Press Play.

Exsisto Notus

“To be known”Creating integrated campaignsCreating strong relationshipsHelping you “be known”

Agenda

Situational AnalysisSWOTObjectivesTarget AudienceStrategiesTacticsBudgetTimelineMeasurement & Evaluation

Situational AnalysisHistory

Started as an idea in 2005 Recently relocated to a newly renovated studio Became members of the Ithaca Chamber of Commerce in 2010One of the only studios to offer all of these services under one roof

Has done local work for:Ithaca Health AllianceButtermilk Glass Blowing StudioIthaca City Police Department

Department of Architecture, Art, and Planning at Cornell

Also has done National Work for:Journal Of Visualized Experiments

S.W.O.T.

Strengths-Creativity-Wide variety of services-Young, energetic-Desire to give back to Ithaca community-Big aspirations-State of the art studio

Weaknesses-Lack of public awareness-Difficult to offer potential customers a tangible product

Opportunities-Video, animation, sound all in one-Room to expand regionally/nationally-Connections in New York City & L.A.-Enhanced usage of social media

Threats-Local and regional companies that offer similar services-Older, more distinguished companies-Do-it-yourself options-National options

Competition

VideoPhotosynthesis

Jorge Visions

Cascade

AudioREP Studios

Hilronex

Research

Surveyed 66 individuals Findings

Word of MouthWhen asked what a potential customer would look for when choosing a company that provides the services that Moving Box provide, those surveyed said they would look for up-to-date technology, professionalism, and testimonials form previous customers.78.5% of those surveyed expressed a need for a presentation outlining the capabilities of Moving Box Studios, and how they could help their company.

Objectives

Increase awareness of Moving Box Studios and increase their customer base

Solidify presence locally

Unify/simply message – effectively communicate

Increase involvement with Ithaca College

Target AudiencePrimary

Local focus before expanding to regional & national

Small business owners

Departments within Ithaca College and Cornell

Other individuals & businesses

Target AudienceSecondary

RegionalLarger cities within region (Buffalo, Rochester, Syracuse)

Individuals & businesses active in social media

NationalAges 15-35 attracted to Moving Box’s style of work

National business audience

Media OutletsLocal Newspapers

The Ithaca Journal

The Ithaca Times

The Ithacan

The Cornell Daily Sun

National NewspapersNew York Times

New York Post

Local RadioWFIZ-FM 95.5

Hits 103.3

WICB 91.7

MagazinesTrade publications

Strategies“Press Play”

Improve external communication and community awareness through increased outreach to local and regional businesses

Solidify the company message to increase public knowledge about the company

Partner with Ithaca College, specifically the Park School of Communications

TacticsPress Kit

Press Kit includes:Personalized cover letterFact sheetExamples of past work relevant to company

Distribute to local businessesTailor to suit each company

TacticsSocial Media

FacebookTwitterNewgroundsBlogYouTubeVimeo

TacticsWebsite Redesign

Separate pages for each facet of the company

Archives of previous workImportant links at top

Screenshot on next slide

TacticsWebsite Redesign

TacticsOpen House

Date: April 24 2011Time: 5-9 pmWhere: The StudioWho’s Invited : Local & Regional BusinessesWhy?

TacticsMini Course

12.5 classroom hours = 1 creditTV/R chair Nancy Cornwell

TacticsSponsor Local Charitable Event

Relay for Life

Banners, flyers, other ad materials

Provide audio (music & announcements)

Green screen experimentation

TacticsOrganize Local Event

Ithaca Commons

Meet-and-greet sort of theme

Artists, musicians, bands,

retailers

Moving Box provides samples

of their services (looping video)

TacticsPress Releases

Cost effective way of targeting a large amount of people

Way to gain possible national publicity

Excellent way to reach the adult market and business owners who may be potential customers.

Budget100 Oversized glossy postcards to use as invitations for the open house - $49.98

300 Copies of press kit to distribute to potential customers - Approximately $1000

300 flyers for public events to raise awareness of Moving Box’s Involvement - $359.88

Timetable

Movingg BoxxxStudioss Actionn

Jann Febb Marchh Aprr Mayy Junee Julyy Augg Septt Octt Novv Decc

Createe Presss KittttttttttttttDistributee Presss KittttttttttttttEnhancee WebsiteeeeeeeeeeeeeeOpenn HouseeeeeeeeeeeeeeCharityy EventtttttttttttttUtilizee Sociall MediaaaaaaaaaaaaaaIthacaa Mini-courseeeeeeeeeeeeeeMediaa RelationssssssssssssssPresss Releasesssssssssssssss

Measurement & Evaluation

Tracking Facebook, other social media, website hits

Media Coverage

New clients

Questions?