Nuremberg | Onsite Guide February 25, 2019

We are thrilled you will be joining us in Nuremberg for the IoT In Action event. The IoT in Action event will help business and technical decision makers get a clear understanding of the IoT opportunity from intelligent edge to intelligent cloud, end-to-end IoT security from the silicon up, and how to accelerate business transformation through IoT value chain investment. The event will provide information via keynotes, practical demonstrations, breakout sessions and community engagement.

Registration and Check-InThank you for registering for the event. Your name badge will be ready for pick up at the event desk in the lobby of the Hilton Hotel Nuremberg. Bring a government issued ID or your unique barcode to pick up your badge.

Registration Badge Pick up Hours:Monday, February 25: registration opens at 8:30am

Internet Access:We are deploying a private wireless network to cover this event. To get onto the wireless network, open your network access and look for the network Microsoft and use the passcode: IoTinAction.

What to Expect:Dress for this event is business casual. Food and Beverage will be provided.Light breakfast, beverages, lunch, snacks, and reception with wine, beer, and appetizers.

Welcome!Matchmaking ProgramMatchmaking is available from 11.00am in room Nagano.

Tips to enable strong partner engagement!• Be on time and introduce yourself.

• Prepare ahead of time the information you want to share or present in each meeting.

• Have an idea of what your ideal outcome is and try to determine quickly if each specific meeting will help you meet your goals.

• Stay on topic. You only have 15 minutes.

• If you are bringing a device to show make sure it is powered on, has a full battery and is wiped clean free of finger prints and smudges.

• Loop in Microsoft account managers when appropriate.

• Capture opportunities & any open actions for follow up.

• Exchange necessary contact information.

Matchmaking Portal: https://iotinactionevents.com/matchmaking/login

Ready…Set…Collaborate• Check-in at the Matchmaking registration table located in front of room Nagano.

• Navigate to the matchmaking portal on your device and log in!

• Click on the “My Meetings” tab.

• Check-In to your scheduled meetings via the matchmaking portal.

• The table # will appear indicating where your meetings will take place.

• Once you check in, your company name will appear on the leaderboard.

• Check the portal often as more partners may havesent you last minute meeting requests

Meeting Space LocationsAll event activities will be held on theground floor of Hilton Hotel Nuremberg.

Conference Center I and II – Keynotes

Salt Lake City – Business Track

London – Azure Central Session

Nagano I and II – Match Making

Tagungslobby and Restaurant L’Oliva – Catering and Expo Area

Meeting Rooms –Logistics Overview

IoT Nuremberg Event AgendaTime Session Speakers

9:30am -10:15am

Executive Keynote: How do you accelerate IoT and optimize opportunities to grow revenue and profitability? Success in IoT requires a mindset in innovation, in business model and in partnership. Søren Lau, General Manager EMEA IoT Device Experience at Microsoft, will share how Microsoft is enabling partners across the IoT value chain to design, build and scale repeatable IoTsolutions from edge to cloud.

Søren Lau, General Manager EMEA IoT Device Experience, Microsoft

10:15am-11:15am

Intelligent Edge and Intelligent Cloud & Addressing the Challenges of IoT Security with Azure Sphere: Learn how organizations around the world are building and securing the next generation of end-to-end IoT solutions. The rapid evolution of IoT capabilities affords unprecedented opportunities for business innovation and also new risks to manage. Learn how you can simplify your IoT journey, secure your solutions from device to the cloud and take advantage of more choice and openness to create enterprise-grade IoT and edge solutions.

Intelligent Edge and Intelligent Cloud: Christoph Berlin, Principal Group Program Manager, Azure Industrial IoT, Microsoft

Addressing the Challenges of IoT Security with Azure Sphere:Ken Woodberry, Deputy Managing Director, Azure Sphere, Microsoft

11:15am-11:45am Morning Break

11:45am-12:30pm

Building Intelligent Edge Solutions with Microsoft IoT and other Technology Programs: Learn how innovations in IoT Edge technologies, Cognitive Services and Artificial Intelligence can be easily leveraged to enhance IoT solutions – from simple to complex scenarios. Learn how Distributors, SIs and OEMs can work together to design, build and deploy scalable, repeatable solutions.

Carl Coken, General Manager, IoT, Partner Devices & Solutions, Microsoft & Jürgen Schwertl, IoT Solution Architect, Partner Devices & Solutions, Microsoft

12:30pm-1:30pm

The 4 Steps of Digital Transformation: Learn about the four stages of digital transformation which companies go through as they leverage the capabilities of the Intelligent Cloud and the Intelligent Edge. Learn how to develop profitable, sustainable and scalable business models in a variety of partnership and commercial scenarios. Learn how to save money for you and your customers, and how to monetize new opportunities.

Andrew Smith, Senior Director, Strategy & Operations, IoT Device Experience, Microsoft & Oliver Niedung, IoT Principal, Consumer & Device Sales, Microsoft Guest Speaker: Bernard Günthner, Managing Director, S&T Technologies GmbH

1:30pm-2:30pm Lunch Break

2:30pm-5:00pm

Transforming Your Business: Building on the morning keynote, learn how other companies have approached business model transformation, and learn how the four stages of digital transformation can apply to your organization. Discuss issues and ideas with a panel of industry experts.

Building Your Intelligent Edge: We dive into recent Microsoft IoT Product innovations, from intelligent edge to intelligent cloud, and advancements in AI that create new reference architecture opportunities. Experience connecting edge devices like buttons, sound sensors, industrial wearables and an AI camera to a range of cloud technologies such as Azure IoT Central, Azure IoT Hub, Stream Analytics as well as Machine Learning and AI at the edge.

Azure IoT Central: Azure IoT Central lowers the barrier to entry to IoT, unlocking new business opportunities and new customer types. Discover how easy it is to build an IoT application stepping through an IoT Central lab. Learn about IoT in a Day “Event in a Box” to drive your IoT business.

Transforming Your Business: Andrew Smith, Senior Director, Strategy & Operations, IoT Device Experience, Microsoft & Oliver Niedung, IoT Principal, Consumer & Device Sales, MicrosoftGuest Speakers: Bernard Günthner, Managing Director, S&T Technologies GmbH; Ivan O’Connor, Head of IoT, Action Point; Martin Grossen Supplier Business Manager Microsoft Embedded / IoT Europe, Avnet Silica & Richard Lee, Deputy Sales Manager, Askey

Building Your Intelligent Edge: Maarten Struys, IoT Solution Architect, Microsoft, Rui Freitas, Senior Program Manager, Strategy & Ecosystem, Microsoft, Krishna Mamidipaka, Principal Product Manager, Azure Stream Analytics

Azure IoT Central: Marcello Majonchi, Senior Program Manager - Azure IoT Central, Microsoft

All-Day Partner-Customer Matchmaking: Use our online Matchmaking Tool to meet partners and customers who are looking for new partnership opportunities to design, build and deploy new IoT solutions.

All-Day Sponsored Partner Solution Showcase: Explore our Partner IoT Solution Showcase that will demonstrate the strength in innovation the Microsoft IoT Partner ecosystem is driving in key verticals in collaboration with Microsoft partner ecosystem.

PartnersSolution Aggregators Partner Sponsors

Solution Aggregators available to connect in the Expo Area

https://www.avnet.com/wps/portal/us/

Avnet’s Smart Industry solution integrates intelligent sensors, connected devices and gateways, and Avnet’s IoTConnect™ cloud platform leveraging Azure, enables manufacturers to connect multiple production lines and machines, acquire data from several disparate sources, connected worker/operator performance and develop capabilities like remote monitoring, edge analytics, and predictive maintenance.

Arrow Electronics provide Global solutions for today’s complex customer engagements. Through our dedicated channels of Arrow Global Components, Arrow Intelligent Systems, Arrow Enterprise Computing Solutions and Arrow Sustainable Technology Solutions, we cover your company’s ideas from cradle to the grave. Providing a complete Sensor to Sunset solution, Arrow is the ideal global partner to take your ideas and turn them into the next IoT revolution.

https://www.arrow.com/ http://www.techdata.com/

From the smart phone in a user’s hand to complex solutions powering a global enterprise, Tech Data connects the world with the power of technology. Our end-to-end portfolio of products, services and solutions, highly specialized skills and expertise in next-generation technologies enable channel partners to bring to market the products and solutions the world needs to connect, grow and advance.

Visit with our innovative sponsors in the Expo Area

https://www.electricimp.com/

From prototype through end-of-life, the commercial-grade Electric Imp IoT Connectivity Platform securely connects existing and new products to the Azure IoT Hub, enabling edge-to-enterprise intelligence to efficiently build, deploy, and continuously manage data from millions of diverse IoT products. Electric Imp simplifies connecting and managing devices from prototype-to-production through end-of-life so companies can focus on what they do best, their product.

https://www.mobiliya.com/

IoT is all about the network of physical objects powered with embedded technology to sense and communicate the data about the internal or external environment. Mobiliya is ushering a new era for its customer through the Internet of Things. The power of IoT is bringing in operational efficiency, information for decision making and a connected ecosystem that is enabling each device, equipment or machinery to be connected to the processing power of the cloud.

www.moxa.com

Moxa is a leading provider of edge connectivity, industrial computing, and network infrastructure solutions for enabling connectivity for the Industrial Internet of Things.

www.askey.com.tw

Askey Computer Corporation is a major player in Technology arena, specializing in the electronic and network communications products and tools. Beyond that, the division of Mobile Connectivity is committed to develop and manufacture rugged devices brining enterprises operation efficiency and productivity.

https://www.avocor.com/

Avocor Windows Collaboration Displays enhances team work and collaboration by extending familiar Microsoft 365 solutions to room-scale. Fully compatible with Windows 10, the display solves the frustrating and often time-consuming problem of connecting devices and people in meetings, whether a huddle space, conference room or across the globe. The collected data can be used to analyze and more efficiently use meeting and building spaces.

https://github.com/litebulb/ProjectEdison

Project Edison is a safety and alert notification system that that keeps people situationally aware through IoT devices and in contact with each other using a centralized communication hub. As an open source solution accelerator, it offers a highly-customizable platform that can be used in a wide range of safety scenarios.

https://patlite.com/product/detail0000021465.html

PATLITE is a diversified, global company and highly-technology engineering and manufacturing company. Founded in 1947, PATLITE is a leading provider of innovative LED status indicating lights, sound alarms, visual and audible communication network system and solutions which enhance the safety, security and comfort of workplaces and communities.

Visit with our innovative sponsors in the Expo Area

https://www.ptc.com/en/partners/microsoft

PTC is a global software company that delivers a technology platform and solutions to help companies design, manufacture, operate, and service things for a smart, connected world.

https://www.wipro.com/en-US/

Wipro Limited is a leading global information technology, consulting and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, we have over 160,000 dedicated employees serving clients across six continents. Together, we discover ideas and connect the dots to build a better and a bold new future.

www.aitgmbh.de

AIT is a Microsoft Gold Partner for Application Development, DevOps and Cloud Platform. For more than 25 years we have been developing customer specific software solutions for industrial customers based on Microsoft technologies.

https://www.mentor.com/embedded-software/iot

Mentor is a broad embedded software offering for device builders that includes commercially supported industrial-grade Linux and Nucleus RTOS with production ready integration into Microsoft Azure IoT and Siemens MindSphere.

https://visionaidevkit.com/

The Vision AI Developer Kit brings all the key hardware and software required to develop camera-based IoT solutions using Azure IoT Edge and Azure Machine Learning (ML) –helping innovators deliver the next generation of AI-enabled robotics, industry safety, retail, home and enterprise security cameras, smart home devices and more.

https://iconics.com/

ICONICS is a global automation software provider and six-time winner of the Microsoft Partner of the Year award. The company provides advanced, web-enabled OPC UA and BACnet certified visualization, analytics, and mobile software solutions for any energy, manufacturing, industrial or building automation application.

https://www.nxp.com/

NXP Platform is a high performance, low-power compute platform to enable intelligence at the edge. It simplifies end-to-end machine learning from cloud training to edge accelerated inferencing and provides end-to-end security from edge nodes to the gateway to the cloud.

http://www.advantech.eu

Advantech’s corporate vision is to enable an intelligent planet. The company is a global leader in the fields of IoT intelligent systems and embedded platforms. To embrace the trends of IoT, big data, and artificial intelligence, Advantech promotes IoT hardware and software solutions with the Edge Intelligence WISE-PaaS core to assist business partners and clients in connecting their industrial chains. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.

Thank you to our Guest SpeakersBernhard GuentherManaging DirectorS&T Technologies GmbHRob came to SYNNEX in 2011 with over 15 years of sales and marketing experience. Prior to his current role at SYNNEX, Rob worked at Microsoft as Director of US Distribution. During his tenure, he was responsible for leading the SMB breath operating model and launching the first version of Office 365 (BPOS) to the channel.

Ivan O’ConnorHead of IoTActionPoint Technology GroupAs Head of IoT, Ivan drives and manages the strategic development of the IoT practice within Action Point, growing revenues, developing IoT products and solutions, forging and managing key tier one channel EMEA partnerships with Dell, Microsoft, Intel, and Avnet.

Martin GrossenSupplier Business Manager Microsoft Embedded / IoT EuropeAvnet SilicaMartin Grossen has more than 25 years of experience in embedded / IoT systems. After the B.Sc. (HTL) graduation in Biel (Switzerland), Martin worked as a development engineer in the industrial PC market. With several years of hard- and software experience, Martin changed the side to distribution. He has been involved as an FAE in numerous Windows IoT designs and received the decoration of the 'Microsoft FAE of the year 2000' beside of the 'Microsoft MVP' award 15 years in a row. Now, Martin acts as the Microsoft Windows Embedded / IoT supplier manager and technical expert for AVNET Silica in Europe. Whenever AVNET is presenting Windows Embedded / IoT solutions at events or conferences, you are likely to see him there.

Richard LeeDeputy Sales ManagerAskeyRichard has five-year experience on AIDC (Automatic Identification & Data Capture) and IoT industries. Now he is a deputy sales manager of Askey Computer and responsible for the sales of Askey’s wearable and mobile computing products at Askey for the European, US, and Asian markets. He specializes in providing integrated solutions with Askey’s products and Microsoft solutions to help customers’ workflow more accurate, efficient, and productive.

Thank you to our SpeakersSøren LauGeneral Manager EMEA IoT Device ExperienceMicrosoftSøren Lau is the General Manager for EMEA and part of the worldwide leadership for the Microsoft IoT Device Experience business. He leads the EMEA regional business and organization responsible for the relationship management and sales performance of the IoT partner ecosystem with the mission to accelerate and scale the repeatable device-to-cloud Windows & Azure IoT solutions with these partners.

Christoph BerlinPrincipal Group Program ManagerAzure Industrial IoT, MicrosoftChristoph Berlin is the Principal Group Program Manager and business owner of Manufacturing in the Azure IoT Engineering at Microsoft Corporation. His team is responsible for product management, strategic engagements and growth for the Manufacturing vertical including: Discrete and Process Manufacturing, Industrie 4.0, China 2025 and other initiatives around Industrial IoT, the Intelligent Cloud and Intelligent Edge. He also manages strategic customer/partner engagements for all of Azure IoT across verticals and is responsible for business growth. Christoph and his team has been instrumental to drive digital transformation in many German manufacturers.

Ken WoodberryDeputy Managing DirectorAzure Sphere, MicrosoftKen Woodberry is Deputy Managing Director of Microsoft Azure Sphere with primary responsibility for developing the silicon ecosystem for Azure Sphere. Previously, Ken was Deputy Managing Director at Microsoft’s Cambridge Research Lab with responsibility for the lab’s business-facing activities, including technology transfer, incubation, licensing, spin-outs, and other models for utilizing the intellectual property generated by the lab’s research groups.

Carl CokenGM, IoT - Partner Devices and SolutionsMicrosoftCarl Coken is the General Manager of IoT within the Partner Devices and Solutions organization at Microsoft Corp. His worldwide team is responsible for working with partners to help them build IoT solutions using Microsoft’s Azure IoT cloud services and other products and technologies.

Thank you to our SpeakersJürgen SchwertlIoT Solution Architect, Partner Devices & SolutionsMicrosoftJürgen joined Microsoft in 1990. In Windows Program Management he helped shape Windows releases over almost a quarter century. Moving into an Architect role in Microsoft Services he began connecting 'things' to the cloud, planning and delivering industrial IoT Solutions. In the Partner Devices and Solutions Ecosystem team, he is now enabling partners to build innovative IoT solutions secured from the chip to the cloud.

Andrew SmithSenior Director, Strategy & Operations, IoT Device ExperienceMicrosoftThe mission of the Windows IoT team is “Be the platform and service of choice for all device builders”. As the Senior Director for Sales Strategy & Operations within Microsoft’s IoT Device Partner group, Andrew leads both the business transformation plans and also the operational capability development for our fast-moving IoT Device business.

Maarten StruysIoT Solution ArchitectMicrosoftMaarten Struys is an IoT Solution Architect at Microsoft. In his current role, he works with IoT ecosystem partners, mainly in EMEA, enabling them to build repeatable IoT solutions and to connect edge devices securely to Azure. Before moving into a technical sales role, Maarten was a software developer. He has been working with many different versions of the Microsoft Windows Operating Systems for over 25 years, building embedded and mobile solutions with a focus on the Industrial Automation and Healthcare verticals.

Oliver NiedungIoT Principal, Consumer & Device SalesMicrosoftOliver Niedung grew up in Hannover, Germany, had various object-oriented software development roles before and after finishing his degree of Medical Informatics at the University of Hildesheim. He then moved into a sales role at Visio, which was acquired by Microsoft in 1999. At Microsoft, Oliver managed the Embedded Server sales team in EMEA until 2015, when he became an IoT Principal, driving device and cloud IoT transformation with the key strategic partners in EMEA.

Thank you to our SpeakersDavid LemsonDirector of Program Management, Windows IoT and NetworkingMicrosoftDavid Lemson is Director of Program Management (PM) for the Windows Core STACK team, which drives the Windows IoT business and delivers networking (mobile, desktop, and datacenter) and peripherals (printing, retail POS) across Windows platforms. Previously, David was a Director of PM in Windows Phone, managing areas of the Phone product at the hardware/software boundary.

Marcello MajonchiSenior Program Manager - Azure IoT CentralMicrosoftMarcello Majonchi is a Program Manager at Microsoft where he works in the Azure engineering team driving strategy and product roadmap for Azure IoT Central. A veteran of the IoT space, he has a passion for helping people transform their work and life by designing new, simpler, and more efficient software solutions on the edge and the cloud, and evangelizing about the value that technology can unlock, publishing articles and books, and speaking at conferences and events.

Krishna MamidipakaPrincipal Product ManagerAzure Stream AnalyticsKrishna Mamidipaka is a Principal Product Manager at Microsoft. He works in the Azure Big Data organization, with specific focus on Azure Stream Analytics. In addition to driving the I/O ecosystem and the machine learning based scenarios in Stream Analytics, he is also instrumental in evolving the long term product vision and roadmap. Prior to joining the Stream Analytics team, Krishna was a Product Manager in the Office 365 group and was instrumental in the delivery of several Office 365 offerings such as Project Online, Visio Online, and O365 Planner. Krishna has a Masters Degree in Engineering and an MBA. Krishna lives in Seattle area.

LocationHilton Nuremberg HotelValznerweiherstraße 20090480 Nürnberg

Map and Driving DirectionsFrom Nuremberg International Airport taxis are available to take you directly to the Hilton Nuremberg hotel. The 7-mile journey takes around 15 minutes from the airport to the hotel forecourt.

Nuernberg (Nurnberg, Nuremburg), GermanyFrom Flughafenstraße, turn right into Marienbergstraße, then left into Erlanger Straße. Turn left onto Nordring (R4) and, after 4 miles, left into Regensburger Straße. After 2 traffic lights turn left. The Hilton is on your left.

Munich Airport (Franz Josef Strauss)From the A9 Motorway Berlin take Exit 52, N-Fischbach. Follow signs for N-Centrum. After about 3 miles turn right at the traffic lights. The Hilton Nuremberg hotel is on your left.

Additional Parking Information: https://www3.hilton.com/en/hotels/bavaria/hilton-nuremberg-hotel-NUEHIHI/maps-directions/index.html

Transportation Information

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