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Career Management Career vs. Career Management Career o Pattern of work-related experiences that span the course of a person’s life o 2 elements of a career: objective – observable, concrete environment subjective – your perception of the situation Career Management o Lifelong process of learning about self, jobs, and organizations; setting personal career goals; developing strategies for achieving the goals, and revising the goals based on work and life experiences o Careers are made up of exchanges between individuals and organizations based on the idea of reciprocity – give and take Why Understand Careers (3 Reasons) If you know what to look forward to, you can be proactive in planning You need to understand the experiences of your employees and colleagues o Biggest problem: dealing with peoples’ career goals, may not like the job, 40-50% Career management is good business to be in – makes financial sense LO1: Occupational and Organization Choice Decisions New Career Paradigm Discrete Exchange o Occurs when organization gains productivity while a person gains life experience Occupational Excellence o continually honing skills that can be marketed across organizations Organizational Empowerment o power flows down to business units and in turn to employees who are expected to add value and help the organization remain competitive through innovation and creativity Project Allegiance o Both individuals and organizations are committed to the successful completion of a project

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  • Career Management Career vs. Career Management

    Career o Pattern of work-related experiences that span the course of a persons life o 2 elements of a career:

    objective observable, concrete environment subjective your perception of the situation

    Career Management o Lifelong process of learning about self, jobs, and organizations; setting

    personal career goals; developing strategies for achieving the goals, and revising the goals based on work and life experiences

    o Careers are made up of exchanges between individuals and organizations based on the idea of reciprocity give and take

    Why Understand Careers (3 Reasons)

    If you know what to look forward to, you can be proactive in planning You need to understand the experiences of your employees and colleagues

    o Biggest problem: dealing with peoples career goals, may not like the job, 40-50%

    Career management is good business to be in makes financial sense LO1: Occupational and Organization Choice Decisions New Career Paradigm

    Discrete Exchange o Occurs when organization gains productivity while a person gains life

    experience Occupational Excellence

    o continually honing skills that can be marketed across organizations Organizational Empowerment

    o power flows down to business units and in turn to employees who are expected to add value and help the organization remain competitive through innovation and creativity

    Project Allegiance o Both individuals and organizations are committed to the successful

    completion of a project

  • Claims our generation is more occupational

    o 1st job, 3-5 years: experience o 2nd job, more experience and narrow it down o all about training and organizations that will help you specialize in

    something Personalities and Changes, Occupational Choice

    John Hollands theory of occupation choice contains 6 types of personalities and each personality is characterized by a set of interests or values

    o Realistic Person: stable, materialistic, persistent Mechanic, restaurant server, mechanical engineer

    o Investigative Person: curious, analytical, independent Physicist, surgeon, economist

    o Artistic Person: imaginative, emotional, impulsive Architect, voice coach, interior designer

    o Enterprising Person: ambitious, energetic, adventurous

  • Real estate agent, human resource manager, lawyer o Social Person: generous, cooperative, sociable

    Counselor, social worker, clergy o Conventional Person: efficient, practical, obedient

    Word processor, accountant, data entry operator Driving assumption behind model: People choose occupations that match their

    own personalities Other influences to occupation choice other than personality:

    o Social class, parents occupations, economic conditions, and geography Organizational Choice and Entry

    Expectancy Theory o Individuals choose organizations that maximize positive outcomes and

    avoid negative outcomes Conflicts during Organizational Entry

    o Conflict 1 between organizations efforts to attract candidates and the

    individuals choice of an organization o Conflict 2

    Between individuals attempt to attract the organization and the organizations need to select the best candidate

    o Conflict 3 Between organizations desire to create a large pool of qualified

    applicants and the organizations need to select and retain the best candidate

    o Conflict 4 Between individuals desire for several job offers and the need to

    make a good choice You can reduce these conflicts by utilizing a realistic job preview

    o Realistic Job Preview (RJP) Both positive and negative information given to potential

    employees about the job they are applying for, thereby giving them a realistic picture of the job

    Can be thought of as inoculation against disappointment Reduce uncertainty Way for companies to provide ethically required information to

    newcomers Work-life Balance does not exist, more like a teeter-totter

    When work takes precedent, when is it going to stop and personal life take precedent?

    Dual partnerships LO5 LO2: Foundations for a Successful Career

    2 ways to develop a successful career: o become your own career coach and o develop emotional intelligence

    1. Become Your Own Career Coach

  • Package your skills for other employers and make sure they stay state of the art and demonstrate competence in dealing with change

    Stay flexible, team oriented, energized by change, and tolerant of ambiguity o Tolerance for ambiguity is most important

    Behave in an ethical manner, stand by your values, and build a professional image of integrity

    2. Emotional Intelligence Recognizing when it is and is not appropriate to engage in certain things 40% of new managers fail within the first 18 months on the job because

    o they fail to build good relationships with peers and subordinates. o Are confused or uncertain about what their bosses expect o Lack internal political skills o And are unable to achieve the 2-3 most important objectives of the new

    job Men & women with high EI are seen as particularly gifted and may be promoted

    more rapidly o EI include: self-awareness, self-control, trustworthiness, and empathy

    among others EI is important to career success in many cultures Thomas Green did not practice EI (true story)

    LO3: The Career Stage Model

    Career series of stages through which individuals pass during their working lives

    4 Career Stages o Establishment

    Learning and starting to fit into your career Early adulthood (17-39)

    o Advancement Increasing competence Middle adulthood (40-60)

    o Maintenance Maintain productivity towards career goals Middle adulthood (40-60)

    o Withdrawal Retirement or career changes Late adulthood (60+)

    LO4: The Establishment Stage

    Newcomer to organization, becoming less dependant on parents, very dependant on coworkers

    Transition from school to work 3 Major Tasks of the Newcomer

    o Negotiate an effective psychological contract o Manage the stress of socialization o Make the transition from organization outsider to organizational insider

    Psychological Contracts

  • An implicit agreement between an individual and an organization that specifies what each is expected to give and receive in the relationship

    o Individuals expect to receive salary, status, advancement opportunities, and challenging work to meet their needs

    o Organizations expect to receive time, energy, talents, and loyalty in order to meet their goals

    Also exist between individuals

    Newcomer-Insider Psychological Contracts for Social Support

    5 types of Support o protection from stressors o informational o evaluative (feedback) o modeling (mentor) o emotional (matter or a number)

    LO5: The Advancement Stage

    Period when individuals strive for achievement Several important issues:

    o Exploring Career Paths o Finding a Mentor o Working out Dual Career Partnerships o Managing conflicts between work and personal life

    Career Paths and Career Ladders

    Definition: sequence of job experiences that an employee moves along during his career

  • o Career paths of women have moved from working in a large organization to starting their own businesses

    Career Ladder structured series of job positions through which an individual progresses in an organization

    o Self promotion philosophy at Sony o Alternative international work assignments can be used to help individuals

    gain international work experience in preparation for higher levels in the organization

    o Career Lattice moving laterally through different departments or by moving through different projects

    Finding a Mentor

    Definition: individual who provides guidance, coaching, counseling, and friendship to a protge

    Functions provided by a mentor: o Sponsorship actively helping the individual get job experience and

    promotion o Facilitating exposure and visibility help protge develop relationships

    with key figures o Coaching providing advice in both career and job performance o Protection from politics of organization and damaging experiences

    Characteristics of good mentor relationships o Regular contact o Consistency with corporate culture o Training and managing the relationship o Held accountable and rewarded for their role o Prestige for mentor considerable influence in the organization

    Need a mentor thats more than nice, need one that will provide these 4 functions

    o Known, upper level of industry/ company o Meet regularly o Not embarrassed to have a mentee o Take you to lunch to meet people

    Pat Pitter Mentor programs help you address challenges of workforce diversity Types of Mentoring Programs

    o Informal mentoring programs o Network groups o Formal mentoring programs o Junior workers

    Mentoring relationships go through a series of phases o Initiation significance begins to take place o Cultivation becomes more meaningful o Separation need to assert independence o Redefinition occurs if separation ends positively

    Dual Career Partnerships

    Relationship where both people have important career roles Pressures

  • o time pressure o jealousy o precedence

    Work-Home Conflicts

    Can lead to mutual feelings of exhaustion and negativity Women view it more as work-family conflict Cultural differences

    o China women suffer more work-home conflict Ways to manage conflict:

    o Flexible work schedule allows employee discretion in order to accommodate personal concerns

    o Company sponsored child care o Eldercare - assistance in caring for elderly parents and/or other elderly

    relatives o Telecommuting

    John Beatrice is an example of making his career at Ernest & Young fit around his family instead of his family fitting around his career

    LO6: The Maintenance Stage

    Workers continue to grow, although usually not at the rate it was earlier Some individuals meet this stage and are burned out or with a sense of

    achievement and contentment o Either met through crisis or contentment, two issues to grapple with:

    sustaining performance and becoming a mentor Sustaining Performance

    o Career plateau point in an individuals career in which the probability of moving up the hierarchy is low

    o Companies provide lateral moves or involve employees in project teams Becoming a Mentor

    o Important to reward mentors o Maintenance is a transition stage begin to plan seriously for retirement

    LO7: The Withdrawal Stage

    Older workers may face discrimination and stereotyping o Stereotype

    Less productive More resistant to change Less motivated

    o In reality Offer continuity in the midst of change Act as role models Provide experiences Demonstrate a strong work ethic Exemplify loyalty

    o Discrimination prohibited under the Age Discrimination in Employment Act Planning for Change

    o Planning transition and activities to be involved in during retirement Temporal top-level executive

  • o Plan for psychological withdrawal from work Retirement

    o Early retirement o Phased retirement arrangement that allows employees to reduce their

    hours and/or responsibilities in order to ease into retirement o Bridge employment employment that takes place after a person retires

    from a full-time position but before the persons permanent withdrawal from the workplace

    o Never retiring LO8: Career Anchors

    Network of self-perceived talents, motives, and values that guide an individuals career decisions

    5 Career Anchors o 1. Technical/ Functional Competence o 2. Managerial Competence o 3. Autonomy and Independence o 4. Creativity o 5. Security/ Stability

  • Thomas Green Case Thomas Green

    Did not understand risks, clients, culture, fact he has a boss (Davis), or how to take criticism (evaluative)

    Defensive, angry Did not have a mentor Questioned if he really mattered

    Case Objectives:

    Explore the role that personal work styles and politics can play in the corporate environment

    Analyze the conduct of a new employee and his boss Evaluate strategies for constructive conflict resolution Consider a framework for developing productive relationships with ones boss

    Thomas Greens Current Life Situation

    Describe Thomas Green: o Young, ambitious, aggressive, confident / arrogant o Successful track record as an account executive

    What is going on in his life at the time of the case? o Recently received a double-promotion and 50% increase in pay

    On the fast-track o Has recently experienced some negative feedback in his new job o Message was correct, means was not appropriate

    Work Styles

    How would you describe Greens work style? o Ambitious, very confident, possibly brash

    Has no insecurity about being the youngest, least experienced, least educated in this position

    o Not really about the details o Independent, seeks autonomy o Does not seem ready to adjust

    Davis work style? o Detail-oriented o Team-player: went along with McDonalds recommendation o Likes to be informed about subordinates work schedule o Prefers communication to be formal and in writing o Expects follow-through on his recommendations and suggestions

    Sources of Conflict

    What does each person want? o Davis?

    Follow-through and short-term results structure

    o Green? Freedom and long-term growth opportunities growth

    How does each person want to be treated? o Davis?

  • Expects loyalty, support in public, and to be kept in loop o Green?

    Expects independence and not to be micro-managed How should work get done?

    o Davis expectations? Frequent written updates

    o Green? Sees no merit in such formal updates

    Green is the subordinate, Davis is the boss Green publicly criticized Davis forecast

    Praise in public. Punish in private. Lost all respect from Davis Figure out how to approach individual, take time to figure it out

    o Mentor comes in handy here Worst mistake he made Also avoided criticisms the second time around

    What would you do?

    Sit down and apologize, dont leave on a negative note, repair relationships Options:

    o Competition o Compromise o Avoidance o Accommodation o Collaboration

    What Green Did

    Competition o Emails criticizing Davis, built and alliance

    Moves to another position through alliances Won the battle in a way, but lost the war DERAILED

    o lost respect, lost trust, resigned the next year, still unemployed, lost house and girlfriend, and could not get a reference

    dont wish to comment is negative

  • Leading Strategically Change

    1994 video: what is the internet and the @ symbol? What will it look like in another 17 years?

    o What perplexes you now? Internet services, cell phone service, apps

    Change is Difficult

    Status quo is always easier o 80% of people fail at change o only 20% keep new years resolutions

    common implementation problems 10 commandments

    o themes characterizing large-scale change Common Implementation Problems

    Took more time than allocated Problems surfaced not identified beforehand Coordination activities not effective enough Distracting competing activities Capabilities of involved personnel not sufficient Lower-level personnel training not adequate Uncontrollable factors in external environment

    Importance of Implementation

    Peter Drucker making action effective is most difficult Michael Porter any strategy is only as good as its execution Mike Tyson Everyone has a plan until they get hit.

    10 Commandments 1. Analyze the Organization and its Need for Change

    managers must understand o the operators o how organization functions in its environment o its strengths and weaknesses o how organization will be affected by proposed changes

    analyze organizations history, particularly if there is a pattern of resistance o Explain change plans fully from one level to next o Make information readily available o Address benefits for end users and for organization as a whole o Ask for feedback and even more feedback o Start small-simple for quick, positive, visible payoff o Publicize successes

    Force field analysis o List forces that are driving us back toward the goal o What do you want to get from the relationship? o Goals for doing this o Prioritize goals o List forces restraining us from our goal

    Remove strongest barrier first often removes ones above it

  • 2. Create Shared Vision Common Direction

    Unite the organization behind a central vision o What do you want to become?

    Sonys vision in the early 1950s: becoming the company that most changes the worldwide image of Japanese products as being of poor quality.

    o Need to translate vision Whats the business rationale behind it? The expected organization benefits? Personal ramifications positive and negative?

    Visions & Mission o Vision a simple statement or understanding of what the firm will be in

    the future. A statement of vision is forward looking and identifies the firms desired long-term status

    o Missions declaration of what a firm stands for of its fundamental values and purpose

    Because its hard to execute strategy if is cant be describes or understand, firms with clearly understood vision and mission find it easier to make strategic decisions entailing difficult trade offers

    o Terrys Mission The pursuit and dissemination of knowledge for the effective and

    ethical practice business Core Ideology

    o Core purpose NAVSUP's primary mission is to provide U.S. naval forces with

    quality supplies and services. When is the last time you truly evaluated that purpose?

    Much like corporations stating that the core purpose is to maximize shareholder wealth

    Take the heart of it, we provide quality supplies and services, and ask yourselves 5 times why this is important.

    To deliver combat capabilities through logistics. to provide the best market research data. Why? so that our customers will under their markets better than

    otherwise. Why? . . . .Why? to contribute to our customers success by helping them

    understand their markets. They now frame change questions into will it make a

    contribution to our customers success? 3. Separate from the Past

    Difficult to embrace a new vision/future/reality until the organization has isolated structures and routines that no longer work

    o Reinforces aspects that bring value to the new vision Heritage, tradition to provide continuity amid change

    4. Create a Sense of Urgency

  • Not difficult to do when facing bankruptcy But what if need for change not generally understood at lower levels?

    o Change leader needs to use a deft touch to create that urgency Dont want to appear to fabricate or cry wolf

    o You see very real threats requiring deep and rapid action. But those below you, the implementors?

    Need isnt as drastic requiring little action OR Need is even worse requiring even faster movement

    5. Support a Strong Leader Role

    Who are your champions for change? Is it just you?

    o These are individuals that.. Motivate personnel to embrace the vision Craft means that consistently rewards those who strive toward the

    realization of the vision 6. Set Up Political Sponsorship

    Broad support throughout the organization o Representative, not unanimous support

    Key sponsorships o Upper echelons exude that change is high priority o Actively seek backing of informal leaders o At this early stage, most important to determine precisely whose

    sponsorship is mission critical

    Strategic Leadership o Effective strategic leaders can develop a vision of the future and inspire

    stakeholders to commit to sharing it Strategic leaders use their team of managers to help make major

    decisions especially to define and implement a vision for the firm and its strategy

    7. Craft an Implementation Plan

    Nuts and bolts advice o what to do, when and how

    Best kept simple o Overly ambitious is demoralizing, not helpful o Break change intro staggered steps

    Too much at once creates burnout, cynicism o Specific goals, and detail clear responsibilities to achieve them o Input from all levels

    Vision, Mission, Leads to Change Implementation

    o Vision and Mission Fundamental purpose Values View of future

    o Strategic Goals and Objectives

  • Specific targets Measurable outcomes

    o Both lead to effective Change Implementation 8. Develop Enabling Structures

    Things that facilitate and spotlight the change o Practical and symbolic things such as whether to

    Use pilot studies Be as participative throughout the change as the goals might


    9. Communicate, Involve and Be Honest Leaders should communicate openly, and seek out the involvement and trust of

    people throughout organization. o Full involvement, communication and disclosure are not called for in every

    change situation o But these are powerful tools for

    Overcoming resistance Giving personnel a personal stake in the outcome of the change

    10. Reinforce and Institutionalize the Change

    Make it a top priority to reward o Risk taking

    Video more companies rewarding failure to help people be more creative, edgy risk

    o New behaviors consistent with change Book Notes Changes in Corporate Governance Have Reformed the Role of the CEO in Strategic Leadership

    Most visible change to the role of CEO is the division of the CEO role from that of the chairperson of the board of directors

    Basic question: Who has the power? U.S. firms have been naming former CEOs with no affiliations to the focal

    company to fill the chairperson role creating confusion fro shareholders as to who is actually in charge

    Companies have divided the roles and have hired strong external chairpersons of the boards

    This has led to a decrease in the CEOs power and an increase in power sharing among board members and the CEO in regard to overall strategic responsibilities and direction of the company

    The CEO is not only accountable to shareholders, but also more accountable to a chairperson or a lead outside the director who can consult with an increasing number if independent outside directors on boards regarding important strategic issues

    Power sharing has occurred because of more diffuse supply chains

  • o Strategic leaders find that they must manage with more involvement of employees and managers of these complex partnering agreements

    o These are necessary to manage a large firm both domestically and globally

    Strategic leadership developing a vision for the firm, designing strategic actions to achieve this vision, and empowering others to carry out those strategic actions

    Strategic leaders are involving people throughout the firm as well as other governance participants and other stakeholders

    o Board of directors and suppliers/ customers o Anyone playing a role in carrying out the strategic actions is a strategic

    leader Important Strategic Leadership Actions

    o Establishing the firms vision and mission o Developing a management team and planning for succession o Managing the resource portfolio o Building and supporting an entrepreneurial culture o Promoting integrity and ethical behavior o Using effective organizational controls

    Establishing the Vision and Mission

    Vision contains two components o 1. Statement describing the firms DNA and the picture of the firm as it

    is hoped to exist in a future time period o 2. Mission defines the firms core intent and the business or businesses

    in which it intends to operate; flows from the vision and is more concrete in nature

    Visions can differ across firms by new products or markets o Steve Jobs

    Other firms have simpler visions even though they still may be difficult to achieve Strategic leaders develop a vision and inspire stakeholders to commit to

    achieving it o Employee commitment is essential too

    Use their team of managers and others to develop a vision Developing the Top Management Team and Succession

    Top Management Team o Definition group of managers charged with the responsibility to develop

    and implement the firms strategies Officers of the company with title VP or higher

    o Typically select people who think like them and are more likely to agree with them, but it is important to select people who see and think differently

    o Homogeneous team team of people with similar backgrounds o Heterogeneous team team members have different types of educations

    or varying amounts and types of experience Management Succession

    o Must develop people who can succeed them o Screening tests to investigative development programs

  • o Majority of CEO successions are from the inside = hiring from the inside Motivates employees Often new CEO does not change strategies

    o When new CEO chosen from outside, often done to change strategies o Sometimes hard to tell whether succession is done from inside or outside

    Many companies do not have succession plans and therefore must turn to the outside

    o Important to have strong succession plans and strong training programs Managing the Resource Portfolio

    Resources are the basis for the firms competitive advantages and strategies Intangible capital may be more important

    o Human capital o Social capital o Organizational capital

    Human Capital o Intellectual property developed here o Definition includes the knowledge and skills of those working for the firm o Focused on learning:

    Training programs Fail better than others.

    o Strategies based on human capital Social Capital

    o Includes all the internal and external relationship that help the firm provide value to the customer and ultimately to its others stakeholders

    o Internal Social Capital relationships among people working inside the firm

    o External Social Capital relationships among those working within the firm and others outside the firm

    Provide access to needed resources Help firms enter new markets

    o Most effective social capital is when partners trust each other Well developed relational skills

    Financial Capital o Some believe good human and social capital lead to this

    Building and Entrepreneurial Culture

    Definition encourages employees to identify and exploit new opportunities o Encourages creativity and risk taking while tolerating failure

    Innovation is important in high technology industries such as computers and creative industries such as music and film animation

    o Steve Jobs has been a pioneer in introducing new products to the market o Innovation and profitability: General Mills healthier products

    Promoting Integrity and Ethical Behavior

    Strategic leaders serve as role models in meeting and exceeding standards theyve developed for behavior among employees

    o Determine the boundaries of acceptable behavior o Establish the tone for organization actions

  • o Ensure that ethical behaviors are expected, praised, and rewarded Opportunistic Behavior

    o managers making decisions in their own best interest rather than the firms best interest

    Enron and Tyco Corporate Governance

    o how firms govern themselves o Begins with board of directors o Sarbanes-Oxley Act requires greater managerial responsibility for the

    firms activities and outcomes Related-party Transactions

    o Paying a persona who has a relationship with the firm extra money for reasons other than his or her normal activities on the firms behalf

    o Securities and Exchange Commissions carefully scrutinizes these deals o Frauds like these can be worse than opportunistic management

    If leader acts unethically, followers are more likely to do the same. Using Effective Controls

    Controls are necessary to ensure the firms standards are met and that employees do not misuse the firms resources

    o Guide managerial decisions Financial Controls

    o Focus on shorter term financial outcomes o Maintain expenses within reason and remain financial solvent o Generate an adequate profit o Managers often limit expenditures more than necessary

    Strategic Controls o Focus on the content of strategic actions rather than on their outcomes o Best employed under condition of uncertainty o Must have good understanding of industry and markets in which the firm

    or it units operate in order to evaluate the accuracy of the strategy o 4 major reasons that pertain to strategic controls re given as reasons for

    growth stalls premium-position captivity: inability of a firm to respond effectively

    to new, low-cost competitive challenges or to a significant shift in consumer valuation of product features

    breakdown of innovation management systems premature abandonment of a core product or strategy human resource talent

    Balanced Scorecard o Provides a framework for evaluating the simultaneous use of financial

    controls and strategic controls o Focuses on 4 areas

    Financial profit, growth, shareholder risk Customers value received from firms product Internal Business Processes asset utilization, inventory turnover Learning and Growth culture that supports innovation and

    change o Strategic leaders ensure execution of controls

  • o Periodic assessments o And continuous assessments

    Mini Case: Was There Strategic Leadership Failure at Boeing?

    Boeing historical leader in manufacturing airplanes Airbus won the competitor battle in 2001 Boeing flawed strategy, lax controls, a weak board, and shortcomings in

    leadership o CEO was Philip Condit o Failed to understand competitor Airbus o COO Stonecipher had a consensual relationship with a female board

    member violating company ethics Sought to balance financial controls (improve its performance today) and

    strategic controls (develop innovative products and processes with a new model) in order to create improved success

  • Charlotte Beers Illustrates 10 Commandments Case Learning Objectives

    Complex, often chaotic, process of formulating a visions or new direction Need for massive communication to align constituencies to the new direction Need to align structures and systems to the new direction

    Why was O&M having problems? Forces for change

    Industry context o Declining media expenditures; fee was 52% but declined to 15% in 10

    years o Increased targeted marketing channels due to technological changes o Increasing mergers and acquisitions o Globalization greater expectation of marketing across globe

    Eastern Europe and China Wall broken down, new market opened 10 years ago: China was 2% of global market, now 42%

    Internal to the Organization o Success bred strong, arrogant culture; managers became internally

    forces; bureaucracy stifled initiative and innovation o Leadership vacuum; four chairman incapable of inspiring and integrating

    firms resources across boundaries Managers now leader

    o Take over by WPP caused many creative people to leave and severe moral problems; critical account losses

    Management vs. Leadership

    Leader take pride in what you do, take initiative, people listen to you, maintain composure in high stress situations

    Good managers but not good leaders Only one person can motivate you and that is yourself

    o Leader can provide the situation and tools 1st Commandment O&M Problems

    Evaluate her first few months Need benchmark to evaluate

    o Move quickly to diagnose underlying problems Spoke with dozen of clients

    Flagging Confidence and Lack of Direction o Take initial corrective actions that are visible

    Operating margins jumped to 7.6% and got Jaguar and AmEx Immediate credibility

    o Create a sense of urgency Communicated client feedback bluntly and fired top executives who

    openly resisted her Radical departure from civility norm

    2nd Commandment - Vision

  • What is your assessment of it? o To be the agency most valued to those who value brands.

    Clear, original, makes sense, meets internal/external needs, what are they? Why so important?

    o Remove parts that dont help you accomplish this Values unify people, sense strategically

    o Work for the brand o Knowledge is power o Line between confidence and arrogance is a fine one, arrogant or informed

    Brand stewardship was created by her BHAGS Big Hairy Audacious Goals

    o Important for CEOs to come up with these o where you want to be in 5-10 years

    Translating Vision o End of first 12 months o Moving forward


    PIRK o Power empower people to make best decisions, trust them o Information need to inform them to make good decisions o Reward reward them to continue progress; reinforcement, manners o Knowledge engage in something new and different so do they

    necessarily have the necessary knowledge and training to do this? Constantly in the forefront and being managed Package, all 4 must be in place high involvement End goal will have change in organization, get people involved in their work,

    especially in crisis situations get people to think about organization, not just themselves

    Leadership Style

    Transactional tell you what to do Transformational let you do it (Beers)

    3rd Commandment Separating from the Past

    What happens next? o Structural globalized o Staffing key players? o Systems promote brand stewardship

  • Mr. Pat Pittard 21 Steps to Financial Independence 1. Location cant matter

    North Dakota most vibrant economy in US 2. No Restricting Relationships

    do not take the second best offer because of someone else 3. Show Up

    on ice day Monday morning and stay late 4. Break Rules

    ask for forgiveness not for permission 5. Add a 0

    debt is effective business tool, awful personal tool 6. Never Eat Alone

    take advantage of every hour in the day 7. Colleagues are your Competitors

    fraternity ends on graduation day 8. Salary good, Equity better, Equity Event best

    instead of paying me $150,000, pay me $125,000 and give me $25,000 for stock options

    9. Buy Things that Increase in Value dont buy a new car, economically stupid

    10. Live in Chapters cut your life vertically and concentrate on things for your chapter work-life balance: get to a high responsibility level to have flexibility in your

    career 11. Read, Read, Read 12. Make a Statement

    posture, and dress better than everyone else opportunity with apparel to make a statement mediocre people surrounds themselves with mediocrity

    13. For love, buy a dog. Then give it away. Place to find colleagues as a coworker

    14. The Government is Your Enemy ill to prevent success, 35% tax massive amount of regulation, most communist countries dont have as much 14 Fortune Companies moved outside the US military and NASA done very well

    15. There is No Weekend 16. All Business is Sales

    every person is trying to move organization forward sell your position

    17. Smart Old Folks Are Smarter put wisdom in your portfolio build friendships with people who have already experienced life cycles

    18. Learn the Art of Being Remembered Art, process: conversation, business or not, remind speaker his comments are

    important Memorable name

    19. Leverage Pro-Bono

  • not involved in not-for-profit if it cant leverage business needs people on ballet board very influential and made connections

    20. Do Favors favors are cyclical

    21. Dont make your best tool your worst enemy. Dont hide behind technology computer, iPhone

    Our Generation

    Smart, drive, work hard, sense of presence Cynical is not attractive

    o Negative and hurtful Not tough enough

    o Avoid a no, cant stand to be rejected o Cant handle rejection or failure

  • Jim Timberlake As we get older, we are afraid to follow our dreams

    Repress our ideas and goals Let somebody elses attitudes affect our actions

    How do you turn your dreams into a reality?

    Apple computer and Chick-fil-a o No money or college education o Probably told they couldnt do it

    Real Estate Education at UGA

    Real estate career started with a scholarship Went to graduate school when friends got jobs Real estate investment business

    o MBA, 17 interview, first job: broker on commission, $11,000 Passion was in development

    11 years, salary for 18 months learned you dont change people, and walked away boss did not have best

    reputation Started Abernathy & Timberlake Investment Group

    Target development Developed 3 million sq. ft. of space Process of development

    o Map out best location o Engineering, architect o Attorney to sign leases o Ready to close

    Office Organization o 5 partners, different talents o 5 associates o small company doing big projects

    Outside vendors o Attorneys, engineers, architects, brokers o Good relationships, respect o Get to look at the deals first

    Tenants o Not always the best/ easiest o Claims not consistent with the lease agreements o What can we do for you? And they did it.

    Key is a good relationship

    Even though you may be right, end result doesnt pay off when you slam them. Be passionate and follow through with what you want to do. Necessary Steps

    Set goals and revisit them o If you let one goal dominate you wont be happy o Balance your dreams

  • Dont get discouraged Identify a mentor

    Steve Jobs Remembering you are going to die no reason not to follow your dreams.

  • Into the Fray by M. Ellen Peebles Michael protagonist successful in beverage company position

    Currently in a paranoid state, personal life Dilemma to take CEO position in china

    Apply Pittards criteria to 4 commentaries Principle 1 Work-life balance

    Sequential? Or in chapters? Doesnt exist but Timberlake would disagree Michael trying to have one

    o Focused on his career in company o While wife is working, its about him and his career

    Commentaries o Pittard would say dump her o Timberlake agree with commentaries

    Commentaries o negotiate job for his wife in China shes sacrificed a lot o he and his wife have to decide whether they both want him to build a

    career in Lafleur. o She needs to be part of goal setting process o they should define and discuss their individual and collective needs.

    What if anything could Karen do in China? Principle 2 Location cant matter

    Get an opportunity, take it no matter what Take risks, build experience Michael now is the only hes had to prove this Commentaries agree with Pittard

    o Timberlake would be more weighted to personal side of things Commentaries

    o China strategically important to Lafleur; shows great confidence in his abilities

    But should negotiate o Chance to show that the he is one of their own

    Creates strong future opportunities o Stellar career-development opportunity

    Taking on job beyond current capabilities but find way to deliver o To be successful global executive, need to go global

    Should find out more, though, before agreeing Principle 4 Add a 0

    Stretch goals Michael had had been doing this so far?

    o Getting the numbers but not politically aggressive o Danielle doing well in Lafloure but not Michael o China is his first opportunity to add a 0

    Commentaries hinted at agreeing

  • o You cant not play politics o Most politics are good o Is Danielle playing politics or taking care of business?

    Looking out for herself and there is nothing wrong with that Principle 5 Never Eat Alone

    Network with higher position people, new-clients Michael difficult to tell but at Lafloure definitely eating alone Commentaries agree he hasnt done this

    o disadvantage because he has made little effort to build relationships with his new colleagues.

    repair relationship with Danielle o Michael needs to grow up. Power dynamics in any large org.

    Mgt. is more art than science and dealing with human side of enterprise is a large part of success

    o Needs to gain a greater appreciation for the social alliances that make org. run

    he frets and looks for excuses o Reluctant to talk with people; base things on hearsay not fact

    Principle 7 Show Up, be early, stay late

    Get remembered Commentaries CEOs dont ask you to take a mini CEO position in China if youre

    not doing this Principle 9 Make a Statement

    Dress professionally, brand yourself Handwriting a thank you note for whatever the event is the number 1 way to be

    remembered Michael did something to have the offer

    Principle 10 Looking for Love, Get a Dog

    Its not about making best friends, but building a network through trust and competency

    Build acquaintances not friends through work Timberlake disagrees, friends in work Michael Campos, yes; Laflour, no Commentaries

    o He hasnt shown himself to be terribly adept at politics. Winners play a better game.

    o He needs to grow up. If and when he gets to Paris which is what he seems to want ambitions may be even more apparent; its headquarters after all.

    o other factors come into play in assessing performance intangibles such as trustworthiness, initiative, talent for coping with ambiguity, and ability to look beyond functional interests

    o Michael needs to learn that politics is merely a normal state of affairs and is not an unhealthy aspect of organizations

  • Principle 11 There is no Weekend obviously followed

    Principle 12 All Business is Sales

    Convincing others = sales Michael used wrong tactic by selling his numbers Get noticed at your best then work on interpersonal skills Commentaries disagree

    o If I keep producing, he reasoned, itll be obvious that I have the chops for the job.

    o My numbers speak for themselves. I dont think I have anything to worry about.

    Thats where you are wrong, my nave friend. Yes, numbers matter, but they dont speak. Danielle she speaks.

    Principle 13 Old folks are smarter

    Older people have more experience and a better perspective Michael Leflore: no, not connecting with anyone and getting any important

    information Reach out to more than your parents Commentaries

    o He should sit down with the CEO in Paris and reach a written agreement before accepting job.

    needs to promote accomplishments once in China o Just because he plays golf with CEO and produces #s doesnt means hes

    going to do well o His belief that the #s should do the talking restricts him to a very limited

    view of organizations. o Needs to learn how to participate in that world and how to pursue his

    own agenda in an intelligent way Principle 14 Being remembered

    Better at Campos than now Michael

    o Probably okay at Campos but failing now o He just wanted to do his job thats what hes paid to do, and its what

    he liked to do. o Blew off Danielle who was legitimately reaching out to him

    Principle 17 ask for forgiveness, not for permission

    Needs to do this in China o This is what will be needed to be the mini-CEO during this time o And point out once more that CEO would not ask any old somebody to

    do this must have a lot of confidence in Michael