PETERBOROUGH TELEGRAPH INSIDE PAGE ANALYSIS

Layout

The Layout is simply and not cluttered. There are two main vertical columns, splitting the content neatly.

The positioning of the heading at the top of the page draws the readers attention to look at that first and then everything else on the page.

The large font size and its position makes it greatly stand out. The text and heading next to the photo shows relation to it.

The Z eye line technique is strong here. The reader looks at the heading first then the image and finally the text. It forces the reader to look at everything on the page.

Colour

Similar to the other two inside pages, colour is only tied to the images.

The font and background are black and white, a common theme in all newspapers. Although there is a blue banner with a white heading in front of the image

. This adds a touch of vibrancy to the page along with the colour portrayed by the image.

Font style and size

The sheer size of the heading attracts the readers attention. This font size is fairly big for an inside page, you would be more likely to see this font size on the front page.

As usaul the text is small but readable, maybe not so for the older target audience. Font styles rarely differ like many other local newspapers, especially on an inside page. Although this is only because the text needs to be easy to read for the reader.

Images

One main image is used on the page. Along with the headline it is the main focal point where the readers eyes are drawn first.

It’s a large image which helps it stand out on the page. It gives a clear idea to the reader of what the story or article is about.

It also improves the presentation of the page due to its colour and the fact that it’s a photo and not words.