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Mobile Marketing 101 for Local Business is an introduction for business owners who are looking for answers. Mobile Marketing is a growing and changing it's forma every year.
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Mobile Marketing 101 for Local Businesses
Understanding How The Mobile Revolution Can Impact Your Business
What is Mobile Marketing?
Wikipedia Definition of Mobile Marketing
In November 2009, the Mobile Marketing Association updated its definition of Mobile
Marketing:
Mobile Marketing is a set of practices that enables organizations to communicate and engage with
their audience in an interactive and relevant manner through any mobile device or network.
In Other Words…
Mobile Marketing is the “New-Age” way to deliver permission-based, targeted, and easy-
to-use promotion offers to millions of consumers via their mobile devices.
For Small Businesses:
Times Have Changed
Not anymore…
Today, consumers spend MUCH LESS time viewing TV commercials and more time in
front of their PC’s and Mobile Devices
Years Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials
Mobile Usage Statistics
Did You Know…
More Americans Own Mobile Phones than Computers?
Most Consumers Age 18-34 Now Own Smartphones?
U.S. Mobile Commerce Sales Surged 91.4% in 2011?
Mobile Usage Statistics
Did You Know…
In 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage?
More than 50% of all “Local” Searches are Done from a Mobile Device?
Over 350 MILLION People Access Facebook from Their Mobile Devices?
Consumers LOVE Mobile Devices
It Takes 90mins for the Average Person to Respond to an Email… But it Takes 90 SECONDS for them to respond to a Text Message
Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
91% of Americans Keep Their Mobile Devices within Arm’s Reach 24/7
Consumers LOVE Mobile Devices
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile Device
The Average Person takes 26hrs to Report a Lost Wallet… But They Report a Lost Phone within 68mins
What Are We Doing on Our Mobile Devices?
Communicating• Emailing, • Texting, • Sending Pictures, • Social Networking, • Blogging, • and More
What Are We Doing on Our Mobile Devices?
Personal Business• Checking Weather, Reading News, Shopping,
Maps/Directions, Stock Quotes, Looking for Local Products/Services, and More
Passing Time• Playing games, Downloading Ringtones, Watching
Videos, and More
Most Popular Forms of Mobile Marketing Technology
SMS (Short Message Service) Text Messaging
Mobile Search & Mobile Websites
QR Code
Apps
Mobile Ads
Videos
Proximity Marketing
What is “Text Messaging”?Wikipedia Definition of Text Messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line
phone or mobile phone and fixed or portable devices over a network.
SMS (Short Message Service) is a form of text messaging communication on phones and mobile
phones.
Mobile Phones Aren’t Just for Talking Anymore
In Fact, Nearly 3 Out of 4 Americans Send and Receive Text Messages…
… 31% of Them Prefer to “Text” than “Talk” on Their Mobile Devices
Preferred Contact Method by Number of Texts Sent/Received
Benefits of Using SMS Text Marketing in Your Business
Builds a Powerful List of Targeted Buyers Permission-Based – Customers Opt-in to Receive Your Text Messages Cost-Effective and Produces a High Rate of Return Very Little Technical Knowledge Required Easy to Manage and Understand Mass Alert to Those Who Have Opted-In to Your Lis High Deliverability Rates Easy to Track and Measure Results Increases Repeat Business Decreases “No-Shows” for Appointments Promotes Customer Engagement & Loyalty Increases Exposure, Sales, and Revenue
Interesting SMS Text Messaging Statistics
Approximately 90% of Consumers Read Their Text Messages within MINUTES
73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them
Offers Made via SMS Text Marketing Get up to a 20% Response Rate – 10 Times More Than Traditional Methods
Different Ways to Use SMS Text Marketing in Your Business
Start a Mobile Coupon Club
Cross Advertise Your Text Message Campaigns
Incorporate QR Codes into Your Campaigns
Collect Feedback and Surveys
Text to Win
Text Voting and Trivia
Customer Appointment Reminders
Tips for Your SMS Promotions KNOW Your Audience and Target Wisely
Choose Your SMS Keyword Wisely
Let the World Know That You Use Text Marketing!
Don’t Spam; Use Opt-ins Only
Make Sure Your Offer is Easy to Understand and Attractive
Provide Terms and Conditions
Clearly Layout the Redemption Rules
How to Get Started with SMS Text Message Marketing
1. Pick a SMS Text Message Vendor
2. Decide on a Target Market
3. Setup a Way to Collect Mobile Phone Numbers
4. Choose a Keyword
5. Create a Good, Strong Call to Action
6. Design Your Promotional Materials
7. Tell the World About Your Text Campaign
8. Track Your Results
What is a “Mobile Website”?
Wikipedia Definition of Mobile Web
The Mobile Web refers to the use of Internet-connected applications, or browser-based access to
the Internet from a mobile device such as a smartphone or tablet computer connected to a
wireless network.
Did You Know?
One-half of All Internet Searches for LOCAL Products and Services are Performed from Mobile Devices …
But There is Just ONE PROBLEM…
Most Traditional Websites are NOT Compatible with Mobile Devices
A “Website” vs. a “Mobile-Friendly Website”
Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to
viewing and navigating websites
Web Designers Understand How to Build Websites Made for Computers…
But a MOBILE PHONE is Not a Computer…
A “Website” vs. a “Mobile-Friendly Website”
Computers are in a steady, predictable environment Mobile devices are in a highly variable environment
Computers have large screens that allow multi-tasking Mobile devices have small screens and are not ideal for multi-
tasking
Computers have keyboards and mouse for ease-of-use Mobile devices are harder to navigate due to small keyboards
and scrolling devices
Benefits of Having a Mobile-Friendly Website
Improved User Experience
Faster Website Loading Speed
Better User Engagement and Context
Location-Based for Geo-Targeting
Improved Search Engine Performance
Branding and Exposure to Mobile Users
Benefits of Having a Mobile-Friendly Website
Increased Visits to Your Website and More Leads
Accessibility to Mobile Consumers While They Are On the Go
Your Website Can be Viewed Wherever Mobile Cell Phone Coverage is Available
Helps You Attract Both “New” and “Repeat” Customers
Gain the Advantage Over Competitors
Easy to Integrate with Social Media Platforms to Boost Profits
Mobile Website Tips
Keep it SIMPLE
Create a Mobile Site that Caters to People Who are “On the Move”
Don’t Overload Your Mobile Website with Heavy Graphics or Flash
Use the “Click to Call” and Other “Click” Features
Keep Navigation and Scrolling to a Minimum
Design for Multiple Handsets
What is a QR Code?
Wikipedia Definition of Mobile Web
A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry.
More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage
capacity.
What is a QR Code?
QR Codes are Quickly Becoming Popular in the Marketing World
QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with Customers• Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More
Easily Read by Most Mobile Devices with the Help of a QR Code Reader
How QR Codes Work
Mobile Users Need a QR Code Reader to Scan Your QR Code• These are FREE and Come Pre-Loaded on Most Smartphones
You Create a QR Code to Direct Users to Your Website (or other destination)
User Scans the QR Code and is Immediately Redirected to Your Website (or other destination)
Different Ways to Use QR Codes in Your Business
Where to Put QR Codes?
Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and More
Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and More
Place Them on Your Product Packaging and Storefront Displays
Different Ways to Use QR Codes in Your Business
Where to Send Consumers When They Scan Your QR Codes?
Send Them to Discounts, Rewards, Coupons, and Special Offers Send Them to a Specific Product Page on Your Mobile Website Send Them to Product Video Demos or Instructional Videos
The sky is the limit, when it comes to using QR codes!
Benefits of Using QR Codes in Your Business
Consumer Receives “One-Click” Instant Gratification• No Need to Write Down Your Details
Builds Customer Excitement and Makes Your Business Unique
Can Easily Integrate with SMS Text Message Marketing and Mobile Websites
Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business
Creating QR Codes is Cost-effective
Easy to Implement, Manage, Measure, and Track
Bridges the Gap Between Online and Offline Marketing
QR Code Tips
Make Sure Your QR Codes are Smartphone-Friendly
Don’t Print QR Codes on Glossy Paper to Prevent Scanning Errors
Size Your QR Codes Appropriately
Educate Your Audience About QR Codes
Point Customers to QR Code Readers
Getting Started
THANK YOUFor Viewing Our Mobile Marketing for
Local Businesses Presentation!
If You Would Like More Information About How Mobile Marketing Can Help Your Local Business, Contact Me Today.
Irina FinklerLocal Marketing Factory, LLC
