Open Innovation 3.0

WWW.INNOVATIONLEADERS.ORG

Open Innovation 3.0

FDIN

26 November 2009

[email protected]

[email protected]

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Open Innovation 3.0


Over the past few years, more and more companies have been experimenting with open innovation across three key areas

Bringing new ideas and technologies into the business

Pushing both core and non-core technologies outside to release value

Innovating around the transfer / collaboration mechanism


Outside-In attracts the most attention but so far few have gained the benefits as they struggle with internal process

Bringing new ideas and technologies into the business

Issues:

• 66% major companies

have now tried this

• < 10% got products

onto the market

Challenges:

• Single vs. multiple

owners internally

• Need to change /

adapt processes

• Gap in internal

capabilities


The significant change will appear as more companies start to see the opportunities from open innovation business models

Shift from Technology Transfer

to Knowledge Transfer

• Key companies do own deals

• Operating independent of IP law

Implications:

• IP systems will evolve

• Control systems vs. individual IP

• Commons vs. pools

e.g. Nokia buy out of Symbian

– Make operating systems open

– Keep ahead of Microsoft threat

– Compete with Google Android

“Everybody sees it / Nobody owns it”

5


A current example of open business model innovation in practice is improving the efficiency of Schiphol airport


Nokia is the leader in high-margin mass-market product innovation on a journey to innovate in services to same effect


Nokia and Reuters have been successfully exploring what impact they can have by using existing data in new ways

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Open Foresight - The Next Big Thing


Many firms looking for higher growth rates are looking over the usual horizon to see and act on the future ahead of peers


In doing so they are looking to place intelligent bets by understanding the probable future in many key areas


Companies such as Shell, IBM, Nokia, P&G etc have all been looking at how the world outside their sector will change



The Future Agenda programme is bringing open innovation ideas to the world of foresight and new opportunity scoping

• Pick the big issues for the next decade

• Start with expert views

• Invite other experts to add their perspectives

• Put these out for anyone / anywhere to comment on

• Synthesise and give everyone access to everything

• Invite the best contributors to events to explore the opportunities

• After 3 weeks – 5000+ visits, 1025 pdf downloads, 115 countries






Transport

We live in a world at the point of significant change: Around half of us recognise that we need to travel less,

just at the same time as the other half want to travel more.


Less Choice

Fewer choices provide higher levels of satisfaction: We can see consumers making a trade-off between variety and cost: Cost is winning and, as Asian

consumers set the global trends, we will be focused on less variety not more.


Global Connectivity

In 2010 the number of mobile subscribers reaches 1bn. By 2020 there may well be as many as 50bn devices connected to each other.

Everything that can benefit from a network connection will have one.


Asian EURO

The introduction of a broad-basket ACU (Asian Currency Unit) as the third global reserve currency will provide the world with the opportunity to

more appropriately balance economic influence and trade.


Food Markets

In the next decade, the world economics of food will change and food will change the economics of the world. Decisions on where and what to produce

will be made on a global basis not by individual market or geography.


This allows us to see how the cross sector ‘catalysts for innovation’ are changing and providing new opportunities

Current innovation catalysts:

• Web 2.0

• Mass personalisation

• Carbon

• Wellness

• Collaboration

Emerging innovation catalysts:

• Water

• Authenticity

• Embedded Energy

• Healthcare Insurance

• People Tracking


Add your thoughts to the debate:www.futureagenda.org


Open Innovation 3.0

FDIN

26 November 2009

[email protected]

[email protected]

Documents

Open Innovation 3.0