Embed Size (px)
DESCRIPTION
India’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 40 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 9 locations across India
Citation preview
Pharmaceutical Marketing ResearchmRXTM
India’s largest Independent Full Service Market Research Firm
ISO 9000 Certified Deep working relationships with some of India’s leading
companies 40 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 9 locations across India
Research Solutions
Concept Screening and Testing Product Potential Testing Available across RX, OTC
Pricing Studies-Determining the optimum price for new products in established markets-Estimating demand at various price points-Competitor response modeling-Cannibalization of existing lines
Packaging Studies-Assessment of impact on crowded shelves-Persuasion to consider purchasing-Diagnostics on design-Allows testing of possible new designs and carry out checks on existing designs
Assess the brands positioning along the key diagnostic parameters of differentiation relevance opinion and value for money
Understand the market specific attitudes that are driving reaction to the key diagnostic parameters
Measure consumer commitment to the brand to identify loyal, vulnerable and winnable customers
Our copy testing system provides key insights on
The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness
Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation
Understand the Market The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market
Understand where your brand fits in The brands which are known, purchased, lapsed, considered in the consumer's repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market
Pharmaceutical Marketing Research Practice
Research Techniques
Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online
Brand Re-launch and Campaign Strategy Design
Objectives - To identify what was blocking brand growth.
Project details - Multi-stage, multi-methodology program. Semiotic analysis, Neuro-Linguistic Programming, Transactional Analysis and Process Technology.
Outcome - Brand re-launched; campaign strategy and advertising revised. Representatives re-trained. Sales markedly increased
Pre-empting Competition and Gaining Market Share
Objectives - To ensure launch would have greater impact than that of competitor.
Project details - Three stage qualitative project to identify motivators, optimal tone for both brands, allowing client to develop effective blocking strategy.
Outcome - Product out-performed competitor and clients own expectations.
GSK Johnson and Johnson ACNielsen Novartis Ranbaxy Bayer Aventis Pharmaceuticals Bristol Myers
INTERNATIONALJakarta office3rd floor Lina Building,Jln. H.R Rasuna Said Kav. B7,Jakarta - 12920, IndonesiaRaj Sharma : +91 [email protected]
Vietnam office456, 4th Floor, NGUYEN THI MINH KHAI(STR),WARD 5 , DIST 3,Ho Chi Minh, VietnamTel No: +84866518813Raj Sharma : +91 [email protected]
Bangkok office401 S.Group Building1091/153-154 new Petchaburi RoadMakkasan RajtaveeOpp Hotel Bangkok Palace/RamadaBangkok-10400Tel No: +6622555790/6622555791Raj Sharma : +91 [email protected]
Dubai office604 Al Safa MBank Street Bur DubaiDubaiRaj Sharma: +91 [email protected]
INDIACorporate Office12, Ground Floor, Greenfield Mansion,Dr. Raikar Marg, Mahim (West),Mumbai – 400016Maharashtra, INDIATel : Tel No: +91 22 42206364Fax : +91-22-42206364 Ext. 225Raj Sharma : +91 [email protected] Office617 First Floor,6th B Main,Indranagar 2nd Stage,Bangalore – 560038Tel No: +91 80 41739007/41739045;Raj Sharma : +91 [email protected]
New Delhi officeSatyam HouseBalaji Estate,Kalkaji,New Delhi-110019Tel No: +91 11 26411870Raj Sharma : +91 [email protected]
Chennai Office2A/New 3, Singaravelu StreetT-Nagar, Chennai-600017Tel No. +91 44 42604404Raj Sharma : +91 [email protected]
Kolkata office9,Bullygunge TerraceGround Floor, Gol Park,Kolkata-700029Tel No: +91 33 40015939Raj Sharma : +91 [email protected]
Hyderabad officeNo. 3-4-353,Opp Reddy women junior college,Sathyamma college,Barkatpura,Hyderabad-500027Tel No: +91 040 27552251Raj Sharma : +91 [email protected]
Pune office601, 6th floor Rajmahal Apartments,Law College Road, Erandwane,Pune - 411004Tel No: +91 20 30220897 / 98Raj Sharma : +91 [email protected]
Gurgaon officePlot No - 482, 1st Floor,Sector 5, Urban State,Gurgaon (Haryana),Tel No : +91 9322105830,Raj Sharma : +91 [email protected]
Ahmedabad officeBlock 15, Rajpath Row House,Opp. AIS School,Judges Bungalow Road,Bodak Dev, Ahmedabad - 380054Raj Sharma : +91 [email protected]
