PERANCANGAN BUKU KOMIK PASAR TRADISIONAL · DAFTAR GAMBAR ... 1. Pasar Tradisional di Surakarta ... Mahasiswa Jurusan Deskomvis Fakultas Sastra dan Seni Rupa UNS dengan NIM C0709045

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Pengantar Karya Tugas Akhir

PERANCANGAN BUKU KOMIK PASAR TRADISIONAL

“DUET DI PASAR SOLO”

Diajukan untuk Memenuhi Persyaratan

Guna Mencapai Gelar Sarjana pada Jurusan Desain Komunikasi Visual

Fakultas Sastra dan Seni Rupa Universitas Sebelas Maret

Oleh:

IMA TRI KURNIAWATI

C0709045

DESAIN KOMUNIKASI VISUAL

FAKULTAS SASTRA DAN SENI RUPA

UNIVERSITAS SEBELAS MARET SURAKARTA

2014


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PERSEMBAHAN

Untuk Orang Tua dan Keluargaku tercinta


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MOTTO

Just do it!


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KATA PENGANTAR

Alhamdulillah. Puji syukur ke hadirat Allah SWT atas rejeki, tuntunan, dan

kekuatan yang diberikan sehingga penulis dapat menyusun dan menyelesaikan Mata

Kuliah Tugas Akhir ini guna memenuhi persyaratan untuk mencapai gelar Sarjana

Jurusan Desain Komunikasi Visual Universitas Sebelas Maret Surakarta.

Dalam menyelesaikan Tugas Akhir ini, tak lepas dari dorongan dan bantuan

dari berbagai pihak. Maka dari itu, penulis ingin mengucapkan terima kasih kepada:

1. Drs. M. Suharto, M.Sn, selaku Ketua Jurusan Desain Komunikasi Visual

2. Jazuli Abdin Moenib, S.Sn, selaku dosen sekaligus Pembimbing I Tugas Akhir

3. Anugrah Irfan Ismail, S.Sn, selaku dosen sekaligus Pembimbing II Tugas Akhir

4. Ibu, Ayah, dan keluarga yang telah memberikan banyak dukungan

5. Teman-teman DKV UNS, dan semua pihak dan jajaran yang berada di

lingkungan kampus yang telah memberikan ide, dukungan, dan bantuan dalam

menyelesaikan Tugas Akhir ini.

Penulis berharap penyusunan Pengantar Tugas Akhir yang berjudul

Perancangan Buku Komik Pasar Tradisional “DUET di Pasar Solo” ini dapat

berguna bagi masyarakat. Penulis juga menyadari akan masih banyaknya

kekurangan dan masih banyak hal yang harus dipelajari. Kritik dan saran penulis

harapkan dan semoga dapat menjadi lebih baik untuk masa mendatang.

Surakarta, 14 Mei 2014

Penulis


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Ima Tri Kurniawati

DAFTAR ISI

HALAMAN JUDUL .......................................................................................... i

HALAMAN PERSETUJUAN .......................................................................... ii

HALAMAN PENGESAHAN ............................................................................ iii

HALAMAN PERSEMBAHAN ........................................................................ iv

HALAMAN MOTTO ........................................................................................ v

KATA PENGANTAR ........................................................................................ vi

DAFTAR ISI ....................................................................................................... vii

DAFTAR GAMBAR .......................................................................................... xi

ABSTRAK .......................................................................................................... xiii

ABSTRACT ......................................................................................................... xiv

BAB I. PENDAHULUAN .................................................................................. 1

A. Latar Belakang Masalah ........................................................................... 1

B. Rumusan Masalah .................................................................................... 3

C. Tujuan Perancangan ................................................................................. 3

D. Target Visual ............................................................................................ 4

E. Target Audiens ......................................................................................... 4

F. Metode Pengambilan Data ....................................................................... 6

BAB II. KAJIAN TEORI .................................................................................. 8

A. Tinjauan tentang Komik dan Buku Komik .............................................. 8

1. Gambaran Umum tentang Komik ...................................................... 8


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2. Perkembangan Komik di Indonesia ................................................... 11

3. Format Komik .................................................................................... 17

4. Elemen-elemen Komik ...................................................................... 20

5. Gaya Gambar dalam Komik .............................................................. 32

B. Tinjauan tentang Pasar Tradisional .......................................................... 34

1. Sistem Pasar Tradisional .................................................................... 36

2. Pasar Tradisional dan Pasar Modern .................................................. 40

3. Pasar Tradisional sebagai Refleksi Budaya ....................................... 43

BAB III. IDENTIFIKASI DATA ..................................................................... 45

A. Identifikasi Data Produk .......................................................................... 45

1. Pasar Tradisional di Surakarta ........................................................... 45

2. Analisa Penerbit ................................................................................. 66

B. Pembanding .............................................................................................. 70

1. Tiga Manula Jalan-jalan ke Pantura ................................................... 69

C. Analisis SWOT ........................................................................................ 71

D. Positioning ............................................................................................... 74

E. Unique Selling Preposition (USP) ........................................................... 74

BAB IV.KONSEP KREATIF PERANCANGAN ........................................... 76

A. Ide Dasar Perancangan ............................................................................. 76

B. Konsep Kreatif ......................................................................................... 77

C. Format Komik .......................................................................................... 78

D. Tema dan Sinopsis .................................................................................. 78

1. Tema .................................................................................................. 78

2. Sinopsis .............................................................................................. 79


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E. Visualisasi Komik .................................................................................... 82

1. Karakter .............................................................................................. 82

2. Desain Properti ................................................................................... 83

3. Gaya Gambar ..................................................................................... 84

4. Teknik Gambar .................................................................................. 85

5. Layout ................................................................................................ 85

6. Proses Pengerjaan .............................................................................. 87

F. Sampul ..................................................................................................... 88

1. Judul ................................................................................................... 89

2. Ilustrasi ............................................................................................... 91

3. Warna ................................................................................................. 92

4. Tipografi ............................................................................................ 92

G. Media Promosi dan Penempatannya ........................................................ 92

1. Target Karya ...................................................................................... 93

2. Media Promosi ................................................................................... 93

3. Material Promosi ................................................................................ 94

4. Merchandise ....................................................................................... 95

H. Estimasi Biaya ......................................................................................... 97

1. Kalkulasi Biaya Cetak ........................................................................ 97

2. Aktivasi (Peluncuran Buku Komik) ................................................... 99

3. Material Promosi ................................................................................ 99

BAB V. VISUALISASI KARYA ...................................................................... 100

A. Buku Komik DUET di Pasar Solo ........................................................... 100


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1. Sampul Buku Komik .......................................................................... 100

2. Isi Buku Komik .................................................................................. 101

B. Media Promosi ......................................................................................... 103

1. Poster .................................................................................................. 103

2. X-Banner ............................................................................................ 104

C. Merchandise ............................................................................................. 105

1. Stiker .................................................................................................. 105

2. Pembatas Buku ................................................................................... 107

3. Peta Pasar Tradisional Solo ............................................................... 108

4. Pin ..................................................................................................... 109

5. Gantungan Kunci ............................................................................... 111

D. Material Promosi ...................................................................................... 113

1. T-shirt ................................................................................................. 113

2. Tote Bag ............................................................................................. 115

BAB VI.PENUTUP ............................................................................................ 117

A. Kesimpulan .............................................................................................. 117

B. Saran ........................................................................................................ 117

DAFTAR PUSTAKA ......................................................................................... 119

LAMPIRAN ........................................................................................................ 120


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DAFTAR GAMBAR

Gambar 2.1 : Contoh Komik ................................................................................ 9

Gambar 2.2 : Naskah “Eight Deer Jaguar Claw” ............................................... 10

Gambar 2.3 : Komik “Put On” ............................................................................. 11

Gambar 2.4 : Sampul Salah Satu Komik Amerika “Flash Gordon” ................... 13

Gambar 2.5 : Sampul Salah Satu Komik Sri Asih Karya RA Kosasih ................ 13

Gambar 2.6 : Sampul Buku Komik Seri Mahabharata karya RA Kosasih .......... 14

Gambar 2.7 : Contoh Komik Harian atau yang Terbit Berkala : Lay-lay Cat di

Majalah Re:ON .............................................................................. 17

Gambar 2.8 : Contoh Komik Strip : Dobo ........................................................... 18

Gambar 2.9 : Contoh Buku Komik ...................................................................... 18

Gambar 2.10 : Contoh Majalah Komik ................................................................ 19

Gambar 2.11 : Karakter Fisik Superman yang Sangat Khas ............................... 23

Gambar 2.12 : Penggunaan Balon Kata untuk Teks Narasi dan Percakapan ...... 24

Gambar 2.13 : Contoh Panel Terbuka .................................................................. 26

Gambar 2.14 : Contoh Panel Tertutup ................................................................. 26

Gambar 2.15 : Sudut Pandang Close Shot ........................................................... 27

Gambar 2.16 : Sudut Pandang Extreme Close Shot ............................................. 27

Gambar 2.17 : Sudut Pandang Bust Shot ............................................................. 27

Gambar 2.18 : Sudut Pandang Close Medium Shot ............................................. 28

Gambar 2.19 : Sudut Pandang Medium Shot ....................................................... 28

Gambar 2.20 : Sudut Pandang Long Medium Shot .............................................. 29


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Gambar 2.21 : Sudut Pandang Long Shot ............................................................ 29

Gambar 2.22 : Sudut Pandang Distant Long Shot ............................................... 30

Gambar 2.23 : Sudut Pandang Extreme Long Shot .............................................. 30

Gambar 2.24 : Transisi pada Komik menurut Scott McClod .............................. 31

Gambar 2.25 : Contoh Komik Gaya Amerika ..................................................... 33

Gambar 2.26 : Contoh Komik Gaya Jepang/Manga ............................................ 34

Gambar 3.1 : Barang-barang Antik di Pasar Triwindu ........................................ 53

Gambar 3.2 : Suasana Pasar Triwindu ................................................................. 54

Gambar 3.3 : Suasana Night Market Ngarsopuro ................................................ 54

Gambar 3.4 : Pasar Klewer .................................................................................. 57



Gambar 3.7 : Bangunan Pasar Gede tahun 1935 ................................................. 60



Gambar 3.10 : Suasana Pasar Gede ..................................................................... 62

Gambar 3.11 : Pasar Legi ..................................................................................... 63

Gambar 3.12 : Pasar Kembang ............................................................................ 66

Gambar 3.13 : Pasar Kembang ............................................................................ 66

Gambar 3.14 : Logo Bentang Pustaka ................................................................. 68

Gambar 3.15 : Buku Tiga Manula Jalan-jalan ke Pantura ................................... 70

Gambar 4.1 : Karakter Nidul ............................................................................... 82

Gambar 4.2 : Karakter Etta .................................................................................. 83


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PERANCANGAN BUKU KOMIK PASAR TRADISIONAL


Ima Tri Kurniawati1

Jazuli Abdin Munib, S.Sn2 Anugrah Irfan Ismail, S.Sn

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ABSTRAK

Ima Tri Kurniawati, 2014. Pengantar Karya Tugas Akhir ini berjudul Perancangan

Buku Komik Pasar Tradisional “DUET di Pasar Solo”. Adapun permasalahan yang

dikaji adalah bagaimana membuat buku komik yang menarik, kreatif, dan

menghibur yang mengenalkan tentang kehidupan dan sejarah pasar tradisional di

Kota Surakarta, terutama bagi remaja. Pembuatan komik ini juga dimaksudkan untuk

mendukung perkembangan komik yang bertemakan tradisi lokal di Indonesia.

Diharapkan buku komik ini menjadi lebih ringan untuk dibaca kaum remaja dan jauh

dari keseriusan dalam mengangkat topik pasar tradisional. Dengan demikian, para

remaja di Indonesia dapat lebih mengenal lebih jauh tentang pasar tradisional kita,

terutama di Kota Surakarta yang kehidupannya masih sangat berbudaya lokal.

1. Mahasiswa Jurusan Deskomvis Fakultas Sastra dan Seni Rupa UNS dengan NIM C0709045

2. Jazuli Abdin Munib, S.Sn sebagai Dosen Pembimbing I

3. Anugrah Irfan Ismail, S.Sn sebagai Dosen Pembimbing II


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DESIGN A COMIC BOOK OF TRADITIONAL MARKET


Ima Tri Kurniawati1

Jazuli Abdin Munib, S.Sn2 Anugrah Irfan Ismail, S.Sn

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ABSTRACT

Ima Tri Kurniawati, 2014. This Final Project’s preface has a title Design a Comic

Book of Traditional Market “DUET di Pasar Solo”. The problem researched here is

about how to design a comic book which is appealing, creative, and entertaining,

which also acquainting about the human life and history of traditional markets in

Surakarta City, especially for the youths. The design of this comic book also

intended to support the development of local-wise themed comics in Indonesia. This

comic book is expected to be a light book to read by the youths, and expected to be

far from heaviness because it picks a topic about traditional market. Thus, the

Indonesian youths will be able to acknowledge more about our traditional markets,

especially in Surakarta City which life is still exceptionally local-cultured.

1. Student of Visual Communication Design Department, Faculty of Literature and Fine Arts of

UNS, Student Identification Number C0709045

2. Jazuli Abdin Mnib, S.Sn as The First Supervisor

3. Anugrah Irfan Ismail, S.Sn as The Second Supervisor

Documents

PERANCANGAN BUKU KOMIK PASAR TRADISIONAL · DAFTAR GAMBAR ... 1. Pasar Tradisional di Surakarta ... Mahasiswa Jurusan Deskomvis Fakultas Sastra dan Seni Rupa UNS dengan NIM C0709045