Pharmaceutical Marketing Research mRX

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India’s largest Independent Full Service Market Research Firm ISO 9000 Certified Deep working relationships with some of India’s leading companies 40 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 9 locations across India

Text of Pharmaceutical Marketing Research mRX

  • 1.Pharmaceutical Marketing Research mRXTM

2. Indias largest Independent Full Service Market ResearchFirm ISO 9000 Certified Deep working relationships with some of Indias leadingcompanies 40 CATI stations for Global and local studies Blue Chip references worldwide and across verticals 9 locations across India 3. Research Solutions 4. Concept Screening and Testing Product Potential Testing Available across RX, OTC 5. Pricing Studies-Determining the optimum price for new products inestablished markets-Estimating demand at various price points-Competitor response modeling-Cannibalization of existing lines 6. Packaging Studies-Assessment of impact on crowded shelves-Persuasion to consider purchasing-Diagnostics on design-Allows testing of possible new designs and carry outchecks on existing designs 7. Assess the brands positioning along the keydiagnostic parameters of differentiationrelevance opinion and value for money Understand the market specific attitudes thatare driving reaction to the key diagnosticparameters Measure consumer commitment to the brandto identify loyal, vulnerable and winnablecustomers 8. Our copy testing system provides key insightson The potential of your commercial to impact sales. How the ad is contributing to brand equity. How well it fits with your ad strategy. How to optimize the ads effectiveness 9. Understand the consumer Penetration and profile Consumption habits Needs and motivations General attitudes Consumer segmentation Understand the Market The brands which are known, purchased, lapsed, considered in the consumers repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market Understand where your brand fits inThe brands which are known, purchased, lapsed, considered in the consumers repertoire etc The market drivers in terms of needs Brand sectoring Consumer segments relative to the market 10. Pharmaceutical MarketingResearch PracticeResearch Techniques 11. Quantitative Face to face CATI Qualitative Focus Groups Triads/Dyads Extended Creativity Groups Depth interviews Online 12. Brand Re-launch and Campaign Strategy DesignObjectives - To identify what was blocking brand growth.Project details - Multi-stage, multi-methodology program.Semiotic analysis, Neuro-Linguistic Programming,Transactional Analysis and Process Technology.Outcome - Brand re-launched; campaign strategy andadvertising revised. Representatives re-trained. Salesmarkedly increased 13. Pre-empting Competition and Gaining MarketShareObjectives - To ensure launch would havegreater impact than that of competitor.Project details - Three stage qualitative projectto identify motivators, optimal tone for bothbrands, allowing client to develop effectiveblocking strategy.Outcome - Product out-performed competitorand clients own expectations. 14. GSK Johnson and Johnson ACNielsen Novartis Ranbaxy Bayer Aventis Pharmaceuticals Bristol Myers 15. INTERNATIONALJakarta officeVietnam officeBangkok office Dubai office3rd floor Lina Building,456, 4th Floor, NGUYEN THI MINH 401 S.Group Building 604 Al Safa MJln. H.R Rasuna Said Kav. B7, KHAI(STR),1091/153-154 new Petchaburi Road Bank Street Bur DubaiJakarta - 12920, IndonesiaWARD 5 , DIST 3,Makkasan RajtaveeDubaiRaj Sharma : +91 9322105830 Ho Chi Minh, VietnamOpp Hotel Bangkok Palace/RamadaRaj Sharma: +91 [email protected] No: [email protected] Sharma : +91 9322105830 Tel No: +6622555790/[email protected] Sharma : +91 [email protected] Office12, Ground Floor, Greenfield Mansion,Dr. Raikar Marg, Mahim (West),Mumbai 400016Maharashtra, INDIATel : Tel No: +91 22 42206364Fax : +91-22-42206364 Ext. 225Raj Sharma : +91 [email protected] Office New Delhi officeChennai Office Kolkata office617 First Floor,Satyam House2A/New 3, Singaravelu Street 9,Bullygunge Terrace6th B Main,Indranagar 2nd Stage,Balaji Estate,T-Nagar, Chennai-600017Ground Floor, Gol Park,Bangalore 560038Kalkaji,Tel No. +91 44 42604404Kolkata-700029Tel No: +91 80 41739007/41739045; New Delhi-110019Raj Sharma : +91 9322105830Tel No: +91 33 40015939Raj Sharma : +91 9322105830 Tel No: +91 11 26411870 [email protected] Raj Sharma : +91 [email protected] Sharma : +91 [email protected]@mmrss.comHyderabad officePune office Gurgaon office Ahmedabad officeNo. 3-4-353,601, 6th floor Rajmahal Apartments, Plot No - 482, 1st Floor,Block 15, Rajpath Row House,Opp Reddy women junior college, Law College Road, Erandwane,Sector 5, Urban State,Sathyamma college,Pune - 411004 Gurgaon (Haryana), Opp. AIS School,Barkatpura,Hyderabad-500027 Tel No: +91 20 30220897 / 98Tel No : +91 9322105830, Judges Bungalow Road,Tel No: +91 040 27552251Raj Sharma : +91 9322105830 Raj Sharma : +91 9322105830Bodak Dev, Ahmedabad - 380054Raj Sharma : +91 9322105830 [email protected]@mmrss.com Raj Sharma : +91 [email protected] [email protected]