A Presentation to the Airport Ground Transportation Association

September 2006

A New Way to Charge a Cab RideA New Way to Charge a Cab Ride

Thank You!

Thank you to the AGTA for Thank you to the AGTA for allowing TaxiPass by Smarte Carte to allowing TaxiPass by Smarte Carte to

present at this forum.present at this forum.

A special thank you to the A special thank you to the Salt Lake City International Airport personnel, Salt Lake City International Airport personnel,

Salt Lake City cab companies and Salt Lake City cab companies and the cab drivers for making this the cab drivers for making this

launch a success.launch a success.

Agenda

• Salt Lake City International Airport Launch Results

• SLC Airport TaxiPass Equipment

• TaxiPass Process

• TaxiPass Installation, Setup and Training

• TaxiPass Outside the Airport Environment

• Questions and Answers

TaxiPass Salt Lake City Launch Results

• Program started in mid-June 2006

• TaxiPass has issued 7,300 TaxiPass vouchers to date.

- TaxiPass is now largest taxi “merchant of record” in Utah

• Excellent reception

- Customers; many are repeat users

- Cab companies; eliminated time and hassle issues with credit card processing/they get their money faster

- Cab drivers love it; they get full fare and larger tips, no declines, no cost, faster cash

SLC Airport TaxiPass Equipment

Terminal 1 Dispensing KioskTerminal 1 Dispensing Kiosk

Taxi Pit Building – SLC AirportTaxi Pit Building – SLC Airport

Terminal 2 Dispensing KioskTerminal 2 Dispensing Kiosk

SLC Airport Redemption Kiosk at SLC Airport Redemption Kiosk at Taxi Pit BuildingTaxi Pit Building

Drop-off Dispensing KioskDrop-off Dispensing Kiosk

The TaxiPass Process

Easy as 1, 2, 3Easy as 1, 2, 3

Step 1 – Purchasing a TaxiPass Voucher

1. Customer inserts credit card.

2. TaxiPass instantly verifies card and accepts or rejects and processes an “off” (places a hold for a dollar amount to ensure customer has enough credit available to pay for the ride).

3. Informs the customer of the voucher fee – customer must accept (similar to accepting the fee for cash withdrawals from an ATM).

4. Customer can purchase two vouchers (an additional voucher for the return trip).

5. The TaxiPass voucher is issued.

Total transaction time is less than 15 seconds.

• At the end of the ride, the customer fills out the TaxiPass voucher (similar to writing a check) for the amount of the fare plus tip.

• Customer fills out the receipt information and tears off the perforated receipt.

• Customer hands TaxiPass voucher to the cab driver.

Step 2 – Customer Uses TaxiPass Voucher

Amount of fare + tip digits

Amount of fare + tip written out

Customer’s signature

Customer’s receipt

OPTION 1Cab Company

1. Cab driver turns TaxiPass voucher over to cab company to pay lease.

2. Cab company scans voucher.

3. Scans are electronically sent to Smarte Carte.

4. When processed (within 24-48 hours) money is sent to company’s account.

Step 3 – Cab Driver/Cab Company Redemption

Step 3 – Cab Driver/Cab Company Redemption

OPTION 2 TaxiPass Redemption Kiosk

1. Cab driver inserts their personal debit card.

2. Driver enters PIN number.

3. Driver places TaxiPass under scanner.

4. Scan is sent to Smarte Carte for processing.

5. When processed (within 24-48 hours), money is put on debit card account.

6. Driver can use debit card for purchases.

Step 3 – Smarte Carte TaxiPass Processing

1. Scanned voucher images are sent to Smarte Carte computer.

2. Smarte Carte processor views each image and verifies amount.

3. If acceptable, processor presses “accept” key.

4. Dollar amount is sent electronically to credit card company for payment.

Fee to TaxiPass

TaxiPass amount to cab driver or cab

company

1. Determine kiosk locations with airport staff.

2. TaxiPass team sent to airport location to train airport cab drivers, cab companies and on-site Smarte Carte personnel regarding:

– Scanner equipment set-up at cab companies; systems and processes explained

– Training sessions with drivers; issue debit cards, train on how to redeem.

3. Kiosks installed

4. System test (“soft” launch”)

– Verify equipment functions

– Verify redemption function (cab drivers, cab companies, Smarte Carte offices)

– Test rides

Installation

• Our goal is to make TaxiPass available to customers returning to the airport and assist hotels, corporations, convention centers, etc.

– Preprinted TaxiPass vouchers for hotels/businesses to use with their customers

– Preprinted TaxiPass vouchers for corporate travel departments

– Print TaxiPass voucher at home/work via TaxiPass Web site

– Pay by phone options; cab driver gives TaxiPass voucher to customer who pays using his/her cell phone (similar to paying bills by phone).

TaxiPass Beyond the Airport