Upload
justine-watson
View
67
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Organic Vegetable Value Chain: Philippine Experience. Paper presented during the Value Chain Experience Sharing Workshop in Kathmandu, Nepal from November 10-11, 2009. Rationale. - PowerPoint PPT Presentation
Citation preview
Organic Vegetable Value Chain: Philippine Experience
Paper presented during the Value Chain Experience Sharing Workshop in Kathmandu, Nepal from
November 10-11, 2009
Rationale
The value chain approach maybe a new theme but there are learnings from field experiences that could be adapted and enhanced for future undertakings
Such learnings when shared could provide insights and inspiration
Hence, this sharing on organic vegetable production VC experience in the Cordillera region, Philippines
VC Setting
Cordillera region, northern Philippines is suitable for semi-temperate crops
The region is a leading producer of semi-temperate vegetables, fruits and cutflowers in the country
Source of heirloom rice and coffee arabica
Organic Vegetable Value Chain by a farmers’ coop
Coop started in 2005 with 26 members
Most visible organic vegetable producer’s group in the region
Able to demonstrate that with the right value chain approaches, small farmers could break through the barriers of conventional agricultural marketing – farmers could dictate prices and could get most from the consumers peso
Product Flow
Farm → Cooperative → Consumers
Prod’n, harvesting, QC, retail/wholesale washing, packingQC
85% 15% share from consumers’ peso
Simple, direct, most benefits go to the producers
Status
2005 2006 2007 2008 2009
Membership 26 28 52 60 90
Area (ha.) 4.5 5.2 8.14 9.14 nda
Sales (P) nda nda 2,474,963
4,441,526 nda
Volume nda nda nda 43,665 nda
Stages of growth
Year ActivitiesYear 1 2005 1. 1. 1.Identification of the VC
2.Organization and registration for for value chain 3. Identification of community champion (CC)4. Conduct of Pre-membership and production technology seminars/ trainings5. Started marketing
Year 2 2006 6. Expanded markets
7. procured product labels for traceability and consumer appealProcured crates for transporting produce
Year ActivitiesYear 3 2007 Expanded membership
Bought a van for product delivery and farm inspectionPartnered with the department of Agriculture for marketing
year Activitiesyear4 2008 Partnered with the Department of
Agriculture in the promotion of organic vegetable production
Hired 5 personnelIn addition to the sales clerk
Acquired an office space adjacent to the market stall
Procured 1 desktop computer and chiller
Partnered with JVOFI, a local NGO for organic vegetable upscaling
Year ActivitiesApplied for organic certification
Year 5 2009 Expanded membershipAcquired a bigger office area, and one more desktopPlans for acquiring additional vehicleStopped accepting regular members (farmers), started accepting associate members (professionals, organic farming advocates that could help the coop)
Factors for Success
1. Selection of the right value chain
2. Timing of the intervention
3. Presence of a wiling facilitator
4. Presence of a community champion
5. Utilization of Low-cost technology within the reach of poor farmers and acceptable to consumers6. Organization for vale chain support
7. Tapping the local market
8.Product packaging and labeling for traceability and consumer appeal
9. Strengthening of the organization as an attractive partner of GO’s/NGO’s -visibility
10. Regular meetings
11. Adherence to organic farming standards and application for organic certification to expand markets
Summary
VC case built on local initiatives involving local resources
local farmers local support systems local markets
This shows that given the needed support systems, at the right time, farmers could sustain livelihoods
Implications for CHARM 2
While not yet fully engaged in the communities, documentations of good practices on VC approach is done for possible replication where applicable as guide in focusing interventions for the attainment of project goals and objectives