Pharmaceutical Mangement and Marketing

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Pharmaceutical Mangement and Marketing

(1803564)

(ELECTIVE COURSE)

COURSE SPECIFICATION


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A.COURSE SPECIFICATION

Institution:

Umm Al-Qura University

College/Department :

Faculty of Pharmacy, Pharmaceutics department

A. Course Identification and General Information

1. Course title and code:

Pharmaceutical Mangement and Marketing (1803564)

2. Credit hours

2(2+0) credit hours

3. Program(s) in which the course is offered:

Bachelor of Pharmacy(B Pharm)

4. Name of faculty member responsible for the course:-Professor M.M.Abd-El-Fattah Nafady , Ph.D.Pharmaceutics & Industrial Pharmacy

- lecturer Khaled Mahmood Attallah, Ph.D.Pharmaceutics


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5. Name of the academic staff involved in teaching of the course:

- Assistant professor Ebtessam Essa, Ph.D Pharmaceutics

6. Level/year at which this course is offered:Fifth year pharmacy, first semester.

7. Pre-requisites for this course:Nothing

8. Co-requisites for this course:Nothing

9. Location if not on main campus:Pharmacy campus

B. OBJECTIVES:

1. Understand the concepts of pharmaceutical management and marketing.

2. Discuss major items for a successful marketing plan.

3. Appreciate the importance of the management criteria; salesmen, advertisement,

etc.4. Develop a plan for marketing an idea, organization, or product.

5. To understand the problems and issues faced by pharmaceutical marketers.

pharmaceutical industry.6. To critically appraise pharmaceutical marketing studies.

7.

To gain a thorough understanding of the pharmaceutical marketing literature andsome research methods employed.

8. To discuss the role of marketing in the success and failure of the pharmaceuticalindustry.

9. To identify potential research ideas in marketing.

10.Understand the environment of marketing in pharmacy.

2. Plans for developing and improving the course that are being

implemented:

This course is reviewed and up dated each year by pharmaceutics staff according to the

recent and current information, data bases, researches and discoveries in pharmaceutics

field.


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C. COURSE DESCRIPTION:

1- Topics to be Covered

Topic Week

No

Contact

Hours

1. Management

Nature and principles of management, types and functions of

managers

1 2

2. Plant location and lay out of an industry Various factors affecting

locational aspects, lay out of building and equipment, product layout

Vs. process layout, compliance of pollution control measures.

Elementary knowledge of Factories Act.

2 2

3-Planning and Decision making: Definition, importance ofplanning, steps involved in decision making, objectives, strategies,

policies and programme.

3 2

4- Planning (continue); Forms of operations control. Requirements

for adequate control. Critical control points and standards.

Motivation, innovation and creativity, communication.

4 2

5- . Management by objectiveMBO process, objectives,multiplicity.

.

5 2


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6- Planning; Purpose and types of planning, steps in planning.Organizing, management control systems. Purpose, steps in thecontrol process.

6 2

7- Production planning and Control Scientific purchasing, qualitycontrol, problems of productivity, stores organization, location of

store, receiving, inspection and issue of materials; control of stores

and stocks, stores accounting and records.

7 2

8- Personnel Management Selection, appointment, training, transfer,promotion and demotion, remuneration, job evaluation, human

relations.

8 2

9-Pharmaceutical Marketing Functions, buying, selling,transportation, storage, finance, feedback information, channels of

distribution, wholesale, retail, departmental store, multiple shop

and mail order business.

9 2

10- Marketing ManagementMarketing channels, promotion, advertising and salesmanship.

Promotion marketing.

10 2

11- Sales ManagementPersonnel, buying, receiving and pricing, Sales promotion and

customer services. Sales forecasting: Various methods, analysis,limitations and advantages

11 2

12- . Salesmanship; Principles of sales promotion, advertising,Ethics of sales, merchandising, literature, detailing.

12 2

13-laws of demand and supply, demand schedule, demand curves,labour welfare, general principles of insurance and inland and

foreign trade, procedure of exporting and importing goods

13 2


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14-Pharmacy Layout DesignObjectives of layout design. Types of community pharmacies.

Pharmaceutical centre, prescription-oriented pharmacies, traditionalpharmacies, the super drug store.

Consumer goods and purchases. Classes of layout designs.

Principles and characteristics of layout design. Traffic flow analysis

14 2

Lecture:

2hEach lecture is accompanied

by a Power Point

presentation and assigned

reading is important formastering the learning

objectives which are the

primary focus of exam

questions.

Tutorial:

-------------------.

Other:

Students are advised tocome and see the course

organisers for any queries

they have.

3. Additional private study/learning hours expected for students per

week.

Students are asked to make some pre-reading before each lecture and they need to do

some extra reading after the lecture in order to bring the answers for some questions and

points raised in the lecture.

4. Development of Learning Outcomes in Domains of Learning

a.Knowledge

(i) Description of the knowledge to be acquired:

1. Know the good personal management.

2.Know the importance of planning steps.4. Know good scientific purchasing.

5. Know the problems of productivity.

6. Know the objectives of layout design.7- Know the principles of sales.

8- Know ethics of sales.

(ii) Teaching strategies to be used to develop that knowledge:


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Following teaching methods are used:

1. Lectures.

2. Video tapes, CDs and DVDs (audiovisuals)

3. Assignments (assays and oral presentation).4. Tutorials.

5. Problem based learning (PBL).

6.

Accelerated learning (learning by fun).7.

Mind maps.

(iii) Methods of assessment of knowledge acquired:

1. Periodic assessment: 30%

2. Activity and interaction20%

3. Final written exam: 50%

The format of the examinations will typically include multiple-choice questions withone best answer, cross matching questions, short answer questions and problems.

b. Cognitive Skills

(i) Cognitive skills to be developed

1.skills of administration..2. Skills of purchasing and sales.

3. Skills of effective communications.4Skills of software programs.

5.Skills of planning.

6.Skills of solving the problems of productivity.

(ii) Teaching strategies to be used to develop these cognitive skills:1. Lectures.


3. Assignments (essays and oral presentation).4. Tutorials.


6. Accelerated learning (education by fun).7. Mind maps.

(iii) Methods of assessment of studentscognitive skills:

1.

Periodic assessment: 30%

2. Activity and interaction: 20%

3. Final written exam: 50%

The format of the examinationswill typically include multiple-choice questions with

one best answer, cross matching questions, short answer questions and problems.

c. Interpersonal Skills and Responsibility


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(i) Description of the interpersonal skills and capacity to carry

responsibility to be developed

c.1. Perform effective communication and positive relation with others and be able to

work as an effective member in a team.

c.2. Apply the ethical and professional standard of ethics in the skill laboratory.

(ii) Teaching strategies to be used to develop these skills and abilities

1. Lectures.2. Video tapes, CDs and DVDs (audiovisuals)

3. Assignments.

4. Tutorials.

5. Problem based learning (PBL).6. Accelerated learning (education by fun).

7. Mind maps.

(iii) Methods of assessment of students interpersonal skills and capacity

to carry responsibility:

1) Oral presentation lecture about subject related to the course presented by students

and discussed with them after distributing the students into groups to encouragethe team work.

2) Short assay about subject related to the course.

3) Formulations given to students in the form of problem based learning (PBL) and

ask them to solve them after distributing the students into groups to encourage theteam work.

d. Communication, Information Technology and Numerical Skills

(i) Description of the skills to be developed in this domain:

d.1. Use technology in analysing data and information.

d.2. Use technology in communication skills with others.

(ii) Teaching strategies to be used to develop these skills:

1. Lectures.


3. Assignments.4. Tutorials.


6. Accelerated learning (education by fun).7. Mind maps.


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(iii) Methods of assessment of students numerical and communication

skills:

1.Students are asked to prepare and present a lecture about subject related to the course

using a power point programme.

2.Students are asked to write a short assay about subject related to the course, which will

encourage them to search for the knowledge in the proper references in form of (scientific

books or journals and internet sites e.g. Medline).

e.Psychomotor Skills :

(i) Description of the psychomotor skills to be developed and the level of

performance required:Not applicable.

(ii) Teaching strategies to be used to develop these skills:Following teaching methods are used:

1. Lectures.


3. Assignments.4. Tutorials.


6. Accelerated learning (education by fun).

7. Mind maps.

(iii) Methods of assessment of students psychomotor skills:

1. Written exams will be used to assess the student's knowledge in this field.

5. Schedule of Assessment Tasks for Students During the Semester

Assessment

Assessment task (eg. assay, test, group project,examination etc.)

Week due Proportion ofFinalAssessment

1 Student activities (assay , oral presentation) End ofweek 13

20

2 Quiz 1 End ofweek 7

15

3 Quiz 2 End ofweek 12

15

4 Final written exam End ofeachsemester

50


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Letter grades are based on the following final numeric grades:

A Excellent 90100 B Very good 8089

C Good 7079 D Pass 6069

F Fail 59 and below


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D. STUDENT SUPPORT

1. Arrangements for availability of faculty for individual student

consultations and academic advice:- Course organiser and lecturers of the course are happy to answer all students' quires during

or after the lectures, and they can be reached by personal meeting, phones or e-mails.

- Student representative usually have the mobile number of the course organiser to contacthim in case of any queries.

- All students have the e-mail of the course organiser.

- Office hours for the course organiser and lecturer of the course are given to students, this isat least 4 hours per week divided into two days.

2. Lecturer responsibilities:

Lecturer is expected to:

1. Provide clear and informative lecture notes with learning objectives that focus on

important points,

2. Give clear, informative, and stimulating 50-minute lectures with PowerPoint or other

visual aids to enhance the learning experience for students.

3. Answer questions either in or outside class or via e-mail or telephone.

4. Compose thoughtful and fair exam questions that assess student learning and application

of the course content.

5. Directing the case sessions and facilitators to provide an effective learning experience in

small group, team-oriented sessions.

6. Providing answers and explanations to student inquiries regarding any aspect of the

course.

7. Providing advice and assistance to students for improving their learning strategies and

performance in the course.

8. Reviewing and implementing appropriate changes in the course based on student

feedback and evaluations.

3. Studentsresponsibilities:

Students are expected to;

1. Use all available resources to accomplish the learning objectives in each lecture and case-

based discussion and exercise session, including:

a. Attending all lecture and case-based discussion sessions.


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b. Reading textbook assignments.

c. Participating in lecture and case sessions by answering questions posed in class and

asking questions when information is unclear or more information is needed.

d. Performing assigned exercises working individually or in groups, as directed.

e. Submitting completed assignments on or before the stated deadlines for timelyfeedback.

f. Optimizing their learning strategies by trying the suggested tips and/or other

ideas, and working with others.

g. Asking for help from the course manager when they need it or even think they

might need it.

2. Notify the course manager as soon as they can if they are seriously ill or have an

emergency that prevents them from attending the case sessions or an exam.

3. Provide constructive feedback regarding the course on evaluation forms that will be

provided at the end of the semester.

4. Adhere to the faculty academic and professional rules.

E. LEARNING RESOURCES

1.Required Text(s):1.

Beary JF 3rd: Pharmaceutical marketing has real and proven value.

Characteristics of materials distributed by drug companies: four points of view.

J Gen Intern Med1996, 11:635-636.PubMed Abstract|Publisher Full Text

Return to text

2.

Levy R: The role and value of pharmaceutical marketing.

Arch Fam Med1994, 3:327-332.PubMed Abstract|Publisher Full Text

Return to text

3.

Wolfe S: Drug advertisements that go straight to the hippocampus.

Lancet1996, 348:632.PubMed Abstract|Publisher Full TextReturn to text

4.

Avorn J, Chen M, Hartley R: Scientific versus commercial sources of influence on

the prescribing behavior of physicians.

Am J Med1982, 73:4-8.PubMed Abstract|Publisher Full Text

Return to text

5.

Bucher HC, Weinbacher M, Gyr K: Influence of method of reporting study results on

decision of physicians to prescribe drugs to lower cholesterol concentration.

BMJ1994, 309:761-764.PubMed Abstract|Publisher Full Text|PubMed Central Full
http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.biomedcentral.com/pubmed/7091173http://www.biomedcentral.com/pubmed/7091173http://www.biomedcentral.com/pubmed/7091173http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7091173http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7091173http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7091173http://www.biomedcentral.com/pubmed/7950558http://www.biomedcentral.com/pubmed/7950558http://www.biomedcentral.com/pubmed/7950558http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7950558http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7950558http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7950558http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=7950558http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=7950558http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B4http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B4http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B4http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B4http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=7950558http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7950558http://www.biomedcentral.com/pubmed/7950558http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=7091173http://www.biomedcentral.com/pubmed/7091173http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.biomedcentral.com/pubmed/8782751http://dx.doi.org/10.1001/archfami.3.4.327http://www.biomedcentral.com/pubmed/8012620http://dx.doi.org/10.1007/BF02599032http://www.biomedcentral.com/pubmed/8945696


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Text

Return to text

6.

Villanueva P, Peiro S, Librero J, Pereiro I: Accuracy of pharmaceutical

advertisements in medical journals.

Lancet2003, 361:27-32.PubMed Abstract|Publisher Full Text

Return to text

7.

Wilkes MS, Doblin BH, Shapiro MF: Pharmaceutical advertisements in leading

medical journals: experts' assessments.

Ann Intern Med1992, 116:912-919.PubMed Abstract

Return to text

8.

Herxheimer A, Lundborg CS, Westerholm B: Advertisements for medicines in leading

medical journals in 18 countries: a 12-month survey of information content and

standards.

Int J Health Serv1993, 23:161-172.PubMed Abstract

Return to text

2. Essential References:1.




Return to text

2.Levy R: The role and value of pharmaceutical marketing.


Return to text

3.Wolfe S: Drug advertisements that go straight to the hippocampus.

Lancet1996, 348:632.PubMed Abstract|Publisher Full Text

Return to text

4.Avorn J, Chen M, Hartley R: Scientific versus commercial sources of influence on


3- Recommended Books and Reference Material (Journals, Reports, etc)

(Attach List)1.




Return to text

2.

Levy R: The role and value of pharmaceutical marketing.


Return to text

3.Wolfe S: Drug advertisements that go straight to the hippocampus.

Lancet1996, 348:632.PubMed Abstract|Publisher Full Text

Return to text

4.

Avorn J, Chen M, Hartley R: Scientific versus commercial sources of influence on

http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=7950558http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=7950558http://www.biomedcentral.com/pubmed/12517463http://www.biomedcentral.com/pubmed/12517463http://www.biomedcentral.com/pubmed/12517463http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=12517463http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=12517463http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=12517463http://www.biomedcentral.com/pubmed/1580449http://www.biomedcentral.com/pubmed/1580449http://www.biomedcentral.com/pubmed/1580449http://www.biomedcentral.com/pubmed/8425785http://www.biomedcentral.com/pubmed/8425785http://www.biomedcentral.com/pubmed/8425785http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://www.biomedcentral.com/pubmed/8945696http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://dx.doi.org/10.1007/BF02599032http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://www.biomedcentral.com/pubmed/8012620http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://dx.doi.org/10.1001/archfami.3.4.327http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.biomedcentral.com/pubmed/8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.ncbi.nlm.nih.gov/entrez/eutils/elink.fcgi?dbfrom=pubmed&cmd=prlinks&retmode=ref&id=8782751http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B8http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B7http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B6http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B5http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B8http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B7http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B6http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B5http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B8http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B7http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B6http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B5http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B3http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B2http://www.biomedcentral.com/sfx_links.asp?ui=1472-6947-8-61&bibl=B1http://www.biomedcentral.com/sfx_links.asp?ui=1472-6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4-.Electronic Materials, Web Sites etc

Web Sites etc

5- Other learning material such as computer-based programs/CD,

professional standards/regulations:Students are required to use Microsoft word programme and PowerPoint programme also

they are encouraged to use some mind map computer soft wares.

F. FACILITIES REQUIRED

Requirements for the course including size of classrooms and

laboratories

1. Accommodation (Lecture rooms, laboratories, etc.):Classrooms are available in the faculty of pharmacy campus which is enough to

accommodate at least 50 students.

2. Computing resources:Computing resources are available in the library.

3. Other resources:Factories are available for students to see processes of formulation and evaluation of

different cosmetic preparation.


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G.COURSE EVALUTION AND IMPROVEMENTS PROCESS1. Strategies for Obtaining Student Feedback on Effectiveness of Teaching:University used to measure students feed back about the course every few years. In addition,

a special form was designed by the department and are given at the end of term to measure

the students feed back about the quality of teaching and course contents. Information in thisfeed back form are treated confidentially and students are not asked to write their names in it.

2. Other Strategies for Evaluation of Teaching by the Instructor or by the

Department:Any complain from students about quality of teaching and/ or course contents are always

treated confidentially and considered and discussed well to find the solutions for it. Inaddition, as mentioned previously the department form for students feed back are also seen

and analysed to improve any shortage in any aspects or matters.

3. Processes for Improvement of Teaching:Department teaching staff are always encourage to update there knowledge in the field of

work by attending national and international conferences and self developments courses heldinside or outside the university campus and a record of that is kept for each academic staff.

4. Processes for Verifying Standards of Student Achievement :All students exam are designed to be corrected and marked by computer programme to

minimize the human errors. In addition, a member from an institution other from the

university is asked annually to join in teaching and assessing the students.

5. Describe the planning arrangements for periodically reviewing course

effectiveness and planning for improvement:The course content are reviewed and updated annually at the beginning of each academicyear by the department curriculum committee and any major changes are reported to the

college curriculum committee.

Documents

Pharmaceutical Mangement and Marketing