44
Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.2013 1 Potential BuildingIntegrated Photovoltaics Potentialités des systèmes photovoltaïques intégrés au bâtiment Dr. Ingrid Lützkendorf IAB Weimar gGmbH 10.04.2013 Conference „The role of photovoltaics in the buildings of tomorrow – GermanFrench perspectives”, Paris, Environment Ministry

Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

  • Upload
    others

  • View
    5

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20131

Potential Building‐Integrated Photovoltaics

Potentialités des systèmes photovoltaïques intégrés au bâtiment

Dr. Ingrid LützkendorfIAB Weimar gGmbH

10.04.2013 Conference„The role of photovoltaics in the buildings of tomorrow – German‐French perspectives”, Paris, Environment Ministry

Page 2: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20132

Construction and photovoltaic industries together for the energy revolution: Multifunctional, building‐integrated photovoltaics.  www.bv‐bausysteme.de/index.php/photovoltaik

FachgruppeBauwerkintegrierte Photovoltaik

Page 3: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20133

Construction Materials Technical Systems Sustainable Building

Concrete and CementCeramicsCement‐free materials

Precast TechnologyInfrastructureMeasurement andAutomation TechnologySimulation

BionicsPrefabricatedConstructionEnergyEnvironment

Institut für Angewandte Bauforschung Weimar gemeinnützige GmbH

Page 4: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20134

Solar Power Branch (D) 2012

Buildings of the Future

PV‐Market in Transition

BIPV – Multifunctional Construction Element

BIPV – State of the Industry

BIPV – Obstacles

BIPV – Potential

BIPV – Tasks

Conclusion

Agenda

Page 5: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20135

We love fusion!

In one hour, the sun’s fusion delivers enough solar energy to the earth to meet humanity’s annual needs!

Page 6: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20136

Installed Capacity in Germany – 2012

quadratisch

praktisch

[Bundesnetzagentur;PHOTON 1/2013]

Total cumulativePV capacity 2012EEG‐sponsored systems:

32,663 MWp[Federal Network Agency]

number of PV installations:1,280,000

BIPV < 2 %

Page 7: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20137

Conventional PV modules

© SOLON AG

PV Systemsas revenue generatorenvironmental contributionto enable energy independenceinsure against rising energy prices

Page 8: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20138

Alternative      BIPV

© SCHOTT AG    

PV Systems integrated into buildings  active solar building envelopes

© Sonnenhaus‐Institut e. V. 

Page 9: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.20139

Buildings of the Future

Buildings fromenergy‐users

energy generators

Solar surface area indicates the energyneeds of buildings

©SCHOTT Solar AG

Page 10: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201310

Buildings of the future

Buildings of the future should: 

exhibit the highest levels of energyefficiency

EU Building Guidelines: nearly zero‐energy buildings after 2021

make use of energy generationpotential available on site

feed energy in to the grid

©SCHOTT Solar AG

Page 11: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201311

PV Market in Transition

Central role of solar energy in construction

without BIPV,no Energy‐Plus buildings possible

Taller buildings (ie. with proportionally less roof surface) can only meet the new criteria if they integrate photovoltaic andsolar thermal systems into the building façade. 

Challenge for building integrationenergy saving + energy generatingbuilding components for the façade and roof

© SCHOTT Solar AG

Page 12: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201312

Future market for BIPVNew market potential for construction and PV industries

prerequisite:

conventional PV module multifunctional PV buildingcomponent

generateselectricity

fulfills all functions as a buildingcomponent, as well as+ generating electricity

PV           BIPV 

Page 13: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201313

The PV module replaces the equivalent conventional building element

Roofing tiles PV‐Building Components

Multifunctional  Integrated PV BuildingComponents

© Würth Solar

Page 14: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201314

BIPV Market Offerings

New buildingsBIPV in renovations− ventilated curtain façades− roof refurbishment− construction of additional stories− balcony railings − shutters− awnings

Page 15: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201315

PV Market in Transition

BIPV‐Potential: [BVBS/FG BIPV]− approx. 3,000 km² external building surface area – façades and roofs

− approx. 300 GW PV capacity− approx. 900 Billion € potential sales volume, 1/3 of which is building industry‐related

© SCHOTT Solar AG© SCHOTT Solar AG

Page 16: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201316

Lack of information, false information, preconceptions, lack of building code certification uncertainty for manufacturers, investors, planners and regulators

Communication deficit (collaboration / readiness to compromise)

Overestimated costs, high capital costs, greater planning effort required 

Lack of technical specifications and datasheets

Lack of standardized test procedures for PV building components

Obstacles to BIPV Application (1)

Page 17: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201317

PV Systems ostensibly regulated under electrical safety and performance Building code requirements not covered

Lack of accreditation for PV building elements− at present, no PV façade element (D) has obtained an abZ

(‘national techical approval‘)

− permits for construction have complex requirements,and involve greater effort and cost

− alternative ZIE ‘approval on a case‐by‐case basis‘

Cost caps for residential building grants

No authoritative framework (Politics, EEG, …)Property managers/developers need to be able to make projections – BIPV requires exact timing

Obstacles to BIPV Application (2)

Page 18: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201318

Feature Roof Integration Façade Integration

Level of standardisation high gering

Energy yield 80 % ‐ 100% ≤ 70 % 

Planungsaufwand moderate high

PV‐Module Type standard special

Design sophistication high very high

Building Code (in Germany) Regulated [BRL B, part 2] : systems up to 2m2

[BRL B, part 2]

abZ (ZiE) required

Building‐Integrated PV – Market offerings

© Sonnenhaus‐Institut e. V. 

Comparison of roof‐ and façade‐integrated PV system[using H. Hartwig/Ernst Schweizer AG]

Page 19: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201319

Architecture

© SOLARWATT

Goal: “energy generating” building envelope components

Attractive design, or cheap power generation?

BIPV needs mass‐produced building envelope componentsPrefabricated house manufacturers (Japan):Economies of scale  serial fitting of houses with PV systems,heat pumps, ventilation systems, and thermal‐bridge free insulation

BIPV needs “Harmony” /attractive architecture

Page 20: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201320

Architecture

„Photovoltaicsonly have a future if they can be 

harmoniously integrated into architecture.” 

© AIG Gotha GmbH  

Page 21: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201321

Architecture

„Photovoltaicsonly have a future if they can be 

harmoniously integrated into architecture.” 

Charles FrittsPhysiker 1880

© AIG Gotha GmbH  

Page 22: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201322

Architectural integration of BIPV – entirely possible

Active solar building components as a synthesis of technology and aesthetics enable:− new forms of architectural expression− new user comfort− sustainability

BIPV = a challenge for creative architects 

Design Integration

Page 23: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201323

PV Technologies / Materials

Crystalline Silicon Thin Film ‐ glass‐film‐module        aSi/μcSi/ CdTe/CIS/CIGS ‐ glass‐glas‐module        on glass, metal or plastic

Organic PV ‐ Polymers            ‐ low‐molecular(‐ pigment cells)

Effiency (modul)16 – 20.4 %

Effiency (modul)7 – 14.5 % 

Effiency (modul)

5%

[DGS, Daten aus diversen Quellen, 09/2012]

© Würth Solar

© CENTROSOLAR

© Biohaus © BELECTRIC

Page 24: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201324

Use Design Freedom!

© ISET

Multiplicity of modules, as well as innovative and light mounting systems on the market

Many formats, shapes, designs; transparent, coloured, and even flexible modules

Dummy‐modules for lips andshaded areas

Module installation according to the specific type: Glass‐Film module, VSG‐Thin Glass module, VSG Insulated Glazing module

Page 25: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201325

Glass‐Glass‐Module 

Glass‐Film‐Module 

Photovoltaik‐Bauelemente / Konstruktion

FlexibleM.on various backing materials

© flexcell

© ertex‐solar

© biohaus

Development potential, e.g. application of thin glass (≤ 2,6 mm) 

© SCHOTT AG    

Page 26: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201326

Construction Systems

© SOLARWATT

© Solarwatt

© alwitra

© Solarwatt

Module frame =

mounting system

Page 27: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201327

Cartridge Modul Soltecture

© sulfurcell

Page 28: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201328

BIPV in the Modernisation of ExistingBuilding Stock

© AIG Gotha GmbHArchitekten + Ingenieurewww.aig‐gotha.de

StoVerotec PV‐Panel withWürth Solar CIS‐Modul

Page 29: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201329

New Perspectives: OPV

First OPV project in Europe: Advertising towerBELECTRIC /mainova AG + Partner SOLARTZENSIONFrankfurt /M., 2013 

© Belectric

Organic PhotovoltaicsReadily integrated into the production process for conventional building components

Printing techniques make it relatively inexpensive

Flexible, transparent, light

Better light utilization than crystalline  Si

Good thermal coefficient

Page 30: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201330

©Riffel, HeidelbergCement

© TiComTec GmbH

Prefabrication

© Ertex Solar

© Ertex Solar

Page 31: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201331

Noise Attenuation Walls, Parkades,Stadiums, ...

Wallisellen TNC Feldmeilen, © hwp

© CENTROSOLAR

© Conergy

© alwitra

Page 32: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201332

Building products guideline

Building law− Building rules list (BRL)− State building codes (LBO)

Land development plans

Design statutes

Heritage protection law

Energy business law

German roofing trade rules

Standards ...

BIPV ‐Many Regulatory Requirements

© SOLARWATT© SCHOTT Solar AG

Page 33: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201333

BIPV ‐ Opportunity and Challenge

Innovation through cooperation ofbuilding industry + solar industry (as manufacturers ofsemi‐finished products)

multifunctional building‐integrated photovoltaics (BIPV)

Active solar building envelopes make a contribution to:− cost recovery− reducing building operating costs

As a part of the system technology – positive influence on the overall energy efficiency of a building (reduction in the primary energy needs); enables the ‘Plus’ in a “Plus‐Energy House”

Page 34: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201334

Tasks  BIPV

Improve knowledge and acceptance of BIPV by − Customers – easing technology anxiety − Planners – Multipliers

Architects and solar power engineers need more knowledge about the effectiveness and cost implications of their design decisions

Utilization and kommunication of the multifunctionalityof BIPV

Compelling design

Early interdisciplinary, cross‐trade collaboration

Clarification of interfaces between all trades

Page 35: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201335

From time and cost intensive case‐by‐case solutions to standardized BIPV building components 

System integration instead of component addition

Use of existing installation methods + distribution channels

Complete system packages„BIPV+“ hassle‐free packages for installers 

Guarantee and Service packages

BIPV  Tasks

© SOLARWATT

Page 36: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201336

BIPV as a ‘building product’  requires: − Clear guidance, building regulation‐relevant inspection specifications for technological development 

− Development of testing protocol 

Provision of characteristic data for BIPV

Documentation in product datasheets 

Building legislation for safety and technological regulations and standardsEN 50583 – Photovoltaics in buildings ‐ references to 53 other EU‐standards

Regulation of decentralized utilization in energy and property law  BIPV becomes economical through higher direct use/private consumption

BIPV  Tasks

Page 37: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201337

Reliable political framework, planning reliability

Good exemplary projects

BIPV  Tasks

© ARNOLD GLAS© Schott Solar

Page 38: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201338

Architects and planners win  multiplier

− Conference talks, architect workshops, signal project 

− Architecture competitions 

− BIPV integrated into project proposals/bids  mandatory engagement of the participants with BIPV

Marketing Tasks for BIPV

Page 39: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201339

BIPV – Conclusion  (1)

Energy Revolution?! Meeting climate change and energy security goals through the energy‐optimization of buildings 

BIPV ‐multifunctional, active solar building envelopes

Sustainable solar architecture+ energy generating building envelopes+ constructive solutions+ compelling design

BIPV‐Potential existsDesign

Funktion

Construction

BIPV

Page 40: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201340

BIPV ‐ Potential

SOLTECTURE

Centrosolar

SOLARWATT SOLARWATT

Masdar PVSun Technics

iRoofalwitra

SCHOTT

AIG Gotha GmbH  

alwitra

Page 41: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201341

BIPV – Conclusion (2)

Opportunity− BIPV  Sustainable buildingThe focus is not primarily on the generation of electricity, but on the multifunctional building element to envelopes

− New market potential for the building and PV industries

Challenges− energy / business / technology / aesthetics− active solar building envelopes  BIPV− appropriate multifunctional products for various building applications, shapes, functions and construction methods

Building + Photovoltaic + R&D sectorsworking together to enable an energy revolution ‐ and BIPV

Page 42: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201342

© T. Borkovic © NASAED01‐0209‐3, Nick Galante/PMRF

Page 43: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201343

Thank you for your attention!

Dr. Ingrid Lützkendorf0049 / 3643 / 8684 ‐137i.luetzkendorf@iab‐weimar.de

© AIG Gotha GmbH  

Merci pour votre attention!

Page 44: Potential Building Integrated Photovoltaics Potentialités ... · Challenges −energy / business / technology / aesthetics −active solar building envelopes BIPV −appropriate

Potenziale bauwerkintegrierter Photovoltaik, Dr. I. Lützkendorf – IAB Weimar gGmbH, 10.04.201344

Raising more awareness of BIPV− common communications strategy

“Aktionsbündnis für eneuerbare Energien”, 12.03.2013

PV Symposium in Bad Staffelstein, 100 representatives of the sustainable energy ministries of Germany, Switzerland, Belgium, and the Netherlands –R&D, communications agencies, corporations, unions, and journalists

http://www.pr‐krampitz.de/de/aktionsbuendnis

Marketing Tasks for BIPV