PERANCANGAN BUKU CERITA BERGAMBAR ’’BACKPACKER … · 3. Material Promosi ... Kalkulasi Biaya Cetak.....101 2. Aktivasi Peluncuran Buku

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TUGAS AKHIR

PERANCANGAN BUKU CERITA BERGAMBAR

’’BACKPACKER SANG PENJELAJAH’’ SEBAGAI

PENGENALAN BUDAYA INDONESIA

Diajukan untuk Memenuhi Persyaratan Mencapai

Gelar Sarjana Seni Pada Fakultas Seni Rupa dan Desain

Jurusan Desain Komunikasi Visual

Disusun Oleh :

ARDAN KUKUH PRAYOGO

C0708021

DESAIN KOMUNIKASI VISUAL

FAKULTAS SENI RUPA DAN DESAIN

UNIVERSITAS SEBELAS MARET

SURAKARTA 2015


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PERANCANGAN BUKU CERITA BERGAMBAR

"BACKPACKER SANG PENJELAJAH" SEBAGAI

PENGENALAN BUDAYA INDONESIA

Ardan Kukuh Prayogo

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Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.

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ABSTRAK

Ardan Kukuh Prayogo, 2015. Pengantar Tugas Akhir ini berjudul

Perancangan Buku Cerita Bergambar Backpacker Sang Penjelajah Sebagai

Pengenalan Budaya Indonesia. Adapun permasalahan yang dikaji adalah (1)

Bagaimana merancang buku cerita bergambar “Backpacker Sang Penjelajah"

dalam upaya mengenalkan budaya yang ada di Indonesia dan menarik minat baca

anak ? (2) Bagaimana memilih media promosi yang sesuai untuk mendukung

penjualan produk buku cerita bergambar “Backpacker Sang Penjelajah" di pasaran

agar menarik minat pembeli ? Tujuan perancangan ini adalah untuk

memperkenalkan budaya Indonesia kepada anak-anak melalui media yang

menarik yaitu melalui buku cerita bergambar. Media tersebut tidak hanya harus

sesuai dengan anak-anak, tapi juga harus memiliki nilai artistik agar menarik

minat targetnya. Diharapkan melalui media buku cerita bergambar tersebut

mampu menumbuhkan kesadaran pentingnya mengenal budaya Indonesia.

Dengan demikian dapat melestarikan budaya Indonesia.

___________________________________________ 1 Mahasiswa Jurusan Desain Komunikasi Visual dengan NIM C0708021

2 Dosen Pembimbing I

3 Dosen Pembimbing II


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DESIGNING STORY BOOK “BACKPACKER SANG

PENJELAJAH”AS INTRODUCTION OF INDONESIAN

CULTURE

Ardan Kukuh Prayogo

1

Drs. Bedjo Riyanto, M.Hum 2, Jazuli Abdin Munib, S.Sn.

3

ABSTRACT

Ardan Kukuh Prayogo, 2015. The title of the final project is Designing

Story Book “Backpacker Sang Penjelajah” as Introduction of Indonesian Culture.

The issues that being discuss as follows (1) How to designing a story book

“Backpacker Sang Penjelajah" in introducing Indonesian culture and appealing

towards children? (2) How to choose the suitable promotion medium to support

the sales product of story book in the market to appeal to the buyers? The aim of

the designing is to introduce Indonesian culture towards children by story book

with picture as an interesting media. This media must not only suitable to kids but

also has to have artistic value to attract the targets. Hopefully, by story book can

be a media to enhance the awareness of the importance of understanding

Indonesian culture. Therefore, it will able to conserve Indonesian culture.

___________________________________________ 1Departmentof Visual Communication Design Students with NIM 08021

2 Supervisor I

3Supervisor II


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HALAMAN MOTTO

Dream big! Life is about to shine.

Ilovedoodle


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HALAMAN PERSEMBAHAN

Tugas Akhir ini kupersembahkan kepada:

Orang tua yang tersayang,

Sulastri dan Suroko.

Kakak tercinta Arum Apriliyana.

Adik tersayang Arrafi Tegar Wibisono.

Sahabat-sahabat DKV UNS 2008 dan 2009.

Senyum Manis.


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DAFTAR ISI

HALAMAN JUDUL.................................................................................................i

LEMBAR PERSETUJUAN....................................................................................ii

LEMBAR PENGESAHAN....................................................................................iii

ABSTRAK...............................................................................................................iv

ABSTRACT...............................................................................................................v

HALAMAN MOTTO.............................................................................................vi

HALAMAN PERSEMBAHAN............................................................................vii

KATA PENGANTAR..........................................................................................viii

DAFTAR ISI............................................................................................................ix

DAFTAR GAMBAR.............................................................................................xiv

DAFTAR TABEL..................................................................................................xv

BAB I. PENDAHULUAN..................................................................................... 1

A. Latar Belakang Masalah................................................................. 1

B. Rumusan Masalah........................................................................... 2

C. Tujuan Perancangan........................................................................ 2

D. Target Market dan Target Audience............................................... 3

E. Target Karya.................................................................................... 4

F. Metodologi Penelitian...................................................................... 5

BAB II. KAJIAN TEORI.................................................................................... 7

A. Pengertian Perancangan.................................................................... 7


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B. Tinjauan Tentang Buku..................................................................... 9

1. Pengertian Buku........................................................................... 9

2. Sejarah Buku............................................................................... 10

3. Jenis-jenis Buku.......................................................................... 14

4. Tata Aturan Halaman Baru......................................................... 16

C. Tinjauan Tentang Cerita Bergambar................................................ 17

1. Pengertian Cerita Bergambar.......................................................17

2. Pentingnya Cerita Bagi Anak.......................................................19

3. Jenis Cerita...................................................................................21

4. Fungsi Grafis............................................................................... 22

5. Fungsi Cerita Bergambar Dalam Pendidikan.............................. 22

6. Teknik Bercerita dengan Buku Cerita Bergambar...................... 24

7. Jenis Buku Cerita Bergambar.......................................................28

8. Karakter Buku dengan Gambar....................................................32

D. Tinjauan Tentang Backpacker..........................................................40

1. Pengertian Backpacker................................................................ 40

2. Sejarah Backpacker......................................................................41

3. Jenis-Jenis Backpacker.................................................................43

E. Tinjauan Tentang Ilustrasi................................................................45

1. Pengertian Ilustrasi.......................................................................45

2. Fungsi Ilustrasi.............................................................................45

3. Sejarah Ilustrasi............................................................................46


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F. Tinjauan Tentang Budaya.................................................................47

1. Pengertian Budaya..........................................................................47

2. Budaya Indonesia...........................................................................49

BAB III. IDENTIFIKASI DATA..................................................................... 51

A. Identifikasi Data Produk.................................................................51

1. Perkembangan Budaya Indonesia Pada Saat Ini........................51

2. Analisis Data..............................................................................59

3. Cergam untuk Anak-Anak.........................................................63

4. Buku Cergam “BackpackerSang Penjelajah”...........................66

B. Komparasi.......................................................................................71

1. Cergam Kisah Semut dan Kutu Daun........................................71

2. Wishakti dan Kisah Raja Omar.................................................73

C. Analisis SWOT...............................................................................75

D. Positioning......................................................................................78

E. USP.................................................................................................78

BAB IV. KONSEP KREATIF DAN PERANCANGAN

MEDIA..................................................................................................80

A. Metode Perancangan.......................................................................80

B. Sinopsis...........................................................................................81

C. Visual Buku Cergam......................................................................81

1. Karakter Tokoh........................................................................82

2. Ilustrasi....................................................................................86


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3. Layout......................................................................................87

4. Tipografi..................................................................................88

5. Warna......................................................................................90

6. Proses Pengerjaan....................................................................91

D. Sampul............................................................................................93

1. Judul.........................................................................................93

2. Ilustrasi.....................................................................................93

3. Warna.......................................................................................93

4. Tipografi...................................................................................94

E. Spesifikasi Buku.............................................................................94

F. Pemilihan Media.............................................................................94

1. Target Karya............................................................................94

2. Media Promosi.........................................................................95

3. Material Promosi.....................................................................96

4. Merchandise............................................................................96

G. Media Placement............................................................................98

1. Media Cetak.............................................................................98

2. Media Elektronik...................................................................100

H. Estimasi Biaya..............................................................................100

1. Kalkulasi Biaya Cetak..........................................................101

2. Aktivasi Peluncuran Buku....................................................102

3. Material Promosi..................................................................103


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BAB V. VISUALISASI KARYA......................................................................104

A. Buku Cergam "Backpacker Sang Penjelajah"..............................104

1. Sampul Buku........................................................................104

2. Isi Buku.................................................................................105

B. Media Promosi..............................................................................106

1. Poster....................................................................................106

2. X-Banner...............................................................................107

3. Backdrop...............................................................................108

4. Spanduk................................................................................109

C. Material Promosi..........................................................................110

1. Kaos Panitia............................................................................110

2. Cover Facebook......................................................................111

D. Merchandise.................................................................................112

1. Stiker......................................................................................112

2. Pin..........................................................................................113

3. Pembatas Buku.......................................................................114

BAB VI. PENUTUP...........................................................................................115

A. Kesimpulan...................................................................................115

B. Saran.............................................................................................115

DAFTAR PUSTAKA ........................................................................................116

LAMPIRAN........................................................................................................118


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DAFTAR GAMBAR

Gambar 1 : Giovanni Francesco Gemelli Careri....................................................41

Gambar 2 : Hippie Trail.........................................................................................42

Gambar 3 : Cover Cergam Kisah Semut dan Kutu Daun.....................................72

Gambar 4 : Isi Cergam Kisah Semut dan Kutu Daun............................................73

Gambar 5 : Cover Cergam Wishakti dan Kisah Raja Omar..................................74

Gambar 6 : Isi Cergam Wishakti dan Kisah Raja Omar........................................74

Gambar 7 : Karya Steve Simpson..........................................................................84



Gambar 10 : Karya Ardan Kukuh Prayogo............................................................85

Gambar 11 : Karakter Bhinneka Si Backpacker....................................................84

Gambar 12 : Cover Buku Cergam Backpacker Sang Penjelajah...........................93


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DAFTAR TABEL

Tabel 1: Analisis SWOT.........................................................................................77

Tabel 2: Perhitungan Biaya Cetak dan Pasca Cetak............................................101

Tabel 3: Aktivasi Peluncuran Buku.....................................................................102

Tabel 4: Biaya Material Promosi.........................................................................103

Documents

PERANCANGAN BUKU CERITA BERGAMBAR ’’BACKPACKER … · 3. Material Promosi ... Kalkulasi Biaya Cetak.....101 2. Aktivasi Peluncuran Buku