If you can't read please download the document
Upload
getyourbusinessseen
View
292
Download
2
Embed Size (px)
Citation preview
Mobile Marketing 101 for Local Businesses
Understanding How The Mobile Revolution Can Impact Your Business
What is Mobile Marketing?
Wikipedia Definition of Mobile Marketing
In November 2009, the Mobile Marketing Association updated its definition of Mobile Marketing:
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
In Other Words
Mobile Marketing is the New-Age way to deliver permission-based, targeted, and easy-to-use promotion offers to millions of consumers via their mobile devices.
For Small Businesses:
Times Have Changed
Not anymore
Today, consumers spend MUCH LESS time viewing TV commercials and more time in front of their PCs and Mobile DevicesYears Ago, Advertisers Could Reach Most of America with Just TWO 60 Second TV Commercials
Mobile Usage Statistics
Did You Know
More Americans Own Mobile Phones than Computers?
Most Consumers Age 18-34 Now Own Smartphones?
U.S. Mobile Commerce Sales Surged 91.4% in 2011?
http://www.marketingcharts.com/direct/more-americans-own-mobile-phones-than-computers-14618/
http://www.mobilemarketingwatch.com/nielsen-almost-two-thirds-of-smartphone-owners-actively-download-apps-20018/
http://www.emarketer.com/Article.aspx?R=1008769&ecid=a6506033675d47f881651943c21c5ed4
http://www.online-publishers.org/index.php/opa_news/ir_standalone/emarketer_mobile_usage_surpasses_print_consumption
Mobile Usage Statistics
Did You Know
By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage?
More than 50% of all Local Searches are Done from a Mobile Device?
Over 350 MILLION People Access Facebook from Their Mobile Devices?
http://thinkmarketing.org/2011/04/mobile-marketing-usage-statistics-facts-2011/
http://www.facebook.com/press/info.php?statistics
Consumers LOVE Mobile Devices
It Takes 90mins for the Average Person to Respond to an Email But it Takes 90 SECONDS for them to respond to a Text Message
Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx
Consumers LOVE Mobile Devices
Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
91% of Americans Keep Their Mobile Devices within Arms Reach 24/7
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
http://www.readwriteweb.com/enterprise/2011/11/gen-y-demands-greater-work-fle.php
http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx
Consumers LOVE Mobile Devices
Nearly Half of Generation Y Would rather Lose Their Wallet or Purse Than Their Mobile Device
The Average Person takes 26hrs to Report a Lost Wallet But They Report a Lost Phone within 68mins
http://www.readwriteweb.com/enterprise/2011/11/gen-y-demands-greater-work-fle.php
http://blog.hubspot.com/blog/tabid/6307/bid/24082/9-Amazing-Mobile-Marketing-Statistics-Every-Marketer-Should-Know.aspx
What Are We Doing on
Our Mobile Devices?
Communicating
Emailing, Texting, Sending Pictures, Social Networking, Blogging, and More
What Are We Doing on Our
Mobile Devices?
Personal Business
Checking Weather, Reading News, Shopping, Maps/Directions, Stock Quotes, Looking for Local Products/Services, and More
Passing TimePlaying games, Downloading Ringtones, Watching Videos, and More
Most Popular Forms of Mobile Marketing Technology
SMS (Short Message Service) Text Messaging
Mobile Search & Mobile Websites
QR Codes
What is Text Messaging?
Wikipedia Definition of Text Messaging
Text messaging, or texting, refers to the exchange of brief written text messages between fixed-line phone or mobile phone and fixed or portable devices over a network.
SMS (Short Message Service) is a form of text messaging communication on phones and mobile phones.
http://en.wikipedia.org/wiki/Text_messaging
Mobile Phones Arent
Just for Talking Anymore
In Fact, Nearly 3 Out of 4 Americans Send and Receive Text Messages
31% of Them Prefer to Text than Talk on Their Mobile Deviceshttp://bits.blogs.nytimes.com/2011/09/20/one-in-three-would-rather-text-than-talk/
Preferred Contact Method by Number of Texts Sent/Received
http://www.pewinternet.org/~/media/Files/Reports/2011/Americans%20and%20Text%20Messaging.pdf
Benefits of Using SMS Text Marketing in Your Business
Builds a Powerful List of Targeted Buyers
Permission-Based Customers Opt-in to Receive Your
Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
Benefits of Using SMS Text Marketing in Your Business
Easy to Manage and Understand
Mass Alert to Those Who Have Opted-In to Your List
High Deliverability Rates
Easy to Track and Measure Results
Benefits of Using SMS Text Marketing in Your Business
Increases Repeat Business
Decreases No-Shows for Appointments
Promotes Customer Engagement & Loyalty
Increases Exposure, Sales, and Revenue
Interesting SMS Text
Messaging Statistics
Approximately 90% of Consumers Read Their Text Messages within MINUTES
73% of Consumers WANT to Receive Special Offers on Their Mobile Devices but are Not Getting Them
Offers Made via SMS Text Marketing Get up to a 20% Response Rate 10 Times More Than Traditional Methods
http://www.wizmarketings.com/blog/sms-text-marketing-facts-benefits/
Different Ways to Use SMS Text Marketing in Your Business
Start a Mobile Coupon Club
Cross Advertise Your Text Message Campaigns
Incorporate QR Codes into Your Campaigns
Collect Feedback and Surveys
Different Ways to Use SMS Text Marketing in Your Business
Text to Win
Text Voting and Trivia
Customer Appointment Reminders
Tips for Your SMS Promotions
KNOW Your Audience and Target Wisely
Choose Your SMS Keyword Wisely
Let the World Know That You Use Text Marketing!
Tips for Your SMS Promotions
Dont Spam; Use Opt-ins Only
Make Sure Your Offer is Easy to Understand and Attractive
Provide Terms and Conditions
Clearly Layout the Redemption Rules
How to Get Started with SMS
Text Message Marketing
Pick a SMS Text Message Vendor
Decide on a Target Market
Setup a Way to Collect Mobile Phone Numbers
Choose a Keyword
Create a Good, Strong Call to Action
Design Your Promotional Materials
Tell the World About Your Text Campaign
Track Your Results
What is a Mobile Website?
Wikipedia Definition of Mobile Web
The Mobile Web refers to the use of Internet-connected applications, or browser-based access to the Internet from a mobile device such as a smartphone or tablet computer connected to a wireless network.
http://en.wikipedia.org/wiki/Text_messaging
Did You Know?
One-half of All Internet Searches for LOCAL Products and Services are Performed from Mobile Devices
But There is Just ONE PROBLEM
Most Traditional Websites are NOT Compatible with Mobile Devices
http://en.wikipedia.org/wiki/Text_messaging
A Website vs. a
Mobile-Friendly Website
Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites
Web Designers Understand How to Build Websites Made for Computers
But a MOBILE PHONE is Not a Computer
http://www.wizmarketings.com/blog/mobile-website-facts-benefits/
A Website vs. a
Mobile-Friendly Website
Computers are in a steady, predictable environment
Mobile devices are in a highly variable environment
Computers have large screens that allow multi-tasking
Mobile devices have small screens and are not ideal for multi-tasking
Computers have keyboards and mouse for ease-of-use
Mobile devices are harder to navigate due to small keyboards and scrolling devices
Benefits of Having a
Mobile-Friendly Website
Improved User Experience
Faster Website Loading Speed
Better User Engagement and Context
Location-Based for Geo-Targeting
Benefits of Having a
Mobile-Friendly Website
Improved Search Engine Performance
Branding and Exposure to Mobile Users
Increased Visits to Your Website and More Leads
Accessibility to Mobile Consumers While They Are On the Go
Benefits of Having a
Mobile-Friendly Website
Your Website Can be Viewed Wherever Mobile Cell Phone Coverage is Available
Helps You Attract Both New and Repeat Customers
Gain the Advantage Over Competitors
Easy to Integrate with Social Media Platforms to Boost Profits
Mobile Website Tips
Keep it SIMPLE
Create a Mobile Site that Caters to People Who are On the Move
Dont Overload Your Mobile Website with Heavy Graphics or Flash
Use the Click to Call and Other Click Features
Keep Navigation and Scrolling to a Minimum
Design for Multiple Handsets
What is a QR Code?
Wikipedia Definition of Mobile Web
A QR code (abbreviated from Quick Response code) is a type of matrix barcode first designed for the automotive industry.
More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.
What is a QR Code?
QR Codes are Quickly Becoming Popular in the Marketing World
QR Codes Allow Consumers to Access Information About a Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with Customers
Best Buy, Toys R Us, Wal-Mart, Calvin Klein, and More
Easily Read by Most Mobile Devices with the Help of a QR Code Reader
How QR Codes Work
Mobile Users Need a QR Code Reader to Scan Your QR Code
These are FREE and Come Pre-Loaded on Most Smartphones
You Create a QR Code to Direct Users to Your Website (or other destination)
User Scans the QR Code and is Immediately Redirected to Your Website (or other destination)
Different Ways to Use
QR Codes in Your Business
Where to Put QR Codes?
Add Them to Your Online Properties, Such as Websites, Social Media Profiles, Emails, Online Videos, Press Releases and More
Place Them on Your Printed Marketing Materials, Such as Business Cards, Flyers, T-Shirts, Newspaper Ads, and More
Place Them on Your Product Packaging and Storefront Displays
Different Ways to Use
QR Codes in Your Business
Where to Send Consumers When They Scan Your QR Codes?
Send Them to Discounts, Rewards, Coupons, and Special Offers
Send Them to a Specific Product Page on Your Mobile Website
Send Them to Product Video Demos or Instructional Videos
The sky is the limit, when it comes to using QR codes!
Benefits of Using QR Codes
in Your Business
Consumer Receives One-Click Instant Gratification
No Need to Write Down Your Details
Builds Customer Excitement and Makes Your Business Unique
Can Easily Integrate with SMS Text Message Marketing and Mobile Websites
Explosive Mobile Usage Growth Creates Even More Opportunity for Your Business
Benefits of Using QR Codes
in Your Business
Creating QR Codes is Cost-effective
Easy to Implement, Manage, Measure, and Track
Bridges the Gap Between Online and Offline Marketing
QR Code Tips
Make Sure Your QR Codes are Smartphone-Friendly
Dont Print QR Codes on Glossy Paper to Prevent Scanning Errors
Size Your QR Codes Appropriately
Educate Your Audience About QR Codes
Point Customers to QR Code Readers
Getting Started
THANK YOUFor Viewing Our Mobile Marketing for Businesses Presentation!
If You Would Like More Information About How Mobile Marketing Can Help Your Local Business, Contact Me Today.
Mike ErwinGet Your Business Seen239-225-3836mike@getyourbusinessseen.comgetyourbusinessseen.com
Click to edit the title text formatClick to edit Master title style
8/2/12
Click to edit the title text formatClick to edit Master title style
8/2/12