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New Mexico
TRAVELER
new mexico traveler | media kit
New Mexico’s premier annual in-room guidecapturing the true essence of the Land ofEnchantment...the land, the art and the people.
NEW MEXICO TRAVELER, is the definitive guide readby hotel guests throughout the Land ofEnchantment, El Paso, Texas and PagosaSprings, Colorado.
NEW MEXICO TRAVELER divides the stateinto fascinating tours with trip summariesand maps for each. It provides both out-of-state visitors and New Mexico residents withspectacular photo spreads and completeinformation for dining, shopping, sightseeing,vacations and an extensive list of attractions andevents.
NEW MEXICO TRAVELER pages are filled with high quality design andvibrant text featuring attractions, ancient cultures and modern pueblos, artand culture, outdoor recreation, accommodations, dining, entertainment
and more. The user friendly format is designed to provide theresource for local and out-of-town visitors to easily tourthe enchanting state of New Mexico.
NEW MEXICO TRAVELER is placed in premier hotelroom throughout the state of New Mexico, WestTexas and Southwest Colorado. This provides theopportunity to reach 5.9 million affluent, travelingreaders annually.*
NEW MEXICO TRAVELER affords you reasonablypriced advertising and delivers your message in the highest quality environment in New Mexico. Savings
from local ownership and management are passed directly to you. This provides you the most effectiveadvertising at the lowest cost per thousand, which equates to a maximum return for your dollar investment.
*Based on hotel occupancy, number of guests per room, and length of stay.
a look inside
Zia Publishing Corp. | P.O. Box 1248 | 116 McKinney Road (deliveries only) | Silver City, NM 88062 | Voice: 575.388.4444 | Fax: [email protected] | www.ziapublishing.com
Placed in over
16,000premier hotelrooms in
New Mexico
Reach 5.9 million readers through the most impressive publication in the Southwest.
Join our group of successful advertisers who place their confidence in New Mexico Traveler, renewing year after year.
Why? Because it works! New Mexico Traveler is your most effective advertising placement.
distribution
NEW MEXICO TRAVELER is placed in over16,000+ premier hotel rooms in NewMexico, West Texas and SouthwestColorado. This provides the opportunityto reach 5.9 million affluent, travelingreaders annually.
NEW MEXICO TRAVELER is distributedthrough advertisers in galleries, hotels,restaurants, specialty shops, professionaloffices, Chambers of Commerce,Visitors Centers and trading posts.
NEW MEXICO TRAVELER can be readonline at travelernm.com andziapublishing.com
5.9 MillionReaders
Our Extended FamilyAll of our publications are designed to reach the right audience.
Readership is loyal. They enjoy above average income levels, are home
owners, purchase new cars, make major clothing expenditures, invest in fine
jewelry, art and home accessories. Our readers enjoy outdoor sports, travel
and country club living as well.
NEW MEXICO TRAVELERThis definitive visitors’ guide is readby hotel guests through-out NewMexico. It is an exclusive, in-roomreference found in New Mexico’s topresorts and vacation rentals. Guestsfind spectacular photo spreads andcomplete information for dining,shopping, sightseeing and vacations.Estimated readership: 5.9 million per issue
SCENIC TOURSCaptivating the history of GrantCounty in Southern New Mexico, thisdefinitive guide provides guided tourshighlighting historic and popularattractions. Estimated readership:100,000 per issue
SILVER CITY LIFESilver City, in southwest New Mexico, is one of America'sbest. Listed in Norman Crampton’sThe 100 Best Small Towns In Americaand Norman Ford lists it in the Top1% of Healthiest Places to Live andRetire in the US. It highlights arearesidents, homes, entertainment and business interests. Zia Publishing'sheadquarters!Estimated readership: 30,000 per issue
THE SOURCEA supplement to Silver CityLife. A complete guide toSouthwest New Mexicofeaturing area attractions,restaurants, museums,shopping, galleries, events,salons, health and wellnessand more.Estimated readership: 50,000 per issue
SILVER CITY VISITOR AND RELOCATION GUIDEWelcoming visitors and relocators toSilver City. This guide highlights thearea’s heritage, historic downtown,events, galleries, attractions,residential communities, areaschools and WNMU and healthfacilities.Estimated readership: 60,000 per issue
SPIRIT OF ZUNIAn attractive visitors guidehighlighting the art, lifestyle andbusiness interests of the Zuni people.Estimatedreadership: 50,000 per issue
DEMINGHORIZONSA fabulous publication highlightingthe quality of life that is enjoyed byDeming residents. A complete guideto area shopping, dining, schools and business interests.Estimated readership: 30,000 per issue
Zia Publishing Corp. | P.O. Box 1248 | 116 McKinney Road (deliveries only) | Silver City, NM 88062 | Voice: 575.388.4444 | Fax: [email protected] | www.ziapublishing.com
advertsing rates
PAGE 1 $6,710UPFRONT 6,595FULL PAGE 6,1652/3 PAGE 5,6451/2 PAGE 4,3551/3 PAGE 3,0651/6 PAGE 2,125Additional 10% for prefered ad position.
multiple pagesTWO PAGES $10,825ADD’L PAGES 5,685
advertorialTWO PAGES $7,765ADD’L PAGES 2,845
special sectionsPAGE 1 $5,000UPFRONT 4,500FULL PAGE 4,0002/3 PAGE 3,4001/2 PAGE 3,0001/3 PAGE 2,6001/5 PAGE 1,5001/6 PAGE 1,2501/4 PAGE CO-OP EXCLUSIVELY 1,025
coversFRONT COVER $12,500INSIDE FRONT 8,245 INSIDE BACK 7,415 BACK COVER 10,355
ad size price
ADVERTISEMENTDisplay ads in New Mexico Traveler that are not part of specialsections.
SPECIAL SECTIONA special section is a formatted section that has a similar theme.
ADVERTORIALAn advertorial in New Mexico Traveler is for the use of oneadvertiser only. It is not part of any other advertising section. Textand photo must be supplied by the advertiser.
COVERSThere are four covers for sale in New Mexico Traveler, front, back,inside front and inside back. The covers cannot be shared nor dothey fall into the special section format.
GUARANTEED POSITIONFor guaranteed position, add 10% to rate. Guarantees apply tohalf or full page advertisements only and are available on a firstcome first serve basis.
TERMSMonthly payments available upon credit approval with fullpayment due at press time. We accept all major Credit Cards.
AGENCY COMMISSIONSAll rates are quoted NET. Agency commissions must be added topublished rates
CANCELLATIONSCancellations after closing dates are not accepted. New MexicoTraveler reserves the right to publish a previous ad if new ad isnot received on time. Any cancellations must be received inwriting, ten working days prior to closing date.
advertising rates | ad definitions
Zia Publishing Corp. | P.O. Box 1248 | 116 McKinney Road (deliveries only) | Silver City, NM 88062 | Voice: 575.388.4444 | Fax: [email protected] | www.ziapublishing.com
ad definitions
contact information:production
Debra Sutton [email protected]
Yessica Nograro-Borquez [email protected]
Terri Menges [email protected]
accountingArlyn Cooley x10
New Mexico
TRAVELER
FULL
1/3 SQUARE
1/6 V
1/6 V
1/6 H
1/2 V
2/3
Zia Publishing Corp. | P.O. Box 1248 | 116 McKinney Road (deliveries only) | Silver City, NM 88062 | Voice: 575.388.4444 | Fax: [email protected] | www.ziapublishing.com
Bleed:For ads with a bleed, the ads filedimension must go 0.25” past the trimso the printer has extra that can betrimmed off.
Trim Line:This is where the final edge of themagazine will be after the printer trimsoff the bleed.
Live Area:This is 0.5” inside the trim line whichis the boundry for the live area. Text orlogos should NOT be located outsidethe live area.
ad design specificationsAll RGB or spot colors should be converted toCMYK. PDF, EPS, TIFF, and JPEG files are accepted.
Ads must be submitted at 300dpi
SUBMITTING YOUR AD CHECKLIST:
w SPELLCHECKCheck your ad for misspelling or typographical errors.
w HIGH RESOLUTION GRAPHICSUnless you are using high resolution graphics or photos from a professional stock site or designer: Do not use photos or artwork downloaded from the internet. Due to their low 72 dpi resolution they will not print correctly.
ADS WITH A BLEED
w CORRECT BLEEDAd with bleed has the correct 0.25” bleed.
w TEXT IS WITHIN TRIM LINEAd with bleed should not have any text or logos within 0.5” of the trim line.
w CROP MARKSAd with bleed should be submitted with crop marks to insure proper alingment and placementon the page.
submit your ad:Email your ad to [email protected] orcontact us for FTP upload information.
contact information:Questions?Call (575) 333-4444 x14 or [email protected]
advertising spec sheet | submitting an ad
Publication Trim size:8.375” x 10.875”
Full Page Non-Bleed (Live Matter): 7.375” x 9.75”
New Mexico
TRAVELERaccepted ad sizes
16.75 11.875
8.375 10.875
8.375 10.875
8.6875 11.125
size after trimming
TWO PAGE SPREAD
FULL PAGE
BACK COVER
BACK COVER CASE BOUND
ads with bleed
Sizes listed for ads with bleed are the final trim size for the ads. PLEASE add 0.25”bleed all the way around the ad and save file with this bleed before sending.
width height
15.75 9.75
7.375 9.75
4.75 9.75
4.75 7.25
4.75 4.75
2.25 4.75
4.75 2.25
2.25 3.0
no trimming
2-PAGE SPREAD
FULL PAGE
2/3 PAGE
1/2 PAGE VERTICAL
1/3 PAGE SQUARE
1/6 PAGE VERTICAL
1/6 PAGE HORIZONTAL
1/9 PAGE (CO-OP ADS ONLY)
width heightnon-bleed ads
FULL
1/3 SQUARE
1/6 V
1/6 V
1/6 H
1/2 V
2/3
ABIQUIUThe Abiquiu InnGhost Ranch
ACOMASky City Hotel
ALAMOGORDOComfort Inn & SuitesQuality Inn
ALBUQUERQUEAdobe Nido Bed & BreakfastAmeriSuites UptownBrittania & W. E. Mauger EstateDevonshire Adobe Inn Hacienda Antigua B&BHoliday Inn Express Hotel & SuitesHotel Albuquerque at Old TownNativo LodgeRoute 66 Casino HotelSandia Resort & CasinoSarabande Bed & Breakfast
ALGODONESHacienda Vargas B&B Inn
ARROYO SECOAdobe & Stars B&B
ARTESIAHotel Artesia
BELENLa Mirada Inn
BERNALILLOLa Hacienda Grande B&B
CEDAR CRESTElaine’s Bed & Breakfast
CERRILLOSHacienda Dona Andrea de Santa FeHeart Seed B&B & Country Inn
CHAMAChama Trails InnElkhorn LodgeLittle Creel ResortThe Lodge at ChamaThe Parlor Car B&BRiver Bend LodgeSpruce Lodge
CHIMAYOCasa Escondida Bed & BreakfastHacienda de Chimayo
CIMARRONCasa del Gavilan
CLOUDCROFTCloudcroft HotelThe Lodge at Cloudcroft
DEMINGBest Western - Mimbres Valley InnComfort Inn & Suites - DemingGrand HotelHampton Inn - DemingHoliday Inn - DemingLa Quinta Inn & Suites - Deming
DULCEJicarilla Apache BW Inn & Casino
ELEPHANT BUTTEElephant Butte Inn & Spa
ESPANOLAInn at the DeltaSanta Claran Hotel & Casino
FARMINGTONBest Western Inn & Suites
GALISTEOGalisteo Inn
GALLUPBest Western Inn & Suites - GallupBest Western Red Rock InnBest Western Royal HolidayDays Inn WestEl Rancho HotelHoliday Inn - GallupQuality Inn & Suites - Gallup
GLENWOODCrab Apple CabinsDouble T Homestead B & BLariat HotelLos Olmos Guest RanchSilver Creek Inn (Mogollon)Whitewater Motel
GRANTSBest Western Inn & Suites
HOBBSLea County Inn
KINGSTONBlack Range Lodge
LA UNIONCasa de Suenos
LAS CRUCESBest Western Mesilla Valley Inn.Hotel Encanto de Las CrucesRamada Palms Hotel & Conference Ctr.
LAS VEGASB. Western Montezuma Inn & SuitesDays Inn - Las VegasEl Camino Motel & RestaurantEl Fidel HotelInn on the Santa Fe TrailPlaza Hotel
LINCOLNEllis Store Country InnWortley Hotel B&B
LOS ALAMOSQuality Inn & Suites
LORDSBURGDays Inn & SuitesHampton Inn - LordsburgHoliday Inn Express
MAGDALENAHigh Country Lodge & ConferenceCenterRancho Magdalena B&BWestern Motel
MESCALEROInn of the Mountain Gods Resort & Casino
OJO CALIENTEOjo Caliente Mineral Springs
RATONComfort Inn - RatonHoliday Inn Express - RatonMicrotel Inn & Suites
ROCIADAPendaries Village Mountain Resort
ROSWELLBest Western Sally Port Inn & Suites
RUIDOSOHoliday Inn Express - RuidosoThe Lodge at Sierra Blanca
SAN JUAN PUEBLOOhkay Casino Resort Hotel
SANTA FECamel Rock SuitesCities of Gold Casino/HotelEl Rey InnEldorado HotelEncantado an Auberge ResortGhost Ranch Conference CenterHilton of Santa FeHotel St Francis Inn and Spa at LorettoInn of the GovenorsInn on the AlamedaThe Lodge at Santa Fe
SILVER CITYBear Creek Motel & Cabins (Pinos Altos)Casitas de Gila (Gila)Cienega Salon & SpaComfort Inn - Silver CityCopper Manor Econo Lodge - Silver City
SILVER CITY continuedGila Hotsprings Ranch (Gila CliffDwellings)
Georgetown CabinsGila House B & BHoliday Inn ExpressInn on BroadwayThe DrifterThe Palace HotelLake Roberts Cabins (Lake Roberts)Rodeway InnPueblo on the Mimbres B&B(Mimbres)
Spirit Canyon Lodge (Lake Roberts)
SOCORROComfort Inn & SuitesDays Inn - SocorroEcono Lodge - SocorroHoliday Inn Express - SocorroMotel 6 - Socorro
TAOSBest Western - Kachina LodgeCasa de las Chimeneas B & B Comfort Inn & Suites - TaosEdelweiss Lodge & Spa (Taos Ski Valley)El Monte Sagrado Living Resort & SpaHampton Inn - TaosHistoric Taos InnLa Fonda de TaosLa Posada de TaosMabel Dodge Luhan HouseOld Taos Guesthouse B&BQuality Inn - TaosSagebrush InnSan Geronimo LodgeSierra del Sol Condominiums (Taos Ski Valley)Touchstone Inn Spa & Gallery
TRUTH OR CONSEQUENCESBest Western - Hot Springs InnCharles Motel & SpaComfort Inn & SuitesSierra Grande Lodge
ZUNIThe Inn at Halona
TEXASEL PASOEl Paso International AirportHawthorn Inn & SuitesHoliday Inn - Sunland Park
COLORADOPAGOSA SPRINGSThe Springs Resort
Zia Publishing Corp. | P.O. Box 1248 | 116 McKinney Road (deliveries only) | Silver City, NM 88062 | Voice: 575.388.4444 | Fax: [email protected] | www.ziapublishing.com
new mexico traveler | hotel distribution
