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!Open Innovation and
Government Support in Innovation"
Dr. Rick Harwig
TU/e Director,
Strategic Research Area Energy
Ottawa May 11th 2011
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page 1May 2011
!#$%$&'()*+*(,-.%(&/0(012(31-,,2'42%5(6-017-.(-'8(&60$&'%(01-0(
business can use to create an opportunistic strategy, both regionally -'8(4,&9-,,.5(01-0(7$,,(,2-8(0&(-(%/%0-$'-9,2(7&:,8;"(
29 companies: Accenture, Alcoa, Allianz, ArcelorMittal, The Boeing Company, Duke Energy Corporation, E.ON, Eskom, Evonik Industries, FALCK Group, Fortum Corporation, GDF SUEZ, GrupoNueva, Holcim, Infosys Technologies, Osaka Gas Co., PricewaterhouseCoopers, The Procter & Gamble Company, Rio Tinto, Royal Philips Electronics, Sony Corporation, Storebrand, Syngenta International, The Tokyo Electric Power Company, Toyota Motor Corporation, Umicore, Vattenfall, Volkswagen, Weyerhaeuser Company
Michael Mack, CEO Syngenta
Samuel A. DiPiazza Jr., CEO Pricewaterhouse Coopers
Mohammad A. Zaidi, CTO Alcoa
Idar Kreutzer, CEO Storebrand
World Business Council for Sustainable Development, Mohammad A. Zaidi, Alcoa
page 2May 2011
28-06-2004
<&8-.=%(&:4-'$>-0$&'(?&:($''&@-0$&'A(23&%.%02B
1
10
100
1.000
10.000
100.000
1.000.000
10.000.000
100.000.000
60's 70's 80's 90's 00's 10's
Source: Marco Iansiti, Brussels June 10 2003
R&D Labs
Product Development Organizations
Innovation Ecosystems
people
Triple Helix with close links to global Innovative Markets
page 3May 2011
C/:&62=%(B-$',-'8(4-027-.5(&/:(D2,0-A
!"#$%&$'()*('+,$#-$(.#/01-(/2(1$/13$(&4#/0.4(
"/5-�"&+,$(2#+"&+/5(+5(/#'$#(&/(-0#,+,$(%5'(&4#+,$6
http://www.natuurinformatie.nl/ndb.mcp/natuurdatabase.nl/i000414.html
2008
~ 50 ~ 800 ~ 1250
~ in future ?
Below sea level
0- 7 m above sea level
Red Geographics
page 4May 2011
International Rhein Meuse Schelde Delta: 70#/1$8-(.%&$9%*(%5'(3$%'+5.($"/5/:+"(;/5$<serving Western Europe and the world
~ 44 million people
E Diverse economy of ~ 1 trillion Fregional GDP
E Networks of Main ports and Brain ports including Brussels
E Strong in business, services, science, technology, industry, agro, food, and logistics
E Important centres within convenient travel distance
Living Earth Inc 15 Jan 2002
Randstad: Amsterdam, Rotterdam, Den
Haag, Utrecht, Eindhoven: Brainport
!!!!
page 5May 2011
)**GA(%0-0/%(&?(H2012:,-'8%=((I(J2.(K:2-%5
Innovation Platform 2004
Weak
LowL
eve
l of S
elf O
rga
niz
atio
nH
igh
International position & economic power
Strong
Chemistry
WaterPensions & Social
Insurances
Creative Industry
High Tech Systems &
Materials
Flowers & Food
E 5/6 Better competitive position
E Better collaboration
E Roadmaps & Programs
E Need to improve further
E Creative Industry less developed: Yellow card
E 8 year period required
Scheepbouwer Report
page 6May 2011
H2012:,-'8%=(G(0&6(%230&:%5()*LL
High Tech Materials & Systems
Agri - FoodLife sciences
Logistics
Creative Industry
Education & Science
Chemistry Horticulture
Water
Energy
Government
Companies
E Per April 2011
E 9 Top sectors
E Advisory Bodies, Top TeamsE Leader in the sectorE Industry leaderE ScientistE Government
E 1.5 BF R&D&I NL funding for top sectors
page 7May 2011
2010 share Renewable Energy in Europe 15
Early Adopters
Early & Late Majority
Laggards
Source: CBS-NL
page 8May 2011
page 9May 2011
Our local environment: BrainportPeople, Basics, Business and Technology
page 10May 2011
Financial Times!Cities and Regions of the future 2010/2011
page 11May 2011Source: ASML, SEMI
E Smaller features
E Higher circuit densityE Immersion litho
E Higher throughput
E Twin stageE Faster mechatronics
ASM-L Twinscan immersion stepper for semiconductor lithography
ASM-L Road to global leadership in 24 years
Total market: F463 million
1984
Total market: > F5 billion
2007
GCA
UltratechEaton
Nikon
ASETHitachi
Perkin Elmer
Canon
ASMLFrom < 1% share
Nikon
Canon
To ~ 65% market share
Source: ASML, SEMI
ASM-L Road to global leadership in 24 yearsA
SM
L M
ark
et
Sh
are
(re
ve
nu
e)
0%
10%
20%
30%
40%
50%
60%
=MN =MI =MM =G* =G) =GN =GI =GM =** =*) =*N =*I
EUV !
Immersion
ArF in volume
TWINSCAN
PAS 5500 Scanner
Essential R&D supported by European programs
Source: ASML Q2 and Q3 2008
14% sales to US 71%
sales to Asia
15% sales to Europe
R&D location, knowledge base, infrastructure, government support, legislation, culture
versus
Customer area
R&DSuppliersR&D
suppliersR&D
Sup
pliers
Geographical asymmetry for a systems market leader
page 15May 2011
Semiconductor equipment companies, 2008-2009, M$
!"#$%&' ()*&"+,*-
.//0
()*&"+,*-
.//1
2,34%-567 8%*9,4:;%*,-
.//1-567
!"#$ %&'% ()(* +&,-( )&-.
<=9"& >.?? @@@ AB0C> B>CB
!%&"& D/0 01CB A0?CB BCD
Megatronics Magazine April 29, 2001
Dutch government financial crisis arrangementsE Part time unemployment arrangement for manufacturing
E Higher stability in crisis for goverment, companies and employeesE Knowledge workers arrangement for R&D&I
E Ongoing support for extreme UV R&D and prototypingE Secondments to Universities and InstitutesE New projects and revitalization of expertsE Closer relationships, new opportunities, smart restructuring
page 16May 2011
Rebound Semiconductor equipment companies, 2009-2010, M$
/012 3456017 89:14;<:='..>
89:14;<:='.(.
?:4@AB=CDE
> E$$3=,2-8%4,*=%3: .FF>C/ ?1FDC/ >FBCD
' !"#$ ()..-% &.,%-& '(&-'
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? KHEA(,&J"* 0B0C? >0>.C/ >>DC>
D L%=&=$$"&-MJ*,,& D/>C@ >B@1C? >.1CB
@ <"+,33): FF.CD >>.0C@ >??C/
0 N%*=%& .DDC@ @DDC@ >0@CF
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>/ O=4%J;= BBFCD ?D@C/ D1C?
P4;,*: BB1?C. ?FF>CD D/CB
("4%3 >B>/@C0 .1B01CB >.FC.
Megatronics Magazine March 30 2011
page 17May 2011
201020001980
EntrepreneurshipProduct Research
1990
EProducts
ESelective partners
EProject activity
EEngineering attitude
EContract funding
E Solutions & Experiences
E Open
E Business start up
E Innovation attitude
E Investment funding
Technology Research
ETechnology
E Closed
E Individual activity
E Scientific attitude
E Corporate funding
The scope of innovation continues to change
page 18May 2011
O:&B(!012(,-9&:-0&:.($%(&/:(7&:,8"(0&((((((((((((
!012(7&:,8($%(&/:(,-9&:-0&:."
PhilipsBusinesses
PhilipsResearch
PhilipsBusinesses
Technology spin-out
JointVentures
with Philips
Externalsuppliers
Spin-in ofTechnology
Start-ups
Research
Institutes
=#/:(>?@A(B
B(&/(&/'%*
page 19May 2011
Open Innovation, Co-creation and Globalization at High Tech Campus Eindhoven
100 companies, institutes,
agencies, VCs, services
! 8,000 people
! 50 nationalities
! Philips investment >500 MF
Corporate
innovators
Start Up
companies
Consultancy
& Services
Research
institutes
page 20May 2011
Henry Chesbrough: Open InnovationHow to Thrive in the New Innovation Landscape
A new future for Technology push
Business models more important than technologies
Ecosystems and players
Any business a service
business
page 21May 2011
Henry Chesbrough: Open InnovationHow to Thrive in the New Innovation Landscape
42
1*%),'234'5*6.78 !"#$%&'(#)*+*,*%-'#.&'/01
23443.'5))%--6'!"#$%&6'1%&*)#,%&'78
Dedicated
Shared
Access
Eco system strength through diversity
X
Z
Y
9.$':#*/.00.0'3'5."0;#.0'<*#'%))*+",%*)':*#,<*7%*'="7")/.
improvedproduct
new to category
new toCompany
new toworld
emerging
growth
mature
decline
Mark
et
life
cycle
(S
eg
me
nt/
ge
o)
Innovation type "#$%#%&'('%)*'&!+
On the diagonal we move from radical to incremental innovation serving different
purposes
Defend market share and margin,
outsourcing
Grow market share and increase margin
Build position in segments that are
(about to) grow fast
Build position in established yet
attractive segments
Create long term growth
options
C4$(D$E+-&+5.()0-+5$--8(
innovation types are
typically managed as
!"#$%&'()
'#*+(,$-)"#$'*../
C4$(D5$9()0-+5$--8(
innovation types are typically managed as a separate activity using the Bell Mason
framework!BUSINESS
'#*+(,$-/
C4$(D5$9()0-+5$--8(
innovation types are
typically managed as a
separate activity using the
Bell Mason framework
!0&.,-*..)'#*+(,$-/
Courtesy: Fred van Ommen and Corina Kuiper, Philips CTO office,
!"#$%&'()"''*'+,%-('."/$%&'()"''
" 012/&3+$41",+(2)
" *5('+()6$"32'7'+"8
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" ;"<"1,6"$"5('+()6$3.,))"-'$
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" @.21+?8(/A+"18
" *5('+()6$216,)(B,+(2)
" =&'()"''$31",+(2)
" !"#$"32'7'+"8
" 412''()6$+."$3.,'8
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" !"#$3,D,%(-(+("'
Enabling different innovation perspectivesFrom market share battle in existing spaces to opening new spaces
Courtesy: Fred van Ommen and Corina Kuiper, Philips CTO office,
Confidential Courtesy: Fred van Ommen and Corina Kuiper, Philips CTO office,
It is also framework for managing Innovation spend
F/)$#&(GH(I//1$#J(!K/0#(LMN(1/#&2/3+/(:%*()$(4%#:203(&/(
*/0#()0-+5$--8-(4$%3&4"(PDQK(#RSRTHS(KPURV()**+
>?%7%:0'@*#:*#",.'A./?)*7*&%.0B
0:%)'*<<0'3'1C'/*5:")%.0
2000 2002 2004 2006 2008 2010 2012
W
page 27May 2011
Bowling alley strategy, start in the first most promising market with maximum long term impact & follow up
!"#$%&'(
)$#*+,-*.-(/$0+-
1$,2-*
)$034,$*35%6-*$70#.$8--&9&-$*35%
:$*-;
<,-=8--&
PEOPLEFINANCE
PRODUCT/SERVICE
MARKET
PEOPLEFINANCE
PRODUCT/SERVICE
MARKETBusiness Plan
Marketing
Sales
Management
Team
Venture Board
Cash
Financing
Control
Venture Platform
Product/Service
Delivery
PEOPLEFINANCE
PRODUCT/SERVICE
MARKET
PEOPLEFINANCE
PRODUCT/SERVICE
MARKETBusiness Plan
Marketing
Sales
Management
Team
Venture Board
Cash
Financing
Control
Venture Platform
Product/Service
Delivery
PEOPLEFINANCE
PRODUCT/SERVICE
MARKET
PEOPLEFINANCE
PRODUCT/SERVICE
MARKETBusiness Plan
Marketing
Sales
Management
Team
Venture Board
Cash
Financing
Control
Venture Platform
Product/Service
Delivery
PEOPLEFINANCE
PRODUCT/SERVICE
MARKET
PEOPLEFINANCE
PRODUCT/SERVICE
MARKETBusiness Plan
Marketing
Sales
Management
Team
Venture Board
Cash
Financing
Control
Venture Platform
Product/Service
Delivery
PEOPLEFINANCE
PRODUCT/SERVICE
MARKET
PEOPLEFINANCE
PRODUCT/SERVICE
MARKETBusiness Plan
Marketing
Sales
Management
Team
Venture Board
Cash
Financing
Control
Venture Platform
Product/Service
Delivery
Source: Bell - Mason
Required: intellectual effort
to build a business rationale
for the first potential market
page 28May 2011
Towards TU/e Campus 2020 and 2040
Open Innovation at the TU/e campus,
where innovation starts
page 29May 2011
Open Innovation at the TU/e campus,where innovation starts
page 30May 2011
Smart people, buildings and cities
30
page 31May 2011
Solar 100,000 TW at Earth surface
10,000 TW technical value
Wind 14 TW
Biomass 6 TW
Hydroelectric 1 TW
Tide/Ocean 1 TW
Geothermal 2 TW
Sources: Arthur Nozik, NREL
Eicke Weber, Fraunhofer Institute
Only solar energy meets the 20 TW challenge
Second generationFirst generation Thin filmsFirst generationWafer based
Storage and networks are part of the terawatt challenge!
page 32May 2011
2010: Germany continues to be the largest photovoltaic market globally
E Nearly doubled installations in 2010 with over 17 GWp installed, around half of all installed solar capacity worldwide
E Electricity feed-in tariff to be reduced mid 2011, closer to grid parity, with lower solar system prices
E Annual turnover of EUR 10 billion and employing more than 133,000 workers.
E Experienced workforce and an outstanding infrastructure of equipment suppliers, component manufacturers, developers, financial institutions and installers.
E X2:B-'.(-,%&(6:&@$82%(8$:230(-332%%(0&(7&:,8=%(,-:42%0(
PV markets and top R&D institutes
page 33May 2011
World PV market in 2009: Europe, especially Germany leading in installed capacity
Added in
2009
page 34May 2011
Ultrafast Atomic Layer Deposition by Solaytec,TNO Project Team & Partners
Leading customer
German wet processing equipment producer RENA GmbH and BOM have invested in SoLayTec
SoLayTec will apply ALD in the solar market for passivation in the production of solar cells
page 35May 2011
Different focus in different countries
Germany Italy France Spain
Ground basedBIPVBAPV%
Source EUPD, 2009
page 36May 2011
Area with zero net energy, zero CO2 emissionPart of PV-project City of the Sun
E Heerhugowaard, 2.45 MW ,
E Also Alkmaar en Langedijk, 1.25 MW
E Heerhugowaard is largest partner SunCities
E Energy neutral neighbourhood with ISO++
houses
E 3 windturbines, 6.5 MW
E Energy neutral municipality by 2030
E European targets: reduction through PV-
systems
E Project partners England and Germany
E Finished March 2008
!Open Innovation and
Government Support in Innovation"
Dr. Rick Harwig
TU/e Director,
Strategic Research Area Energy
Ottawa May 11th 2011
