New Visual Language research

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  • Artists that were inspired during the movement

    Modernism expanded out into the late 19th century and reached to the early stages of the 20th century. During the art movement, many variety of art styles were produced. As found, art movements such as Cubism, Expressionism and Surrealism which artists such as Pablo Picasso, Jean Metzinger, Matthias Grnewald, El Greco, Max Ernst and many others.Many artists have produced designs that have been inspired by other desidesigners and part of their designs have resulted into being classiiedas one of the art movements.

    Cubism

    Expressionism

    Modernism is an art movement that signiicantly aims to modify classical and traditional forms of art. During the 20th Century period, it was diversed between a variety of art movements. At the time, many people were innuenced within this period which led to developments in many areas such as art, architecture and also design. As the times changed including the large growth of many citys and sculptures, these elemethese elements were highly innuenced and began to shape the Modernist era.

  • Pop Art

    Minimalism

    Post Modernism existed from the mid 20th century. During this period, a range of work was produced that has been experimented and classiiedas dierent phases in art and design. Art movements such as pop art and minimalism were developed however there are many more that are in thepost modernism stage. Artists that promoted pop art were: Roy Lichtenstein, Andy Warhol and Banksy, they have produced a range of boldccoloured and distinct consistency in their designs. They have shaped theictional character portraits that make it crisp and at on canvas for display.Although art and design in the minimalist stage have produced contrastingdesigns to pop art, they still share a common technique. Donald Judd, Frank Stella, Grant Wiggins, and Braian Master were noted for their association for their minimalist designs. Their abstract paintings distinguisha strong impact of a new shape of canvas elements of using bold colours and and collaborative use of geometric form.

    Post Modernism is a late 20th century style and concept of arts, architecture and criticism which represents a withdrawal from modernism and is characterized by earlier styles and conventions, a mixture of a range of artistic styles and media. It was a critical response of the Modernist period that opposed elements such as order, style and structure. There were many artists that worked around this within the period, it has changed achanged architecture, art and music itself. For example, Tom Wessellmann who worked within the style of Pop art. This example relates to the Modernist period as pop art was contradicting the style in comparison to its work. The style was originally based on cartoon characters, which responded well with comic books, which was demonstrated by solid colours with black boarders that encased the design. It also included small text boxes which annotated the imagery.

    Artists that were inspired by the movement

  • Modernism v.s Post Modernism The Dierence

    Modernism Post modernism- Collection of cultural movements of the late nineteenth and early twentieth century.

    - Postmodernism means, 'after the modern'. It was a reaction to modernism and was introduced during the Second World War.

    - Hierarchy, order and centralized control of knowledge - Based on an anarchical and one that is complex, ambiguous and diverse.

    - Improvement in every aspect of life by involving science and technology. - Belief that science and technology will not progress and function from this.

    - Modernist approach was objective, theoretical and analytical - Postmodernism approach was based on subjectivity.

    - Art as unique object and nished work authenticated by the artist.

    - Seriousness of intention and purpose. - Challenges seriousness and based on play and irony.

    - Modernism considers the original works as authentic. - Highly innuenced by things propagated through media.

    - Art authenticated by audience and sharing identity with the artist.

    - Structured layout, original text, readable font. - Encourages abstract methods and contradict any organization.

    - Cubism, expressionism, construtivism. - Surrealism, abstract art.

    - Within a piece of art has a purpose of creation. - Pretends that art is meant to be meaningful.

  • ChangesOver the years art and design has moved on, developed and graduallybecoming more creative. Design has been distinguished into dierentcategories and have been a great innuence through a range of factors, thisincludes inspiration of other designers, business, social and political issues.These elements that are used in design, in my opinion will become knownand remembered as being successful. We all remember certain artists desidesigns due to their unique style of representation that has been an innuence to our lives. What does that lead to?Both modernism and post modernism has become an important era towards the way we produce our designs. Under each design comes with acategory and under that, a few sub categories, all of which we can identify.Producing designs can be outcomed as it being simple or busy, dependingon the circumstance, the images I have displayed relate to both modernistand post modernist art. A somewhat modernist approach would be simpleand iand intuitive to absorb and post modernist would be lled with chaotic art.

    Based on the knowledge I have gained through the concepts and dierences of modernism and post modernism, I have produced a brief set of notes that cover valuable content within the periods. This containedinformation about the movements, when it occurred, what art movementswere involved and who thrived within the movement. As a result of thisI have learnt and improved my knowledge within these movements and understand the style and innuences that occurred within this period.

    ExampleResearch

  • ExampleSuprematism

    Based on my research that I have gathered into the history of Modernism and Post Modernism, I will explore the nature of the art movement ofSuprematism. With this knowledge, I hope to gain a better insight of thebackground of the movement and acknoledge any social or political factorsthat have been innuenced by the content.

    Origin 1913-1917Suprematism was a highly innuential movement during the modernist period. It was discovered by a Russian painter named Kazimir Malevich, themovement focused on basic geometric forms, such as circles, squares, lines,and rectangles, painted in a limited range of colors. This has developed intoa unique style of design which aected areas in architecture and ne art.

    StyleAs I previously mentioned before, the structure to which this movmentdelivers involve forming geometric shapes together to be combined inworks of abstract art. The simplicity of shape forming allows them to construct a representation of an image in geometric form.

  • El Lizzistsky Example

    Based on the inital research of Suprematism, and background of Modernism and Post Modernism, I will analyse the work of Designer El Lizzitsky. With this knowledge of the artist, I hope to understand more of the movement that the designer has accomplished and achieve anysocial or political innuences that may have caused the artist to becomeinspired by.

    BiographyEl Lizzitsky was a Russian born artist, painter, typographer and architect that was born in 1890. He has designed for many exhibitions for the SovietUnion in the early 20th century. His development of the ideas behind the Suprematist art movement were very innuential in the development of the Bauhaus and the Constructivist art movements, which led to greaterimprovements during the 1920s and has been an inspiring Graphic DDesigner since.

    Style

    As described, El Lizzitsky represents work of the Suprematist art movementbecause his work shows resemblence of the Suprematism movement on the previous slide, which has identical involvement to the description given. As a result, El Lizzitskys work collaborates well with the elements of the structure and form of the art movement as evidently shown with geometric forms.

  • Origin 1914

    Based on my research that I have gathered into the history of Modernism and Post Modernism, I will explore the nature of the art movement ofVorticism. With this knowledge, I hope to gain a better insight of thebackground of the movement and acknoledge any social or political factorsthat have been innuenced by the content.

    Style

    Vorticism was a short lived modernist movement in British art and poetry of the early 20th century. It was partly inspired by Cubism. It was announced that in 1914, Wyndham Lewis released a magazine Blast containing its manifesto and relation to Cubism. He saw Vorticism as an alternative to Cubism. Vorticism was given its name by Ezra Pound, although Lewis was the central gure in behancing the movement due topproducing designs similiar to the movement.

    The movement simpli es itself similiar to Cubism however favours of a geometric style tending towards abstraction. Fragments of objects are broken up and reassembled in an abstracted form, the perspective of producing this art movement objecti es the design from one viewpoint,into multiple solutions of dierent viewpoints to present the subject in agreater context.

    ExampleVorticism

  • Example

    Based on the inital research of Vorticism, and background of Modernism and Post Modernism, I will analyse the work of Designer David Bomberg. With this knowledge of the artist, I hope to understand more of the movement that the designer has accomplished and achieve anysocial or political innuences that may have caused the artist to becomeinspired by.

    As described, David Bomberg represents work of the Vorticist art movement because his work shows resemblance of the vorticist movement on the previous slide. As a result, David Bombergs work collaborates well with the elements of the structure and form of the art movement as evidently shown with limited striking colours, angular shapes and overlaying strong grid work

    David Bomberg was an English painter that was born in 1890. He was an audacious painter which he painted a series of complicated geometriccompositions which he combined using innuences from cubism and futurism. Bomberg moved to a more gurative style in the 1920s and hiswork became dominated through portraits and landscape art whichdeveloped into a more expressionist technique. Throughout the 1930s hisart became more broader with his responses towards landscape inScotland and Spain. His landscape and gure paintings include some of hismost powerful works.

    Biography

    Style

    David Bomberg

  • Example

    This unique style of typography is the most used in the 20th century andtherefore set as a default type on documents. With its natural spacing andboldness, the font has been conngured into many other variant forms. forms.

    Helvetica is a widely used sans serif typeface which is still present now. It was developed in 1957 by Swiss typeface designer Max Meidinger andEdard Homann. It was originally named Neue Haas Grotesk but laterchanged to Helvetica which began to be marketed internationally in 1961.It was made popular with Swiss design and advertising agencies were rocketing in selling this design style to its clients. The typeface was widely used in corporate logos, signage and nne art prints.

    Based on my research that I have gathered into the history of Modernismand Post Modernism, I will explore the nature of the art movement ofhelvetica. With this knowledge, I hope to gain a better insight of the background of the movement and acknoledge any social or political factorsthat have been innuenced by the content.

    Origin 1957

    Style

    Helvetica

  • Example

    Max Meidinger has enchanced a simplistic typeface into producing designs that form dimensions of dierent characteristics of the typeface. His work has a great impact on helvetica origination and structured his designs well keeping to a plain bold colour scheme and using a mixture ofdierent and contrasting variants.

    Max Meidinger was a Swiss typeface designer that was born in 1910 in Zurich. He was well known for creating the Neue Haas Grostesk, also known as Helvetica, to which was marketed and went global. He had went to workfor an advertising company at the age of 26 where he worked as a typographer and developed and improved his skills. Ten years later, he wasthen later employed by Haas type foundry as a representative where hechanged history for the most used typeface Helvetica.

    Biography

    Style

    Based on the inital research of Helvetica, and background of Modernism and Post Modernism, I will analyse the work of designer Max Meidinger. With this knowledge of the artist, I hope to understand more of the movement that the designer has accomplished and achieve anysocial or political innuences that may have caused the artist to becomeinspired by.

    Max Meidinger

  • From what I gathered from my research into the basis of modernism andpost modernism I will explore the components of what is needed in amagazine. One of these components I am going to research on aremastheads. I will look into a range of dierent mastheads which will aid inproducing and developing my own mastheads successfully. Aswell as that,

    I will also consider the aspects of masthead design which focus on size, structure, positioning, colour, layout and texture which enhance the performance of the design.

    A masthead is a logo usually found in the front pages of a magazine or publication which signiies the identity of the magazine or publication.This can take into account into many forms such as boxes, banners or

    subsided into the background, its purpose is to promote and make awareness of the identity of the product brand. A masthead also containsinformation about the publisher which would prove useful when searching for them.

  • Magazine cover designs serve various purposes, one of which is promotingthe brand and must be unique from other cover page competitors.Each new series must have a dierent design to it but relate them to theprevious issue so the reader can recognise the brand. It has to present the publications content to draw the reader into wanting to read it. There are

    dierent categories to cover designs, each will signify what you will expect

    in the content from the cover page. Cover pages take eort and alot of time

    but is the most important part of a magazine creation.

    By doing this, I can determine which will be most suitable design for my

    overall content.

    Looking into the research of modernism and post modernism from whichI analysed and gathered, I will look into a range magazine cover designs. From this, I can compare various dierent designs and relate them to the mastheads on the previous slide to keep to the same theme and technique.

    Why are they important?

  • A magazine contents page is used to aid the navigation of a certain content or page number. It is most useful if an issue contains many pages, the contents page helps categorise information to lter between certain subjects.

    Based o...

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