PR and Promotion Campaign

For upcoming Indie artist Will Eley

Indiebeanz: Who are we?

An up and coming PR and promotional agency situated in the Midlands who believe that they can change the lives of some very talented Indie artists across UK.

Rationale

We want Indie genre to break from its stereotypical view of being a band, and take people to the origins of independent music.Nurture small artists and help them grow into the network of the music industry

Classified RolesAmeera ChitalwalaPR specialist & Media Relations Manager

Sara HamidiEvents Specialist/ Photographer and Videographer

Allyson LootsPR specialist & Marketing Director

Sharan Dhillon PR specialist & Visual Designer

agenda

About our clientTarget AudienceObjectivesTacticsTimescale

Reason for selecting will

• Research- target Audience, similarity to Paulo Nutini

Our artist will eley

Age – 17 yearsStudent at BOA Originally from ShewsburyIdols – Bob Marley, Damien Rice, Paolo Nutini

His Unique selling points are:a. He’s a one man band b. Youngc. One of the 60/2000 candidates!d. He’s young but his voice caters to older

audiences

Artist’s expectations

• To help promote his music because he believes that his voice has the power to slow people down and relax them from their busy lives

• Create a fan base• Help him to interact with his fans.• Unique image, not like Justin Beiber • To manage online presence

We aim to help Will to the extent that his outcomes exceed his

expectations.

Target Audience

Anyone between the age of 16 to 30His personality makes it easier to attract the younger generationWhilst his voice will appeal to older audiences.

Stakeholders

Aims and objectives

• Increase his followers on social media by 10 followers per week.

• Establish a fan base.• Getting his voice and name recognized to listeners through

the use of media relations.• Be able to kickstart his journey into the music industry.• Create a platform for him to interact with his fans.

Messages we need to convey

• Will Eley is a down to earth artist• One man band can also become a successful Indie artist. • His voice has the power to slow down the world and help

relax you from your busy life. • The modern day Paolo Nutini

• WE NEED TO THINK OF WAYS WE’RE CONVEYING THESE MESSAGES OTHERWISE THEY ARE JUST MESSAGES

StrategiesCurrent plans① Social media – YouTube,

Instagram, Twitter② Playing live music with

another band at a charity event with a band.

③ A pub gig④ Scratch Radio⑤ Tweet at well known

people on twitter⑥ Press Release

Future plans① LinkedIn profile② @WillEley_ bullring

campaign③ Artist launch in the

summer④ Indie Blogger ⑤ Press Release⑥ Interview with magazine

Tactic1: charity event

• Purpose – Getting his voice heard, establishing a fan base and helping him climb the ladder to the music industry

• Giving Will a chance to perform with another Indie band RUDIEY AND THE REVOLVERS

• Event is organized by BCU students but the tickets fees will be donated to the Teenager cancer trust.

• Will Eley will benefit from positive reputation. • We will send a press release out.

Tactic2: Willeley_ campaign

• Purpose – To establish fans and gain recognition • One day at bullring/new street area with Will singing • Our audiences will be invited to come there to listen to him• Make the bull wear a t-shirt with his twitter id and instagram

page. • Give everyone merchandises of a shirt or a badge with his

face and twitter id.

Tactic3: summer gathering

• Purpose – A platform for interaction with fans, media coverage and creating recognition.

• An event in the summer in August during the day• Theme is an indie garden picnic with Will and his fans• Events name “Where there’s a Will…”• Market the event through social media, press release, and

flyers.

Rationale behind the approach

Social media response within the first week

127 views

Media relations

Video Will singing