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New visual language

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Adam Haisler Huddersfield University Hud graphic New Visual Language Magazine based on graphic designer/ illustrator Adam Haisler's work for his first year in university.

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4. Typeface.6. Manifesto.

8. Cabinet of Curiosity.10. Post//modernism.

12. Street Graphic.14. Earth Artefact.

4. Typeface.6. Manifesto.

8. Cabinet of Curiosity.10. Post//modernism.

12. Street Graphic.14. Earth Artefact.

Pathfinder is a font I did based on the painting Factory In Howta de Ebbo 1909, by Pablo Picasso. I found this photo whilst researching cubist designs for this project. I thought it would be a nice idea to do a very unorthodox font where none of the lines curved and all the letterforms in the alphabet are created with straight lines. When I came across this painting it immediately inspired me, as it was what I had in mind when we got the brief. Looking at this painting I did a few quick sketches outlining the shapes into different letters. I saw a few leading lines that would work well in a letter so I furthered my letterforms into a full alphabet in draft. After making final adjustments on the font on paper I took it into illustrator and completed the font. I really like how the font turned out and I think it works really well in a modernistic layout.

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A font by Ad0m.

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Procrastination,Profanity,Prospective.

This is my manifesto that best describes how I live my life. Procrastinating when I ride my bike, Profanity when I drink and party. My prospective for is to become a full time Graphic Designer/ Illustrator.This desgin is inspired by several artists who stick to very neutral coloured pieces who use slimplistic designs. However i Particularly like ‘Wearebuild.’ because of there imparticular slick designs.I think the typeface Helvetica works really well as the font for my manifesto as it has so much background to the font it brings depth to a very modern brief and how it brought the modern design forms around even in todays society.

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Cabinet Of Curiosity.

My Cabinet Of Curiosity portrays role models and iconic figures within my life, including family, friends, artists, musicians and BMX riders. This was probably my favourite project I have ever done, as it’s the first time I was able to deface something that was so clean. I created a box out of some unwanted shelving from a handyman shop; glued, screwed and nailed it together in a little shelf box shape and began to let my mind run free with my idea of drawing my favourite people on a box like a little window to my mind.

Modernism.Between the 19th and 20th century the modernist movement was born. Modernist’s believe in forgetting and re-interpreting history through different means. More than just a style modernism applies to virtually any form of creative exploration. Picasso, Escher and Dali where fundamental character’s in the modernist movement as they began looking at the world differently, creating art that was very pleasing on the eye, with straight lines and razor crisp edges. Impressionists and surrealist are a big part of the modernist movement as they brought the world very out of the ordinary pieces that where appealing on the eye and even raised some questions by post- modernist artists. The modern day work is categorised with isms. Modernism, cubism, symbolism, impressionism, futurism, constructivism and many more, it blows people away every day with what work they produce. Architecture was the biggest lover of the modernist movement, they loved all the new materials like glass and concrete to design a nicer society. ‘Less is more’ is the key framework of the modernist movement as it brought ‘grid structures’ and ‘spatial awareness’ to the table. You could argue that modernism is the most influential movement in the 20th century. House music to house chairs, even graphic design has been created by the aesthetics and beliefs of modernism.

The post-modernism movement was established because of how they put it, ‘modernism failed’. To post modernists it is thought that ‘Less is a bore’. Thinking that white spaces and clean-cut lines aren’t impressive they like the feel of brush strokes and ripped corners. You need as many references within the piece as possible to determine how good the piece is and its there own work. Art is the best way to explain this as its believed that post-modern artists think that Picassos one off pieces are boring from the lack off styles within it; collage, anarchy, repetition are just to name a few. This movement is there to challenge the audience and force questions to come around about the work in question. Buildings rallied against the blandness of modernist work in society. Las Vegas is the biggest post-modern architectural structure that is about today’s society, its vibrant colours, and loud noises and in your face custom. However it has its critics, objecting to unnecessary ornamentation, its obsessive tendency to recycle the past to make something new is just plain silliness in the eyes of modernists. The focal point that fundamentally brought post-modernism into society today is the rise of mass media; the world had never been inter connected in the same way before. For many it was liberating as the media for fronted the idea that post-modernism was very unsettling giving several animated pieces unsettling voices and expressions. Cinema is a big influence on the movement today as it still delights us, performers still amuse us and we just can’t seems to get enough of the stuff. It’s brought many things into todays society making us question why some things are how they are? Or how they aren’t?

Modernism

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Street Graphic.

When given the ‘Street Graphic’ brief my immediate idea was to go down the generic idea of creating a huge graffiti based piece. However, when I got into researching my idea I thought about ad campaigns throughout the streets for different brands and artist’s work. I began looking into street artists and graphic designers who publish their work within towns and cities. I really liked how ‘Shepherd Fairy’ got a name for himself in the industry by making posters on a photocopier, which only printed in three colours, he used those prints to stick around the city as what started as a laugh that turned him into one of the most talked about graphic designers in the world. The founder of brand ‘Obey’ is a real inspiration to this piece as it took away the whole defacing property with paint, to just pasting stickers up on walls. I liked the idea of a poster and began designing different ideas for a final piece. Halfway through my project I was thinking to myself on how I could spruce up a poster with text and image, after going out on an urban extreme photograph trip I managed to get the image I was going to use for my poster. I was so happy with how the image turned out as it fit perfectly for this brief.

Once I had several photos’ I had taken I began thinking about the type over the image I was going to use. Looking at several clothing adverts and shop advertisements it became clear to me that I was far to interested in the modern, simplistic designs of bold type over image. I thought that this was the biggest eye catcher and made the biggest statement when looking at them. Furthermore I played around designing the final product. My initial plan was to create a piece of type with different fonts to create a little poster on its own if it was taken from the background. Looking through several generated ideas I came to see that I couldn’t quite come to terms with how to create it. I went back to sticking with one font and I believe my idea has come out really well. It features more of a modernist’s layout but wouldn’t look out of place with other post-modern work. Not many pieces turn out quite like it and I am overall ecstatic with the outcome.

By Ad0m

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EARTH ARTEFACT.

The Voyager spacecraft’s set sail into the atmosphere 40 years ago, each spacecraft held a golden phonograph record. On these records where several sounds, images, texts, and numeric values that where wrote in numerous ways to see if ever the spacecraft’s found life on another planet, they could possibly try and communicate with intelligent extra-terrestrial life forms who could find and decrypt what the is on these records.

My job was to recreate another way of communicating to these life forms, in a modern day feel. Just before the start of university I discovered a new style of illustration I was really fond of, and started developing my own characters going off inspirations and role models in my own life. So I be-lieved that because they where quite abstract and very detailed yet really simple, I thought it would be a great way to create something to communi-cate with. Rather than words, numbers and sounds I believed that image was the best way to connect with someone as an image can tell a thou-sand stories.

I began researching what was entailed on the original golden record and began my own list of what would be in my own piece. I decided to start drawing famous icons and re-creating different elements of life that is on earth. Re-creating the Vitruvian man by Leonardo Da Vinci for the human form I thought that as it already had a structure I could adapt to this and make a mandala styled drawing. Inputting elements of what I believed are in the human nature came my first mandala. Furthering another six draw-ings came several characters that show many important aspects of the world, and different stereotypes of the world.

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Adding to my original seven became a task as I couldn’t figure what way to struc-ture them, so I decided to just stick with the seven as it ties in with the theme and how we have the ‘Seven Wonders of the World’. This adapted perfectly with how I could lay everything out into a poster form and have the human species above all the other elements off the world. Kind of like a food chain structure I debated what order to put them in, however I saw that if I just left the Vitruvian man above all the other it was like telling how the human race is the most dominant part of our world.

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New Visual Language 2014

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