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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

@espnresearch Audience ReportKey Metrics: @espnresearch | November - 20 - 2012

Total Audience

20,792

@espnresearch had 20,792 Twitter followers and we've classified the ones we could into Consumer,Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment ofanonymous and spam accounts, which we do not factor into our audience metrics.

Social Pull

64x

Pull is a good measure of how influential @espnresearch 's audience is, compared to the average Twitteraccount - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of thiscalculation, is gauged by how well connected @espnresearch 's Twitter followers are across sixty socialsites, compared to the average consumer. A higher Pull suggests you have important people in youraudience, and are thus better able to spread your message far and wide.

Identified Audience

IDENTIFIEDAUDIENCE

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Reach Insights

AVERAGENETWORK SIZE

Insights :- On average, each of @espnresearch's followershas 1,376 connectionsacross all social mediaplatforms. Therefore, @espnresearch canpotentially indirectly reach11,002,058 (7,997 x 1,376)people.

Audience Demographics

SEX

Insights :-*Statistics based on 88% of @espnresearch's followers, whose sex wewere able to determine.

AGE RANGE

Insights :- 41% @espnresearch's audience is between 26 -35.- *Statistics based on 11%of @espnresearch's followers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Demographics [continued]

FEMALEFOLLOWERS BY

AGE

Insights :- Compared to the average @espnresearch's femalefollowers tend to be more inthe 26 - 35 age range.

MALEFOLLOWERS BY

AGE

Insights :- Compared to the average @espnresearch's malefollowers tend to be more inthe 36 - 45 age range.

Audience Geographic Insights

TOP CITIES

Insights :- @espnresearch has ahigher percentage offollowers from Chicago,Illinois than the typicalTwitter user.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Geographic Insights [continued]

TOPSTATES/PROVINCES

Insights :- @espnresearch has ahigher percentage offollowers from Ohio thanthe typical Twitter user.

TOP COUNTRIES

Insights :- @espnresearch has ahigher percentage offollowers from USA thanthe typical Twitter user.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Interests Insights

INTERESTAFFINITY

Insights :- Compared to the averageaudience, @espnresearch's audience's top threeinterests are Sport,Education, and Politics.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Career Insights

INCOME LEVEL

Insights :- @espnresearch's consumer audience has ahigh level of incomecompared to the average.

INDUSTRY

Insights :- Compared to the averageaudience @espnresearch'stop three industries areMedia, Education, and Entertainment.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Education Insights

EDUCATIONTYPE

Insights :- @espnresearch's followers attendCollege/University schoolsmore than the averageTwitter audience.

Audience Social Media Usage

SOCIAL MEDIAUSE

Insights :- @espnresearch's consumer audience isactive on at least 22,609 social profiles and/or blogs.

SOCIALMEMBERSHIPS

Insights :- 76% of @espnresearch's followers have Facebookprofiles.- @espnresearch's hasmore followers who useQuora than does the typicalTwitter user.

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espnresearch

@espnresearch | Oct 24 2009

Media and fan insights from the ESPN Research& Analytics department. Large doses of TVratings, digital traffic, and other such geekery.

Tweets 833

Followers 20,804

Following 397

Audience Social Media Usage [continued]

ONLINEACTIVITIES

Insights :- 12% of @espnresearch'sconsumer audience hasbeen identified as a *GeoLocation.