NAADA ANNUAL CONFERENCE

Hilton Columbus Downtown | Columbus, OHJune 12-16, 2017

REGISTRATION

2

The Ohio State University College of Food, Agricultural, and Environmental Sciences is proud to host the 42nd Annual NAADA Conference. It has been 14 years since OSU last hosted the NAADA Conference. Many things have changed since 2003. As we convene this year’s conference, the theme will focus on “Time and Change.” We are look to an exciting few days.

The NAADA Planning Committee and the NAADA Education Committee have worked hard to create a conference that you will find to be both timely and change-inspiring. We’re pleased to have you join us for a program filled with thought-provoking and high-profile speakers, informative and interactive educational sessions, and fun, interesting field trips – and a few surprises along the way!

In addition, the Time and Change Awards that will be presented at the conference will honor unique programs and events created by change agents who have left a permanent, positive impression on our campuses and communities. This registration brochure will provide more information on your

conference experience, including the exceptional activities,sessions, and speakers you will encounter.

I look forward to seeing you all in June. I know that at the end of your “Time and Change” experience, all new (first time conference attendees) and renewed (returning conference attendees) will sense friendship and support in NAADA.

With best wishes,

Pat R. WhittingtonNAADA 2017 Conference Chair

WELCOME

• Provide quality instruction and speakers to develop and foster an environment of networking betweenconference participants.

• Strengthen leadership skills through targeted conference sessions and presentations.

• Promote cooperative relationships among development professionals, alumni professionals,volunteers, student professionals, and communications professionals.

• Enhance and promote the vital role development professionals, alumni professionals, volunteers,student professionals, and communications professionals play in keeping our Colleges of Agricultureand Related Sciences on the cutting edge of teaching, research, and extension.

• Provide dynamic, innovative, and engaging programming that promotes learning and sharing of ideasthat can be easily implemented by our members to enhance their development, alumni, volunteer,student, and communications programs.

2017 NAADA CONFERENCE GOALS

3

TABLE OF CONTENTS Welcome Message and Conference Goals 2

Conference Agenda 4

Keynote Speaker Information 6

Pre-Conference Activity 8

Spirit Night Information 8

Educational Session Information 9

Educational Tours 13

Registration Form (also available online) 14

ABOUT NAADA

MISSION STATEMENT

NAADA provides education, support and recognition for professionals and volunteers dedicated to expanding resources for advancing agriculture and related disciplines through

land-grant and other colleges of agricultural sciences and partner programs.

VISION STATEMENT

NAADA will be the premier organization providing enhancement opportunities for professionals and volunteers in institutions of higher education and organizations associated

with agricultural and related sciences.

More information and registration available at www.naada.org

4

CONFERENCE AGENDA

MONDAY, JUNE 123:00 p.m. - 6:00 p.m. Pre-Conference Tour of The Ohio State University

TUESDAY, JUNE 138:00 - 9:00 a.m. Executive Committee Meeting9:00 a.m. - 11:45 a.m. Community Service Project at the Mid-Ohio Food Bank12:00 - 6:00 p.m. Registration Open12:30 - 2:00 p.m. Board Meeting3:00 - 4:00 p.m. Conference Kickoff4:15 - 5:45 p.m. First Timers Meeting 4:15 - 5:45 p.m. Track Networking Session5:45 - 6:30 p.m. Opening Reception5:45 - 6:30 p.m. Past President Reception

6:30 p.m. Dinner and Keynote Speaker

WEDNESDAY, JUNE 147:00 - 8:00 a.m. Networking Walks (Optional)8:00 - 9:00 a.m. Breakfast and Bickford Lecture 9:00 - 9:15 a.m. Break 9:15 - 10:15 a.m. Education Session 1

• Evolving Events with the Help of Analytics • Changing Times: Fundraising in a Digital World

MICHAEL C. EICHER

President, The Ohio State University FoundationMichael C. Eicher leads efforts to realize the full power and potential of The Ohio State University through complete integration and synthesis of the work of marketing,

alumni relations and fundraising. He joined the university in fall 2012 and brings three decades of higher education experience to his role as Ohio State’s senior vice president for Advancement and president of The Ohio State University Foundation. Mr. Eicher works to turn the vision of One University into reality by engaging more than 500,000 alumni, sharing the institution’s most compelling stories and expanding private philanthropy to support the university’s core priorities. Mr. Eicher led the university’s But for Ohio State Campaign, which concluded in September 2016. Under his direction, the university’s colleges and units raised a record $3 billion to support five priorities: placing students first, elevating faculty and the academic enterprise, creating modern learning environments, emboldening the research agenda and driving high-impact innovation.

• Activate Alumni for Student Recruitment: A Working Session to Extend your Admissions Team's Reach

• LinkedIn 101 & Beyond 10:15 - 10:30 a.m. Break 10:30 - 11:30 a.m. Education Session 2

• Best Practices of Alumni/Student Mentoring Programs • Protect Your Land while Planning Your Legacy: Gift Planning Opportunities Await• If Time is Money, Then Change Makes Cents: How to Communicate Impact

to Meet Ever-Changing Demands • The Circle of Life Completed: 10 Years and Counting

11:30 - 11:45 a.m. Break 11:45 a.m. - 1:00 p.m. Lunch with Keynote Speaker 1:00 - 1:45 p.m. Break 1:45 - 2:45 p.m. Education Session 3

• When an alumni magazine is more than a magazine ... Adapting Content and Stories into Useful Communications Tools all Year Long.

• How to Steward Scholarship Donors | Lessons Learned from Purdue University • Opportunities with AgriCorps • Collaborating Across the Country: Utilizing Your NAADA Network to Support

Advancement Objectives 2:45 - 3:00 p.m. Break

5

NAADA NETWORKING WALKSLooking for an extra opportunity to network and share ideas during the conference? Take part in one of our new "networking walks" during your downtime before, between, and after sessions. Anyone can lead a group, participate in a group, or just tag along for the exercise.

Why should I participate you ask?

• Have candid conversation on whatever topic you choose

• Meet new NAADA members• Generate ideas for an upcoming project

you are planning• Explore downtown Columbus• Stretch your legs and get some steps on your

fitness tracking device

All you have to do is…

• Think of a topic to discuss• Post your "networking walk" topic and time

at the registration desk• OR sign up for a walk someone else is

hosting• Bring your walking shoes and talk,

walk and network

Some example NAADA Networking Walk Topics

• How to get more involved in NAADA• How to better gather student job data• How do you recognize and reward

volunteers• Twitter 101

CONFERENCE AGENDA CONTINUED...

3:00 - 4:00 p.m. Education Session 4 • Engaging Student Clubs with Alumni

Association Grants • Making a Magazine: The Ins and Outs and Ups and

Downs of an Institutional Publication • The Ohio State Extension Advancement e-Toolkit: A

Mechanism for Fostering Internal Communication and Partnership Success

• Bears, Beets, and Battlestar Gallactica : Using the Gallups Strengths Model with Students

4:00 - 5:00 p.m. Break 5:00 - 5:15 p.m. Bus Transportation to Longaberger Alumni House5:15 - 8:15 p.m. Spirit Night at Longaberger Alumni House 8:15 - 8:30 p.m. Bus Transportation to Hotel

THURSDAY, JUNE 15

7:00 - 8:00 a.m. Networking Walks (Optional)8:00 - 9:30 a.m. Breakfast and Annual Business Meeting9:30 - 9:45 a.m. Break9:45 - 10:45 a.m. Education Session 5

• The Discipline of Frontline Fundraising - OSU and Plus Delta

• The Circle of Life Completed: 10 Years and Counting• Best practices of Alumni Relations Professionals as

Administrators of Alumni Engagement Programs and Volunteers in Colleges of Agriculture at Land-grant Institutions

10:45 - 11:00 a.m. Break11:00 a.m. - 12:00 p.m. Beg, Borrow, and Steal Session12:00 - 12:15 p.m. Break12:15 - 1:30 p.m. Conference Invitational Luncheon - Hosted by University of Idaho1:30 - 2:00 p.m. Break2:00 - 5:00 p.m. Educational Tours

• Short North Coffee Tour/North Market – Hot Chicken Takeover• Land Grant Brewery/Columbus Idea Foundry• Tour of The Ohio State University• Franklin Park Conservatory/Wine Tasting• Watershed Distillery/Glenn Ave. Soap Company

5:00 - 5:30 p.m. Break5:30 - 6:30 p.m. Reception6:30 - 9:00 p.m. Individual Awards Banquet

6

KEYNOTE SPEAKER Daniel T. Anderson, President, Retail GroupDan Anderson is President, Retail Group of The Andersons, Inc.

Dan began his career with The Andersons in 1979. He held various positions within the agriculture and retail groups including grain operations and operations manager, store manager, retail operations manager,

general merchandise manager and Director of Marketing and Merchandising. In1996 he was named as President, Retail Group.

Dan graduated from The Ohio State University in 1979 with a bachelor’s degree in agricultural economics. He also holds an honorary doctorate degree from Heidelberg College, Tiffin, Ohio.Dan serves on the Board of Directors for Fifth Third Bank of Northwest Ohio. In the community,

Dan serves on the Board of Directors of the Toledo Area Boy Scouts, WGTE Public Broadcasting and St. John’s Jesuit High School.

Founded in Maumee, Ohio, in 1947, The Andersons is a diversified company rooted in agriculture conducting business across North America in the grain, ethanol, plant nutrient andrail sectors. The Company also has a consumer retailing presence. For more information, visit The Andersons online at www.andersonsinc.com.

Offering an experience at A Store Like No Other, The Andersons has four large stores located in Toledo and Columbus, Ohio, area. The Andersons Market® is a specialty food store with a customer experience around food, fun and a fresh product offering located in Sylvania, Ohio. The group is committed to honest values, vast selection, brand name quality, friendly service anda unique and enjoyable shopping experience.

KEYNOTE SPEAKER Clark Kellogg, Vice President, Player Relations, Indiana PacersClark Kellogg was appointed to the Ohio State Board of Trustees by Governor Strickland in June 2010. Clark is a TV Color Analyst and receives national notoriety for his work on college basketball telecasts. In July 2010, he was named Vice President of Player Relations for the Indiana Pacers.

Mr. Kellogg has done television commentating for Cleveland State University, the Big East Television Network and ESPN. Since 1997 he has served as a studio and game analyst for CBS' coverage of college basketball. He was the lead studio analyst from 1997-2008 and has been with CBS since 1993.

He is a former first-round draft pick of the Pacers (1982, eighth selection overall) and played five seasons with the team. Chronic knee problems forced him to retire after career averages of 18.9 points and 9.6 rebounds per game as well as a unanimous selection to the 1983 NBA All-Rookie Team.

In his free time, Mr. Kellogg volunteers his time and resources to various organizations, including the Fellowship of Christian Athletes, Athletes In Action, United Way, and the American Red Cross.

Mr. Kellogg is a native of Cleveland, Ohio, and attended The Ohio State University where he was the Big Ten’s MVP in 1982. He received his degree from Ohio State in 1996.

KEYNOTE SPEAKERS

COMMUNITY SERVICE PROJECT AT THE

MID-OHIO FOOD BANK

Where: The Mid-Ohio Food BankWhen: Tuesday, June 13th | 9:00-11:45am This year NAADA will be sharing our time, talents and blessings with Mid-Ohio Food Bank as board members and volunteer conference attendees will have the opportunity to volunteer for the community service project on Tuesday, June 13, 2017. As volunteers, we can make a difference—from sorting and packing groceries to inspecting and sorting items received from grocery stores, to building care packages for seniors to recovering tons of good protein and products by sorting and packing assorted frozen goods. Attire: Attire should be something casual, comfortable and that can get dirty. Since warehouse climate can be tricky, layers are recommended. For safety purposes, we cannot allow volunteers to wear open toed shoes, sandals, or loose jewelry/clothing. We will be limited to 25 volunteers so please sign up early to enjoy this opportunity. Lunch will be provided.

7

KEYNOTE SPEAKERSKEYNOTE SPEAKER

Dr. Michael V. Drake, President, The Ohio State UniversityDr. Michael V. Drake's service in higher education spans nearly four decades and includes senior leadership roles at universities and national organizations dedicated to advancing education. He became the 15th president of The Ohio State University on June 30, 2014.

His vision for the university’s future focuses on access, affordability and excellence, with an emphasis on groundbreaking research and modern and effective teaching. Other focus areas include deepening the university's community engagement and advancing inclusive excellence and diversity.

As evidence of his steadfast commitment to access and affordability, Dr. Drake directed the university to identify $400 million by 2020 to lower the cost and improve the value of students' Ohio State education. At least $200 million will be generated through administrative efficiencies, and another $200 million will be developed from innovative financing strategies.From July 2005 to June 2014, Dr. Drake served as chancellor of the University of California, Irvine. He also served as a Distinguished Professor of Ophthalmology and Education. As chancellor, Dr. Drake played a crucial role in advancing the university's sustainability efforts and increasing minority enrollment.

Prior to serving as UC Irvine chancellor, Dr. Drake served for five years as vice president for health affairs for the University of California system, overseeing academic program policy at the system’s 15 health sciences schools, located on seven campuses.

ACCOMMODATIONS

HILTON COLUMBUS DOWNTOWN401 North High StreetColumbus, Ohio 43215Phone: 614-384-8600

Room Rate: $165 plus taxRoom Block Deadline: May 12, 2017 or until the room block is exhausted, whichever comes first.Group Name: NAADA

PARKINGNAADA has secured reduced parking for guests staying at the hotel.

LOCAL AIRPORTSJohn Glenn Columbus International AirportThe John Glenn Columbus International Airport (CMH) is only 11 minutes from the Hilton Columbus Downtown.

Direct bus service, COTA AirConnect, connects this airport to The Hilton Columbus Downtown for $2.75/per ride. More information can be found on the conference website.

Rickenbacker International AirportThe Rickenbacker International Airport (LCK) is a 26 minute drive to the Hilton Columbus Downtown.

KEYNOTE SPEAKERDr. Laurie Nichols, President, University of WyomingLaurie Nichols is a first-generation college graduate who was raised on a farm in South Dakota. She earned her bachelor’s degree at South Dakota State in Brookings in 1978. She then earned a master’s degree in education at Colorado State University in 1984 and completed a Ph.D. in family and consumer sciences education at The Ohio

State University in 1988.

Returning to SDSU, Nichols became dean of the College of Education and Human Sciences in 1994. She took a break from that position to serve as interim president of Northern State University in Aberdeen, South Dakota, from 2008 to 2009, then returned to SDSU to serve as provost from 2009 to 2016.

While serving as provost for South Dakota State University, she provided leadership to a 20-member council in developing two 5-year strategic plans. She also guided the campus through two years of budget downsizing including a 10% budget cut in 2011.In 2016 Dr. Nichols became the first woman president of the University of Wyoming. In her first year as president she has guided the university through a transition due to budget cuts while also reaching out to Wyoming’s tribal leaders in an effort to build relationships that would bring more Native American students to the University.

8

MONDAY, JUNE 12 | 3:00 - 6:00 p.m.

The Ohio State University – Pre-Conference Tour — Space is limited to 50 so reserve your spot soon!

Ohio State boasts some of the nation’s finest facilities for students. We invite you to join the many students, faculty, and staff who crisscross the campus every day. Our guides will lead you to the Ohio Union where you will be introduced to the heart of student life. The Union features support for more than 1,200 student organizations, an instructional kitchen, the Archie M. Griffin Grand Ballroom, as well as Sloopy’s Diner and other eating options.

From there you will explore the William Oxley Thompson Memorial Library. Our main library on campus hosts thousands of students daily, and after a three-year renovation, now houses 1.25 million volumes of books, 230 computers, 1,800 study seats, and the Berry Café. We will check out the Campus Reading Room on the 11th floor to see spectacular views of campus and downtown Columbus.

Next, you will venture to Ohio State's Recreation and Physical Activity Center – or RPAC – it’s the nation's largest university rec center, offering everything a student needs to stay active and healthy. Multiple gyms, an aquatic center, state-of-the-art cardio and weight equipment, personal trainers, and a wellness center are just a few of the amenities. RPAC is one of five indoor fitness facilities located around campus.

To finish the tour, we will head across the Olentangy River to visit the College of Food, Agricultural, and Environmental Sciences. We will visit the Parker Food Science building which is home to one of the largest food science programs in the United States. We offer a wide variety of specialized cutting-edge research programs that focus in areas such as food and health, emerging novel food processing and packaging technologies, and food safety and quality programs.

PRE-CONFERENCE ACTIVITY

SPIRIT NIGHT

O-H-I-O! Wear your school colors and enjoy an evening of fun during SPIRIT NIGHT at the Longaberger Alumni House, locatedon the beautiful campus of The Ohio State University (OSU) in Columbus, Ohio.

Originally housed in the Fawcett Center for Tomorrow, the OSU Alumni Association needed a new home for its growing members. WSA Studio, a Columbus-based Architecture firm, created the plans for what would eventually become The Longaberger Alumni House.

The new building, nestled on the bank of the Olentangy River, opened its doors in 1999 and serves as the home of our school's Alumni Association. Thousands of guests have been welcomed at many gatherings over the years, including game-day tailgates, meetings, alumni and student events, and weddings.

Guests will enjoy a variety of tasty foods from some of Columbus's most popular food trucks, featuring the Ohio Dog from OSU’s own Thyme & Change food truck. Guests will sample locally produced beverages and listen to live music from one of our favorite hometown bands.

Don't miss what is sure to be a fun event!

9

EDUCATIONAL TRACK SESSION 1WEDNESDAY, JUNE 14 | 9:15 - 10:15 a.m.

EVOLVING EVENTS WITH THE HELP OF ANALYTICSKathryn Reed, Director of Alumni Relations and Special Events, College of Agriculture and Natural Resources, Michigan State UniversityUsing MSU's University Advancement Information Systems and Donor Strategy - Business Analytics Team, the College of Agriculture and Natural Resources External Relations Team has commissioned reports on its five flagship events to see the demographics of its event participants by geographic regions, age, majors, and giving of the attendees. With this information we are evolving the events (shaking things up) to better meet the needs of the college with the expectations of the attendees.

CHANGING TIMES: FUNDRAISING IN A DIGITAL WORLDEric Billings, Director of Development, College of Agricultural and Life Sciences, University of IdahoAmy Calabretta, Marketing and Communications Manager, College of Agricultural and Life Sciences, University of IdahoDigital philanthropy is inevitable as the way we communicate changes and adapt to social media trends. As a result, crowdfunding and giving days are becoming increasingly common to reach new and old audiences digitally. Join us as we discuss successes and lessons learned as well as showcase digital content from the first ever CALS Match Day and our participation in the first ever Vandal Giving Day at the University of Idaho.

ACTIVATE ALUMNI FOR STUDENT RECRUITMENT: A WORKING SESSION TO EXTEND YOUR ADMISSIONS TEAM'S REACHCasey Kuenn, Freshman Admissions Counselor, University of MinnesotaEach institution faces different challenges when recruiting students into food, agriculture, and natural resources programs. It could be the size of our state, changing demographics, or competition with other majors on campus. We all know that our alumni have wonderful stories to tell that could spark the interest of a young person, thus making them informal members of our recruitment team. During this unique working session, you will work in small groups with colleagues or volunteers from your institution. The goal is to develop a blueprint for creating an Alumni Ambassador program for your college or department or enhancing an existing program. You will outline roles for members on your ideal team (paid staff and volunteers), create

action items with deadlines to hold your team accountable, and draft a dream budget. Information will be collected prior to the session and an online follow-up session will be offered in August.

EDUCATIONAL TRACK SESSION 2WEDNESDAY, JUNE 14 | 10:30 - 11:30 a.m.

BEST PRACTICES OF ALUMNI/STUDENT MENTORING PROGRAMSJamie Lucero, Director of Alumni Relations, College of Agriculture and Life Sciences, Virginia TechAmanda Martin, Director of Recruitment and Retention, College of Agriculture, Louisiana State UniversityMasha Finn, Alumni Relations College to Career Program CoordinatorAuburn University, the University of Minnesota, and Virginia Tech will share their experiences of establishing and maintaining successful alumni/student mentoring programs in their colleges of agriculture. Hearing the breadth of experiences from programs ranging from 1 year to 25 years in existence and serving a small cohort to over 200 matches, conference attendees will leave the session with a head start on establishing their own programs and new ideas to bring to existing ones. Outlines of each program along with sample promotional materials, applications, and surveys will be shared. Along with tips on what each program would have done differently, open Q&A will allow for further learning and sharing of best practices.

PROTECT YOUR LAND WHILE PLANNING YOUR LEGACY: GIFT PLANNING OPPORTUNITIES AWAITMichael Degenhart, Assistant Vice President for Gift Planning, Penn State UniversityKeith W. Cook, Director of Gift Planning, Penn State UniversityLandowners have a close connection to their land. It may be their business, or an asset in their portfolio. Looking to the future, they may be seeking a way to preserve that land. They may be interested in making a gift of farmland or forest land but want assurance that it will not be developed; they may envision the continuity of a working farm or forest. We will discuss gift plans that permanently protect their land yet allows for its status as a farm, forest, or natural area to continue through future landowners. Partnering with charity creates an opportunity to avoid the loss of a productive farm, forest, or exceptional natural area to development, and it provides an alternative way to avoid the large capital gains taxes that would be assessed if the property were simply sold while creating a legacy to charity.

EDUCATIONAL SESSIONS

10

IF TIME IS MONEY, THEN CHANGE MAKES CENTS: HOW TO COMMUNICATE IMPACT TO MEET EVER-CHANGING DEMANDSCarly Schoepflin, Donor/Alumni Relations Coordinator, College of Agricultural and Life Sciences, University of IdahoAcknowledging that attention spans are shrinking and individuals are changing the ways they engage with technology and consume information, the University of Idaho College of Agricultural and Life Sciences renovated their approach to communicating impact to meet such demands. Learn how UI CALS adapted their impact reporting strategies for individuals as well as industry and government partners to incorporate videography, attractive design, and more personalized content to demonstrate the impact they are creating through their generous support. We will explore how a variety of mediums can be engaged to leave lasting impressions and build a strong case for continued and strengthened support at the University of Idaho.

THE CIRCLE OF LIFE COMPLETED: 10 YEARS AND COUNTINGKirby Player, Director of College Relations College of Agriculture, Forestry and Life Sciences, Clemson University Fellow Clemson StaffThis lively and interactive presentation proposes that all NAADA professional tracks are connected within an advancement Circle of Life model that begins with prospective students and rejoins with donor capstone gifts. Clemson University’s model reveals that intentional, connected internal and external relationships foster successful advancement in each model segment. Practical shared values and ideas for integrating Circle of Life principles/philosophies will be offered. Methods for meeting challenges to success such as uninformed/unsupportive administrators, turnover in personnel, and limited resources will be considered. Through paired and group discussions, participants will examine their institutions' model of advancement and consider the roles and relationships between student, alumni, communications, and development professionals. Today’s world of advancement often breeds a “survival of the fittest” mentality or a linear view that creates hierarchy within organizations. This presentation promotes the idea that harmony and individual/organizational success can coexist and thrive within a Circle of Life Advancement Model.

EDUCATIONAL TRACK SESSION 3WEDNESDAY, JUNE 14 | 1:45 - 2:45 p.m.

WHEN AN ALUMNI MAGAZINE IS MORE THAN A MAGAZINE ... ADAPTING CONTENT AND STORIES INTO USEFUL COMMUNICATIONS TOOLS ALL YEAR LONG.Eileen Gianiodis, Communications, College of Agriculture and Natural Resources, Michigan State UniversityKathryn Reed, Director of Alumni Relations and Special Events, College of Agriculture and Natural Resources, Michigan State UniversityFaced with a $200 million capital campaign goal, the Michigan State College of Agriculture and Natural Resources needed a way to communicate its best work with alumni, donors, and friends. An investment of time, talent, and money, though, can't just sit on someone's coffee table. Hear how we brought content to life in print, video, podcasts, events and digital for a year.

HOW TO STEWARD SCHOLARSHIP DONORS | LESSONS LEARNED FROM PURDUE UNIVERSITYKelly Delp, Director of Development, College of Agriculture, Purdue UniversityScholarships are life-changing investments in college students. We want to convey gratitude beyond the student thank you notes. In this session, Purdue University will demonstrate how they steward their scholarship donors. We will also open the floor up to idea sharing from other institutions.

OPPORTUNITIES WITH AGRICORPSKelsey Knight, AgriCorps Recruiter, AgriCorpsAgriCorps is a non profit organization that connects agricultural professionals to the demands of experiential agricultural education in developing countries. This presentation will show opportunities that university professionals can take back to their schools. Opportunities with AgriCorps will allow students the opportunity to change perspectives of agriculture in developing countries.

COLLABORATING ACROSS THE COUNTRY: UTILIZING YOUR NAADA NETWORK TO SUPPORT ADVANCEMENT OBJECTIVES’Kim O'Neill, Assistant Dean, College of Agricultural and Life Sciences, University of Idaho Jordan Moseley, Development Officer, College of Agriculture, Auburn UniversityCome learn how the University of Idaho collaborated with Auburn University to collectively meet objectives in respective advancement units in their colleges. As the host institution of a football game, Auburn University's College of Agriculture organized a series of agriculture tours for 20+ alumni, donors

11

and administrator from the University of Idaho's College of Agricultural and Life Sciences. This workshop will showcase the objectives, outcomes, and lessons learned as these two institutions worked together around an established sporting event.

EDUCATIONAL TRACK SESSION 4WEDNESDAY, JUNE 14 | 3:00 - 4:00 p.m.

ENGAGING STUDENT CLUBS WITH ALUMNI ASSOCIATION GRANTSKathryn Reed, Director of Alumni Relations and Special Events, Michigan State UniversitySince 2008, the Michigan State University College of Agriculture and Natural Resources Alumni Association has offered a Student Club Grant Program. Since that time, 151 grants totaling over $110,000 has been awarded to help offset costs of specific special projects or opportunities for qualifying student organizations at the undergraduate and graduate levels. A call for applications is sent out twice an academic year and clubs are required to submit feedback on their projects and events that is then used at alumni functions and prospective student and club recruitment events. Attend this session and learn how this program has evolved with the help of board members.

MAKING A MAGAZINE: THE INS AND OUTS AND UPS AND DOWNS OF AN INSTITUTIONAL PUBLICATIONJason Kosovski, Director of Communications, College of Agricultural Sciences, Colorado State UniversityJill Brown, Assistant to the Vice Chancellor for External Relations IANR / Alumni Development Director, Institute of Agriculture and Natural Resources, University of Nebraska-LincolnJennifer Shike, Director of Communications and Marketing, College of Agricultural, Consumer and Environmental Sciences, University of IllinoisProducing an institutional publication, a print or e-magazine, a newsletter, or other publications, is not without its challenges. The finished product can be stunning, inspiring, and informative but a number of considerations come into play before deciding to undertake a publication. Cost, time, resources, and impact are just some of the issues that will be discussed by three communicators who send out regular agricultural publications at Colorado State University, the University of Illinois and the University of Nebraska. This panel will focus on how communicators and alumni/development professionals can leverage these publications to maximize engagement with stakeholders and increase institutional visibility.

THE OHIO STATE EXTENSION ADVANCEMENT E-TOOLKIT: A MECHANISM FOR FOSTERING INTERNAL COMMUNICATION AND PARTNERSHIP SUCCESSJera Oliver, Associate Director of Development, The Ohio State University College of Food, Agricultural, and Environmental SciencesEmily Winnenberg, Director of Development, The Ohio State University College of Food, Agricultural, and Environmental SciencesRoger Rennekamp, Associate Dean and Director, OSU Extension, College of Food, Agricultural, and Environmental Sciences, The Ohio State University Public appropriations, grants and contracts serve as the critical base of funding for Extension, but economic fluctuations and political shifts can dramatically affect budgets in a short time-frame. Philanthropy, especially in the form of endowed gifts, widens the base of local funding. It provides a private platform for investments in the viability of Extension. In light of these facts, the College of Food, Agricultural, and Environmental Sciences (CFAES) at Ohio State, like many other universities throughout the nation, has been strengthening its institutional capacity to cultivate gifts and private partnerships to support Extension initiatives. In addition to increasing the number of Advancement staff who are dedicated to Extension fundraising, CFAES directed resources toward the development and dissemination of an electronic toolkit. During this session, you will hear how the e-Toolkit has served as a productive educational resource - strengthening communication, cooperation and teamwork among key internal partners in Extension. u.osu.edu/ExtensionAdvancementToolkit

BEARS, BEETS, AND BATTLESTAR GALLACTICA : USING THE THE GALLUPS STRENGTHS MODEL WITH STUDENTSAmanda Saha, Director of Career Development and Enrichment, University of Kentucky College of Agriculture, Food and EnvironmentThis session will focus on the Gallup Strengths Finder assessment and best practices for use with students in regards to leadership and career development. Interactive activities and coaching strategies will be demonstrated and we'll talk a little bit Dwight Shrute too. It is important for participants to have taken the assessment and have access to their top 5 signature themes. Information will be provided to participants regarding opportunities for GALLUP Strengths certification and how to encourage a more strengths based culture on your campus. Participants will have the option to take the assessment pre-conference for an additional fee.

12

EDUCATIONAL TRACK SESSION 5THURSDAY, JUNE 15 | 9:45 - 10:45 AM

THE DISCIPLINE OF FRONTLINE FUNDRAISING - OSU AND PLUS DELTAChris Delisio, Assistant Vice President of Development, The Ohio State UniversityDave Sowers, Senior Consultant, Plus Delta PartnersEmily Winnenberg, Director of Development, The Ohio State University College of Food, Agricultural, and Environmental SciencesOSU has partnered with Plus Delta (http://plusdeltapartners.com/about-us/) for 3 years to enhance is development staff via The Discipline of Frontline Fundraising (DFF) program from Plus Delta. We will share highlights of that training and the direct results related to it.

THE CIRCLE OF LIFE COMPLETED: 10 YEARS AND COUNTINGKirby Player, Director of College Relations for the College of Agriculture, Forestry and Life Sciences, Clemson University-CAFLSFellow Clemson StaffThis lively and interactive presentation proposes that all NAADA professional tracks are connected within an advancement Circle of Life model that begins with prospective students and rejoins with donor capstone gifts. Clemson University’s model reveals that intentional, connected internal and external relationships foster successful advancement in each model segment. Practical shared values and ideas for integrating Circle of Life principles/philosophies will be offered. Methods for meeting challenges to success such as uninformed/unsupportive administrators, turnover in personnel; and limited resources will be considered. Through paired and group discussions, participants will examine their institutions model of advancement and consider the roles and relationships between student, alumni, communications, and development professionals. Today’s world of advancement often breeds a “survival of the fittest” mentality or a liner view that creates hierarchy within organizations. This presentation promotes the idea that harmony and individual/organizational success can coexist and thrive within a Circle of Life Advancement Model.

BEST PRACTICES OF ALUMNI RELATIONS PROFESSIONALS AS ADMINISTRATORS OF ALUMNI ENGAGEMENT PROGRAMS AND VOLUNTEERS IN COLLEGES OF AGRICULTURE AT LAND-GRANT INSTITUTIONSJamie Lucero, Director of Alumni Relations, College of Agriculture and Life Sciences, Virginia TechThis master’s research investigated the level of preparedness of alumni directors in colleges of agriculture to serve as effective administrators of alumni volunteer programs by interviewing alumni relations professionals in colleges of agriculture at land-grant institutions who are members of NAADA and who administer volunteers. Job descriptions of all participants were reviewed. Attention was given to including a variety of participants across categories such as geographic area, institutions, reporting structure, years in the profession, and those in an advancement model. The session will describe best practices of support, training, communication, and volunteer management that can be utilized by new members of the alumni relations field and seasoned veterans alike.

BEG, BORROW, AND STEAL SESSIONTHURSDAY, JUNE 15 | 11:00 AM - 12:00 PMAlumni ProfessionalsCommunications ProfessionalsDevelopment ProfessionalsStudent ProfessionalsVolunteers

13

FRANKLIN PARK CONSERVATORY AND BOTANICAL GARDENS /WINE TASTING(50-PERSON MAX)

Learn about the culinary programs and share a glass of wine with colleagues at the

beautiful Franklin Park Conservatory and Botanical Gardens. In addition to sampling the culinary delights, tour the beautiful indoor and outdoor gardens, dynamic exhibitions, and world-renowned artwork. Our Conservatory is glass-enclosed gardens filled with exotic plant life from around the world, water features, seasonal floral displays, and special exhibitions. Experience hundreds of colorful butterflies take flight in the Pacific Island Water Garden, a tropical haven filled with bright nectar blooms. See glass artwork by Dale Chihuly, and learn more about the art of glass making during a demonstration in the Conservatory’s seasonal Hot Shop. Sample a tasty nosh and a glass of wine as you hear about the culinary programs at the Conservatory. After your tour, explore the Grand Mallway, conifer and ornamental grass collection, a daylily heritage garden, and the edible gardens and landscapes of the ScottsMiracle-Gro Community Garden Campus.

SHORT NORTH COFFEE TOUR/NORTH MARKET(50-PERSON MAX)

Enjoy a casual afternoon stroll during this walking tour through the art and soul of Columbus. The culturally rich Short North

Arts District is a pioneer in the urban revitalization of Central Ohio. Visitors are invited to explore the vibrant neighborhood known for its wide variety of amazing art, dining, nightlife, fashion, home décor, and unique gifts. Our guides have handpicked one-of-a-kind shopping experiences, along with opportunities to check out the gallery and coffee scene. Our Short North experts will send you off with recommendations for the best late-night entertainment in Columbus.

Also visit the North Market, Central Ohio’s authentic public market. One million people per year visit the market, which has been home to dozens of unique and independent merchants and farmers since 1867. Experience local butchers, bakers, and candy makers as well as fishmongers, greengrocers, and restaurateurs.

LAND GRANT BREWERY AND COLUMBUS IDEA FOUNDRY(50-PERSON MAX)

Two-thirds of Land Grant Brewing Company’s founders are proud Ohio State alumni. You will tour the 12,000 square foot renovated

historic factory that previously housed an elevator factory, but now is home to a vibrant and energetic brewery and tap room. LG offers 12

taps of their own in-house brews as well as 7 carefully chosen outside beers, including a gluten-free option.

Tour the Columbus Idea Foundry, a place where creativity and imagination come to life. CIF is a community workshop, learning center, and creative space that provides training on and access to tools and technology from the conventional to the high-tech. Members can use the tools for their business, artistry, and hobbies. Classes and tools range from electronics and 3-D printing to fine art, sculpture, photography and blacksmithing.

TOUR OF THE OHIO STATE UNIVERSITY(50-PERSON MAX)

For 144 years, The Ohio State University’s campus in Columbus has been the stage for academic achievement and for laboratory

innovation. It’s where friendships are forged. It’s where rivalries and revelry are born. The university’s main campus is one of America’s largest and most comprehensive. As Ohio’s best and one of the nation’s top-20 public universities, Ohio State boasts some of the nation’s finest facilities for students. As a land-grant university, Ohio State has a physical presence throughout the state, with campuses and research centers located around Ohio. On this tour, we invite you to join the many students, faculty, and staff who crisscross campus every day.

WATERSHED DISTILLERY AND GLENN AVE. SOAP COMPANY(50-PERSON MAX)

Visit an exciting new hangout for Columbus residents. The Watershed Distillery is one of only a few craft distilleries in Ohio and offers

uniquely flavored spirits that are sourced locally. On this tour, you will walk through the distillation process from grain to bottle, and have the opportunity to purchase the perfect bottle or souvenir to take home.

Mother of three, Dr. Sandra Metzler, put her doctorate in Biomedical Engineering to work to create safe and effective soaps for her family and others. During this interactive experience at the Glenn Ave. Soap Company, you will learn about the art of making soap and the importance of using natural ingredients. You will then create a soap of your own by choosing fragrances, mixing oils, and pouring your own bars.

EDUCATIONAL TOURSTHURSDAY, JUNE 15 | 2:00 - 5:00 p.m.

14

2017 NAADA CONFERENCE REGISTRATION FORMJUNE 12-16, 2017 | COLUMBUS, OHIO

Fill out a separate form (or copy) for each registrant. Please print clearly. You can also register online at www.naada.org. The early registration deadline is May 12, 2017.

First name: ______________________________________________ Last name: _____________________________________________________Institution/company: _____________________________________________________________________________________________________The following address is (check one): r home r businessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ ZIP: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Pre-Conference Activities:r Pre-Conference OSU Tour (Monday, June 12)r Community Service Project at the Mid-Ohio Food Bank

(Tuesday, June 13) SOLD OUT

Which Conference Education Tour do you plan to attend? (See p. 14)r Short North Arts District and North Marketr Land-Grant Brewing and Urban Gardenr Tour of The Ohio State Universityr Franklin Park Conservatory and Wine Tasting SOLD OUTrWatershed Distillery and Glen Ave. Soap Company Tour

Do you have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r VeganOther:___________________________

Full conference registration fees:Member Nonmember

Professionals (early) r $575 r $675On or before May 12Professionals (regular) r $675 r $775After May 12Volunteer/Students (early) r $550 r $575On or before May 12Volunteer/Students (regular) r $650 r $675After May 12

Method of payment: r Check enclosed (made payable to NAADA)P.O. number _______________________ r Visa/MasterCard r AmEx

If paying by credit card, all of the following fields are required:Card Number: ____________________________________________________________ Security code: __________ Exp. Date:________________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: r same as mailing address listed above. If different than above, Street Address: ________________________________________________________________________________________Billing Address City/State/Zip: _______________________________________________________________________________________________

REGISTRATION INFORMATIONFees: The full conference registration fee includes educational tours; Tuesday breakfast, lunch, and dinner; Wednesday breakfast, lunch, and Spirit Night dinner; Thursday breakfast, lunch, and awards banquet; all breaks and conference materials.

NAADA Conference Cancellation policy: A cancellation charge of $50 will apply if you cancel before May 12, 2017. Cancel May 12–May 26 and receive a 50 percent refund. No refunds will be given after May 26, 2017. Notices of cancellation must be faxed to the NAADA office at 651-290-2266. No-shows will be billed. No phone registrations, please.

Hotel accommodations are NOT included in the registration fees. Hotel reservations must be made no later than May 12, 2017, at the Hilton Columbus Downtown. Call 614-384-8600.

Per standard by the Payment Card Industry, NAADA has met the requirements of the Payment Card Industry-Data Security Standards (PCI-DSS). We cannot accept credit card information via email.

For questions, please contact the NAADA office at 651-203-7246 or at info@naada.org.

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

r This is my first NAADA conferencer I would like to be a NAADA Buddy

Number of years in the profession: _______

The primary advancement area I most closely associate with:r Alumni professional r Communications professionalr Development professional r Student professionalr Volunteer r College/University Administratorr Dean r Other

List other areas in which you work if one advancement area doesn’t fullyencompass your position: ______________________________________

Grand Total: $ __________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

15

2017 NAADA CONFERENCE GUEST REGISTRATION FORMJUNE 12-16, 2017 | COLUMBUS, OHIOPlease print clearly. The early registration deadline is May 12, 2017. You can also register online at www.naada.org.

(Guest) First name: ________________________________________ Last name: _____________________________________________________Institution/company: _____________________________________________________________________________________________________

The following address is (check one): r Home r BusinessMailing address: ____________________________________________________ City: ________________________________________________State: _________________ Zip: ________________________________________ Phone: ______________________________________________E-mail: ____________________________________________________________ Fax: ________________________________________________

Additional Guests (include first and last name):1. _____________________________________________________________________________________________________________________2. _____________________________________________________________________________________________________________________3. _____________________________________________________________________________________________________________________

Activities and Meal Options

r Pre-Conference OSU Tour (Monday, June 12)r Community Service Project at the Mid-Ohio Food Bank

(Tuesday, June 13) SOLD OUT

Tours (choose one):r Short North Arts District and North Market - $35r Land-Grant Brewing and Urban Garden - $35r Tour of The Ohio State University - $35rFranklin Park Conservatory / Wine Tasting SOLD OUTrWatershed Distillery and Glen Ave. Soap Company Tour - $35

Meals (choose all that apply): r Tuesday Dinner and Keynote Speaker – $50 r Wednesday Breakfast (Bickford Lecture) – $30 r Wednesday Lunch and Keynote Speaker– $40 r Wednesday Dinner (Spirit Night) – $60 r Thursday Breakfast – $30 r Thursday Invitational Lunch – $40 r Thursday Awards Banquet – $70

Method of payment: r Check enclosed (made payable to NAADA)P.O. number _______________________ r Visa/MasterCard r AmEx

If paying by credit card, all of the following fields are required:Card Number:__________________________________________________________________ Security code: __________ Exp. Date:___________Name on card (please print): _____________________________________ Cardholder signature: _________________________________________Cardholder phone: _____________________________________ Billing Address: ______________________________________________________

# of Guests Attending

____

____________

____

____________________________

Sub-Total

________

________________________

________

________________________________________________________

REGISTRATION INFORMATIONHotel accommodations are NOT included in the

registration fees. Hotel reservations must be made

no later than May 12, 2017 at the Hilton Columbus

Downtown. Call 614-384-8600.

NAADA Conference Cancellation policy: A

cancellation charge of $50 will apply if you cancel

before May 12, 2017. Cancel May 12–May 26

and receive a 50 percent refund. No refunds

will be given after May 26, 2017. Notices of

cancellation must be faxed to the NAADA office at

651-290-2266. No-shows will be billed. No phone

registrations, please.

Mail or fax with payment to the NAADA office:1000 Westgate Dr., Ste. 252 | St. Paul, MN 55114p. 651-203-7246 | f. 651-290-2266 |or register online at www.naada.org

Grand Total: $ __________

Due to PCI Compliance, please do NOT provide any credit card information via email. Call or fax it in only.

If paying by credit card, all fields below are required. Note: Full payment must accompany order to reserve your space.

Do your guests have any special dietary considerations (vegetarian or food allergies)? r No r Vegetarian r Gluten-Free r Vegan r Other:________________________