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Presentation by Odd Dog
Online marketing for Local BusinessesSoftware & Service combination that drives customers,
measures leads and makes life simple for Local Businesses
Have you ever worked with a coder / developer?
What is an “Odd Dog”?
+
What is an “Odd Dog”?
“Remodel or Re-build”or leave it alone
What purpose should online marketing serve?7 Simple Tests to see where you standHow these tests impact new businessQ&A
Online marketing should be onepiece of your marketing mix.
Know its purpose.
Showcase - Lead Gen - Credibility
Test #1
Can people find your business?
Test #1
Search your business name
Search for “service + city” (eg: remodeling seattle)
Using a private browsing window:
12-13,000 searches/month for “remodeling” relatedphrases in Seattle/Bellevue
Personally, I love search visitors.- Can’t do it themselves- Don’t know anyone- Have an established need
Test #2
Will directions & phone numberslead to the right place?
Test #2Search your business nameCheck if the address & phone number in the search result are the right ones.
Test #2
Go to moz.com/local/search/
Check to see how consistent your businessinformation is across the internet.
Test #2
Search: google plus & your business nameexample: “google plus odd dog media”
Look to see if you have a google business page
If so, click on it and see if it has a verified checkmarkabove your business name.
Test #3
What about people on tabletor mobile devices?
Test #3
Enter your website into the Google Mobile Friendly tool.https://www.google.com/webmasters/tools/mobile-friendly/
If you aren’t mobile friendly, slim chance you’ll appear in mobile/tablet searches.
Remember these Local
Results?
Local Resultson a Mobile
Device
Mobile Statistics30-40% of all website traffic is from mobile devices
50%+ of Mobile searches are conducted in hopes of finding a local result.
61% of these mobile searches result in a purchase.
20% of all desktop computer searches are for a local place.
Test #4
Are your URL’s setup right?
Test #4
Go to both:http://yourwebsite.com
http://www.yourwebsite.com
Test #4
You pass if: Both of these work and only one of the two URL’s show.Example: You will only ever see www.odddogmedia.com
You fail if: One of them doesn’t load your website at all.Both of them show in the address bar.
If you need an example of whatnot to do
http://masterbuildersinfo.com - works & showshttp://www.masterbuildersinfo.com - works & shows
The way it should workhttp://odddogmedia.com - takes you to
www.odddogmedia.com
Test #5
Are you measuring the right thingsor are you paying attention to fluff?
Test #5
Go to your website
Right-click and select “View Source”
Search for the word “analytics” and see if anything shows up that says “Google Analytics”.
Test #5
Monthly Metrics you should know
Total Website Traffic
Where your traffic comes from
Popular website pages
# of leads generated
Where your leads come from
Test #6
Are you maximizing your reviews?
Test #6
Search your business name
Do you see stars appear under the listing for your business?
Which of these gets your attention?
Google reviews are the most visible, and we feel the most valuable.
People will gravitate toward the review site they likebest.
Have an easy way for customers to leave reviewswhen they are happiest about your work.
yourwebsite.com/review/ is a simple yet effective method
Industry specific reviews are next.
Test #7
Are you leveraging friends ofyour customers?
Do you offer your customers something toshare once the job is done and they are attheir happiest?
Test #7
Social Media is really a “word of mouth” tool.
Excited customers will share, especially if you give themsomething worth sharing.
Professional PhotosHint: add your watermark, URL & contact info
Test #1: Can people find you?Test #2: Is your address & phone # correct?Test #3: Mobile friendly testTest #4: Website URL testTest #5: Measuring the analyticsTest #6: Maximizing reviewsTest #7: Leveraging customer social sharing
“Remodel or Re-build”or leave it alone
Remodel Rebuild Leave it1-3 4-5 6+
Presentation by Odd Dog
