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dr. Ediansyah
Direktur
PENGALAMAN RS AN-NISA TANGERANG
Pengelolaan Dana JKN SecaraEfektif dan Efisien Untuk
Menjamin Mutu PelayananKesehatan
2014 : RUMAH SAKIT AN-NISA TANGERANGKELAS C, 100 TT
RUMAH SAKIT AN-NISA TANGERANGKELAS C, 160 TT
DATA KUNJUNGAN
120
6090
700
140
600
0
100
200
300
400
500
600
700
800
Rawat Jalan/hari Rawat Inap/hari Operasi/bulan
awal 2014
akhir 2016
KOMPOSISI PASIEN TAHUN 2016
NON BPJS
BPJS 82,43%
17,57%
KOMPOSISI PENDAPATAN TAHUN 2016
NON BPJS, 19.56
BPJS, 80.44
SIMULASI LABA RUGI RSPENDAPATAN : 10 M
HARGA POKOK PENJUALAN : 1,2 M (12%)--------------------------------------------------------------------------------LABA KOTOR : 8,8 M
JASA MEDIS : 2,5 M (25%)GAJI KARYAWAN : 1,8 M (18%)
BIAYA OPERASIONAL : 0,8 M (8%)
EBITDA : 3,7 M ------------------------------------------------------------------------------
BUNGA BANK : 0,1 M (1%)
DEPRESIASI : 0,5 M (5%)-----------------------------------------------------------------------------
PENDAPATAN SEBELUM PAJAK : 3,1 M PAJAK :
-----------------------------------------------------------------------------
LABA BERSIH : (15% - 20%)
EBIT : 3,2 M
-----------------------------------------------------------------------------
PRICE = UNIT COST + MARGIN
Tarif RS : Rp. 1.300.000 Tarif INA CBG : Rp. 1.200.000
RS Rugi……. Rp. 100.000 ??
Unit Cost RS : Rp. 1.000.000Margin(30%) : Rp. 300.000
Tarif INA CBG :Rp. 1.200.000
Sisa Rp. 200.000 (20%)
PRICE = UNIT COST + MARGIN
Tarif RS : Rp. 1.000.000 Tarif INA CBG : Rp. 1.200.000
RS untung….. Rp. 200.000 ??
• Tarif masih berdasarkan unit cost 2014• Unit Cost 2017 : Rp. 1.500.000 Tarif INA CBG :Rp. 1.200.000
Kurang Rp. 300.000
PROFITABILITY :
THE FORCES IMPACT WHY
Threat of entry Profitability Costs
Supplier power Profitability Costs
Buyer power Profitability Prices Costs
Rivalry Profitability Costs
Substitutes
HEALTHCARE MEGATRENDRobert M Wachter MD, Professor and Chair of Department of Medicine, University of California, San Francisco
2. Paper Industry to Digital Industry
1. Relentless Pressure to Deliver • The highest quality• Safest• Most satisfying care• The lowest possible cost
Value =Benefit----------------
Cost
1•Business Strategy
2•Growing Complexity
3•Leadeship & Change Management
4•Cost control & Quality control
5• Information Technology
Challanges in Implementing INA -CBG
1. Business Strategy
Strategic question1. What is our present situation?
• Resources and Capabilities
• Competitive strenghts and weaknesses
• Changes in business environment
2. Where do we want to go from here?• Management vision of the company’s future direction
• What new customer groups to satisfy
• What capabilities to build
3. How are we going to get there?• Guidelines for development
• Priorities for capital expenditure
• Growth modes: organic growth, M & A, Alliances
Where to Compete
1. The product-market investment decision
(Product,Market,Competitor)
A BUSINESS
STRATEGY
How to Compete
2. Value proposition 3. Assets & competencies
4. Functional area strategy & program
(Aaker,2008)
RS AN-NISA: Where to Compete
A
B
C/D
FKTP
RS AN-NISA
Product/Service:• Spesialisasi lengkap,• Penunjang medis lengkapMarket
Peserta JKN-KIS
Competitor:RS Kelas C
RS AN-NISA: How to Compete
1. Tidak ada diskriminasi pelayanan untuk pasien BPJS dannon BPJS
2. Fleksibilitas jam pelayanan rawat jalan (08.00 WIB –20.00 WIB)
3. Tidak ada kuota tempat tidur untuk pelayanan rawatinap pasien BPJS
4. Tidak ada urun biaya
5. Mendapat Benefit non medis: Gift, antar pulang gratis, foto copy gratis.
(Porter,1980)
2. Managing Growing Complexity
Dokter
Manajemen
Pemilik
GROWING COMPLEXITY (INTERNAL )
Berapa % Jasa medis? Berapa % Obat?Berapa % Penunjang?
Bagaimana Mengelola Tarif Paket ?
Kolaborasi Manajemen dan Staf Medis
• Jasa Medis• Konsep : Fee For Services• Konsultasi : Rp. 70.000• Visite : Rp. 70.000 (kelas 3,2,1 sama)
• Kebijakan pemakaian obat dan pemeriksaan penunjang
“Pasien yang butuh banyak diberikan banyak, yang butuh sedikit diberikan sedikit.”
Rumah Sakit
Kem
Kes
BPJS
Pasien
GROWING COMPLEXITY (EKSTERNAL)
• Tarif INA-CBG• Verifikasi Claim• Rujukan Berjenjang
Kompleksitas
Memiliki keterkaitan dan salingberhubungan antara satu pihak denganpihak lainnya. (tidak bisa hidup sendiri)
3. Leadership & Change Management
LEADERSHIP: Transforming your Organisation
4. Cost Control & Quality Control
The Meanings of Quality(does higher quality cost more or does it cost less?)
1. Quality means those features of products which meet customer needs and there by provide customer satisfaction. The meaning of quality is oriented to income.
2. Quality means freedom from deficiency. The meaning of quality is oriented to cost.
(GRANT, 2013)
1 2 3 4 5 6 7 8 9 10 11
Fix
ed c
ost ($
)
Cost p
er
un
it o
f o
utp
ut ($
)
Total Fixed Costs Curve
Output (in unit)
1 2 3 4 5 6 7 8 9 10 11
Output (in unit)
Total fixed costs
remain constant as
activity increases.
Cost per unit
declines as
activity increases.
Variable Costs Curve
Total variable
costs increase as
activity increases.
1 2 3 4 5 6 7 8 9 10 11
Cost pe
r unit (
$)
1 2 3 4 5 6 7 8 9 10 11
Cost per unit
is constant as
activity increases.
Tota
l C
ost ($
)
Output (in Unit) Output (in Unit)
Volume in Units
Co
sts
an
d R
even
ue
in D
oll
ars
Break-even
PointProfit
Loss
Cost-Volume-Profit
Contoh
FIX COST KAMAR OPERASI : 100 JUTAJUMLAH OPERASI PER BULAN : 100
RATA RATA FIX COST PER OPERASI : 1 JUTA
FIX COST KAMAR OPERASI : 100 JUTAJUMLAH OPERASI PER BULAN : 500
RATA RATA FIX COST PER OPERASI : 200 RIBU
POLIKLINIK ANAK No Jam Dokter
1 08.00 – 09.00 Dr. Denok
2 09.00 – 10.00 Dr. Denok
3 10.00 – 11.00 Dr. Denok
4 11.00 – 12.00 Dr. Denok
5 12.00 – 13.00 Dr. Ari Mulyani
6 13.00 – 14.00 Dr. Ari Mulyani
7 14.00 – 15.00 Dr. Amin Husni
8 15.00 – 16.00 Dr. Amin Husni
9 16.00 – 17.00 Dr. Amin Husni
10 17.00 – 18.00 Dr. Arif Nasution
11 18.00 – 19.00 Dr. Arif Nasution
12 19.00 – 20.00 Dr. Arif Nasution
5. Information Technology
Momentum / Energi
Contoh
Dengan Bantuan Information Technology pekerjaan diselesaikan 2 kali cepat.
Rumus : E = m.V
100 =100.1
200 = 100.2
KESIMPULAN
• Financial performance di ukur menggunakan Laba Rugi
• Target market rumah sakit adalah peserta JKN-KIS
• Membangun value proposition sesuai target market
• Kompleksitas diatasi dengan meningkatkan kolaborasi denganseluruh stakeholder terutama dengan dokter
• Pemimpin mendapatkan trust dari seluruh stakeholder
• Pengendalian biaya bukan hanya di variable cost tetapi juga di fix cost
• IT yang kuat sangat mendukung strategi efisiensi
TERIMA KASIH