Poters 5 force model

Rivalry:Competitive rivalry is very high

due to the presence of local players and other established

and upcoming brands

New Entrants :Threats of New Entrants, as there are

no entry barriers

Customers:Customer has the

bargaining power due to the presence of various

competitors

Substitute ProductsHigh availability of other product causing the threat of substitution

Suppliers:Rural milk producers are

the major suppliers which makes their bargaining power

limited