Contents.

Section 1: Art historyPage 3 - 12

Modernism

Post-modernism

Grid System

Section 2: Studio BriefsPage 13 - 18

City In Flux

Earth Artefact

1 2

Section 3: TypographyPage 19 - 20

Typography task

Section 4: ManifestoPage 21 - 22

Manifesto

3 4

Modernism.mɒd(ə)nɪz(ə)m

Noun

A style or movement in the arts that aims to depart significantly from classical and

traditional forms.

Modernism can be defined as movement which took place during the 19th and 20th century. It’s main focus was that ‘function should always dictate form’. This movement included art styles such as; Impressionism, Cubism, Fauvism, Futurism and Surrealism.

The movements overall concept was to reject all prior thinking and specifically the idea of ‘realism’, to create something more unique, original and controversial to the times.

Modernism drastically changed many aspects of design including typography. Prior to the movement, typography was very elaborate and over-decorated, however after this movement type began to become more strict, clean and structured with the introduction of the grid system. These new typefaces included; Helvetica Neue, Futura and Franklin Gothic.

Artists from the modernist era include; Matisse, Fernand Leger, Max Ernst, Magritte, Kandinsky and many others which I will research in-depth, following this.

Modernism.Post

pəʊstˈmɒdə̩ nɪz(ə)mNoun

A late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism. It is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles

and media, and a general distrust of theories.

Post-modernism is the period following Modernism, beginning in the 70s. This movement was extremely experimental and brought around a completely different style by ignoring the conventional design, For example most post-modern work ignores the use of the grid system and is associated with deconstruction.

Under the movement of post-modernism there are several themes such as, irony, however it does not consist of one unified style.

In Graphic Design, designers paid no attention to the traditional conventions such as, legibility, the grid system or compositions. This could be seen as a political or social statement against ‘the system’ and ordinary design.

The most influential designers from this period include: Wolfgang Weingart, Javier Mariscal, El Lissitsky, Jamie Reid and April Greiman.

The GridSystem.

The grid system in Graphic Design is a 2-D structure “..made of intersecting lines used to structure content.” (Wikipedia). It is used to organize graphic elements.

Josef Muller Brockman was the author of the book pictured opposite, in which he explained the various grids used for different purposes and the importance of a grid structure.

Grid structures are used in everything from basic print such as, posters, leaflets and books to web design and digital documents.

Finally, the grid system is obviously one of the main components to any successful design and this research has helped me to understand its importance for when I create my final magazine and the research document.

City In Flux.When beginning this project, I was very confused as I was used to being told what to create and what was expected from me. Which left me in a position where I was to choose the direction of my project which was quite daunting.

However after a couple of conversations with different tutors I was able to plan and progress my project and it was only then the project came together.

Following this the project began to come together another obstacle I encountered was creating a final outcome as again I was just used to the standard poster or book for presenting my work. However after my assessment with spencer he introduced the idea of taking my designs off screen and creating a 3D object with it. It was after this I began to do more research into presentation and installations and decided to experiment with drawing on clear acrylic, which is what I furthered for my final designs.

Overall I am extremely pleased with my final outcomes , nevertheless I believe I could have dedicated more time into creating a final outcome as I feel as though it was slightly rushed.

EarthArtefact.

For this project, again it took me a couple of weeks to get into the flow of things. I decided to begin by talking to a couple of people about the brief to get a broader view of how it could be interpreted, I found this very useful as I could think about various possibilities.

I decided to recreate the original images that were on the record, but through typography. I came to this after thinking back to John’s workshop and realised that I did enjoy typography and wanted to experiment with it further, which is exactly what I did.

Overall I think this concept worked very well and I am quite surprised at how much I have progressed with typography as it was something I had never really tried or thought about.

Typography.This task was very interesting for me as it was during the Earth Artefact brief which was when I had just become interested in typography.

I found this interesting as we could follow the whole process of creating type, from simple sketches, detailed drawings and then transferring it onto the computer to render digitally.

This was completely new to me, however, I did enjoy it thoroughly as I now understand how difficult it actually is to create a font/typography. In conclusion I will continue to experiment with typography.

Manifesto .

This whole journey from September has enabled me to explore and broaden my knowledge about Graphic Design . I have learned various skills in other areas such as animation which I previously had not known before. I was also able to build on my basic skills in programmes such as Photoshop, Illustrator and InDesign. I believe overall this year has given me a solid foundation to build upon as I continue throughout university and my professional career.

Opposite is my manifesto. This is a statement I created that represents my personal beliefs about design and the Arts. I think it is important for a designer to have a manifesto as it shows the viewer clearly what you stand for as a creator.

I have kept my manifesto simple to fit with my minimalistic theme. As you can see my design is minimal and I thought it would be best to continue this through the text as well.

Successful design is

that that is simple, that is effective, that is purposeful,

that is sublime.

1. Http://upload.wikimedia.org/wikipedia/commons/f/f4/The_Scream.jpg2. Http://designobserver.com/media/images/Wet_Magazine_cover2_525.jpg3. Http://cdn.buzznet.com/assets/imgx/1/4/2/3/7/9/3/1/orig-14237931.jpg

Bibliography.

Bibliography.

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