1

Street Art Comes in From the Cold

Friendly Fire: Graffiti Documentary

Student accused over fake suicide‘art project’

2Off-Line Life Style

3

Around our office, the smell of a freshly painted mural is known as the smell of success. You can put it up anywhere, anyhow, anytime and call it art. And within a minute or two this art piece will have rounded the globe through our extensive far reaching community network of integrated media. Permit me to introduce OFFLINE as the arbiter of all things good to come. Off Line will be published quarterly and globally.

Our aim will always be to blend high brow expectations with low brow grit and authenticity. Off Line was formed because there is a void in the community that we know we can serve. Are constituents come to us through myspace, twitter, our live events ... Basically we are introducing street artists to peo-ple with deep pockets full of money! Or something like that!

The pages of Off Line are brimming full with art and news from around the world. No corner of globe is out of reach for us. Our premiere issue will feature muralists from Stockholm and Sao Paulo ... Stencilists from London and Berlin to Tokyo. We have a special correspondent in Paris this week to cover the larg-est gathering of street artists on the planet. Get the inside hard core lowdown on street art laws all over the world, graffiti in Gaza and Hong Kong, school kids tasered and sentenced to hard labor in diamond mines for graf protests in Johannesburg, and the billboard liberation front dressing up in gorilla suits and charming the cops. We’ve also got the exclusive on the tragic epidemic of the IPOD DEATH SQUADS that have reeked hav-oc on young people. Okay .. not really but the visual of police tape in profile on the pavement is always hot! Like Whatever!

Our Launch Party will start the season. Our invites have been sent out and we are plan-

ning a night of live DJs and an open bar sponsored by “insert sponsor here”. Our special feature will be a canvas were we’ve invited our audience and friends and artists to tag ... at the end of the night our canvas will be cut up

into a billion pieces and you can take it with you. Yes People. We are giving you

a piece of history. Our first commissioned piece will be mounted during the party and

you can participate. The Offline Launch Party will be a special feature in a future issue of offline.

And lastly ... don’t throw that match book away. The cover contains a special Q-barcode that will take you to our website and into the world of Offline.

Art Director : Johnathan Gibson

Editor-in-Chief:Ashley Polikoff

Public Relations: Carlos Moore

New Technologies Specialist:Marie Mercedes Marshall

Off-Line Magazine, M-JAC1234 3rd Ave, #5

Brooklyn, NY 11223

Contact: Carlos Moore,

Public Relations. 347.355.7299

carlosmoore@offline.com

Off-Line Life Style

ADMINISTRATION EDITORS’S NOTES

4

Street art comes in from the cold New York - Megan Wilson, muralist: “I don’t even think of them as murals when they’re in a museum ... “They’re just wall paintings,”

Dodo shadow spotted in StockholmI recently discovered this dodo graffiti on the basement wall of the ... If you are in Stockholm and have nothing seriously better to do, the ‘dodo graffiti’ ...

Street art gets big-gest global outing to date:PARIS — Toxic, Seen, Quick and Rammellzee: the mythical heroes of New York’s 1970s subway sys-tem graffiti scene hit Paris this week for the biggest outing to date of aerosol art from around the planet.

Art International:Ruas de São Paulo: A Survey of Brazilian Street Art from São Paulo ...Choque Cultural is based in São Paulo, Brazil — a city known for vibrant street art, talented graffiti artists, and cultur-

4

9

15

23145

Art Or Vandalism? A History Of New York GraffitiNew York City street art from the 1960s to the present, providing

insight into the underground world of graffiti and the artists themselves.

HE SUPREME COURT JESTER: Graffiti in Spain: Insane Gain for the Vain?

Art Liberation Fighters: Swedish graffiti artists kidnapped a fiber-glass cow from the National Musee... “We have taken the animal hostage.

We demand that the cows be declared Non-Art”

Stencil graffiti solo show opening at Lower HatersNearly thirty years ago, stenciling shifted from the realm of typography

to the streets when Blek le Rat -- considered the progenitor of modern stencil art ...

102P.6

P.10

P.21

P.45

Off-Line Life Style

Pop Art: Warhol-esque Lichtenstein With A Slight Case Of Basquiat”…If there’s a cure for this I don’t want it

Cool Kids: Party PicturesCheck out the Street art scene

5

Art International:Ruas de São Paulo: A Survey of Brazilian Street Art from São Paulo ...Choque Cultural is based in São Paulo, Brazil — a city known for vibrant

street art, talented graffiti artists, and culturally expressive art. ...

Student Accused over fake suicide”art project”An art student in Stockholm is facing prison after faking madness and get-ting herself admitted to a psychiatric hospital as part of an art project. The

fake suicide was depicted in an award winning Mural .

Art Exhibition Helps bridge the genre gapBUDDING artistic talent has been given a boost via the Joshua Levi Vs For Twenty Street Art on Canvas exhibition at the Boerum Hill Gallery, 58 Atlantic Ave, Brooklyn.

53

132

145

He will kill you and you’ll like it! Ok, for a moment, let’s forget that “The Banksy Effect” has come to refer to the inflated market value of salable

street art.

Artist of the month: “the female bansky” 10 year old Russian graffiti Artist rules the f**king planet with her crew of

stencil fellons

102

In the world of tag, Mister Cartoon is it Mister Cartoon eyeballed a blank spot on the giant graffiti mural and rattled his can of spray paint. An aerosol hiss filled the air 162

P.85

P.137

P.155

Off-Line Life Style

6

From Tokyo to New York, from bathroom scribbles to commissioned public works, Off-Line is an interna-tional street art catylist. While other street art media is primarily photo-based, Off-Line literally hits the streets, keeping in touch with the street art community on a global scope through the internet and on the street. We believe, as does our audience, in countering the polished main-stream ideal with our raw, expressive, thought-pro-voking voice.

Even before our official launch this early spring, when it was still too cold to hit the street with our paints and stencils, our parties and our website Offlinemag.com stirred things up on Bboy Social Network, Twit-ter, Facebook, and Myspace. We heard it all first-hand. “Dear Off-Line, how can I go to one of your parties?” or “Check out this tag” or “Feature my graffiti-in-spired shoe line!”Of course, we were ecstatic. This is a project from our hearts and a project we are pas-sionate about. Throughout this process, we have built a devoted, targeted subscriber list and audience.

Off-Line Life Style

7

Off-Line is Revolutionary

“This generation of designers, thinkers, and artists has been increasingly difficult to reach. Off-Line has done so and has not only gained trust, but has done so

in the most innovative and excit-ing ways. “

–Advertising Age

Off-Line Life Style

88 Off-Line Life Style

9

DEMOGRAPHICSA LOYAL, INVOLVED AUDIENCE

80% Save/collect an issue after reading it60% pick up every issue50% read it more than 3X29% read it more than 8X46% mail/post online art or photo to be considered for the following issue

5.4 readers per copy average

WHAT READERS THINK OF US87% love the artwork79% think the writing is unlike any other magazine74% are visually inspired after reading69% Enjoy the advertisements91% find our articles knowledgeable and thought-provoking

Off-Line Life Style

10

MAGAZINE RATES (IN US DOLLARS)Back Cover 12,000Front Spread 12,000Inside Back Page 9,000Spread 8760Full Page 5046Half Page 3089

Quarter Page 1384

DISCOUNTS AD BUY RATE4x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10%8X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12.5%12x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15%Worldwide buy . . . . . . . Available Upon Request

DEADLINES

OUR READERS ARE INFLUENTIAL AND DARING

ISSUE DATE STREET DATE AD CLOSING DATE ART CLOSING DATE PARTY EXPOSUREMarch 3/1 1/23 2/1 Exclusive BashJune 6/1 3/23 4/1 DJ Izzy Iz Music and MarkersSeptember 9/1 6/23 7/1 Skate and Paint

December 12/1 9/23 10/1 Fashion show, open gallery holiday themed

86% tell friends about products they like78% want to know about brands before anyone else66% try products because of an innovative, visually appealing advertisement

Off-Line Life Style

11

83% purchase clothing/accessories every month, 38% every week81% buy music every month, 41% every week83% eat out at least once a week88% go to a bar or club at least once a week84% purchase alcohol every week79% go to the cinema every month, 37% go every week90% have a mobile phone39% buy movies, videos or DVDs every month, 11% every week40% shop online every month40% intend to travel overseas in the next 12 months80% own a Mac70% own a video game console81% use a digital camera94% have a credit card98% use the internet daily100% use email daily

MEAN INDIVIDUAL INCOME48,000MEAN HOUSEHOLD INCOME

67,000

OUR READERS ARE TRENDY AND WORLDLY

DIMENSIONSSINGLE PAGETRIM AREABLED SIZE LIVE AREA

DOUBLE PAGE SPREADTRIM AREA BLED SIZE LIVE AREA 1/2 PAGE HORIZONTAL 1/2 PAGE VERTICAL 1/4 PAGE SQUARE

8.375”w x 10.875”h 8.625”w x 11.125”h 7.875”w x 10.375”h

16.75”w x 10.875”h 17”w x 11.125”h

16.25”w x 10.375”h 7.75”w x 4.875”h

3.75”w x 10.25”h 3.75”w x 4.875”h

Off-Line Life Style