National Water Week 22-28 March, 2004

Background

• An annual National awareness programme – re-iterate value of water and need for sustainable water management

• National and Provincial events

• Multi-media Communication Campaign

• Coincide with Government’s 10 Years of Democracy Celebrations

• Campaign highlights achievements during the first decade of democracy

• Re-dedication to challenges that remain

• Role water has played in improving social and economic lives of South Africans

Campaign Vision

• The campaign is influenced by local needs and international trends

• Increased awareness of process towards realising right to access to water as a constitutional right

• Builds on WASH campaign• Ensuring cleanliness & integrity of water sources

& oulets• Ensuring sustainability of water resources• Highlighting the link between water & health

Campaign Vision cont.

• Empowering communities, especially women• Developing aware & responsible society across

entire demographic spectrum• Supporting Baswe Le Metse Awards• Supporting Women in Water Awards• Celebrate water as a source of life

Campaign Theme

• Slogan: Water washing away poverty• Role water has played in improving social and

economic lives of South Africans• Poverty alleviation = road to sustainable

development of our nation

Campaign Creative

• Water washing away poverty• Graphic = role water plays in poverty alleviation & social

equity (emphasis on rural women & children)• Water = Poverty alleviation = freedom to learn, work,

grow (“Health - Dignity - Life”)• 10 years of democracy, 10 Million more served • Re-dedication to the under-served• Calling all South Africans to conserve water to help build

a better life for all

Campaign Elements

• National & regional press campaign• Independent Newspapers feature• Sowetan feature• Magazines campaign (specialist & general)• National, regional & community radio campaign (11

languages)• Radio & TV public service announcements• Posters (11 languages)• Billboards

Campaign Elements cont.

• T-shirts & caps• Women in Water Awards continuity• Baswe Le Meetse Awards continuity

Calendar of Events - 2004

• 19 March, Gauteng , Women In Water Awards• 22 March, KwaZulu/Natal, Event at Midmar Dam• 23 March, North West, Official handover of the

Makapanstadt Water Supply and Reticulation project

• 23 March, Gauteng, Johannesburg Water Festival

Calendar of Events cont.

• 24 March, Eastern Cape, Official Launch of the Japanese funded Rural Water Projects – Umtata

• 25 March, Limpopo, Official launch of the Mapela Water Works

• 26 March, Gauteng, Youth In Water Awards• 27 March, Free State, Official launch of the Fika

Phatsoe Purification Plant• 28 March, Western Cape, Official opening of the

Rietpoort Water Supply Project

Provincial Co-ordinatorsRegion Name Telephone Cell no

Eastern Cape Nellie Baai (047) 532 6386 072 117 5002

Free State Mamaimane Dilawane (051) 430-3134 082 804 8695

Gauteng Steven Ntsoeng (012) 392-1322 082 801 2997

KwaZulu-Natal Nonala Ndhlovu (031) 336-2807 083 419 2651

Limpopo Nicolas Magada (015) 290-1456 082 808 9571

Mpumalanga Cyril Dlamini (013) 759-7435 082 530 7363

Northern Cape Ipelegeng Mongale (053) 831-4125 082 425 6982

North West Batseba Makhapela (018) 384-3270 082 802 4754

Western Cape Mandi Zenzile (021) 950 7100 083 257 0282

National Co-ordinatorsName Telephone Cell no

Babs Naidoo (012) 336 8246 082 807 3547

Hayley Rodkin (012) 336 8600 082 802 2895

Shahindran Moonieya (012) 336 8277 082 802 2880

Relebogile Mohatlane (012) 336 8281 083 481 4726

THE END