pdf

w w w . v i r a l v e n t u r e s m a g . c o m

m a k i n g b u s i n e s s s u c c e s s c o n t a g i o u s

VIRAL VENTURES

Volume 1 Issue 1

http://www.viralventuresmag.com

In This Issue...

Volume I Issue 1

digital magazine that champions the best Business Minds to serve a readership of progressive entre-

preneurs and small business owners. Our format integrates easily viewable and viral media. Viral Ventures Magazine is the play book for progressive companies needing relevant business information. All this in a sharable, carbon-neutral format.

A

Founder

Arlie Payton

Sed lorem enim

Jane Doe

Sed lorem enim

Jane Doe

Sed lorem enim

Jane Doe

Lorem ipsum Dolor sit amet, consectetur adipi-scing elit.






http://twitter.com/viralventures

http://www.facebook.com/#!/tante.ginx

http://www.linkedin.com/in/apeyton

3www.viralventuresmag.com

ISSUE 1 VOLUME I Learning From Greece

The debt crisis in Greece is approaching the point of no return. As prospects for a rescue plan seem to be fading, largely thanks to German obduracy, nervous investors have driven interest rates on Greek government bonds sky-high, sharply raising the country’s borrowing costs. This will push Greece even deeper into debt, further undermining confidence. At this point it’s hard to see how the nation can escape from this death spiral into default.

Learning from Greece PAUL KRUgmAN

http://twitter.com/viralventures


4 www.viralventuresmag.com

ISSUE 1 VOLUME ILearning From Greece

it’s a terrible story, and clearly an object lesson for the rest of us. but an object lesson in what exactly?

Yes, Greece is paying the price for past fiscal irresponsibility. Yet that’s by no mean the whole story. The greed tragedy also illustrates the extreme danger posed by a deflationary mon-etary policy. And that’s a les-son one hopes American policy maker will take to heart.

THe key thing to understand about Greece’s predicament is that it’s not just a matter of ex-cessive debt. Greece’s public debt, at 113 percent of G.D.P., is indeed high, but other coun-tries have dealt with similar lev-els of debt without crisis. For example, in 1946, the United

States having just emerged from World War II, had fed-eral debt equal to 122 percent G.D.P. Yet investors were re-laxed, and rightly so: Over the next decade the ratio of U.S. debt to G.D.P. was cut nearly in half, easing any concerns peo-ple might have had about our ability to pay what we owed. And debt as a percentage of G.D.P. continued to fall in the decades that followed, hitting a low of 33 percent in 1981.

So how didi the U.S. govern-ment manage to pay oof its wartime debt? Actually, it didn’t. At the end of 1946, the federal government owed $271 billion; by the end of 1956 that figure had risen slightly, to $274 billion. The ratio of debt ot G.D.P. fell not because debt went down, but becaue G.D.P went up roughly doubling in dollar terms over the course of

a decade. The rise in G.D.P. in dollar terms was almost equally the result of economic growth and inflation, with both real G.D.P. and the overall level of prices rising about 40 percent from 1946 to 1956.

Untill recently, being a member of the euro zone seemed like good for Greece, bringing with it cheap loans and large inflows of capital. But those capital inflows also led to infaltion - and when the music stopped, Greece fount itself with costs and prices way out of line with Europe’s big economies. Over time, Greek prices will have to come back down. And that means that unlike postwar America, which inflated away part of its debt, Greece will see its debt burden worsened by deflation.

unfortunately, greece can't expect a similar performance. Why?because of the euro.


VIRD I R E C T O R Y

Arlie PaytonDirector of Client relationswww.TheirCompany.comCity, State, USA509-9502-0024

NamePositionwww.TheirCompany.comCity, State, USA509-9502-0024

NamePositionwww.TheirCompany.comCity, State, USA509-9502-0024

Jane DoeDirector of Client relationswww.TheirCompany.comCity, State, USA509-9502-0024

POWWEBPOWWEBThe Perfect Hosting Solution





http://twitter.com/John



http://twitter.com/peyton503



http://twitter.com/peyton503



http://twitter.com/John


http://www.powweb.com/join/index.bml?AffID=630055




ISSUE 1 VOLUME ILearning From Greece


ADS


ISSUE 1 VOLUME IPassion Drives Personal Brand

see them. Now that the wave passed, they’re still doing what they’re passionate about, and it still sounds great.

If you’re in the current wave, ride it, and that’s cool. But don’t seek out something to do based on the wave. My best advice in this regard is that sometimes that which you’re passionate about can be made to align with what’s cur-rently interesting to the world. But don’t fake it. It just won’t last, and your own brand will suffer along the way.

Passion is Hard to Fake

Authenticity matters. Most people can sense authenticity without a lot of effort. They can also sense when you’ve one astray from what tru-ly matters to you. So be true to your passion. And here’s a thought on that: if you suddenly are very much NOT passionate about some-thing, think about moving on to that which does

Passion is what fuels the best of what we do. It’s that tireless drive to do something that we feel matters that will bring us forward in so many ways. Whitney is passionate about help-ing parents understand (and feel more comfort-able with) learning disabilities. Jon is passionate about connecting with communities to provide spiritual guidance and observations from sim-ple life. Gary Vaynerchuk is passionate about wine in ways that startle first time observers of his show. A key to your success in life is to find and enhance this same passion.

Passion Is Rarely Aligned With What’s Popular

A bunch of years back, I talked to Ingrid Lucia and the Flying Neutrinos. They’re calling them-selves a jazz band, but they do New Orleans style swing jazz. When Swing hit really hard in the US, they rode the wave, but they’d been do-ing swing for YEARS before folks came out to

Passion Drives Personal Brand CHRIS bROgAN

www.chrisbrogan.com

9www.viralventuresmag.com

ISSUE 1 VOLUME I Passion Drives Personal Brand

Passion means Helping Others See It

I guess you can be wildly passionate without sharing, but what’s the fun in that? I tell people when I speak at events that I want their guid-ance and input because if I wanted to just talk with myself, I can do that any day of the week. Passion is best expressed when it’s shared with others.

Want to see someone really passionate? Talk to Michael Smolens about dotSUB, his trans-lation project/software. Michael brings you into his frame of reference, whether or not you were even talking about language. Talk to Jeff Pulver for more than 10 minutes and see if you don’t land on any one of Jeff’s 3,891,774 passion land mines. The man is FUELED by passion.

Share your passion liberally. Be the C.C. Chap-man of your own passions! This man makes shows and shows and shows and blogs and more shows about what drives him, what turns him on, what matters. Emulate C.C. and you won’t be too far off.

Passion Requires Work and Thought

There’s a really important point to consider: just talking about things all the time isn’t exactly the same thing. You’ve gotta get in there. You’ve got to try things, experiment, do new things, work with others, HELP others, and share your thoughts and ideas then. Suggest new things, and then see if you can try them out. Work on something in the lab, and then show it to the world outside. Know who has a cool lab? Bill Cammack. Experiment, do new things. Try stuff.

I’m trying AttentionUPGRADE to try out new video technology (and Seesmic, and Facebook video, etc). I’m trying Utterz to use audioblog-ging. I experiment all the time, with the hopes of finding new ways social media can help people and organizations. My new gig will have tons of that built right in. Only way more geeky. (I’m looking forward to using virtual machines again).

have your passion and attention. I’ve certainly changed what matters to me over the years. I was VERY into fitness and nutrition in 2004. You can go back on my blog archives and see me talking about the right mix of carbs and protein, when to hydrate, etc. Back in 1997, I wrote pas-sionately about writing fiction. Don’t fake pas-sion. Move on.

Sometihng to think about here: it’s okay to move on from what you were passionate about, even if that’s what defined your entire brand. You can seek a sideways move that shows a tangent back to your passion, or you can start over again. It seems daunting, but it will pay off in the end.

Passion Includes mistakes and Failures

Never worry about doing something wrong, go-ing afoul, pissing people off. Don’t SEEK to do it, but don’t be afraid of it. How can you create passionately if you’re worried about going out-side the lines. Make mistakes all over the place. Don’t TRY to hurt people’s feelings, and most especially, admit when you’re wrong, apolo-gize, try to be friends again, and keep going. I seem especially skilled in pissing friends off. My friend, Christopher S. Penn has said many times over the last year, “We have to take Bro-gan everywhere twice. The second time is to apologize.” He’s right.

But with people, you try really hard to rebuild where you step on toes, piss people off, etc. With business, if your passions hurt something, try to recover and see where it all goes.

Life doesn’t have a do-over button, and you learn really quickly who gets mired in the past and who’s focused on making the experience of the present and future better. Focus on those who understand the latter. History is there to learn from, but not to obsess over. Make mis-takes. Apologize. Repeat. And grow from your passion.


ISSUE 1 VOLUME IPassion Drives Personal Brand

once you get those notes, play them loud and proud.

I’m a really big fan of cover songs. (And if you like them, subscribe to Coverville. Why do I love cover songs? Because it’s amazing when art-ists play someone else’s song in THEIR style. I love it. Don’t be a cover band because you’re not original. Play covers because they show off your uniqueness against someone else’s origi-nal style.

Engage People With Your Passions

How do you reach out to people and talk about your passions? How does your business or vo-cation allow you to express your passions? Have your passions ever given you a job? (They did for Jeffrey Glasson). What are the ways you’re building your brand around your passion?

Passion Isn’t a “me Too” game

There’s only one Bill Belichick, coach of the New England Patriots. Believe me, I’ve heard this man during three different Superbowl vic-tory conversations talk about what his team could’ve done differently to make the game even better. He says it with love of his team, and with a drive to hold them responsible for what they’re doing out there. Bill believes that his duty to his team is to keep them focused on playing the best game they can place. You RARELY see him smile. And yet, you know he’s passionate in ways humans rarely exhibit.

Be yourself all the way to the core. And trust that what’s unique and inherent in you is what people will want and why they’ve sought you out in the first place. Finding your own unique notes is tricky, and takes a little bit of work, but

Documents

pdf