Monetizing the Real-time Web

Real-time web apps such as Twitter and FourSquare, have brought plenty of new dynamic content to the web. Everyone on the web is creating content spontaneously. This content curation is transforming the web and is potentially creating a whole new industry. Many tools / apps are being made so that this content can be categorized, manipulated, searched, and managed. Here are 4 big monetization opportunities in real-time that are of extreme relevance for marketers and the apps / tools that are all enabling these.

Real-time allows better content

curation and innovative marketing.

A bunch of technology apps are

enabling better ways of engaging

with relevant audience.

by Kaushal Sarda

ReferencesSiegler, MG. “Ron Conway’s 10 Ways To Monetize Real-Time

Data.” TechCrunch. 10 July 2009.

“Shorten and Share Links, Know Who Converts, and Track

Social ROI Down to the Tweet.” Bizo.

Perez, Sarah. “Shopular’s New App Alerts You To Nearby Deals,

No Coupon Clipping Required.” TechCrunch. 12 Dec 2012.

“What are sponsored stories?.” Facebook.

“From bitly labs: say hello to realtime.” bitly blog. 27 Jul 2012.

1. Lead Generation

Bizo Social MarketingFollowers constantly broadcast to their followers on the real-time web, thus making RT apps as great lead generators. Bizo Social Marketing, designed expressly for B2B marketers, tells you which business audiences are converting on the links you are sharing through your social media channels, and it offers tools to further engage them.

Kuliza Social Technology Quarterly Issue 07

3. New Ad Formats

Facebook Sponsored StoriesA plethora of innovations in advertising formats are coming up especially by leveraging social, location, and time information. Facebook Sponsored Stories lets companies pay Facebook to distribute messages to a user’s friends, when that user clicks the “Like” button or takes other action on an advertiser’s Facebook page.

2. Coupons

ShopularPrinted coupons has always been a huge business. The new real-time and location-aware digital apps will help the space explode. Shopular runs in the background to monitor consumers’ location and then surfaces valid and place-appropriate coupons and deals when it knows that they are shopping. The app learns from users’ Facebook their preference and over time analyzes their in-app behaviour to personalize the offers consumers receive.

4. Realtime Search

Bitly RealtimeThink Google in real-time, filtered by your customers social graph. Bitly Realtime is an attention ranking engine, offering the power to navigate through the stories that the world is paying attention to right now. Real-time allows you to filter attention by location, network, language, and topic. Stories only remain in the system as long as they are actively receiving attention.