Moving Ground Transportation ForwardMoving Ground Transportation ForwardMoving Ground Transportation ForwardMoving Ground Transportation Forward

REDUCE COSTS, INCREASE REVENUE AND REDUCE COSTS, INCREASE REVENUE AND IMPROVE PRODUCTIVITY AT THE AIRPORTIMPROVE PRODUCTIVITY AT THE AIRPORTREDUCE COSTS, INCREASE REVENUE AND REDUCE COSTS, INCREASE REVENUE AND IMPROVE PRODUCTIVITY AT THE AIRPORTIMPROVE PRODUCTIVITY AT THE AIRPORT

Airport Ground Transportation AssociationAirport Ground Transportation Association

Spring Meeting, March 2012Spring Meeting, March 2012

Airport Ground Transportation AssociationAirport Ground Transportation Association

Spring Meeting, March 2012Spring Meeting, March 2012

What We DoWhat We DoWhat We DoWhat We Do

• Using our Hudson Ground Transportation System (HGTS), we build, integrate and deliver reservation, dispatch, ticketing, vehicle tracking and mobile communication solutions for transportation leaders worldwide!

• GO! Airport Shuttle Technology partner

• Using our Hudson Ground Transportation System (HGTS), we build, integrate and deliver reservation, dispatch, ticketing, vehicle tracking and mobile communication solutions for transportation leaders worldwide!

• GO! Airport Shuttle Technology partner

What We DoWhat We DoWhat We DoWhat We Do

• HGTS is designed for:• Shared Ride and Private Van Airport Shuttle Service• Livery Service• Cruise Terminal Transportation • Tour and Ticket Sales• Charter Rentals

• HGTS is designed for:• Shared Ride and Private Van Airport Shuttle Service• Livery Service• Cruise Terminal Transportation • Tour and Ticket Sales• Charter Rentals

Hudson’s VisionHudson’s VisionHudson’s VisionHudson’s Vision

• Streamline business operations through technology to reduces costs, improve operational efficiencies and deliver competitive advantage.

• Streamline business operations through technology to reduces costs, improve operational efficiencies and deliver competitive advantage.

MOBILE SOLUTIONSMOBILE SOLUTIONSMOBILE SOLUTIONSMOBILE SOLUTIONSImproving Productivity and Increasing Revenue at the CurbImproving Productivity and Increasing Revenue at the Curb

Mobilize the Work ForceMobilize the Work ForceMobilize the Work ForceMobilize the Work Force

• In the field, online, anywhere, any time access to the transportation operator’s system and operations.

• In the field, online, anywhere, any time access to the transportation operator’s system and operations.

Curb Side SolutionCurb Side SolutionCurb Side SolutionCurb Side Solution

Virtual Mobile Data Terminal (vMDT) - tablet-based application connected to Bluetooth enabled thermal printers with integrated credit card swiper worn on the belt of a Curbside Representative (CSR).

• Book reservations curbside • Instant credit card charge and receipts • CSR's can assign drivers • Drivers receive work wirelessly .

Virtual Mobile Data Terminal (vMDT) - tablet-based application connected to Bluetooth enabled thermal printers with integrated credit card swiper worn on the belt of a Curbside Representative (CSR).

• Book reservations curbside • Instant credit card charge and receipts • CSR's can assign drivers • Drivers receive work wirelessly .

BenefitsBenefitsBenefitsBenefits

Removes traditional ‘airport’ barriers while increasing productivity and revenue.

• Mobilize the workforce • Fast reservations • Increase operational efficiency • Cross selling opportunities • Improved communication • Improved customer experience

Removes traditional ‘airport’ barriers while increasing productivity and revenue.

• Mobilize the workforce • Fast reservations • Increase operational efficiency • Cross selling opportunities • Improved communication • Improved customer experience

HOW IT WORKSHOW IT WORKSHOW IT WORKSHOW IT WORKS

In the vehicle …

Or on the curb …

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

How It WorksHow It WorksHow It WorksHow It Works

vMDT Success Story: HNL AirportvMDT Success Story: HNL AirportvMDT Success Story: HNL AirportvMDT Success Story: HNL Airport

• Client deployed multiple CSRs/greeters curbside • CSRs were equipped with vMDT enabled tablets and

wore credit card/printer combo on belts for receipts and boarding passes

• Client deployed multiple CSRs/greeters curbside • CSRs were equipped with vMDT enabled tablets and

wore credit card/printer combo on belts for receipts and boarding passes

vMDT Success Story: HNL AirportvMDT Success Story: HNL AirportvMDT Success Story: HNL AirportvMDT Success Story: HNL Airport

• 10,000 walk-on passengers handled in first 10 days curbside

• Reduced wait times• Increased efficiency and productivity of staff

• 10,000 walk-on passengers handled in first 10 days curbside

• Reduced wait times• Increased efficiency and productivity of staff

vMDT Success Story: MIA AirportvMDT Success Story: MIA AirportvMDT Success Story: MIA AirportvMDT Success Story: MIA Airport

• Client strategically positioned CSRs equipped with vMDT at high traffic kiosks throughout airport.

• Passengers received instant boarding passes and receipts.

• Drivers receive assignments and update status through vMDT enabled tablets in vehicle.

• Streamlined efficiency and operations resulted in nearly 4000 walk-on passengers handled in first 2 weeks.

• Client strategically positioned CSRs equipped with vMDT at high traffic kiosks throughout airport.

• Passengers received instant boarding passes and receipts.

• Drivers receive assignments and update status through vMDT enabled tablets in vehicle.

• Streamlined efficiency and operations resulted in nearly 4000 walk-on passengers handled in first 2 weeks.

SOLUTIONS BEYOND THE CURBSOLUTIONS BEYOND THE CURBSOLUTIONS BEYOND THE CURBSOLUTIONS BEYOND THE CURBMoving Ground Transportation ForwardMoving Ground Transportation Forward

Flexibility is CriticalFlexibility is CriticalFlexibility is CriticalFlexibility is Critical

• Not enough to have transportation operators with a strong curbside presence

• Passengers need accurate information and realistic expectations before their arrival at the airport

• Do more to encourage pre-booking

• Not enough to have transportation operators with a strong curbside presence

• Passengers need accurate information and realistic expectations before their arrival at the airport

• Do more to encourage pre-booking

Flexibility is CriticalFlexibility is CriticalFlexibility is CriticalFlexibility is Critical

• Flexible reservation system that supports • Multiple languages

• Pickup instructions

• Multiple currencies• Multiple service types

• Airport sedans, limousines, private vans, as well as shared ride shuttles

• Multiple reservation options• Web, mobile device, kiosk, curbside

• Flexible reservation system that supports • Multiple languages

• Pickup instructions

• Multiple currencies• Multiple service types

• Airport sedans, limousines, private vans, as well as shared ride shuttles

• Multiple reservation options• Web, mobile device, kiosk, curbside

Flexibility is CriticalFlexibility is CriticalFlexibility is CriticalFlexibility is Critical

• Last year The Hudson Group delivered greater than 2,000,000 (2m) pre-booked airport ground transportation orders

• Shuttle• Sedan• Limousine

• Last year The Hudson Group delivered greater than 2,000,000 (2m) pre-booked airport ground transportation orders

• Shuttle• Sedan• Limousine

Reservation SystemReservation SystemReservation SystemReservation System

On-Line WEBOn-Line WEB

Mobile ReservationsMobile ReservationsMobile ReservationsMobile Reservations

• Via mobile device• Via mobile device

Airport KiosksAirport Kiosks Speech RecognitionSpeech Recognition

Additional Reservation OptionsAdditional Reservation OptionsAdditional Reservation OptionsAdditional Reservation Options

• Provide user Airport ‘Ready to Go’• Passenger get their bags• Signals transportation provider they are ready with mobile

application or text message• Transportation providers notifies passenger

• Where to go for pickup

• Approximate wait time

• Vehicle and driver

• Provide user Airport ‘Ready to Go’• Passenger get their bags• Signals transportation provider they are ready with mobile

application or text message• Transportation providers notifies passenger

• Where to go for pickup

• Approximate wait time

• Vehicle and driver

Moving Forward …Moving Forward …Moving Forward …Moving Forward …

• Better outbound planning – shared ride• Improves the customer experience• Allows operator to operate more efficiently• More green (less miles and gas per passenger)

• Better outbound planning – shared ride• Improves the customer experience• Allows operator to operate more efficiently• More green (less miles and gas per passenger)

Moving Forward …Moving Forward …Moving Forward …Moving Forward …

QUESTIONS & ANSWERSQUESTIONS & ANSWERSQUESTIONS & ANSWERSQUESTIONS & ANSWERSPresented to the AGTA by The Hudson GroupPresented to the AGTA by The Hudson Group

www.thehudsongroup.comwww.thehudsongroup.com