Waco. The corporation formed in March, and received a 5013C status in August with an annual funding process. Creative Waco brings civic organizations togeth-er and helps others understand the importance of the arts for the health and wholeness of the city.

This is done in four different ways:

1) Gathering people and the agencies to make Waco a cultural district (which is happening in 2016).2) Working with Waco to become the city’s designated arts district. 3) Actively seek sources of funding for collective arts and cultural efforts (we want creative place making).4) Actively supporting entre-preneurship in the investor section.

This organization is investing in education and development of the city, and hopes that America will compete on innovation and creativi-ty.

“We are the organization that brings synergy and strategy to our

F E A T U R E S T O R Y

... arts and cultural sector in Waco,” Bond said. “My vision is that Waco begins to be recognized more for its arts and culture more than anything else that has happened here.”

Creative Waco does not exist to specifically to run events, but exists to shepherd them. However, there are some upcoming events that Creative Waco is helping sponsor. Professional Development Day takes place in February and is partnering with Texans for the Arts. People will be exposed to what funding is accessible and learn what it takes to be successful. Another event Creative Waco’s supporting is Inspiring Waco, which motivates people about what a cultural district would deliver for Waco and exposes them to what Waco could be. This event takes place at the Convention Center, and the highly respected Bill Lively will be speaking.

Some of the primary ways Bond wants to promote Creative Waco include good press and media coverage of what the organization is doing and start a bag initiative. The bag will be limited edition, which helps create value, and serve as a fundraising purpose for other opportunities. Most initiatives are either supported by sponsors or self-funded until Creative Waco becomes the city’s agency, which will then have a budget from the city.

Social media presence is not as strong as Bond would like it to be, which is a challenge for a new and

rising organization. There are two Facebook pages, one for Creative Waco and everything the organi-zation is doing, and one fore the Arts Alliance, which allows any art organizations in Waco to post. There is however a fantastic website, www.creativewaco.org.

A cultural district in Waco is unique to that of other cultural districts.

“Our cultural district has to say something about the strategic crossing of the river, and the river has to be the heart of it,” Bond said.

Waco already has a distinctive culture because of the river and highway infrastructure, which makes our location very strategic. According to Bond, there’s so much potential for up cycling and repurposing in Waco.

The community can become engaged in the process of making Waco a cultural arts district by going on the website and weigh-ing in their opinions, register interest to show public support, buy the bags and people with specific skills can help us choose what kinds of projects get funded.

Creative Waco wants to bring in new generations to support the arts. From students to families to baby boomers to retirees and individuals who don’t think they’re even interested in the arts, all are the target demo-

“ We are the organization that brings synergy and strategy to our arts and culuural secotr in Waco "

graphic for this organization. Any economic status, age, race, religion or levels of education are whom Creative Waco wants to become involved in the art and culture movement.

The information about art and culture events is very unorganized right now, with five different calendars about community events.

“Creative Waco wants to close the information gap,” Bond said.

The organization wants its supporters to be able to navigate around Waco easily and connect information with a calendar. Waco is attracting new companies and infrastructure is growing, which makes it even more important for Waco to have access to important dates of events in a convenient manner.Creative Waco aims to bring people on this journey by engag-ing and interacting with the website, giving people an oppor-tunity to buy the bags and being proud that Waco is starting this initiative. Bond said she wants to build a cohort of people who just want to know what’s going on in the city and take risks.

“We want to shepherd people to sample experiences,” Bond said.

Creative Waco recognizes the community’s potential and talent, and hopes others will embark on this adventure as Waco becomes nationally recognized as a cultural arts district.

1. Have you heard of Creative Waco?

-If yes…How? Social Media Word of Mouth Business Traditional Media (Tv, Newspaper, Flyer, etc.) Other

-If no…How can we better market ourselves?

2. Do you know what a Cultural Arts District is?

3. Do you think Waco is a Cultural Arts District?

4. How would you like to receive information about upcoming events?

5. If you knew about an event coming to Waco would you attend?

-If yes…what type of arts events do you enjoy the most?

Art exhibit Musuem Concert Theatre Play New Restaurant Other

6. What organizations are you involved in currently?

7. Would you be willing to pay $5-10 for a Creative Waco canvas bag to help support our mission?

8. Would you be interested in volunteering at any future Creative Waco events?

9. What type of events do you want Creative Waco to bring to the community?

10. If you are interested in joining our journey to bring a cultural arts district to Waco, how would you like to be contacted?

Questionnaire

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What is Creative Waco?

CreativeWacoisaNon-Profitorganizationwithavisiontogrowand supportathrivingculturalandcreativecommunityinWaco,Texasby bringingbothartandcivicorganizationstogether.

HowdidCreativeWacocomeabout?

TherewasagreatdesireamongtheWacocommunityfortheartsto worktogether,andadesireforastrategicprocessasasectorinWaco. ExecutivedirectorFionaBondsawthisandconnectedwiththe ChamberofCommerceforsupport.Thecorporationformed inMarch.

IsCreativeWacoaNon-Profitorganization?

Yes!Wereceived501C3statusinAugustwithanannualfundingprocess.Allof ourfundraisingeffortsgodirectlytoCreativeWaco’seffortstoapplyforCultural DistrictstatusthroughtheTexasCommissionontheArts.

DoesCreativeWacopartnerwithanyotherorganizations?

CreativeWacostrivestobetheconnectingumbrellaorganizaitonforWaco.Fora listofallorganizationsthatwepartnerwithvisitTheDirectoryonourwebsite creativewaco.orgtogetfurtherconnected.

HowcanIapplyforaninternship/jobhere?

EmailFionaBondatfiona@creativewaco.orgtosubmityourcoverletterandre sume.We’dlovetomeetyou.

HowcanIlearnmoreandgetinvolved?

Visitusatcreativewaco.organdfilloutoursurvey.Contactusat info@creativewaco.orgforfurtherquestionsorcallusat(254)214-7640.

FrequentlyAskedQuestions

SOCIAL MEDIA PIECES

SECTION THREE

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Social Media Plan

Goal 1: Improve Creative Waco’s social media

Objective 1: Increase number of Twitter followers from 7 to 50 within the next four weeks.Objective 2: Double the number of Instagram followers from 13 to 54 within the next four weeks.Objective 3: Gain 100 more likes on the Facebook page from 373 within the next four weeks.

Twitter: I will be creating a Twitter account for Creative Waco and will be publicizing it via our Facebook and Instagram pages, as well as putting it on our website. I will be putting out Tweets two times a day, always accompanied by a photo, at strategic times of the day.

Facebook: I will connect our Facebook and Twitter with our Instagram account and start posting pictures on it three times a week.

Instagram: I will begin posting more consistently on Facebook, working up to at least one post per day. We will also link our Twitter and Instagram to our Facebook page.

FACEBOOK

INSTAGRAM TWITTER

We are developing Twitter and a Hootsuite at a strategic time to send to be appropriately prepared for a consistent stream of informa-tion.

Instagram

#creativewacoP. 27

Pinterest

#creativewacoP. 28

Twitter & Directory

#creativewaco

Twitter Directory

Social Media Content

#creativewaco

Twitter Content: SAMPLE POSTS

- Thank you to everyone who came out to the Arts Festival this weekend! You are the heart of this city and we appreciate you #moreartnow #wacoisawonderland

- (tweet pic of Pokey O’s truck) Oct.14th is National Dessert day…Go ahead and treat yourself to an extra helping #nationaldessertday

- Have you seen the article in the @wacoan about Creative Waco executive director Fio-na Bond yet? Check it out here (insert link) #creativewaco

- Local Artist of the Week is Bryant Stanton from @stantonglass. Check out our interview here (insert link) #localartists

Whose excited for the Drew Holcombe concert tonight hosted by @commongrounds? Repost for a chance to meet the band. #compadrestour

Facebook Content: SAMPLE POSTS

Pic of Pokey O’s truck. October 14th is National Dessert Day and what better way to celebrate than a scoop of chocolate chip cookie dough ice cream sandwiched between two warm snickerdoodle cookies!

Thank you to everyone who came out to the Arts Festival this weekend. Your support helps are arts culture thrive. We love and appreciate you.

The Wacoan recently did an article on our executive director Fiona Bond. She’s the heart and soul of Creative Waco, and has some great things to say about her hopes for this city. Give it a read. (insert link to article)

Pic of Bryant in front of one of his Stained Glass windowsLocal Artist of the week is Bryant Stanton of Stanton Studios. He has been creating and designing stained glass pieces for over 25yrs. Some of his work can be seen through out Waco.

We hope you are as equally as excited about the Drew Holcombe concert tonight as we are. Music is one of our favorite art forms. Share this post for a chance to meet the band after the show at Common Grounds.

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L A U N C H E V E N T

Come out and support your local arts community by attending Creative Waco’s launch party with featured guest speaker

Bill Lively.

Visit creativewaco.org to learn more.

MARCH 21, 2016SAVE THE DATE

MARCH 21, 2016

M O R E I N F O R M A T I O N T O F O L L O W

PSA

#creativewaco

SCAN HERE TO WATCH FULL PSA

https://www.youtube.com/watch?v=9__T_lA3LQQ&app=desktop

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b i o

Fiona Bond created the organization Creative Waco. Bond grew up in the United Kingdom, and has lived and worked in both Italy and Germany. She attended the University of Cambridge from June 1997 – June 1999, where she worked as a project manager to launch a new endeavor for Cambridge University escalating the connection between theology and contemporary arts.

Bond started a similar initiative in Dundee, Scotland, where her role was to turn the city’s significant investment in the arts and cultural sector into bene-ficial impact on the city’s economy. She was the Development Director, which includes devising and developing strategies, establishing art-business initia-tives and sharing models of creativity within the industry. Dundee is now recognized as a new cultural capital in the UK.

From April 2005 till now, Bond has been a director for third sector strategy and projects. Her many years of experience has allowed her to run organiza-tions, festivals, conferences and fundraisers successfully. Bond commits to her clients to equip them with developing successful strategies, analyze project feasibility, solve problems, secure finance and funding, deliver events, manage projects, explore social entrepreneurship and position them-selves to thrive.

Bond has a passion for building a community to all of its potential, which is why she hopes Creative Waco will allow Waco to be recognized as a cultural arts district in Texas. Bond and her family have permanently lived in Waco since Summer 2013, where she continues the adventure and process of developing the organization.

F i o n a B o n d

Fiona JM BondExecutive Director,254.214.7640fiona@creativewaco.orgcreativewaco.org

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PR Effort Staff

Fiona Bond

Andrea Perez

Jenna Press

Rachel Taylor

Creative WacoFounderExecutive DirectorBaylor MBA Student

Creative Waco InternClassifcation: Senior Public Relationsm. Studio Art

Classification: SeniorProfessional WritingPublic Relations

Classification: SeniorHuman Resources Managmentm: Public Relations

Elliot Ehlen

Classification: Senior Public Relationsm: History

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