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Paradox demonstration of mental characters of mass consciousness Evgeni Boychenko. Marketing consulting Head of MBA-Marketing University “ Mirbis ” Davos – Moscow 2010. Evgeny Boychenko. Value Field. creativity. life wisdom. interesting job. health. knowledge. self-confidence. - PowerPoint PPT Presentation
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Marketing consultingHead of MBA-Marketing University “Mirbis”
Davos – Moscow2010
Evgeny Boychenko
active life
life wisdomhealth
interesting job
love
moneygood friends
social recognition
knowledge
productive lifedevelopmententertainment
freedom
happy family lifehappiness of others
creativity
self-confidence
beauty
Intellectuals Intellectuals EverymenEverymen
IndependentIndependent
CareeristsCareerists HedonistsHedonists
ImitatorsImitators
1. equality 2. fraternity3. liberty
Accumulation of property
Mainly its spending
Saving money at the expense of deposit
• saving from oneself• saving from inflation• saving from theft
Money accumulation
• accumulation as it is• accrual at the expense of
interest
1 Competitive financial terms
2 Reliability of a bank
3 Good prior experience with the bank
4The bank which quickly approved a request was chosen
5 Recommendations of car dealer manager
1. Car at a car dealer’s>>> 2. Bank out of the list offered by the car dealer
43%
1. Car >>> 2. Know the cost >>>3. Independent choice of a bank (to take a loan)
25%
1. Bank >>> 2. Car and car dealer 24%
1. Car and car dealer >>> 2. Special credit program of a car producer
8%
Immensity of vital impulse is shown in extraordinary passion, spirits and sharp fluctuations of national-psychological energy.
social equality equal responsibility to the law and
court equality at obtaining main medical
services and education in securing correspondence between
income and current (previous) work
their education level and …
Individualization Values ???
“renewable resource”
“national” self-treatment method – alcohol
The most typical answer on the question about one’s leisure is “I watch TV programs, films”
36%
58%
25%
popular, ethnic, Dionis nature
a vein of orgies and dissipated life
Stepan Razin and Emelyan Pugachev
conventual and ascetic Orthodoxy
Ascetic simplicity to worldly goods
Humility to church and government
kindness, gentleness and humanity
searching for truth
individualism, identity all-humanity searching for God humility slavery painful commiseration to
one’s sorrow and
cruelty, a vein of violence
obstinate ceremonialism
mass collectivism nationalism militant atheism impudence revolt a vein of torment
It is a need to go too far, a need for sinking perception, having reached a precipice, to overhang into it by half and, in particular cases, but rather frequent, to precipitate oneself as a mad…
Dostoevsky F.M. Brothers Karamazovs; Writer’s notebook
Berdyaev N.A. The Origins and Meanings of Russian Communizm
Askoldov S.A. Religious Meaning of Russian Communizm
Bashkirova E.I. Transformation of Russian Values Gadzhiev K. Reflections on Political Culture of Modern
Russia COMCON Company Orekhovskaya N.A. Paradox of mental characters in
mass consciousness Boykov V.E. Russians’ Values